Product Research & Development

V. M. Naik
Department of Chemical Engineering
2nd Semester 2020-2021
Session 1: Course Outline
• My Background
• Genesis of the Course and Its
Relevance
• Contents & Scope
• Framework
My Background :
 Genesis of the Course and Its Relevance

A) Course Genesis:
1) My Experience at HLRC and UCR
2) Meeting with Director IITB

B) Course Relevance : Two Realities

1) Technological Progress Is the Most Decisive
Contributor of Long term Non Linear Economic Growth
……….…and/or Improvements in Quality of Life of People
 Have a Look at the Opinions of 109Thought Leaders of the
20th Century

Scientific and Technological Inventions Have Played the Biggest Role

in Transforming Our Living Conditions
 Angus Maddison (2007):
Contours of World Economy
 Models of Economic Growth:

Adam Smith …….

Karl Marx …….
………………… …….
Harrod - Domar ……
………………… ……
Robert Solow …… ?
 Models of Economic Growth:

Adam Smith …….

Karl Marx …….
………………… …….
Harrod - Domar ……
………………… ……
Robert Solow 𝑌 𝑡 = [𝐾 𝑡 ]𝛼 ∗ 𝐴 𝑡 ∗ 𝐿 𝑡 1−𝛼

y = Y/L ~ A (K/L)α

[Y is GDP, K is accumulated capital, L is labour

force, ……..α is elasticity of GDP wrt capital
A is the multifactorial productivity embodying
effect of technological progress]
Technological Invention Is the Most Decisive
Contributor of Non Linear Economic Growth
B) Course Relevance : Two Realities….. contd.
What Is The Second Reality?

1) Technological Progress Is the Most Decisive

Contributor of Long term Non Linear Economic
Growth ……….…and/or Improvements in
Standard of Living of People

2) Scholarship Is Essential

……….But Ability to Transcend Textbooks of

Technology Is a Must for Construction of New
Knowledge and Technological Progress
 Contents and Scope of Course
Thrust of the Course : How to Make Inventions Happen
1) Introduction to Hypothetico-deductive use of Chemical
Engineering principles/tools, in designing / "structuring"/
"synthesizing” and Inventing new or improved “products”

s
Contents and Scope of Course…. Contd.
2) Familiarization with Components of the Process of
Product Research and Development
• Identification of consumer/customer needs
• Translation of needs in to R&D briefs
• Candidate idea generation
• Shortlisting and selection of idea
• Execution of the idea in terms of
– Visualization of a Design
– Preparation/development of Prototypes
– Performance, Stability, Safety Evaluation
– Packaging Design
– Market Validation
– Scale up and Manufacturing
– Test Marketing
– Manualisation and Documentation of Knowhow
 Contents and Scope of Course…. Contd.
3) Identification of Determinants of Performance of
an R&D Scientist

Home-base Skills,
Generic Skills,
& Expertise

Competencies

Domain
Knowledge & Expertise
Contents and Scope of Course…. Contd.
Honing of Some Home-base Skills
• Thermodynamics of phase equilibria of non-ideal
systems
• Transport phenomena

Introduction to Some Generic Skills and Expertise

• Techniques for idea generation
• Tools for structured decision making
• Project planning; activity networks
• Regulatory frameworks : constraints and opportunities
• Protection of intellectual property rights (IPR); "reading"
a patent / writing a patent
Contents and Scope of Course…. Contd.
.
Examples of Competencies for Effective Product R &D
– Clarity of purpose
– Objective analytical power
– Practical creativity
– External orientation
– Market orientation
– Entrepreneurial spirit
– Team working
– Adaptive influencing
– Continuous learning
– Self confident integrity
 Other Topics to Be Discussed, Such As :….
• Product Research vs Product Development
New
Processes/
Techniques New
Product

Legend
New
Decision/Design
Rules Development

Research

New Technology
Ingredients/Materials Space
Other Topics to Be Discussed, Such As :….

• Product research vs product development

• Sources of inspiration for new product
development
• Different R&D processes followed for market pull
vs technology push products
• Portfolio Planning (Consumer/customer –
technology matrix i.e. the CT Matrix)
• 4 Stage career development model for R&D
• Academic research vs industrial product R&D
Reference Material
• E. L. Cussler and G. D. Moggridge; Chemical Product Design; Cambridge
University Press, 2011
• K. T. Ulrich and S. D. Eppinger; Product Design and Development; McGraw Hill,
2007
• J. W. Wesselingh, S. Kiil, and M. E. Vigild; Design and Development of Biological,
Chemical, Food, and Pharmaceutical products; John Wiley & Sons, 2007
• U. Brockel, W. Meier, and G. Wagner; Product Design and Engineering, Volumes
1&2; Wiley-VCH, 2007
• J. Wei; Product Engineering: Molecular Structure and Properties, Oxford
University Press, 2007
• P. B. Medawar, Induction and Intuition in Scientific Thought, American
Philosophical Society, 1969 ( or later reprints)
• P. B. Medawar, Advice to a Young Scientist, Basic Books-Perseus Books Group,
1979 ( or later reprints)
…………………………………..
• Lecture Notes
……………………………………
• Department Seminars / Institute Lectures
…………………………………..
• Hands on exercises (….?)
…………………………………..
• Movie – Eye of the Beholder
Evaluation
Previous Years :
• No Mid-semester Examination
• Two Tests, Carrying 40(2 X 20) Marks
• End-semester Examination, 60 Marks
• In Addition
– Periodic Assignments / Quizzes/ Participation in Class
: up to 15 “Bonus” Marks
– Attendance : up to 5 “Bonus” Marks
• Possibility of Absence Leading to De-registration.
• Less than 80% Attendance Leads to DX Grade

This Year ??????? – Will Let You Know Soon

 Code of Conduct
• Attendance & Punctuality Important
• “Total presence” – Essential ! ………
– Physical,….. Intellectual,…. Emotional
• Cell phones Off
– No rings
– No messages
– No games
• No preparation for quiz on the next day
• No sleeping in class
 Code of Conduct

Identify Yourself on Zoom with

Your Registration Name / Roll No
 Updated Enrolment Criteria
Constraints: Upper Cap on Nos. + PG Elective
• Minimum CPI : 6.5
• Diversity in Class
• Preference to Research Students
• CPI
 Next Session:

Concept of “Product”