Answer 2

WINGGREENS FARMS
Marketing mix is the tool that helps any business to penetrate into an existing market place.
There are 4 main aspects to marketing mix also namely the 4 P’s- Product, Pricing, Placement,
Promotion. In addition, there are also 3 more which include People, Process and Physical
Evidence. WINGGREENS has skillfully utilized these tools to slowly grow as a company and
establish themselves over the past 10 years.
The marketing mix followed for WINGGREENS FARMS’ sustainable growth is categorized
below:

1 PRODUCT
 QUALITY: Only high quality products are made at WINGGREENS. Raw materials are
procured from trusted suppliers and quality is enhanced through multiple value addition
processes under carefully maintained environments. This high quality of products
provides WINGGREENS with a considerable competitive advantage.
 EASY TO USE: Products relatively easy to use and comes with a user manual. A 24X7
customer service is always at the customer’s disposal.
 BROAD PORTFOLIO: Has an incredibly large product portfolio providing consumers a
huge option range to choose from and targeting different groups in the market.
 MEETING CUSTOMER REQUIREMENTS: Claims to meet the customer’s unspoken
emotional needs like providing them with confidence, an ego boost and security. This
targets the customer’s psychology and provides fulfillment of their emotional needs along
with providing them with the usual functional benefits.
 DIFFERENT SIZES: The different sizes of the individual products provides consumers
with a greater freedom to choose and letting them to buy just the quantity that they want.

2 PRICING
 PSYCHOLOGICAL PRICING: This plays with people’s psychology making them to
believe in the different values of different products. The company uses this quite
skillfully.
 PREMIUM PRICING: By marking a portion of the portfolio at a premium price, a sense
of luxury is rendered to a certain section attracting customers with more purchasing
power towards this section at the same time increasing the sale of the other sections by
inducing a sense of financial saving in these sections.
 GEOGRAPHICAL PRICING: This helps to cover the transport costs for offshore stores.
The company varies the prices according to the financial condition of a society to
increase the acceptability.
 BUNDLE PRICING: Bundles and limited time offers are made with some discount on
them.
3 PLACEMENT
 COMPANY OPERATED STORES: The company owns stores operated directly by it’s
management in all market segments. It provides them with greater control.
 LICENSED STORES: Licensed stores provide lesser control but also lesser risk. They
help the company to penetrate deeper into the market.
 E-COMMERCE: Allows customers to buy the products from home online.
 PARTNER AGENTS
 SUPERMARKETS AND HYPER MARKETS

4 PROMOTIONS
 DIGITAL MARKETING
 REWARD PROGRAMS
 COMMUNITY INFLUENCERS
 CONVENTIONAL MARKETING

Answer 1
a) Market comprises of Buyers and sellers
A market is a place where buyers and sellers can meet to facilitate the exchange or
transaction of goods or services. The market can be physical, like a retail store, or virtual,
like a retailer. Other examples are illegal markets, auction markets, and financial markets.
Markets set prices for goods and services that are determined by supply and demand.
Technically, a market is a place where two or more parties can meet to make an economic
transaction, even without fiat currency. Market transactions may include goods, services,
information, currencies, or any combination thereof that is passed from one party to another.
In short, the market is a place where buyers and sellers can get together and interact.
Normally, only two parties are needed to complete a transaction, but at least one third party is
required to establish competition and balance the market. Therefore, a perfectly competitive
market is inevitably characterized by a large number of active buyers and sellers, among
other things. Beyond this broad definition, the term "market" includes many things
depending on the context. For example, it may refer to the place where stocks are traded, that
is, the stock exchange. Alternatively, the term can be used to describe a crowd of people who
want to buy a particular product or service in a particular location, such as the Brooklyn
housing market. Alternatively, it may refer to an industry or economic sector, such as the
global diamond market. Regardless of the context, markets set prices for goods and other
services. These prices are determined by supply and demand. Supply is created by the seller
and demand is created by the buyer. The market tries to find some price equilibrium when
supply and demand themselves are in equilibrium. However, by itself, this balance can be
confused by factors other than price, such as income, expectations, technology, production
costs, and the number of buyers and sellers participating. The market can be represented by
the physical location where the transaction takes place. This includes retailers and other
similar businesses that sell individual merchandise to the wholesale market that sells
merchandise to vendors. Alternatively, it can be virtual. Internet-based stores and auction
sites such as Amazon and eBay are examples of markets where transactions are completely
online and parties are not physically connected. Markets can emerge organically or as a
means of promoting ownership of goods, services and information. At the national or other
more specific regional level, markets are categorized as "advanced" or "advanced" markets,
depending on many factors such as income levels and the openness of the country or region
to foreign trade often.
b) Value Proposition should be clear, compelling and differentiable

Value propositions must be clear, compelling and different As the company seeks to
understand and optimize the value of its products, it also needs to convey the core
elements of value to potential customers. Marketers do this through value propositions
defined as: A business or marketing statement summarizing why consumers buy products
or use services. This statement should convince potential consumers that a particular
product or service offers more value than other similar products or solves the problem
better. Marketers need to combine many different elements of value and differentiators
into one simple statement that is easy to read and understand, making it difficult to create
an effective value proposition. Despite the challenges, creating an effective value
proposition is very important. The value proposition focuses marketing efforts on the
unique benefit to customers. This helps focus the offering on the customer and, more
specifically, on the unique value to the customer. A value proposition needs to very
simply answer the question: Why should someone buy what you are offering? If you look
closely at this question it contains three components: • Who? The value proposition does
not name the target buyer, but it must show clear value to the target buyer. • what? Offers
must be defined in the context of this buyer. • why? You must show that the offer has its
own value to the buyer. When creating or evaluating a value proposition, it is helpful to
stay away from a long list of features and benefits and a thorough competitive analysis.
Stick simple and pursue focus and clarity. Value propositions need to be clear,
compelling, and differentiated. • Clear: Short and direct. Instantly identify both offers and
values or profits • Persuasive: Communicate profits in a way that motivates buyers to act
• Differentiate: Make an offer stand out or differentiate it from other offers Value
proposition is the message and the audience is the target customer. You want your value
proposition to convey a very concise promise of unique value in your proposition.

c) Other than goods and services, marketing can also be applied to Organization's, events,
experience, ideas.

Regardless of the size of your event, creating an event marketing strategy template has
significant business benefits, but it's not easy. Event strategy and planning requires the
highest level of organizational, time management, and communication skills. Whether
you're just starting out with an event marketing strategy or have years of experience, you
need to have this event marketing industry roadmap in place as you develop your strategy
and career. It contains tips, examples of event strategies, and links to templates you can
use to get started. Event marketing industry and demand The event industry is booming
because Americans love events. During the COVID19 pandemic, the audience turned to
virtual events, and now that local regulations have been relaxed, many are looking
forward to returning to face-to-face events. This growing demand is good news for
businesses and marketers who want to connect with their customers, prospects, and
partners in a more meaningful way. Live events, unlike other types of marketing, offer a
personal approach to the audience, but that doesn't mean that every event will be
successful. This guide covers event marketing strategies, ideas, templates, event
concepts, end-of-life research, and other important aspects of good event planning and
execution. Importance and Benefits of Event Marketing Strategies Events are a multi-
sensory experience that appeals to viewers at a level not possible with other types of
marketing. Events help you achieve important business goals, such as: • Increased
demand for products or services • Increase awareness with potential or existing customers
• Expand your audience or customer audience • Generate income from the event itself
With a clear strategy and a plan to get there, the event is well worth the marketing
investment, as long as you have a plan to measure the impact.