Using the Media Optimizer

NOTE: Be sure to save a copy of the "clean" Excel file before starting in case you need to go back to the
original assumptions and model.

Model Setup Do not touch "Reset Model"

1) Review your media planning materials to be sure you understand key concepts

2) Use the Results page to choose or customize a frequency response function.

3) Use the "Target Groups" page to enter your target group weights.

4) Use the "Media Vehicle Input" to enter media impact weights. Remember that
differences in media abilities to reach targets defined in "Target Groups" will have
been accounted for. Weights should reflect other media differences.

Current Media Plan

5) go the "Media Decision" page and hit F9 to observe the effect of your decisions on
vehicle efficiencies. Do not change insertions yet.
6) Go to "Results" page and press the "Run Simulation" button. Press the "Save
Original Plan" button and print baseline results.
7) Revise the Number of Insertions on the "Media Decisions" page. Do NOT change
target weights, media impact factors, or frequency response functions.
8) Go the "Results" page, hit the "Run Simulation" button. Print the revised page and
compare to baseline from 6). Repeat 7) as often as you like. Select the best plan
and write a memo justifying your decisions.
9) Once the frequency response function is set, press "Run Simulation" button to the
right to load the plan statistics into the "Results" tab.
DASHBOARD - Inputs and Results MAIN MENU

Group
Statistics Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 All Others Original Plan Statistics
Size 6.6% 2.7% 8.1% 3.3% 7.8% 3.2% 9.5% 3.9% 54.9%
Input Total cost $1,993,992
Norm. Weight 1.74 1.52 0.87 0.65 1.74 1.31 0.65 0.87 0.87
Exposures 180,229
Results Frequency Index 0.23
Reach 78.3% 70.5% 52.7% 55.3% 76.0% 76.2% 52.7% 57.8% 36.8% Effective Reach 41,570
Frequency 2.33 2.19 1.79 1.78 2.24 2.23 1.73 1.72 1.71 Group Attractiveness Index 1.40
GRP/Group 1.8 1.5 0.9 1.0 1.7 1.7 0.9 1.0 0.6 Media Impact Index 1.31
Total Weighted Effective Reach 76,308

Frequency Response Function Cost per weighted effective exposure $26.13

Linear

Frequency Weight Weight

S-Shaped 3
Recommended Plan Statistics
Ad Impact

0 0.00 1.00
1 0.30 S-Shaped 6
Total cost $1,993,992
0.80
2 0.50
3 0.85 0.60 S-Shaped 9
Exposures 180,229
4 0.88 Frequency Index 0.31
0.40
5 0.91 Decline-3 Effective Reach 55,325
6 0.94 0.20 Group Attractiveness Index 1.14
7 0.96 Media Impact Index 1.29
0.00 Decline-6
8 0.98 Total Weighted Effective Reach 81,424
0 2 4Frequency 6 8 10
9 1.00
Decline-9
Cost per weighted effective exposure $24.49
 Model Assumptions & Constraints

Maximum Budget $2,000,000

Size of Total Population 199,438
Maximum Insertions Per
5
Media Vehicle

MAIN MENU
Vehicle input Do not adjust Impact Factors or Target Group Multipliers on this page.
Insertions and impact Hit the F9 key before revising "Number of Insertions"

Target
Number of Normalized Target Grp Weighted
Vehicle insertions Impact factor 1-issue reach Cost in (000) Multiplier CPM
Online Services - Microsoft 0 0.24 6.7% $132,880 1.07 $38.96
Better Homes & Gardens 0 0.96 18.8% $339,700 1.09 $8.61
Business Week 1 1.20 2.3% $103,302 1.21 $15.19
New York Times (Daily) 1 0.96 2.5% $111,636 1.27 $18.16
Wall Street Journal 1 1.20 1.9% $177,636 1.28 $30.99
TV Early News: 7:30p-8p 1 1.20 9.8% $122,667 1.09 $4.77
Radio: Rush Limbaugh 0 0.00 2.3% $52,716 1.21 $19.28
Radio: Premiere AM Drive 2 0.24 8.7% $10,179 1.19 $2.04
CNN 4 1.93 3.1% $38,953 1.13 $2.87
Fortune 2 1.69 1.9% $84,500 1.14 $11.82
AARP The Magazine 2 1.93 11.0% $385,000 1.13 $8.06
Newsweek 0 1.69 9.8% $200,000 1.14 $5.36
Cooking Light 0 0.72 5.0% $63,600 1.14 $7.79
TV Guide 0 0.48 14.0% $166,100 1.01 $12.23
USA Today 3 1.69 2.8% $78,900 1.14 $7.30
The New Yorker 1 1.45 1.4% $54,940 1.23 $11.17
Parade 0 1.20 39.3% $794,000 1.12 $7.50
TV Daytime: 9:00a-4p 3 0.48 2.8% $23,981 1.04 $8.74
n/a 0 n/a n/a n/a n/a n/a
n/a 0 n/a n/a n/a n/a n/a
 Total Audience Identified 100% DIRECTIONS: Use the drop down menu to adjust "Weighting Factor". Leave the other choices as
Normalization Factor 1.15 shown.
Total Potential Population
(In 000's) 199,438 MAIN MENU

Group 1 Group 2
Group Name Group 1 Group Name Group 2
% of Media Audience 6.6% % of Media Audience 2.7%

### Weighting Factor Excellent (2x) 1 ### Weighting Factor Much Better Than Average (1.75x) 2
Normalized Weighting 1.74 Normalized Weighting 1.52
Marital Status Doesn't Matter
Married 4 Marital Status Doesn't Matter
Married 4
Kids Under 18 (yes/no) No
Doesn't Matter 3 Kids Under 18 (yes/no) No
Doesn't Matter 3
Gender Male
Male 1 Gender Male
Male 1
Age Range 45 to Up yrs Age Range 45 to Up yrs
Household Income $50,000 to Up Household Income $50,000 to Up

Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D

Group 3 Group 4
Group Name Group 3 Group Name Group 4
% of Media Audience 8.1% % of Media Audience 3.3%

### Weighting Factor Average (1x) 5 ### Weighting Factor Slightly Worse Than Average (.75x) 6
Normalized Weighting 0.87 Normalized Weighting 0.65
Marital Status Doesn't Matter
Married 4 Marital Status Doesn't Matter
Married 4
Kids Under 18 (yes/no) No
Doesn't Matter 3 Kids Under 18 (yes/no) No
Doesn't Matter 3
Gender Male
Male 1 Gender Male
Male 1
Age Range 45 to Up yrs Age Range 45 to Up yrs
Household Income $0 to $55,000 Household Income $0 to $55,000

Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D

Group 5 Group 6
Group Name Group 5 Group Name Group 6
 % of Media Audience 7.8% % of Media Audience 3.2%

### Weighting Factor Excellent (2x) 1 ### Weighting Factor Better Than Average (1.5x) 3
Normalized Weighting 1.74 Normalized Weighting 1.31
Marital Status Doesn't Matter
Married 4 Marital Status Doesn't Matter
Married 4
Kids Under 18 (yes/no) No
Doesn't Matter 3 Kids Under 18 (yes/no) No
Doesn't Matter 3
Gender Male
Female 2 Gender Male
Female 2
Age Range 45 to Up yrs Age Range 25 to 55 yrs
Household Income $50,000 to Up Household Income $50,000 to Up

Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D

Group 7 Group 8
Group Name Group 7 Group Name Group 8
% of Media Audience 9.5% % of Media Audience 3.9%

### Weighting Factor Slightly Worse Than Average (.75x) 6 ### Weighting Factor Average (1x) 5
Normalized Weighting 0.65 Normalized Weighting 0.87
Marital Status Doesn't Matter
Married 4 Marital Status Doesn't Matter
Married 4
Kids Under 18 (yes/no) No
Doesn't Matter 3 Kids Under 18 (yes/no) No
Doesn't Matter 3
Gender Male
Female 2 Gender Male
Female 2
Age Range 45 to Up yrs Age Range 45 to Up yrs
Household Income $0 to $55,000 Household Income $0 to $55,000

Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D

Group 9 Summary % of Media Impact

Group Name All Others Group 1 7% 2.00
% of Media Audience 54.9% Group 2 3% 1.75
### Weighting Factor Average (1x) 5 Group 3 8% 1.00
Normalized Weighting 0.87 Group 4 3% 0.75
Marital Status Married
Doesn't Matter 4 Group 5 8% 2.00
Kids Under 18 (yes/no) No
Doesn't Matter 3 Group 6 3% 1.50
Gender Male
Doesn't Matter 3 Group 7 10% 0.75
Age Range 0 to 45 yrs Group 8 4% 1.00
Household Income $0 to Up Group 9 55% 1.00

Other Identifiers/Notes All Counties Sum 100% 12

MAIN MENU
Normalized Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Group 9
1.74 1.742 1.524 0.871 0.653 1.742 1.306 0.653 0.871 0.871
1.52
0.87
0.65
1.74
1.31
0.65
0.87
0.87

10.2

1
 Media Vehicles Input
DIRECTIONS: Select the appropriate "Impact Factor" for Media 1-18.
leave other values as shown.

1-issue
reach
(Total
Adults Advertising
Active # Media Name Impact Factor '000) Costs
Yes 1 Online Services - Microsoft Much Worse Than Average (.25x) 13,288 $132,880

Yes 2 Better Homes & Gardens Average (1x) 37,570 $339,700

Yes 3 Business Week Slightly Better Than Average (1.25x) 4,666 $103,302

Yes 4 New York Times (Daily) Average (1x) 5,031 $111,636

Yes 5 Wall Street Journal Slightly Better Than Average (1.25x) 3,718 $177,636

Yes 6 TV Early News: 7:30p-8p Slightly Better Than Average (1.25x) 19,627 $122,667

Yes 7 Radio: Rush Limbaugh Terrible (0x) 4,509 $52,716

Yes 8 Radio: Premiere AM Drive Much Worse Than Average (.25x) 17,343 $10,179

Yes 9 CNN Excellent (2x) 6,232 $38,953

Yes 10 Fortune Much Better Than Average (1.75x) 3,728 $84,500

Yes 11 AARP The Magazine Excellent (2x) 22,000 $385,000

Yes 12 Newsweek Much Better Than Average (1.75x) 19,454 $200,000

Yes 13 Cooking Light Slightly Worse Than Average (.75x) 9,879 $63,600

Yes 14 TV Guide Worse Than Average (.5x) 27,982 $166,100

Yes 15 USA Today Much Better Than Average (1.75x) 5,616 $78,900

Yes 16 The New Yorker Better Than Average (1.5x) 2,767 $54,940

Yes 17 Parade Slightly Better Than Average (1.25x) 78,385 $794,000

Yes 18 TV Daytime: 9:00a-4p Worse Than Average (.5x) 5,500 $23,981

No 19 n/a Average (1x) n/a n/a

No 20 n/a Average (1x) n/a n/a

1 Online Srvcs: Microsoft Average (1x) 13,288 $132,880

2 Better Homes & Gardens Average (1x) 37,570 $339,700

 3 Business Week Average (1x) 4,666 $103,302

4 Cooking Light Average (1x) 9,879 $63,600

5 Family Circle Average (1x) 4,200 $210,100

6 Fortune Average (1x) 3,728 $84,500

7 AARP The Magazine Average (1x) 22,000 $385,000

8 Newsweek Average (1x) 19,454 $200,000

9 New York Times (Daily) Average (1x) 5,031 $111,636

10 The New Yorker Average (1x) 2,767 $54,940

11 Parade Average (1x) 78,385 $794,000

12 People Average (1x) 36,026 $180,000

13 Reader's Digest Average (1x) 39,691 $221,600

14 Road & Track Average (1x) 4,810 $90,303

15 Sports Illustrated Average (1x) 3,210 $226,000

16 Time Average (1x) 24,000 $202,000

17 TV Guide Average (1x) 27,982 $166,100

18 USA Today Average (1x) 5,616 $78,900

19 USA Weekend Average (1x) 50,000 $1,205,000

20 Wall Street Journal Average (1x) 3,718 $177,636

21 TV Daytime: 9:00a-4p Average (1x) 5,500 $23,981

22 TV Early News: 7:30p-8p Average (1x) 19,627 $122,667

23 TV Prime Time: 8:00p-11p Average (1x) 22,034 $271,896

24 TV Late Fringe: 11:30p-1a Average (1x) 5,558 $55,522

25 CNN Average (1x) 6,232 $38,953

26 ESPN Average (1x) 5,059 $24,028

27 Food Network Average (1x) 1,581 $6,721

28 Lifetime Average (1x) 4,082 $20,004

29 QVC Average (1x) 795 $4,341

30 The Weather Channel Average (1x) 6,065 $33,355

31 Radio: Dow Jones / WSJ Average (1x) 8,832 $142,853

32 Radio: Rush Limbaugh Average (1x) 4,509 $52,716

33 Radio: Premiere AM Drive Average (1x) 17,343 $10,179

34 Radio: Premiere Core Average (1x) 9,733 $190,015

35 Radio: Westwood-CBS Average (1x) 29,233 $230,951

 Ratio of
Audience
to those
Viewing a
Cost per Single Media is most similar to
Thousand Instance which National Media? Group 1 Group 2 Group 3 Group 4 Group 5

$10.00 2.0 Online Srvcs: Microsoft 8.0% 3.6% 3.1% 1.4% 10.4%

$9.04 2.0 Better Homes & Gardens 4.1% 1.9% 3.0% 1.4% 18.4%

$22.14 2.0 Business Week 19.4% 5.2% 4.8% 1.3% 14.7%

$22.19 2.0 New York Times (Daily) 21.0% 2.2% 4.4% 0.5% 22.8%

$47.78 2.0 Wall Street Journal 24.0% 4.8% 3.7% 0.8% 18.3%

$6.25 2.0 TV Early News: 7:30p-8p 9.4% 3.9% 6.5% 2.8% 12.3%

$11.69 2.0 Radio: Rush Limbaugh 19.7% 6.5% 12.5% 4.1% 15.1%

$0.59 2.0 Radio: Premiere AM Drive 17.4% 5.1% 10.1% 3.0% 15.9%

$6.25 2.0 CNN 11.8% 5.3% 7.4% 3.4% 13.4%

$22.67 2.0 Fortune 17.2% 3.2% 4.3% 0.8% 10.7%

$17.50 2.0 AARP The Magazine 9.0% 4.8% 12.3% 6.7% 18.4%

$10.28 2.0 Newsweek 13.8% 4.0% 6.5% 1.9% 13.6%

$6.44 2.0 Cooking Light 3.6% 1.3% 2.0% 0.7% 24.9%

$5.94 2.0 TV Guide 5.4% 2.3% 5.7% 2.4% 9.0%

$14.05 2.0 USA Today 16.5% 6.2% 4.7% 1.8% 9.1%

$19.86 2.0 The New Yorker 17.2% 3.5% 6.7% 1.4% 21.2%

$10.13 2.0 Parade 11.4% 3.2% 7.1% 2.0% 15.2%

$4.36 2.0 TV Daytime: 9:00a-4p 5.6% 2.4% 6.6% 2.9% 12.3%

n/a n/a Custom (Enter to Right) n/a n/a n/a n/a n/a

n/a n/a Custom (Enter to Right) n/a n/a n/a n/a n/a

$10.00 2.0 8.0% 3.6% 3.1% 1.4% 10.4%

$9.04 2.0 4.1% 1.9% 3.0% 1.4% 18.4%

$22.14 2.0 19.4% 5.2% 4.8% 1.3% 14.7%

$6.44 2.0 3.6% 1.3% 2.0% 0.7% 24.9%

$50.02 2.0 1.6% 0.8% 1.6% 0.8% 19.8%

$22.67 2.0 17.2% 3.2% 4.3% 0.8% 10.7%

$17.50 2.0 9.0% 4.8% 12.3% 6.7% 18.4%

$10.28 2.0 13.8% 4.0% 6.5% 1.9% 13.6%

$22.19 2.0 21.0% 2.2% 4.4% 0.5% 22.8%

$19.86 2.0 17.2% 3.5% 6.7% 1.4% 21.2%

$10.13 2.0 11.4% 3.2% 7.1% 2.0% 15.2%

$5.00 2.0 5.7% 1.7% 3.8% 1.1% 13.8%

$5.58 2.0 7.3% 3.6% 7.0% 3.5% 13.6%

$18.77 2.0 14.2% 5.1% 6.9% 2.5% 1.9%

$70.40 2.0 10.8% 3.7% 6.8% 2.4% 3.4%

$8.42 2.0 11.5% 3.2% 7.0% 2.0% 12.8%

$5.94 2.0 5.4% 2.3% 5.7% 2.4% 9.0%

$14.05 2.0 16.5% 6.2% 4.7% 1.8% 9.1%

$24.10 2.0 8.3% 4.9% 6.2% 3.7% 12.0%

$47.78 2.0 24.0% 4.8% 3.7% 0.8% 18.3%

$4.36 2.0 5.6% 2.4% 6.6% 2.9% 12.3%

$6.25 2.0 9.4% 3.9% 6.5% 2.8% 12.3%

$12.34 2.0 7.5% 3.2% 7.2% 3.1% 9.8%

$9.99 2.0 7.0% 2.6% 7.3% 2.7% 7.5%

$6.25 2.0 11.8% 5.3% 7.4% 3.4% 13.4%

$4.75 2.0 12.9% 6.2% 7.5% 3.7% 5.9%

$4.25 2.0 7.0% 2.2% 5.3% 1.7% 15.6%

$4.90 2.0 3.6% 1.8% 3.4% 1.7% 14.1%

$5.46 2.0 5.1% 3.0% 4.8% 2.8% 14.1%

$5.50 2.0 9.5% 5.2% 6.9% 3.9% 11.8%

$16.17 2.0 22.6% 3.7% 10.0% 1.6% 20.1%

$11.69 2.0 19.7% 6.5% 12.5% 4.1% 15.1%

$0.59 2.0 17.4% 5.1% 10.1% 3.0% 15.9%

$19.52 2.0 3.4% 1.3% 2.3% 0.9% 4.8%

$7.90 2.0 14.7% 5.3% 8.1% 3.0% 14.2%

 Normalized
Impact Impact
Group 6 Group 7 Group 8 All Others Value Value
4.7% 3.1% 1.4% 64.3% 0.25 0.24 8 1 1

8.5% 10.6% 4.9% 47.2% 1 0.96 5 1 2

3.9% 2.8% 0.7% 47.2% 1.25 1.20 4 1 3

2.4% 3.7% 0.4% 42.6% 1 0.96 5 1 9

3.6% 2.2% 0.4% 42.2% 1.25 1.20 4 1 20

5.1% 6.6% 2.7% 50.7% 1.25 1.20 4 1 22

4.9% 7.4% 2.4% 27.4% 0 0.00 9 1 32

4.7% 7.2% 2.1% 34.5% 0.25 0.24 8 1 33

6.0% 6.6% 2.9% 43.2% 2 1.93 1 1 25

2.0% 2.1% 0.4% 59.3% 1.75 1.69 2 1 6

9.7% 19.4% 10.2% 9.5% 2 1.93 1 1 7

3.9% 4.9% 1.4% 50.0% 1.75 1.69 2 1 8

9.2% 10.5% 3.8% 44.0% 0.75 0.72 6 1 4

3.8% 7.3% 3.0% 61.1% 0.5 0.48 7 1 17

3.4% 2.0% 0.7% 55.6% 1.75 1.69 2 1 18

4.3% 6.4% 1.3% 38.0% 1.5 1.45 3 1 10

4.2% 7.3% 2.0% 47.6% 1.25 1.20 4 1 11

5.3% 11.1% 4.7% 49.1% 0.5 0.48 7 1 21

n/a n/a n/a n/a n/a n/a 5 2 36

n/a n/a n/a n/a n/a n/a 5 2 36

4.7% 3.1% 1.4% 64.3% 1 0.96 5

8.5% 10.6% 4.9% 47.2% 1 0.96 5

3.9% 2.8% 0.7% 47.2% 1 0.96 5

9.2% 10.5% 3.8% 44.0% 1 0.96 5

9.6% 15.3% 7.3% 43.2% 1 0.96 5

2.0% 2.1% 0.4% 59.3% 1 0.96 5

9.7% 19.4% 10.2% 9.5% 1 0.96 5

3.9% 4.9% 1.4% 50.0% 1 0.96 5

2.4% 3.7% 0.4% 42.6% 1 0.96 5

4.3% 6.4% 1.3% 38.0% 1 0.96 5

4.2% 7.3% 2.0% 47.6% 1 0.96 5

4.1% 7.0% 2.0% 60.8% 1 0.96 5

6.7% 10.1% 5.0% 43.2% 1 0.96 5

0.7% 0.7% 0.3% 67.7% 1 0.96 5

1.2% 1.7% 0.6% 69.4% 1 0.96 5

3.6% 6.0% 1.7% 52.2% 1 0.96 5

3.8% 7.3% 3.0% 61.1% 1 0.96 5

3.4% 2.0% 0.7% 55.6% 1 0.96 5

7.1% 7.0% 4.1% 46.7% 1 0.96 5

3.6% 2.2% 0.4% 42.2% 1 0.96 5

5.3% 11.1% 4.7% 49.1% 1 0.96 5

5.1% 6.6% 2.7% 50.7% 1 0.96 5

4.2% 7.3% 3.1% 54.6% 1 0.96 5

2.8% 6.0% 2.2% 61.9% 1 0.96 5

6.0% 6.6% 2.9% 43.2% 1 0.96 5

2.8% 2.6% 1.3% 57.1% 1 0.96 5

4.9% 9.2% 2.9% 51.2% 1 0.96 5

7.1% 10.2% 5.1% 53.0% 1 0.96 5

8.2% 10.2% 5.9% 45.9% 1 0.96 5

6.5% 6.6% 3.6% 46.0% 1 0.96 5

3.2% 6.9% 1.1% 30.8% 1 0.96 5

4.9% 7.4% 2.4% 27.4% 1 0.96 5

4.7% 7.2% 2.1% 34.5% 1 0.96 5

1.8% 2.6% 1.0% 81.9% 1 0.96 5

5.1% 6.1% 2.2% 41.3% 1 0.96 5

Normalization
Factor 1.04
Calculations General % of Z Audience in Grp Y COSTS

MAIN MENU Adult Weighted Cost per Target Total

Audience Cume Group Weighted Cost per thousand Target weighted Number of weighted
nr Media % of total Multiplier Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 All Others Impact Reach insertion (CPM) Group CPM CPM Insertions Total cost reach
Online Services - Microsoft 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4% 4.7% 3.1% 1.4% 64.3% 1.07 14,156 132,880 $10.00 $9.39 $38.96 0 $0 0
Better Homes & Gardens 18.8% 2 4.1% 1.9% 3.0% 1.4% 18.4% 8.5% 10.6% 4.9% 47.2% 1.09 40,956 339,700 $9.04 $8.29 $8.61 0 $0 0
Business Week 2.3% 2 19.4% 5.2% 4.8% 1.3% 14.7% 3.9% 2.8% 0.7% 47.2% 1.21 5,645 103,302 $22.14 $18.30 $15.19 1 $103,302 5,645
New York Times (Daily) 2.5% 2 21.0% 2.2% 4.4% 0.5% 22.8% 2.4% 3.7% 0.4% 42.6% 1.27 6,379 111,636 $22.19 $17.50 $18.16 1 $111,636 6,379
Wall Street Journal 1.9% 2 24.0% 4.8% 3.7% 0.8% 18.3% 3.6% 2.2% 0.4% 42.2% 1.28 4,758 177,636 $47.78 $37.33 $30.99 1 $177,636 4,758
TV Early News: 7:30p-8p 9.8% 2 9.4% 3.9% 6.5% 2.8% 12.3% 5.1% 6.6% 2.7% 50.7% 1.09 21,336 122,667 $6.25 $5.75 $4.77 1 $122,667 21,336
Radio: Rush Limbaugh 2.3% 2 19.7% 6.5% 12.5% 4.1% 15.1% 4.9% 7.4% 2.4% 27.4% 1.21 5,468 52,716 $11.69 9.64058669 $19.28 0 $0 0
Radio: Premiere AM Drive 8.7% 2 17.4% 5.1% 10.1% 3.0% 15.9% 4.7% 7.2% 2.1% 34.5% 1.19 20,681 10,179 $0.59 $0.49 $2.04 2 $20,358 41,362
CNN 3.1% 2 11.8% 5.3% 7.4% 3.4% 13.4% 6.0% 6.6% 2.9% 43.2% 1.13 7,038 38,953 $6.25 $5.53 $2.87 4 $155,810 28,154
Fortune 1.9% 2 17.2% 3.2% 4.3% 0.8% 10.7% 2.0% 2.1% 0.4% 59.3% 1.14 4,239 84,500 $22.67 $19.93 $11.82 2 $169,000 8,479
AARP The Magazine 11.0% 2 9.0% 4.8% 12.3% 6.7% 18.4% 9.7% 19.4% 10.2% 9.5% 1.13 24,778 385,000 $17.50 $15.54 $8.06 2 $770,000 49,556
Newsweek 9.8% 2 13.8% 4.0% 6.5% 1.9% 13.6% 3.9% 4.9% 1.4% 50.0% 1.14 22,135 200,000 $10.28 $9.04 $5.36 0 $0 0
Cooking Light 5.0% 2 3.6% 1.3% 2.0% 0.7% 24.9% 9.2% 10.5% 3.8% 44.0% 1.14 11,294 63,600 $6.44 $5.63 $7.79 0 $0 0
TV Guide 14.0% 2 5.4% 2.3% 5.7% 2.4% 9.0% 3.8% 7.3% 3.0% 61.1% 1.01 28,171 166,100 $5.94 $5.90 $12.23 0 $0 0
USA Today 2.8% 2 16.5% 6.2% 4.7% 1.8% 9.1% 3.4% 2.0% 0.7% 55.6% 1.14 6,407 78,900 $14.05 $12.31 $7.30 3 $236,700 19,221
The New Yorker 1.4% 2 17.2% 3.5% 6.7% 1.4% 21.2% 4.3% 6.4% 1.3% 38.0% 1.23 3,403 54,940 $19.86 $16.14 $11.17 1 $54,940 3,403
Parade 39.3% 2 11.4% 3.2% 7.1% 2.0% 15.2% 4.2% 7.3% 2.0% 47.6% 1.12 87,908 794,000 $10.13 $9.03 $7.50 0 $0 0
TV Daytime: 9:00a-4p 2.8% 2 5.6% 2.4% 6.6% 2.9% 12.3% 5.3% 11.1% 4.7% 49.1% 1.04 5,693 23,981 $4.36 $4.21 $8.74 3 $71,943 17,079
n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 0 n/a n/a
n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 0 n/a n/a

1 Online Srvcs: Microsoft 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4% 4.7% 3.1% 1.4% 64.3% 1.07 14,156 $132,880 $10.00 $9.39 $9.74 $0 -
2 Better Homes & Gardens 18.8% 2.0 4.1% 1.9% 3.0% 1.4% 18.4% 8.5% 10.6% 4.9% 47.2% 1.09 40,956 $339,700 $9.04 $8.29 $8.61 $0 -
3 Business Week 2.3% 2.0 19.4% 5.2% 4.8% 1.3% 14.7% 3.9% 2.8% 0.7% 47.2% 1.21 5,645 $103,302 $22.14 $18.30 $18.99 $0 -
4 Cooking Light 5.0% 2.0 3.6% 1.3% 2.0% 0.7% 24.9% 9.2% 10.5% 3.8% 44.0% 1.14 11,294 $63,600 $6.44 $5.63 $5.84 $0 -
5 Family Circle 2.1% 2.0 1.6% 0.8% 1.6% 0.8% 19.8% 9.6% 15.3% 7.3% 43.2% 1.07 4,491 $210,100 $50.02 $46.78 $48.54 $0 -
6 Fortune 1.9% 2.0 17.2% 3.2% 4.3% 0.8% 10.7% 2.0% 2.1% 0.4% 59.3% 1.14 4,239 $84,500 $22.67 $19.93 $20.68 $0 -
7 AARP The Magazine 11.0% 2.0 9.0% 4.8% 12.3% 6.7% 18.4% 9.7% 19.4% 10.2% 9.5% 1.13 24,778 $385,000 $17.50 $15.54 $16.12 $0 -
8 Newsweek 9.8% 2.0 13.8% 4.0% 6.5% 1.9% 13.6% 3.9% 4.9% 1.4% 50.0% 1.14 22,135 $200,000 $10.28 $9.04 $9.37 $0 -
9 New York Times (Daily) 2.5% 2.0 21.0% 2.2% 4.4% 0.5% 22.8% 2.4% 3.7% 0.4% 42.6% 1.27 6,379 $111,636 $22.19 $17.50 $18.16 $0 -
10 The New Yorker 1.4% 2.0 17.2% 3.5% 6.7% 1.4% 21.2% 4.3% 6.4% 1.3% 38.0% 1.23 3,403 $54,940 $19.86 $16.14 $16.75 $0 -
11 Parade 39.3% 2.0 11.4% 3.2% 7.1% 2.0% 15.2% 4.2% 7.3% 2.0% 47.6% 1.12 87,908 $794,000 $10.13 $9.03 $9.37 $0 -
12 People 18.1% 2.0 5.7% 1.7% 3.8% 1.1% 13.8% 4.1% 7.0% 2.0% 60.8% 1.05 37,901 $180,000 $5.00 $4.75 $4.93 $0 -
13 Reader's Digest 19.9% 2.0 7.3% 3.6% 7.0% 3.5% 13.6% 6.7% 10.1% 5.0% 43.2% 1.08 42,707 $221,600 $5.58 $5.19 $5.38 $0 -
14 Road & Track 2.4% 2.0 14.2% 5.1% 6.9% 2.5% 1.9% 0.7% 0.7% 0.3% 67.7% 1.04 5,005 $90,303 $18.77 $18.04 $18.72 $0 -
15 Sports Illustrated 1.6% 2.0 10.8% 3.7% 6.8% 2.4% 3.4% 1.2% 1.7% 0.6% 69.4% 1.02 3,258 $226,000 $70.40 $69.36 $71.97 $0 -
16 Time 12.0% 2.0 11.5% 3.2% 7.0% 2.0% 12.8% 3.6% 6.0% 1.7% 52.2% 1.10 26,440 $202,000 $8.42 $7.64 $7.93 $0 -
17 TV Guide 14.0% 2.0 5.4% 2.3% 5.7% 2.4% 9.0% 3.8% 7.3% 3.0% 61.1% 1.01 28,171 $166,100 $5.94 $5.90 $6.12 $0 -
18 USA Today 2.8% 2.0 16.5% 6.2% 4.7% 1.8% 9.1% 3.4% 2.0% 0.7% 55.6% 1.14 6,407 $78,900 $14.05 $12.31 $12.78 $0 -
19 USA Weekend 25.1% 2.0 8.3% 4.9% 6.2% 3.7% 12.0% 7.1% 7.0% 4.1% 46.7% 1.09 54,365 $1,205,000 $24.10 $22.16 $23.00 $0 -
20 Wall Street Journal 1.9% 2.0 24.0% 4.8% 3.7% 0.8% 18.3% 3.6% 2.2% 0.4% 42.2% 1.28 4,758 $177,636 $47.78 $37.33 $38.73 $0 -
21 TV Daytime: 9:00a-4p 2.8% 2.0 5.6% 2.4% 6.6% 2.9% 12.3% 5.3% 11.1% 4.7% 49.1% 1.04 5,693 $23,981 $4.36 $4.21 $4.37 $0 -
22 TV Early News: 7:30p-8p 9.8% 2.0 9.4% 3.9% 6.5% 2.8% 12.3% 5.1% 6.6% 2.7% 50.7% 1.09 21,336 $122,667 $6.25 $5.75 $5.96 $0 -
23 TV Prime Time: 8:00p-11p 11.0% 2.0 7.5% 3.2% 7.2% 3.1% 9.8% 4.2% 7.3% 3.1% 54.6% 1.04 22,873 $271,896 $12.34 $11.89 $12.33 $0 -
24 TV Late Fringe: 11:30p-1a 2.8% 2.0 7.0% 2.6% 7.3% 2.7% 7.5% 2.8% 6.0% 2.2% 61.9% 1.01 5,599 $55,522 $9.99 $9.92 $10.29 $0 -
25 CNN 3.1% 2.0 11.8% 5.3% 7.4% 3.4% 13.4% 6.0% 6.6% 2.9% 43.2% 1.13 7,038 $38,953 $6.25 $5.53 $5.74 $0 -
26 ESPN 2.5% 2.0 12.9% 6.2% 7.5% 3.7% 5.9% 2.8% 2.6% 1.3% 57.1% 1.07 5,431 $24,028 $4.75 $4.42 $4.59 $0 -
27 Food Network 0.8% 2.0 7.0% 2.2% 5.3% 1.7% 15.6% 4.9% 9.2% 2.9% 51.2% 1.08 1,707 $6,721 $4.25 $3.94 $4.08 $0 -
28 Lifetime 2.0% 2.0 3.6% 1.8% 3.4% 1.7% 14.1% 7.1% 10.2% 5.1% 53.0% 1.04 4,253 $20,004 $4.90 $4.70 $4.88 $0 -
29 QVC 0.4% 2.0 5.1% 3.0% 4.8% 2.8% 14.1% 8.2% 10.2% 5.9% 45.9% 1.07 847 $4,341 $5.46 $5.13 $5.32 $0 -
30 The Weather Channel 3.0% 2.0 9.5% 5.2% 6.9% 3.9% 11.8% 6.5% 6.6% 3.6% 46.0% 1.10 6,645 $33,355 $5.50 $5.02 $5.21 $0 -
31 Radio: Dow Jones / WSJ 4.4% 2.0 22.6% 3.7% 10.0% 1.6% 20.1% 3.2% 6.9% 1.1% 30.8% 1.26 11,149 $142,853 $16.17 $12.81 $13.29 $0 -
32 Radio: Rush Limbaugh 2.3% 2.0 19.7% 6.5% 12.5% 4.1% 15.1% 4.9% 7.4% 2.4% 27.4% 1.21 5,468 $52,716 $11.69 $9.64 $10.00 $0 -
33 Radio: Premiere AM Drive 8.7% 2.0 17.4% 5.1% 10.1% 3.0% 15.9% 4.7% 7.2% 2.1% 34.5% 1.19 20,681 $10,179 $0.59 $0.49 $0.51 $0 -
34 Radio: Premiere Core 4.9% 2.0 3.4% 1.3% 2.3% 0.9% 4.8% 1.8% 2.6% 1.0% 81.9% 0.95 9,256 $190,015 $19.52 $20.53 $21.30 $0 -
35 Radio: Westwood-CBS 14.7% 2.0 14.7% 5.3% 8.1% 3.0% 14.2% 5.1% 6.1% 2.2% 41.3% 1.16 33,898 $230,951 $7.90 $6.81 $7.07 $0 -
Total cost Total weighted reach $1,993,992 -
Main Menu

Frequency percentages per Group Sample #: 200

Grp1 Grp2 Grp3 Grp4 Grp5 Grp6 Grp7 Grp8 Grp9
Reach 78.3% 70.5% 52.7% 55.3% 76.0% 76.2% 52.7% 57.8% 36.8%
Frequency 2.33 2.19 1.79 1.78 2.24 2.23 1.73 1.72 1.71
Multiplier 1.8 1.5 0.9 1.0 1.7 1.7 0.9 1.0 0.6
Exposures 364 309 188 197 341 339 183 199 126

Total Expo Count % 1 2 3 4 5 6 7

0 724 40% 38% 39% 42% 38% 40% 39% 39%
1 486 27% 27% 27% 26% 28% 28% 27% 28%
2 327 18% 19% 18% 17% 19% 17% 20% 19%
3 140 8% 9% 9% 8% 8% 9% 8% 8%
4 73 4% 4% 5% 4% 4% 4% 3% 3%
5 39 2% 2% 2% 2% 2% 2% 2% 2%
6 10 1% 1% 0% 1% 1% 1% 1% 1%
7 1 0% 0% 0% 0% 0% 0% 0% 0%
8 0 0% 0% 0% 0% 0% 0% 0% 0%
9+ 0 0% 0% 0% 0% 0% 0% 0% 0%
100% 100% 100% 100% 100% 100% 100% 100%
Total

8 9 10 AVG
40% 38% 40% 39%
23% 28% 26% 27%
20% 19% 18% 19%
10% 8% 7% 8%
5% 5% 5% 4%
2% 2% 2% 2%
1% 1% 1% 1%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
100% 100% 100% 100%
Groups Frequency
TOTAL SAMPLE 200
Group 1 Group 2
Run # Reach Frequency Reach Frequency
Current 75% 2.29 69% 2.16
1 75% 2.35 71% 2.23
2 78% 2.21 70% 2.11
3 73% 2.32 70% 2.12
4 81% 2.27 72% 2.05
5 79% 2.25 75% 2.27
6 80% 2.34 68% 2.33
7 80% 2.38 73% 2.29
8 87% 2.49 72% 2.17
9 76% 2.42 70% 2.19
10 76% 2.24 67% 2.12
Average 78% 2.33 71% 2.19

Total Insertions 0 0 1 1

Online Services - Better Homes & Business New York Times

Microsoft Gardens Week (Daily)
1 0 0 1 1
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0

GROUP 1

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 8% 12% 7% 8%
Cume Multiplier 2 2 2 2
Cume Prob 16% 23% 14% 16%
Within Cume 50% 50% 50% 50%

GROUP 2

Page
 Online Services - Better Homes & Business New York Times
Consumer Microsoft Gardens Week (Daily)
Group Reach 9% 13% 5% 2%
Cume Multiplier 2 2 2 2
Cume Prob 18% 27% 9% 4%
Within Cume 50% 50% 50% 50%

GROUP 3

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 3% 7% 1% 1%
Cume Multiplier 2 2 2 2
Cume Prob 5% 14% 3% 3%
Within Cume 50% 50% 50% 50%

GROUP 4

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 3% 8% 1% 0%
Cume Multiplier 2 2 2 2
Cume Prob 6% 16% 2% 1%
Within Cume 50% 50% 50% 50%

GROUP 5

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 9% 44% 4% 7%
Cume Multiplier 2 2 2 2
Cume Prob 18% 89% 9% 15%
Within Cume 50% 50% 50% 50%

GROUP 6

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 10% 50% 3% 2%
Cume Multiplier 2 2 2 2
Cume Prob 20% 95% 6% 4%
Within Cume 50% 53% 50% 50%

Page
GROUP 7

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 2% 21% 1% 1%
Cume Multiplier 2 2 2 2
Cume Prob 4% 42% 1% 2%
Within Cume 50% 50% 50% 50%

GROUP 8

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 2% 24% 0% 0%
Cume Multiplier 2 2 2 2
Cume Prob 5% 47% 1% 1%
Within Cume 50% 50% 50% 50%

GROUP 9

Online Services - Better Homes & Business New York Times

Consumer Microsoft Gardens Week (Daily)
Group Reach 8% 16% 2% 2%
Cume Multiplier 2 2 2 2
Cume Prob 16% 32% 4% 4%
Within Cume 50% 50% 50% 50%

GROUP 1
Consumer #
1 0 0 1 0
2 0 0 0 0
3 0 0 1 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 1 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0

Page
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 1 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 1 0
55 0 0 0 0
56 0 0 1 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0

Page
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 1
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 1 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 1
96 0 0 0 1
97 0 0 0 0
98 0 0 1 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 1
106 0 0 0 0
107 0 0 0 0
108 0 0 1 0
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0

Page
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 1
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0
134 0 0 1 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 1
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 1
145 0 0 1 0
146 0 0 0 0
147 0 0 1 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 1
151 0 0 0 0
152 0 0 1 1
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 1 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0

Page
 166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 1
183 0 0 0 0
184 0 0 0 0
185 0 0 1 0
186 0 0 0 1
187 0 0 1 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 1 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 2
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 1 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0

Page
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0
28 0 0 1 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 1
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 0 0
57 0 0 0 1
58 0 0 0 0
59 0 0 0 0

Page
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 1 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0

Page
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 1 0
133 0 0 0 0
134 0 0 0 1
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 1 0
139 0 0 0 0
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0

Page
 158 0 0 0 0
159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0
167 0 0 0 0
168 0 0 0 1
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 1 0
175 0 0 0 0
176 0 0 0 0
177 0 0 1 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 0 0
189 0 0 0 0
190 0 0 1 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 3
Consumer #
1 0 0 0 0
2 0 0 0 0

Page
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 1
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0

Page
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 0 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 1 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 1

Page
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 1 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 1 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 0
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0

Page
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 1
178 0 0 1 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 1 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 1 0

Page
 199 0 0 0 0
200 0 0 0 0

GROUP 4
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0

Page
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 0 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 1 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 1 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0

Page
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 1 0
132 0 0 0 0
133 0 0 0 1
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 0
140 0 0 0 0
141 0 0 1 0

Page
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0

Page
 191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 5
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 1 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 1
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 1
21 0 0 0 0
22 0 0 0 1
23 0 0 0 0
24 0 0 0 0
25 0 0 1 0
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 1
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0

Page
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 1
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 1
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 1
56 0 0 0 1
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0
69 0 0 0 0
70 0 0 1 0
71 0 0 0 0
72 0 0 0 1
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0

Page
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 1
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 1 0
117 0 0 0 0
118 0 0 0 1
119 0 0 0 0
120 0 0 0 1
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0

Page
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 1 0
139 0 0 0 0
140 0 0 0 1
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 1 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 1
149 0 0 0 0
150 0 0 0 0
151 0 0 1 0
152 0 0 0 0
153 0 0 0 0
154 0 0 1 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 1
166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0

Page
 183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 1 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 1 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 6
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 1 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0

Page
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 1 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 1
39 0 0 0 0
40 0 0 0 1
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 0 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0

Page
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 1 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 1

Page
126 0 0 1 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 0
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 1 0

Page
 175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 1
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 1 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 1
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 7
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0

Page
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 1 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 0
68 0 0 0 0

Page
69 0 0 0 1
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 1
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 1 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0
109 0 0 0 0
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0

Page
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 0
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 0 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0
159 0 0 0 0
160 0 0 1 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0

Page
 167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 8
Consumer #
1 0 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0

Page
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 0
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 0
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 0 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
47 0 0 0 0
48 0 0 0 0
49 0 0 0 0
50 0 0 0 0
51 0 0 0 0
52 0 0 0 0
53 0 0 0 0
54 0 0 0 0
55 0 0 0 0
56 0 0 0 0
57 0 0 0 0
58 0 0 0 0
59 0 0 0 0
60 0 0 0 0

Page
61 0 0 0 0
62 0 0 0 0
63 0 0 0 0
64 0 0 0 0
65 0 0 0 0
66 0 0 0 0
67 0 0 0 1
68 0 0 0 0
69 0 0 0 0
70 0 0 0 0
71 0 0 0 0
72 0 0 0 0
73 0 0 0 0
74 0 0 0 0
75 0 0 0 0
76 0 0 0 0
77 0 0 0 0
78 0 0 0 0
79 0 0 0 0
80 0 0 0 0
81 0 0 0 0
82 0 0 0 0
83 0 0 0 0
84 0 0 0 0
85 0 0 0 0
86 0 0 0 0
87 0 0 0 0
88 0 0 0 0
89 0 0 0 0
90 0 0 0 0
91 0 0 0 0
92 0 0 0 0
93 0 0 0 0
94 0 0 0 0
95 0 0 0 0
96 0 0 0 0
97 0 0 0 0
98 0 0 0 0
99 0 0 0 0
100 0 0 0 0
101 0 0 0 0
102 0 0 0 0
103 0 0 0 0
104 0 0 0 0
105 0 0 0 0
106 0 0 0 0
107 0 0 0 0
108 0 0 0 0
109 0 0 0 0

Page
110 0 0 0 0
111 0 0 0 0
112 0 0 0 0
113 0 0 0 0
114 0 0 0 0
115 0 0 0 0
116 0 0 0 0
117 0 0 0 0
118 0 0 0 0
119 0 0 0 0
120 0 0 0 0
121 0 0 0 0
122 0 0 0 0
123 0 0 0 0
124 0 0 0 0
125 0 0 0 0
126 0 0 0 0
127 0 0 0 0
128 0 0 0 0
129 0 0 0 0
130 0 0 0 0
131 0 0 0 0
132 0 0 0 0
133 0 0 0 0
134 0 0 0 0
135 0 0 0 0
136 0 0 0 0
137 0 0 0 0
138 0 0 0 0
139 0 0 0 0
140 0 0 0 0
141 0 0 0 0
142 0 0 0 0
143 0 0 0 0
144 0 0 0 0
145 0 0 0 0
146 0 0 0 0
147 0 0 0 0
148 0 0 0 0
149 0 0 0 0
150 0 0 0 0
151 0 0 0 0
152 0 0 0 0
153 0 0 1 0
154 0 0 0 0
155 0 0 0 0
156 0 0 0 0
157 0 0 0 0
158 0 0 0 0

Page
 159 0 0 0 0
160 0 0 0 0
161 0 0 0 0
162 0 0 0 0
163 0 0 0 0
164 0 0 0 0
165 0 0 0 0
166 0 0 0 0
167 0 0 0 0
168 0 0 0 0
169 0 0 0 0
170 0 0 0 0
171 0 0 0 0
172 0 0 0 0
173 0 0 0 0
174 0 0 0 0
175 0 0 0 0
176 0 0 0 0
177 0 0 0 0
178 0 0 0 0
179 0 0 0 0
180 0 0 0 0
181 0 0 0 0
182 0 0 0 0
183 0 0 0 0
184 0 0 0 0
185 0 0 0 0
186 0 0 0 0
187 0 0 0 0
188 0 0 0 0
189 0 0 0 0
190 0 0 0 0
191 0 0 0 0
192 0 0 0 0
193 0 0 0 0
194 0 0 0 0
195 0 0 0 0
196 0 0 0 0
197 0 0 0 0
198 0 0 0 0
199 0 0 0 0
200 0 0 0 0

GROUP 9
Consumer #
1 0 0 0 0
2 0 0 0 0

Page
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 0
8 0 0 0 0
9 0 0 0 0
10 0 0 0 0
11 0 0 0 0
12 0 0 0 0
13 0 0 0 0
14 0 0 0 0
15 0 0 0 0
16 0 0 0 0
17 0 0 0 1
18 0 0 0 0
19 0 0 0 0
20 0 0 0 0
21 0 0 0 0
22 0 0 0 0
23 0 0 0 0
24 0 0 0 0
25 0 0 0 0
26 0 0 0 0
27 0 0 0 0
28 0 0 0 0
29 0 0 0 0
30 0 0 0 0
31 0 0 0 0
32 0 0 0 0
33 0 0 0 0
34 0 0 0 1
35 0 0 0 0
36 0 0 0 0
37 0 0 0 0
38 0 0 1 0
39 0 0 0 0
40 0 0 0 0
41 0 0 0 0
42 0 0 0 0
43 0 0 0 0
44 0 0 0 0
45 0 0 0 0
46 0 0 0 0
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 MAIN MENU

Group 3 Group 4 Group 5

Reach Frequency Reach Frequency Reach Frequency
53% 1.75 53% 1.71 70% 2.24
51% 1.59 55% 1.83 77% 2.03
52% 1.77 55% 1.81 70% 2.52
53% 1.82 55% 1.82 77% 2.21
52% 1.69 59% 1.79 77% 2.21
52% 1.88 62% 1.72 84% 2.38
48% 1.84 51% 1.67 75% 2.32
57% 1.84 54% 1.81 72% 2.29
55% 1.90 51% 1.69 75% 2.09
53% 1.81 58% 1.79 76% 2.29
55% 1.75 57% 1.86 80% 2.06
53% 1.79 55% 1.78 76% 2.24

1 1 0 2 4 2

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh
1 1
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
Drive
0 1
0 1
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
CNN Fortune
1 1
1 1
1 0
1 0
0 0
0 0
0 0
0 0
0 0
0 0

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
7% 14% 7% 23% 6% 5%
2 2 2 2 2 2
14% 28% 13% 46% 11% 10%
50% 50% 50% 50% 50% 50%

Page
Wall Street TV Early News: Radio: Rush Radio: Premiere AM
Journal 7:30p-8p Limbaugh Drive CNN Fortune
3% 14% 5% 16% 6% 2%
2 2 2 2 2 2
7% 28% 11% 33% 12% 4%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
1% 8% 3% 11% 3% 1%
2 2 2 2 2 2
2% 16% 7% 22% 6% 2%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
0% 8% 3% 8% 3% 0%
2 2 2 2 2 2
1% 17% 6% 16% 6% 1%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
4% 16% 4% 18% 5% 3%
2 2 2 2 2 2
9% 31% 9% 35% 11% 5%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
2% 16% 3% 13% 6% 1%
2 2 2 2 2 2
4% 31% 7% 26% 12% 2%
50% 50% 50% 50% 50% 50%

Page
Wall Street TV Early News: Radio: Rush Radio: Premiere AM
Journal 7:30p-8p Limbaugh Drive CNN Fortune
0% 7% 2% 7% 2% 0%
2 2 2 2 2 2
1% 14% 4% 13% 4% 1%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
0% 7% 1% 5% 2% 0%
2 2 2 2 2 2
0% 14% 3% 9% 5% 0%
50% 50% 50% 50% 50% 50%

Wall Street TV Early News: Radio: Rush Radio: Premiere AM

Journal 7:30p-8p Limbaugh Drive CNN Fortune
1% 9% 1% 5% 2% 2%
2 2 2 2 2 2
3% 18% 2% 11% 5% 4%
50% 50% 50% 50% 50% 50%

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0 0 0 0 0 0
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0 0 0 0 0 0
0 0 0 0 3 0
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0 0 0 0 0 0
0 0 0 0 2 0
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0 0 0 0 0 1
0 0 0 0 0 0

Page
 Group 6 Group 7 Group 8
Reach Frequency Reach Frequency Reach
73% 2.17 57% 1.73 53%
75% 2.21 59% 1.69 54%
76% 2.19 50% 1.75 59%
72% 2.38 54% 1.63 63%
80% 2.31 47% 1.67 57%
81% 2.31 53% 1.79 60%
73% 2.18 48% 1.83 56%
80% 2.14 54% 1.69 60%
76% 2.11 55% 1.73 58%
76% 2.28 57% 1.75 56%
75% 2.15 52% 1.80 57%
76% 2.23 53% 1.73 58%

2 0 0 0 3

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

1 0 0 0 1
1 0 0 0 1
0 0 0 0 1
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

15% 20% 3% 11% 7%
2 2 2 2 2
30% 41% 5% 23% 14%
50% 50% 50% 50% 50%

Page
AARP The Magazine Newsweek Cooking Light TV Guide USA Today
20% 14% 2% 12% 6%
2 2 2 2 2
39% 29% 5% 24% 13%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

17% 8% 1% 10% 2%
2 2 2 2 2
34% 16% 2% 20% 3%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

22% 6% 1% 10% 2%
2 2 2 2 2
45% 11% 2% 20% 3%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

26% 17% 16% 16% 3%
2 2 2 2 2
52% 34% 32% 32% 7%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

33% 12% 14% 17% 3%
2 2 2 2 2
67% 24% 28% 33% 6%
50% 50% 50% 50% 50%

Page
AARP The Magazine Newsweek Cooking Light TV Guide USA Today
23% 5% 5% 11% 1%
2 2 2 2 2
45% 10% 11% 22% 1%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

29% 4% 5% 11% 1%
2 2 2 2 2
58% 7% 10% 22% 1%
50% 50% 50% 50% 50%

AARP The Magazine Newsweek Cooking Light TV Guide USA Today

2% 9% 4% 16% 3%
2 2 2 2 2
4% 18% 8% 31% 6%
50% 50% 50% 50% 50%

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Group 8 Group 9
Frequency Reach Frequency
1.58 37% 1.59
1.73 38% 1.68
1.67 34% 1.69
1.66 37% 1.81
1.60 33% 1.74
1.72 38% 1.75
1.80 39% 1.56
1.75 35% 1.79
1.72 39% 1.66
1.88 37% 1.77
1.64 41% 1.66
1.72 37% 1.71

1 0 3 0 0

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
1 0 1 0 0
0 0 1 0 0
0 0 1 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
4% 68% 2% n/a n/a
2 2 2 n/a n/a
7% 95% 5% n/a n/a
50% 71% 50% n/a n/a

Page
 TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
2% 47% 2% n/a n/a
2 2 2 n/a n/a
4% 93% 5% n/a n/a
50% 50% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
1% 34% 2% n/a n/a
2 2 2 n/a n/a
2% 69% 4% n/a n/a
50% 50% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
1% 24% 2% n/a n/a
2 2 2 n/a n/a
1% 48% 5% n/a n/a
50% 50% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
4% 77% 4% n/a n/a
2 2 2 n/a n/a
8% 95% 9% n/a n/a
50% 81% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
2% 52% 5% n/a n/a
2 2 2 n/a n/a
4% 95% 9% n/a n/a
50% 54% 50% n/a n/a

Page
 TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
1% 30% 3% n/a n/a
2 2 2 n/a n/a
2% 60% 6% n/a n/a
50% 50% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
0% 20% 3% n/a n/a
2 2 2 n/a n/a
1% 40% 7% n/a n/a
50% 50% 50% n/a n/a

TV Daytime: 9:00a-
The New Yorker Parade 4p n/a n/a
1% 34% 2% n/a n/a
2 2 2 n/a n/a
2% 68% 5% n/a n/a
50% 50% 50% n/a n/a

0 0 0 n/a n/a
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Model Settings

Media Impact Level Impact Factor: S-Shaped - 3

Excellent (2x) 2
Much Better Than Average (1.75x) 1.75 Frequency Weight
Better Than Average (1.5x) 1.5 0 0.00
Slightly Better Than Average (1.25x) 1.25 1 0.50
Average (1x) 1 2 0.80
Slightly Worse Than Average (.75x) 0.75 3 1.00
Worse Than Average (.5x) 0.5 4 1.00
Much Worse Than Average (.25x) 0.25 5 1.00
Terrible (0x) 0 6 1.00
7 1.00
8 1.00
Group Impact Level: Impact Factor: 9 1.00
Excellent (2x) 2
Much Better Than Average (1.75x) 1.75 S-Shaped - 9
Better Than Average (1.5x) 1.5
Slightly Better Than Average (1.25x) 1.25 Frequency Weight
Average (1x) 1 0 0.00
Slightly Worse Than Average (.75x) 0.75 1 0.05
Worse Than Average (.5x) 0.5 2 0.15
Much Worse Than Average (.25x) 0.25 3 0.30
Terrible (0x) 0 4 0.45
5 0.60
6 0.70
Gender Weight 7 0.80
Male 1 8 0.90
Female 2 9 1.00
Doesn't Matter 3
Decreasing - 3

Marital Status Weight Frequency Weight

Single 1 0 0.00
Married 2 1 0.30
Divorced 3 2 0.50
Doesn't Matter 4 3 0.85
4 0.88
5 0.91
Kids Under 18 Weight 6 0.94
Yes 1 7 0.96
No 2 8 0.98
Doesn't Matter 3 9 1.00

Decreasing - 9
Media is Active
Yes 1 Frequency Weight
No 2 0 0.00
 1 0.30
Media Comparison Options 2 0.50
Online Srvcs: Microsoft 1 3 0.60
Better Homes & Gardens 2 4 0.70
Business Week 3 5 0.85
Cooking Light 4 6 0.88
Family Circle 5 7 0.90
Fortune 6 8 0.95
AARP The Magazine 7 9 1.00
Newsweek 8
New York Times (Daily) 9
The New Yorker 10
Parade 11
People 12
Reader's Digest 13
Road & Track 14
Sports Illustrated 15
Time 16
TV Guide 17
USA Today 18
USA Weekend 19
Wall Street Journal 20
TV Daytime: 9:00a-4p 21
TV Early News: 7:30p-8p 22
TV Prime Time: 8:00p-11p 23
TV Late Fringe: 11:30p-1a 24
CNN 25
ESPN 26
Food Network 27
Lifetime 28
QVC 29
The Weather Channel 30
Radio: Dow Jones / WSJ 31
Radio: Rush Limbaugh 32
Radio: Premiere AM Drive 33
Radio: Premiere Core 34
Radio: Westwood-CBS 35
Custom (Enter to Right) 36
S-Shaped - 6

Frequency Weight
0 0.00
1 0.05
2 0.15
3 0.35
4 0.60
5 0.85
6 1.00
7 1.00
8 1.00
9 1.00

Linear

Frequency Weight
0 0.00
1 0.15
2 0.30
3 0.40
4 0.50
5 0.60
6 0.70
7 0.80
8 0.90
9 1.00

Decreasing - 6

Frequency Weight
0 0.00
1 0.20
2 0.40
3 0.55
4 0.70
5 0.85
6 0.94
7 0.96
8 0.98
9 1.00