KEY STEPS IN MARKET AND DEMAND ANALYSIS

Collection Of Secondary Demand

Information Forecasting

Situational Analysis
& Specifications of Characterisation Of
Objectives Market

Conduct Market Survey Market Planning

 ASSIGNMENT – 1
Methods Of Demand Forecasting
1] Qualitative Method
Jury Of Executive Method
Delphi Method
2] Time Series Projection Methods
Trend Projection Method
Exponential Smoothing Method
Moving Average Method
3] Causal Method [LAST DATE OF SUBMISSION
Chain Ratio Method Sept 1, 2016]
Consumption Level Method
End Use Method
Leading Indicator Method
Econometric Method
 MARKET PLANNING
1] Current Market Situation
– a) Market Situation b) Competitive Situation
– c) Distribution Situation d) Macro Environment
2] Opportunity & Issue Analysis
3] Objectives
a)Clear cut, Specific and Achievable b) Breakeven
c) Sales d) Brand Recognition e) Retail Outlets
4] Marketing Strategy
a) Target Segment b) Positioning c) Product line d) Advert.
d) Price e) Distribution f) Sales Force g) Sales promotion
5] Action Programme
a) Monthly Action Plan b) Quaterly Action Plan