STRATEGIC

HOSPITALITY
MANAGEMENT
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 Table of Contents
INTRODUCTION..........................................................................................................................4
MAIN BODY..................................................................................................................................4
4 p's of marketing.........................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

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INTRODUCTION

The hospitality industry can be defined as broad category of fields in the service industry
which includes food and drink service, lodging, event planning, travel and tourism theme parks.
It includes tourism agencies, hotels, restaurants and also bars. This report is based on the case
study of Stafford hotels group. This report will cover current structure, scope and the size of
hospitality industry. Moreover, the report will also include requirements of current and
anticipated skills in the hospitality industry. In addition to this, the report will also evaluate
internal and external factors which impact on hospitality industry. At the end, it will also analyse
current, potential trends and developments affecting the hospitality industry.

MAIN BODY
Different types of business within the hospitality industry and the diverse products and services
that they offer
Accommodation in the hospitality industry

In the hospitality industry, accommodation which is represented as lodging comprising of

various types of hotels which facilitates by providing overnight accommodation as per their
requirement for people in travelling.  Luxury hotel, Budget hotel, spa hotel, boutique hotel, hotel
resort and bed along with breakfast are some of the most crucial factor players in this industry.

According to the World Tourism Organization (cited in WorldAtlas, 2021), the total number of
visitors visited France in 2019 is 89 million. In the same year, 83 million people visited Spain
and 80 million visited the USA. Likewise, 63 million visited China and 36 million people visited
the UK. Out of these so many great millions, only a small number of visitors stayed with friends
and families. 

Food and beverage in the hospitality industry

Food and beverage is represented as a one of the largest sectors in the hospitality industry.
Services which are included in this sector is started with preparing food to presenting in front
customer table. Fast casual, fast food fine dining, and casual dining etc. are the most crucial
types of restaurants in the hospitality industry. Burger King, McDonalds, KFC, Chipotle
Mexican Grill, Five Guys, Harvester, TGI Friday’s, Pollen Street Social, Dinner by Heston
Blumenthal are the most famous restaurants in the UK and USA.

Travel and tourism in the hospitality industry

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There are various types of business in the tourism and travel sector which is not limited to
airlines, trains, cruise and ships by tour operators. Moreover, there are approx. $ 270 billion are
to be spent by travellers on their passenger in the transport services. British Airways, Emirates
Airline, American Airlines, Singapore Airlines, Air New Zealand, Air Canada, Lufthansa, and
Qatar Airways are the most popular airlines on the globe. 

Entertainment in the hospitality industry

In the current scenario, entertainment is the most important part of travelling. There are many top
tourism destinations which offer zoos, theme parks, museums, theatres, marinas and many more
that entertain and captivate tourists. Lego Land, Disneyland, Madame Tussauds, Cedar Point,
British Museums, Magic Kingdom Park, Walt Disney World Resort, Port Aventura, Ferrari
World, Alton Towers, and Tivoli Gardens are the most popular in the entertainment sector as per
travellers’ choice.
The contribution of the hospitality industry to local, national and international economies

Hospitality industry plays crucial role in the growth of the economy by providing employment,
creating sustainable management, protecting environmental factors etc. By providing services to
the tourist and local community, it helps to encourage the national people to perform their job in
efficient way. Moreover, it also encourages their sustainable and responsible tourism
management to protect the environment of the country. Sustainable and responsible management
includes reuse, recycle and reimagine all resources to make the optimum utilization of resources.
Further, by participating the local community in the decision of tourism and hospitality of
management this will lead to increase the morale, self-satisfaction, feel the respect in the social
and cultural economy. This will automatically help in increasing the GDP and the growth of the
economy.

CONCLUSION

This report has been concluded that hospitality industry plays crucial role in the growth
of the economy. It is not only connected with providing food and beverage services but also
linked with accommodation services, entertainment facility etc. Moreover, different type of
operational and functional department has been analysed which helps in the growth of the
company. In addition to this, Hospitality sector encourage the local community and play efficient

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operation role in this industry. This report has also analysed the skill s gaps present in the
hospitality industry connected with a range of different operational roles. Hospitality industry
also contribute to encourage the local community.