ESSENTIAL VIDEO MARKETING SECRETS

INTRODUCTION

I
nternet video marketing is a huge industry and growing.
When done correctly, it is an extremely valuable tool to
bring in new customers, explain products/services and
get the attention of the masses. The goal of this report is
to provide you with some insider knowledge about internet
video marketing that you can apply to your efforts and see
immediate results.

Video Army 100 Market Street, Venice, CA 90291 Telephone: 800.373.9723 Fax: 866.850.2566 www.videoarmy.tv Page 3
ESSENTIAL MARKETING SECRETS
1. Big Ideas on the Small Screen 2. Maximize Your Quality
When uploading a video to the Internet, one concern is that the
quality will be poor and this will turn off potential customers. You
can minimize the degradation by taking a few simple steps:

• For standard definition videos, YouTube recommends the

following settings:
• H.264, MPEG-2 or MPEG-4 format
• 640x480 (SD)
• Frame rate should be the same as original video
• Sampling rate: 44.1KHz for MP3/AAC audio.
• If you are shooting in high definition (HD), YouTube
When shooting and editing your video it is easy to get used to
recommends you encode your video using these settings:
watching it on a big screen or monitor. However, with online
• H.264, MPEG-2 or MPEG-4 format
video, the majority of your audience will be viewing it on a much
smaller screen and you must plan accordingly. • 1280x720 resolution
• 44.1KHz Stereo MP3 or AAC audio
This means using larger text and if you are making a video • Frame rate as the original video
tutorial/tour of your web site, zooming in on the content. Be
• Up to 1GB file size and 10 min. duration
wary of a lot of camera movement, the smaller screen size
makes it difficult to see what is going on. During the compression
The last thing you want to do is spend time and money
process, the parts that lose the most quality are those with the
developing a high quality video message only to have it butchered
most movement.
once you distribute it.

Video Army 100 Market Street, Venice, CA 90291 Telephone: 800.373.9723 Fax: 866.850.2566 www.videoarmy.tv Page 4

3. Optimize Your Profile(s)
When you become a part of an Internet video community, such
as YouTube, learn from the top users. You will quickly see the
methods they’ve used to customize their pages to reflect their
personal brand.
This helps customers to associate your YouTube channel with
your web site and your other branded marketing efforts. This will
make them more likely to view you as a professional member
of their community as opposed to a company trying to market
themselves.
products/services that you sell. Most likely there will be video
results, some perhaps from your competition. See how they
created their video and what the results are.
Did they get a lot of views, comments, new friends, etc.? If
so, you can use similar techniques in creating your video while
highlighting your unique selling points. If not, study what they are
doing wrong and attempt to correct their mistakes when making
your video content.
6. Create Smart Titles

4. Inform and Entertain

People watch videos for two main reasons, to learn something
and to be entertained. The best is to do both.

Teach your viewers something about your company, your industry,

themselves, etc. At the same time make the video entertaining so
they are not bored to tears or feel they are being lectured.

Utilizing this technique also increases the likelihood that your

viewers will spread your message to their friends, family,
coworkers, etc.

5. Scope the Competition If there is one thing you need to remember about optimizing videos
for search it’s that words matter. Create titles and descriptions on
Go on YouTube and other video sites and do a search for the

Video Army 100 Market Street, Venice, CA 90291 Telephone: 800.373.9723 Fax: 866.850.2566 www.videoarmy.tv Page 5
your videos that entice users to watch them and contain relevant Vimeo. Go where your customers are instead of just trying to
keywords. bring them to you.

Also, keep them relatively short and sweet so they do not get cut Different sites have different markets, so look around the web
off on a page. Think about how much time you spend to create site first to make sure that your video content is a good fit. For
the copy for an advertisement. The same amount of care and example, some sites specialize in comedy videos while others are
planning should be used when titling and describing your video. targeted towards How To or instructional videos.

8. Become a Part of the Community

All of the above marketing tactics are great, but the real secret to
successful video marketing is to be engaging the communities you
have become a part of. Watch other peoples videos, add them as
friends, make comments, subscribe to their YouTube channel, etc.
This is what makes Internet video marketing so much better
than traditional television advertising. You create a community
around your content and interact with them over time which
strengthens their relationship with your brand. It’s no longer a
world of one way broadcasting. Use the web and social networks
to get involved with your viewers, treating it as another form of
7. Distribute Your Video customer service and a chance to gain valuable feedback.

YouTube is the top video sharing site, but it is by no means the As the relationship with your viewers evolves, they become loyal
only place your video should be. You definitely want to have it on customers and ideally brand evangelists telling all of their friends
your web site, but also anywhere else that potential customers how great your product or service is.
might be watching.

This includes social networks like Facebook and MySpace, as well

as the myriad of other video sharing sites such as Revver and

Video Army 100 Market Street, Venice, CA 90291 Telephone: 800.373.9723 Fax: 866.850.2566 www.videoarmy.tv Page 6
Conclusion
Now that you know how to get started with Internet video marketing, get out
there and try some of these techniques. You will quickly see how little tweaks
here and there can really make a big difference in your overall campaign.

Be sure and check back to www.videoarmy.tv often to keep up with the latest
Internet video marketing news. You can also subscribe to our YouTube page at
http://www.youtube.com/videoarmytv to keep up with our latest videos.

At Video Army, we handle every aspect of Internet video marketing using our 5
step process:

1. Video production from development through post production.

2. Establishment of an online community.
3. Optimization of your video for premier search results.
4. Distribution of your video to video sharing sites, podcasts and blogs.
5. Management of your online community

If you are interested in having your Internet video marketing professionally

managed, feel free to give us a call at 800.373.9723 or fill out the contact form
on our web site to get more information.

Thanks for reading and we look forward to seeing your videos!

Video Army 100 Market Street, Venice, CA 90291 Telephone: 800.373.9723 Fax: 866.850.2566 www.videoarmy.tv Page 7