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 Topics covered

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INTRODUCTION
History
Products
Service
Demand
HR Policy
Strategy
Data
Issues
Solutions
 INTRODUCTION
WESTERN INDIA PRODUCTS (WIPRO)
FOUNDER :– MOHAMED PREMJI
OWNER :- AZIM PREMJI (73.85%) 

• HEADQUARTERS :– BANGALORE, INDIA

• AREAS SERVED :– WORLDWIDE

• KEY PEOPLE :– RISHAD PREMJI (CHAIRMAN) & THIERRY DELAPORTE(CEO)

• PRODUCTS :– PERSONAL CARE , HEALTH CARE , LIGHTING , FURNITURE

• SERVICES :– DIGITAL STRATEGY , IT SERVICES , CONSULTING ,

OUTSOURCING , MANAGED SERVICES

• NUMBER OF EMPLOYEES :– 1,75,000

• WEBSITE :– WWW.WIPRO.COM
HOW DID IT STARTED ?

1. 29TH DECEMBER 1945 - “WESTERN INDIA VEGETABLE PRODUCTS LIMITED”,

LATER ABBREVIATED TO “WIPRO”
2. 1966 – HIS SON AZIM PREMJI TOOK OVER WIPRO AT THE AGE OF 21
3. WHILE M.H. PREMJI LIVED, THE COMPANY WAS GLOBAL, WITH ABOUT 350
EMPLOYEES, IN AND AROUND BOMBAY, WITH $3 MILLION IN REVENUES.
 CONSUMER CARE $ SCENARIO
WIPRO SAFE WASH
1945 - FIRST PRODUCT

WIPRO BUYING PEANUTS FROM FARMERS WIPRO TECHNOLOGIES

 HISTORY
BEGINNING : MID 1940-1970

• 1945: WIPRO LIMITED IS INCORPORATED.

• 1947: AN OIL MILL AND HYDROGENATED COOKING MEDIUM PLANT IS BUILT;
WIPRO GOES PUBLIC IN INDIA, FOR ROUGHLY $30,000.

• 1966: FOUNDER M.H. HASHAM PREMJI DIES.

• 1968: FOUNDER'S SON, AZIM HASHAM PREMJI ASSUMES LEADERSHIP OF
COMPANY.
GOING HIGH TECH :- MID 1970- LATE 1980

1975: WIPRO BEGINS TO MANUFACTURE

HYDRAULIC AND PNEUMATIC CYLINDERS.

1980: WIPRO EMPLOYS INFORMATION

TECHNOLOGY SERVICES.

1985: WIPRO BEGINS TO MANUFACTURE

TOILET SOAPS, PCS, AND DOT-MATRIX
PRINTERS.

1989: GENERAL ELECTRIC AND WIPRO

CREATE A JOINT VENTURE FOR MEDICAL
SYSTEMS
RAPID GROWTH AND 21ST CENTURY (GOING GLOBAL)
EXPANSION IN 1990

1990: PRODUCT SOFTWARE BUSINESS IS

DISCONTINUED; SOFTWARE SERVICES
BEGIN.
1992: LIGHTING BUSINESS IS
ESTABLISHED.
1999: WIPRO'S SOFTWARE BUSINESS
RECEIVES PRESTIGIOUS SEI LEVEL 5
CERTIFICATION; COMPANY
RESTRUCTURES TO ADDRESS THE
INTERNET MARKET.
 PRODUCTS
COMPRISES OF TWO MAIN DIVISIONS :-

WIPRO CONSUMER CARE AND LIGHTING (WCCLG)

WIPRO INFRASTRUCTURE ENGINEERING (WIN)

WIPRO ENTERPRISES (P) LIMITED ALSO HAS TWO ASSOCIATES :-

WIPRO GE HEALTHCARE PRIVATE LIMITED

WIPRO KAWASAKI PRECISION MACHINERY PRIVATE LIMITED
Personal care Health $ Wellness Home Care Office solutions Hydraulics

Santoor Glucovita Laundry Range Wipro furniture Construction

Chandrika Sweet $ Healthy Giffy Wipro lightning Lifting/Utility

Enchanteur Wipro north west Farm

Yardley Wipro Garnet Mining

Aramusk Wipro smartlite Forestry
 MARKET DEMAND

(1) (2)
• BE PASSIONATE ABOUT CLIENT’S SUCCESSES
• TREAT EACH PERSON WITH RESPECT
• BE GLOBAL AND RESPONSIBLE
• UNYIELDING INTEGRITY IN EVERYTHING WE DO
SPIRIT OF WIPRO
• BE PASSIONATE ABOUT CLIENT’S SUCCESSES
• TREAT EACH PERSON WITH RESPECT
• BE GLOBAL AND RESPONSIBLE
• UNYIELDING INTEGRITY IN EVERYTHING WE DO
 HR’ S POLICY
• COMMITMENT
• EQUAL OPPORTUNITY AND NON DISCRIMINATION
• HARASSMENT-FREE WORKPLACE
• FREEDOM OF ASSOCIATION
• SAFE AND HEALTHY WORK PLACE
• INCLUSIVE WORKPLACE
• DATA PRIVACY
• PROHIBITS CHILD LABOUR AND FORCED LABOUR
• GRIEVANCE MECHANISM
 MARKET STRATEGY
1.MARKETING MIX OF WIPRO LIMITED
PRODUCT
PRICING
PLACE/DISTRIBUTION
PROMOTION
2.CUSTOMER ANALYSIS
3.SEGMENTATION
4.TARGETING & POSITIONING OF WIPRO LIMITED
5.COMPANY COMPETITIVE ADVANTAGE
6.BRAND EQUITY OF WIPRO LIMITED
BRAND EQUITY COMPONENTS
• BRAND AWARENESS
• BRAND ASSOCIATION
• PERCEIVED QUALITY
• BRAND LOYALTY
7.COMPETITORS ANALYSIS
8.MARKETING ANALYSIS OF WIPRO LIMITED
MARKET SIZE ANALYSIS
MARKET TRENDS ANALYSIS
MARKET GROWTH ANALYSIS
MARKET PROFITABILITY ANALYSIS
 COMPETITORS

1. TECH MAHINDRA
2. HCL TECHNOLOGIES
3. AVANADE
4. TATA CONSULTANCY SERVICES
5. INFOSYS
FINANCIAL STATUS $ DATA
 MAJOR ISSUES

● GAP IN PRODUCT RANGES

● UNDEFINED POSITIONING AND USP
● UNFORESEEN GROWTH
● LACKING IN TERMS OF INNOVATION
● UNABLE TO COMPETE WITH LATEST TECH IN THE MARKET
● NEW ENTRANTS
● COVID-19
● MATURITY
 MINOR ISSUES
• MEASURE OF CORPORATE GOVERNANCE AND FRAUD

• WIPRO STAFFER

• WIPRO'S CLIENTS
FORESTER RESEARCH
• INFORMATIONAL TECHNOLOGY
• CORPORATE GOVERNANCE AND CONTROLLERSHIP
ANALYSTS IT INDUSTRY
• EXTERNAL MARKETS
• WIPRO'S SELLING SHARES OF THE COMPANY
• EXTERNAL PARTIES
• THE RIGOUR OF THE LAW