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Frequencies: Frequencies Variables V1 V6 V7 /statistics Stddev Variance Mean Median Mode /piechart Freq /order Analysis
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Frequencies: Frequencies Variables V1 V6 V7 /statistics Stddev Variance Mean Median Mode /piechart Freq /order Analysis
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FREQUENCIES VARIABLES=v1 v6 v7
/STATISTICS=STDDEV VARIANCE MEAN MEDIAN MODE
/PIECHART FREQ
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created 11-JAN-2022 12:32:25
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v1 v6 v7
/STATISTICS=STDDEV
VARIANCE MEAN
MEDIAN MODE
/PIECHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:01.34
Elapsed Time 00:00:00.69
Page 1
Statistics
utilizare social intampinati utilitatea
media reclame reclamelor
N Valid 132 128 128
Missing 0 4 4
Mean .9773 .8594 .7266
Median 1.0000 1.0000 1.0000
Mode 1.00 1.00 1.00
Std. Deviation .14960 .34900 .44747
Variance .022 .122 .200
Frequency Table
utilizare social media
Cumulative
Frequency Percent Valid Percent Percent
Valid nu 3 2.3 2.3 2.3
da 129 97.7 97.7 100.0
Total 132 100.0 100.0
intampinati reclame
Cumulative
Frequency Percent Valid Percent Percent
Valid nu 18 13.6 14.1 14.1
da 110 83.3 85.9 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
utilitatea reclamelor
Cumulative
Frequency Percent Valid Percent Percent
Valid nu 35 26.5 27.3 27.3
da 93 70.5 72.7 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 2
Pie Chart
utilizare social media
nu
da
intampinati reclame
nu
da
Page 3
utilitatea reclamelor
nu
da
FREQUENCIES VARIABLES=v2 v3 v17 v16 v15 v14 v13 v12
/STATISTICS=MODE
/PIECHART FREQ
/ORDER=ANALYSIS.
Frequencies
Page 4
Notes
Output Created 11-JAN-2022 12:34:55
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v2 v3 v17
v16 v15 v14 v13 v12
/STATISTICS=MODE
/PIECHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:03.72
Elapsed Time 00:00:01.50
Statistics
cat de des timpul petrecut venituri domiciliu educatie varsta genul
N Valid 130 129 131 131 131 131 131 128
Missing 2 3 1 1 1 1 1 4
Mode 1.00 1.00 4.00 1.00 2.00 2.00 1.00 2.00
Statistics
motivatia
N Valid 128
Missing 4
Mode 2.00
Frequency Table
Page 5
cat de des
Cumulative
Frequency Percent Valid Percent Percent
Valid zilnic 87 65.9 66.9 66.9
o data la 2 zile 23 17.4 17.7 84.6
o data pe saptamana 6 4.5 4.6 89.2
o data pe luna 10 7.6 7.7 96.9
rareori 4 3.0 3.1 100.0
Total 130 98.5 100.0
Missing System 2 1.5
Total 132 100.0
timpul petrecut
Cumulative
Frequency Percent Valid Percent Percent
Valid intre 2 si 3 ore 55 41.7 42.6 42.6
mai putin de 1 ora 12 9.1 9.3 51.9
pana la 5 ore 30 22.7 23.3 75.2
mai mult de 5 ore 18 13.6 14.0 89.1
1 ora 12 9.1 9.3 98.4
deloc 2 1.5 1.6 100.0
Total 129 97.7 100.0
Missing System 3 2.3
Total 132 100.0
venituri
Cumulative
Frequency Percent Valid Percent Percent
Valid sub 1000 lei 16 12.1 12.2 12.2
1001-1500 lei 24 18.2 18.3 30.5
1501-2500 lei 15 11.4 11.5 42.0
2501-4000 lei 53 40.2 40.5 82.4
4001-5000 lei 14 10.6 10.7 93.1
peste 5001 lei 9 6.8 6.9 100.0
Total 131 99.2 100.0
Missing System 1 .8
Total 132 100.0
Page 6
domiciliu
Cumulative
Frequency Percent Valid Percent Percent
Valid urban 114 86.4 87.0 87.0
rural 17 12.9 13.0 100.0
Total 131 99.2 100.0
Missing System 1 .8
Total 132 100.0
educatie
Cumulative
Frequency Percent Valid Percent Percent
Valid Gimnazial 11 8.3 8.4 8.4
Liceal 63 47.7 48.1 56.5
Postliceal 8 6.1 6.1 62.6
Facultate 38 28.8 29.0 91.6
Masterat 7 5.3 5.3 96.9
Doctorat 4 3.0 3.1 100.0
Total 131 99.2 100.0
Missing System 1 .8
Total 132 100.0
varsta
Cumulative
Frequency Percent Valid Percent Percent
Valid 14-17 13 9.8 9.9 9.9
18-25 ani 68 51.5 51.9 61.8
26-35 ani 32 24.2 24.4 86.3
mai mult de 5 ore 16 12.1 12.2 98.5
36-45 ani 2 1.5 1.5 100.0
Total 131 99.2 100.0
Missing System 1 .8
Total 132 100.0
Page 7
genul
Cumulative
Frequency Percent Valid Percent Percent
Valid masculin 88 66.7 67.2 67.2
feminin 43 32.6 32.8 100.0
Total 131 99.2 100.0
Missing System 1 .8
Total 132 100.0
motivatia
Cumulative
Frequency Percent Valid Percent Percent
Valid reclama 45 34.1 35.2 35.2
produsul 83 62.9 64.8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Pie Chart
cat de des
zilnic
o data la 2 zile
o data pe saptamana
o data pe luna
rareori
Page 8
timpul petrecut
intre 2 si 3 ore
mai putin de 1 ora
pana la 5 ore
mai mult de 5 ore
1 ora
deloc
venituri
sub 1000 lei
1001-1500 lei
1501-2500 lei
2501-4000 lei
4001-5000 lei
peste 5001 lei
Page 9
domiciliu
urban
rural
educatie
Gimnazial
Liceal
Postliceal
Facultate
Masterat
Doctorat
Page 10
varsta
14-17
18-25 ani
26-35 ani
mai mult de 5 ore
36-45 ani
genul
masculin
feminin
Page 11
motivatia
reclama
produsul
FREQUENCIES VARIABLES=v11 v8
/STATISTICS=STDDEV VARIANCE MEAN MEDIAN MODE
/HISTOGRAM NORMAL
/ORDER=ANALYSIS.
Frequencies
Page 12
Notes
Output Created 11-JAN-2022 12:37:05
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v11 v8
/STATISTICS=STDDEV
VARIANCE MEAN
MEDIAN MODE
/HISTOGRAM NORMAL
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.44
Elapsed Time 00:00:00.42
Statistics
influenta experienta
reclamelor reclamelor
N Valid 128 128
Missing 4 4
Mean 3.1875 3.0781
Median 3.0000 3.0000
Mode 4.00 3.00
Std. Deviation .98612 .97697
Variance .972 .954
Frequency Table
Page 13
influenta reclamelor
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc 8 6.1 6.3 6.3
2.00 22 16.7 17.2 23.4
3.00 42 31.8 32.8 56.3
4.00 50 37.9 39.1 95.3
foarte mult 6 4.5 4.7 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
experienta reclamelor
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc atractiva 8 6.1 6.3 6.3
2.00 25 18.9 19.5 25.8
3.00 51 38.6 39.8 65.6
4.00 37 28.0 28.9 94.5
foarte atractiva 7 5.3 5.5 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Histogram
Page 14
influenta reclamelor
60 Mean = 3.19
Std. Dev. = .986
N = 128
50
40
Frequency
30
20
10
0
.00 1.00 2.00 3.00 4.00 5.00 6.00
influenta reclamelor
experienta reclamelor
60 Mean = 3.08
Std. Dev. = .977
N = 128
50
40
Frequency
30
20
10
0
.00 1.00 2.00 3.00 4.00 5.00 6.00
experienta reclamelor
MULT RESPONSE GROUPS=$atrage 'atragere' (v4.1 v4.2 v4.3 v4.4 v4.5 (1)) $imbuna
Page 15
tatire
'imbunatatiree' (v10.1 v10.2 v10.3 v10.4 (1))
/FREQUENCIES=$atrage $imbunatatire.
Multiple Response
Notes
Output Created 11-JAN-2022 12:48:40
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics for each table
are based on all the cases
with valid data in the
specified range(s) for all
variables in each table.
Syntax MULT RESPONSE
GROUPS=$atrage
'atragere' (v4.1 v4.2 v4.3
v4.4 v4.5 (1))
$imbunatatire
'imbunatatiree' (v10.1
v10.2 v10.3 v10.4 (1))
/FREQUENCIES=$atrage
$imbunatatire.
Resources Processor Time 00:00:00.02
Elapsed Time 00:00:00.04
Page 16
Case Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
a
$atrage 125 94.7% 7 5.3% 132 100.0%
a
$imbunatatire 128 97.0% 4 3.0% 132 100.0%
a. Dichotomy group tabulated at value 1.
$atrage Frequencies
Responses Percent of
N Percent Cases
atragerea comunicarea cu rudele si 88 28.3% 70.4%
sau prietenii
monetizarea platformei 56 18.0% 44.8%
oportunitatile oferite de 53 17.0% 42.4%
platforma
amuzament 81 26.0% 64.8%
pentru studii 33 10.6% 26.4%
Total 311 100.0% 248.8%
a. Dichotomy group tabulated at value 1.
$imbunatatire Frequencies
Responses Percent of
N Percent Cases
imbunatatireea Imbunatatirea calitatii 105 36.6% 82.0%
reclamei
sporirea relevantei 87 30.3% 68.0%
amplasamentul reclamei 60 20.9% 46.9%
intervalul orar in care apare 35 12.2% 27.3%
reclama
Total 287 100.0% 224.2%
a. Dichotomy group tabulated at value 1.
FREQUENCIES VARIABLES=v9.1 v9.2 v9.3 v9.4 v9.5 v9.6
/STATISTICS=MEAN MEDIAN MODE
Page 17
/BARCHART FREQ
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created 11-JAN-2022 12:51:03
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v9.1 v9.2 v9.
3 v9.4 v9.5 v9.6
/STATISTICS=MEAN
MEDIAN MODE
/BARCHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:01.08
Elapsed Time 00:00:00.86
Statistics
Prezentarea Aspectul
Relevanta produsului Originalitatea Creativitatea promotional
N Valid 128 128 128 128 128 128
Missing 4 4 4 4 4 4
Mean 1.6484 2.0781 2.3203 2.1484 1.9922 1.6719
Median 1.0000 2.0000 2.0000 2.0000 2.0000 1.0000
Mode 1.00 2.00 3.00 2.00 2.00 1.00
Page 18
Statistics
Calitatea
reclamei
N Valid 128
Missing 4
Mean 1.6719
Median 1.0000
Mode 1.00
Frequency Table
Relevanta
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 79 59.8 61.7 61.7
neimportant 24 18.2 18.8 80.5
nici important , nici 21 15.9 16.4 96.9
neimportant
foarte important 3 2.3 2.3 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Prezentarea produsului
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 29 22.0 22.7 22.7
neimportant 73 55.3 57.0 79.7
nici important , nici 20 15.2 15.6 95.3
neimportant
foarte important 5 3.8 3.9 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 19
Originalitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 30 22.7 23.4 23.4
neimportant 42 31.8 32.8 56.3
nici important , nici 49 37.1 38.3 94.5
neimportant
foarte important 6 4.5 4.7 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Creativitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 36 27.3 28.1 28.1
neimportant 53 40.2 41.4 69.5
nici important , nici 31 23.5 24.2 93.8
neimportant
foarte important 8 6.1 6.3 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Aspectul promotional
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 42 31.8 32.8 32.8
neimportant 52 39.4 40.6 73.4
nici important , nici 31 23.5 24.2 97.7
neimportant
foarte important 2 1.5 1.6 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 20
Calitatea reclamei
Cumulative
Frequency Percent Valid Percent Percent
Valid deloc important 72 54.5 56.3 56.3
neimportant 33 25.0 25.8 82.0
nici important , nici 20 15.2 15.6 97.7
neimportant
foarte important 2 1.5 1.6 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Bar Chart
Relevanta
80
60
Frequency
40
20
0
deloc important neimportant nici important , nici foarte important 6.00
neimportant
Relevanta
Page 21
Prezentarea produsului
80
60
Frequency
40
20
0
deloc important neimportant nici important , nici foarte important 6.00
neimportant
Prezentarea produsului
Originalitatea
50
40
Frequency
30
20
10
0
deloc important neimportant nici important , nici foarte important 6.00
neimportant
Originalitatea
Page 22
Creativitatea
60
50
40
Frequency
30
20
10
0
deloc important neimportant nici important , nici foarte important
neimportant
Creativitatea
Aspectul promotional
60
50
40
Frequency
30
20
10
0
deloc important neimportant nici important , nici foarte important 6.00
neimportant
Aspectul promotional
Page 23
Calitatea reclamei
80
60
Frequency
40
20
0
deloc important neimportant nici important , nici foarte important 6.00
neimportant
Calitatea reclamei
FREQUENCIES VARIABLES=v9.1 v9.2 v9.3 v9.4 v9.5 v9.6
/STATISTICS=MEAN MEDIAN MODE
/BARCHART FREQ
/ORDER=ANALYSIS.
Frequencies
Page 24
Notes
Output Created 11-JAN-2022 12:54:11
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v9.1 v9.2 v9.
3 v9.4 v9.5 v9.6
/STATISTICS=MEAN
MEDIAN MODE
/BARCHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:01.56
Elapsed Time 00:00:01.29
Statistics
Prezentarea Aspectul
Relevanta produsului Originalitatea Creativitatea promotional
N Valid 128 128 128 128 128 128
Missing 4 4 4 4 4 4
Mean 1.6484 2.0781 2.3203 2.1484 1.9922 1.6719
Median 1.0000 2.0000 2.0000 2.0000 2.0000 1.0000
Mode 1.00 2.00 3.00 2.00 2.00 1.00
Page 25
Statistics
Calitatea
reclamei
N Valid 128
Missing 4
Mean 1.6719
Median 1.0000
Mode 1.00
Frequency Table
Relevanta
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 79 59.8 61.7 61.7
nici important , nici 24 18.2 18.8 80.5
neimportant
neimportant 21 15.9 16.4 96.9
deloc important 3 2.3 2.3 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Prezentarea produsului
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 29 22.0 22.7 22.7
nici important , nici 73 55.3 57.0 79.7
neimportant
neimportant 20 15.2 15.6 95.3
deloc important 5 3.8 3.9 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 26
Originalitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 30 22.7 23.4 23.4
nici important , nici 42 31.8 32.8 56.3
neimportant
neimportant 49 37.1 38.3 94.5
deloc important 6 4.5 4.7 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Creativitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 36 27.3 28.1 28.1
nici important , nici 53 40.2 41.4 69.5
neimportant
neimportant 31 23.5 24.2 93.8
deloc important 8 6.1 6.3 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Aspectul promotional
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 42 31.8 32.8 32.8
nici important , nici 52 39.4 40.6 73.4
neimportant
neimportant 31 23.5 24.2 97.7
deloc important 2 1.5 1.6 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 27
Calitatea reclamei
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 72 54.5 56.3 56.3
nici important , nici 33 25.0 25.8 82.0
neimportant
neimportant 20 15.2 15.6 97.7
deloc important 2 1.5 1.6 99.2
6.00 1 .8 .8 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Bar Chart
Relevanta
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important 6.00
neimportant
Relevanta
Page 28
Prezentarea produsului
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important 6.00
neimportant
Prezentarea produsului
Originalitatea
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important 6.00
neimportant
Originalitatea
Page 29
Creativitatea
60
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important
neimportant
Creativitatea
Aspectul promotional
60
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important 6.00
neimportant
Aspectul promotional
Page 30
Calitatea reclamei
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important 6.00
neimportant
Calitatea reclamei
FREQUENCIES VARIABLES=v9.1 v9.2 v9.3 v9.4 v9.5 v9.6
/STATISTICS=MEAN MEDIAN MODE
/BARCHART FREQ
/ORDER=ANALYSIS.
Frequencies
Page 31
Notes
Output Created 11-JAN-2022 13:07:00
Comments
Input Data C:
\Users\Alex\Desktop\Dorci
oman.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 132
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=v9.1 v9.2 v9.
3 v9.4 v9.5 v9.6
/STATISTICS=MEAN
MEDIAN MODE
/BARCHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:01.05
Elapsed Time 00:00:00.82
Statistics
Prezentarea Aspectul
Relevanta produsului Originalitatea Creativitatea promotional
N Valid 128 128 128 128 128 128
Missing 4 4 4 4 4 4
Mean 1.6406 2.0703 2.3125 2.1484 1.9844 1.6641
Median 1.0000 2.0000 2.0000 2.0000 2.0000 1.0000
Mode 1.00 2.00 3.00 2.00 2.00 1.00
Page 32
Statistics
Calitatea
reclamei
N Valid 128
Missing 4
Mean 1.6641
Median 1.0000
Mode 1.00
Frequency Table
Relevanta
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 79 59.8 61.7 61.7
nici important , nici 24 18.2 18.8 80.5
neimportant
neimportant 21 15.9 16.4 96.9
deloc important 4 3.0 3.1 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Prezentarea produsului
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 29 22.0 22.7 22.7
nici important , nici 73 55.3 57.0 79.7
neimportant
neimportant 20 15.2 15.6 95.3
deloc important 6 4.5 4.7 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 33
Originalitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 30 22.7 23.4 23.4
nici important , nici 42 31.8 32.8 56.3
neimportant
neimportant 49 37.1 38.3 94.5
deloc important 7 5.3 5.5 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Creativitatea
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 36 27.3 28.1 28.1
nici important , nici 53 40.2 41.4 69.5
neimportant
neimportant 31 23.5 24.2 93.8
deloc important 8 6.1 6.3 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Aspectul promotional
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 42 31.8 32.8 32.8
nici important , nici 52 39.4 40.6 73.4
neimportant
neimportant 31 23.5 24.2 97.7
deloc important 3 2.3 2.3 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Page 34
Calitatea reclamei
Cumulative
Frequency Percent Valid Percent Percent
Valid foarte important 72 54.5 56.3 56.3
nici important , nici 33 25.0 25.8 82.0
neimportant
neimportant 20 15.2 15.6 97.7
deloc important 3 2.3 2.3 100.0
Total 128 97.0 100.0
Missing System 4 3.0
Total 132 100.0
Bar Chart
Relevanta
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important
neimportant
Relevanta
Page 35
Prezentarea produsului
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important
neimportant
Prezentarea produsului
Originalitatea
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important
neimportant
Originalitatea
Page 36
Creativitatea
60
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important
neimportant
Creativitatea
Aspectul promotional
60
50
40
Frequency
30
20
10
0
foarte important nici important , nici neimportant deloc important
neimportant
Aspectul promotional
Page 37
Calitatea reclamei
80
60
Frequency
40
20
0
foarte important nici important , nici neimportant deloc important
neimportant
Calitatea reclamei
Page 38
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