ASSIGNMENT-III (Based on Unit-II)- Group Assignment

Create a Story Board/ Photo Board

IMPORTANT- A hard copy of the Group Assignment is also to be submitted. (The soft copy to be
submitted on MS-teams). A group should not have more than 5 members.

Guidelines for Project-IMC

1. Choose a product (E.g.-Mobile, Apparel, Computers, Shampoo etc.)

2. Give it a Brand Name (E.g.- Mobitrex for Mobile Phones)
3. Discuss about the segmentation and the market that you are targeting (Market/Audience).
4. Explain its features (Discuss if there is any unique feature in the product- USP)
5. Discuss who are the competitors.
6. Explain the Objectives you want to achieve through the advertisement.
7. Show your storyboard/Photo-board (Frame by Frame, along with the script)
8. Explain the Appeals/Execution framework used, Discuss Why?
9. The tagline

Additional

1. Discuss Budget
2. Use of Any celebrities