There are 7 positioning strategy used to position a brand .

Product attribute/benefit:

Here Walton fridge positioned themselves by product attribute and benefit. By this ad they wanted to
communicate that having Walton fridge will give you more space. As a result, you don’t need to go
market all day. That’s the benefit you will get from the Walton fridge if you buy that. So in this Walton
positioned themselves on the basis of product attribute and benefit,
Product price/quality:

As we know Hatil is premium brand and they manufacture furniture. They mainly focus on high
product quality. By giving high quality product they also charge high price. As a result customers
also expect that as they are spending high price so product quality will also be high. So here in
this print ad Hatil positioned them as quality product
Product use/application:

As we know product use/application is to associate with a specific use or application. Here

Bank Asia also specifically targeted freelancer. They introduced a Mastercard through this can
easily transfer money from payoner account.so their main target is freelancer. So Bank Asia
positioned themselves on the basis of use or application
Positioning by Product class:

Sometimes competition comes from outside of the product class. Here green line has
positioned itself as an alternative to airplanes, cost saving, enjoyment and many more
advantages. They have sleeper coach, luxury sit, but price is low as compared to airplane like us
Bangla. So here green line positioned themselves by product class.

Positioning by Product user:

Positioning by product user means positioning a product by associating with a particular user or
group. Here in this Grameenphone advertisement our cricketer Shakib AL Hasan was used by
products as diverse as Grameenphone

Positioning by Product competitor:

Competitor may be as important to positioning strategy. Here at a time bKash was the market leader in
the MFS sector. Then Nagad came and target their main competitor Bkash. As bKash’s cash out charge
was high. Nagad targeted in this area and they became successful. So finaly

Positioning by cultural symbol:

Cultural symbol is mainly used to differentiate brand. When it associated with a meaningful
symbol, the brand is easily identifiable. Here Radhuni brand mainly their product is spices. In
their brand logo they used mother/girl’s sign. That means in our Bangladeshi culture most of
the home cooked are prepared by our mother or other girl. So here Radhuni by using this
cultural symbol they try to communicate this in their brand.