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Content
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Video
BUS1201 Applied Computer for Business

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Interesting facts
• Each month, 85% of Internet users in the U.S. watch
video content.

• By 2021, the average person will spend 100 minutes

every day watching online videos (a 19% increase
from 2019).
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• 93% of companies claim they got a new customer

because of their video content on social media

• 63% of businesses say that video gets the best return

on investment (ROI) on social media.

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Information :https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/
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Types of Video
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Content for
Marketing
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Types of VDO Content

• Vlog • Testimonial (Share/Review for

confirmation)
• Behind-the-Scenes/Company Culture
• Animation
• Interview/Q&A
• Live Streaming
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• Webinar
• Brand Film
• Event
• Video Emails
• Presentation
• 360 (Virtual Reality (VR)
• Tutorial/How To
• User-Generated Content (UGC)
• Product Review
• Contests/Giveaways
• Personalized Video (Yaya’s Bedroom)

GBM Information :https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/

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Vlog
Vlog stands for a video blog or
video log, and refers to a type
of blog where most or all of the
content is in a video
format. Vlog posts consist of
creating a video of yourself
where you talk on a par ticular
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subject such as repor ting or

reviewing a product or an event.

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Behind-the-Scenes/Company Culture
Behind-the-Scenes (BTS) videos offer a
sneak peak of the magic that drives growth
by presenting the people and stories
behind brands. With consumers more
willing to buy into brands that resonate
w i th th e m e m oti o n a l ly, BTS vi d e o s a l s o
help brands build trust and create a
deeper connection with its potential
clients and customers.
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Great concepts for workplace culture

videos include “a day in the life” videos,
where you showcase one day at your
office, or talking head videos featuring
interviews with employees..

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Interview/Q&A
Vid eo inter view s have b ecome MU CH more
common, including one-way video
interviews which were relatively rare.

One-way video interviews are an increasing

method of doing the first round of
interviews, although phone interviews are
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still also widely used.

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Event
Share your thoughts and
experience on any kind of
events. Share what's inspiring
you or frustrating you at the
m o m e n t . Yo u ' l l s t i l l b e c r e a t i n g
content, but you'll never have
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to wonder what to talk about.

And because you're just being
yourself, it will instantly be
relatable..

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Presentation
A video presentation is a popular
form of multimedia presentation
with a duration of several
seconds or minutes that shows
the benefits of a produc t,
service, or any idea with the help
of interesting graphic images,
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concise text, and appropriate

narration.

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Tutorial/How To
Tu t o r i a l v i d e o s h a v e t h e
power to guide viewers into
the proper way of using a
product or a service. Such a
discovery changes the way
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businesses operate and

engage with their customers
and networks, making sure
that they are on the same
page.

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Product Review
A product video is an explainer
video that effectively
demonstrates the benefits of a
produc t. ... People are more
likely to retain information
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received through video because

the information is presented
through audio and visual
channels.

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Testimonial
There is no better way to build brand
credibility than testimonials videos!
According to Boast, customer
testimonials had the highest rating of
effectiveness for content marketing at
89%. That makes it evident most
consumers will look up a testimonial
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or two before purchasing your

produc t. Because of that, these videos
are some of the most useful ones you
can make to boost the decision part of
the marketing funnel..

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Personalized Video
Personalized video is video that has
been customized to each individual
v i e w e r. T h i s i s a c h i e v e d b y i n s e r t i n g
personal elements such as the
viewer's name, email, job title,
profile image, company name, logo,
etc. ... These videos might include a
company name, logo, or even text
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points specific to their use case..

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Animation
Animation is a method in which
figures are manipulated to appear
as moving images. In traditional
animation, images are drawn or
painted by hand on transparent
celluloid sheets to be
photographed and exhibited on
f i l m . To d a y , m o s t a n i m a t i o n s a r e
made with computer-generated
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imagery (CGI).

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Live Streaming
Live streaming is when the streamed video
is sent over the Internet in real time,
without first being recorded and stored.
To d ay, T V b ro ad c a s t s , v i d e o g a m e s t re a m s ,
and social media video can all be live-
streamed..
The term live streaming usually refers to
broadcast live streams: one-to-many
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connections that go out to multiple users

at once. Videoconferencing technologies
l i k e S k y p e , F a c e Ti m e , a n d G o o g l e H a n g o u t s
Meet work on real-time communication
(RTC) protocols rather than the protocols
used by one-to-many live stream
broadcasts.

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360 (Virtual Reality (VR)

VR video and 360 VR are essentially
interchangeable terms. They refer to
videos that are captured using specialist
omnidirec tional cameras which enable the
filming of an entire 360 degrees at the
same time.
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The main difference between regular

filming and VR filming is the type of
camera used. Specialist cameras called
omnidirec tional cameras are used for
virtual reality filming. These cameras film
every direc tion at once, hence the name,
omnidirec tional.

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User-Generated Content (UGC)

U s e r- g e n e r a t e d c o n t e n t ( U G C ) i s
any content—text, videos,
images, reviews, etc. —created by
people, rather than brands. And
brands will often share UGC on
their own social media accounts,
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website, and other marketing

channels.

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Contests/Giveaways
Te c h n i c a l l y s p e a k i n g , w h e n y o u
hear the term 'giveaway', you
should think of it as a
promotional drawing where a
prize is given away to a
participant chosen from a pool of
entries at random.
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How to create
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Video Content
for Marketing
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Content is the KEY!!!

• What kind of content?

• Who is the target audience?

• How to deliver the content?

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Information :https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/
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VDO Production Plan

• Pre-Production

- Research audience - Core Message

- Write a Script - Plan&Schedule the Shooting

- Write Story board/VDO production brief

• Production
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- Shoot the Footage

• Post-Production

- Edit the video content – Effect – Sound – Voice Over

- Export Format - Distribution /Channel

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Information :https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/
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Video Editor
Yo u c a n u s e a n y t y p e o f V D O e d i t i n g
program.
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Types of No-Face VDO Content

Skills Interesting content

• Cooking • Movie/Series Spoiled
• Painting • Critiques
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• Drawing • Ranking
• Arts&Crafts • Top 5/Top 10
• Tutorial • Story Reading
• DIY • Music
• Sound of nature

GBM Information :https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/

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Types of No-Face VDO Content

Skills
• Cooking
• Painting
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• Drawing
• Arts&Crafts
• Tutorial
• DIY

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Types of No-Face VDO Content

Interesting content
• Movie/Series Spoiled
• Critiques
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• Ranking
• Top 5/Top 10
• Story Reading
• Music
• Sound of nature

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Your in-class Your Homework

task today
1-2 minute-VDO

“IBM Presentation”
One minute-VDO
Group Work: Work in a group of 4-5 people.

- Create 1-2 minute VDO using KINEMASTER or other

Use the videos that you recorded
applications.
- Create 1 minute VDO using KINEMASTER
- Create the VDO for promoting GBM&IBM
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- Name your VDO

- Invite high-school students to study IBM (developed program)
Submit within the class TODAY!!
- You can use whoever you would like to be the main
characters. (As long as they are ok.)
Show me that you have played with KINEMASTER and you
• You can use any kind of language, but you need to add English
have tried to use all 4 features that I taught.
subtitle for it.

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VDO Editing is fun!!

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VICTORIA LINDQVIST
+1 (589) 555‐0199

victoria@margiestravel.com
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THANK YOU
H T T P : / / W W W. M A RG I E S T R AV E L . C O M /

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