Professional Documents
Culture Documents
Up-to-Date: These people are driven to stay current with the news, weather and events at all times.
They like to be informed and others look to them as beacons of information. They use their mobile
phone as a resource to keep them connected with real-time information about the world around
them.
Questions 4-6
Social and Curious: These people are sometimes described as connectors because they enjoy
bringing others together, networking and planning events and outings. They use their mobile
phones to keep up with their friends’ lives and to stay connected to the people they care about.
Questions 7-9
Busy and Productive: This group of people is very concerned with all information related to their
own personal efficiency and their ability to cope with a busy schedule. They use mobile phones
because they are more portable, accessible or convenient than using traditional computers. They are
interested in anything that can help them manage their multiple priorities and meet the demands of
their busy day.
Questions 10-12
Latest and Greatest: These people want to be the first to try something, even if there is no
guarantee that they will be satisfied with it. They always want to use the newest technologies and
applications and to be a part of the newest social networks and communities. Friends look to them
for reviews and recommendations of new technologies.
Question 13-15
Just the Basics: This group of people is not really interested in the phone, except for the fact that it
makes life easier. They are not impressed by the newest technology or the marketing appeals of
most applications. They are not early adopters and they look to reviews and recommendations to
find the tools and applications that they want to use on their mobile phone.
Questions 16-18
Bored user: This group of people tend to switch over to their phones when they are trying to put
something off, or fill their time with something. Boredom, lethargy, lack of motivation can be some
of their triggers. This might end up making them spend a large chunk of time on their phones
without realizing it.
Useful Intrusive
Social Relationships/
Social Situations
Family Relationships
Work
Self-Improvement/Self
Development
Others