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City, Culture and Society 1 (2010) 193–198

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City, Culture and Society


journal homepage: www.elsevier.com/locate/ccs

Constructing the creative neighborhood: Hopes and limitations


of creative city policies in Berlin
Doreen Jakob ⇑
University of North Carolina at Chapel Hill, Department of Communication Studies, CB #3285, Bingham Hall, Chapel Hill, NC 27599-3285, USA
Center for Metropolitan Studies, Ernst-Reuter-Platz 7, 10587 Berlin, Germany

a r t i c l e i n f o a b s t r a c t

Article history: Recent urban development policies have put much emphasis on the establishment of creative cities. The
Received 2 September 2010 creative city promises to be a new city, a transformative shift from the existing and conventional ways of
Accepted 11 January 2011 urbanization to one that includes creativity and livability for all. Yet, this goal is often not achieved nor is
it even necessarily pursued. The dominant creative city policies are not different from the current system
of urban entrepreneurialism and growth-driven urban development. The paper presents the develop-
Keywords: ment of Kolonie Wedding in Berlin as an example of the promise and limitations of creative city initia-
Creative city
tives. Here, guided art walks were introduced to revitalize the local economy and property market and
Art walks
Urban entrepreneurialism
re-imagine the neighborhood as creative and lively. However, the initiative reinforces social and ethnical
Revitalization boundaries, enhances exclusion and advocates for gentrification instead of challenging these practices.
Gentrification The paper calls for an overhaul and revision of the creative city model in which equality, and not growth
Berlin and centrality, stand at its center. Such an approach includes the enactment of creativity not as an urban
development strategy but as a human right.
Ó 2011 Elsevier Ltd. All rights reserved.

The deceptive creative city This paper argues that the promise of the creative city
model lies in its promotion of the promise of creativity
In recent years, much attention has been paid to the and livability for all. The prevalent use of this model, how-
development of creative cities by academics, planners, ever, is as a cynical rhetorical play for property-led and
developers and policy makers alike as an auspicious model amenity-oriented urban development, as well as a specta-
of urban development and prosperity among industrial de- cle-driven governance of arts and culture and place produc-
cline and global urban competition. The creative city prom- tion and promotion. The paper illustrates this problem
ises urban vitality, distinctiveness, centrality, wealth through an analysis of Kolonie Wedding, an initiative orga-
creation and above all conditions to ‘‘ride the wave of nized with the goal of re-imaging, reorganizing and revital-
change” for the benefit of the city (Landry, 2008: xvii). izing – via the promotion of arts and culture – the urban
But what kind of change, what benefits and for whose city environment of the Berlin neighborhood Wedding. Kolonie
does this approach actually produce? Although the creative Wedding was established in 2001 by a neighborhood man-
city concept is advocated for in the name of ethical, just and agement organization and a major real estate holder in an
inclusionary urban development, in practice, this is often area characterized by a mixture of industrial and residen-
not the case. Instead, the progressive potential of creative tial buildings, high numbers of low-income and immigrant
city development tends to be shrunk down, reinterpreted population and empty and/or neglected properties. It is a
and enforced as ways to promote growth-driven urban local network made up of a variety of individual artists
entrepreneurialism for the benefit of an urban elite. In (predominantly visual and performing artists), arts organi-
short: the result is no fundamental change but an extension zations and showrooms (private studios, galleries, theaters
of more of the same. and bars, cafes and restaurants regularly showcasing art
work). Its specific purpose is to produce two monthly
neighborhood art walks where visitors are personally
guided from one art-based event to another and thus are
⇑ Address: University of North Carolina at Chapel Hill, Department of Commu-
nication Studies, CB #3285, Bingham Hall, Chapel Hill, NC 27599-3285, USA.
encouraged to perceive and re-imagine the locale as crea-
E-mail addresses: djakob@email.unc.edu, doreen.jakob@metropolitanstudies.de tive. Art walks have become a new and pervasive practice

1877-9166/$ - see front matter Ó 2011 Elsevier Ltd. All rights reserved.
doi:10.1016/j.ccs.2011.01.005
194 D. Jakob / City, Culture and Society 1 (2010) 193–198

of urban redevelopment and creative city planning in cities that it can benefit?” (Landry, 2008: xvii). The authors advo-
around the world yet there is not yet any detailed scholar- cate for a more holistic understanding of creativity that also
ship on them. includes social and political reform in addition to artistic
This paper first provides a short assessment of the crea- and technological innovation. In practice, however, the real
tive city model – its promises, practices and pitfalls. It then ‘‘creativity” of the creative city model tends to be its ability
provides examples of Berlin’s current creative city policies to reframe and repackage an entrepreneurial model of ur-
and explores the developments, aims and goals of Kolonie ban governance and development geared towards attract-
Wedding. Kolonie Wedding is singled out here not because ing highly mobile capital and professional elites with
it is a singular initiative but rather because it exemplifies a environments to live and work in as well as to consume
common way of transforming urban environments towards and invest into that are lively yet safe, diverse yet con-
a creative city and neighborhood respectively. However, trolled, and artistic yet profit-driven (cf. Catungal, Leslie,
Kolonie Wedding does stand out due to its sustained and & Hii, 2009). The examples and descriptions of urban entre-
desperate efforts to accomplish this task. The paper shows preneurialism provided by Harvey (1989) more than two
how and why local stakeholders are pursuing these initia- decades ago are in their essence no different from the more
tives, explores their aspirations, actions, as well as the lim- contemporary policies and practices of creative city making
itations of their strategies. It concludes by arguing that this as, for instance, Evans (2003) shows. In other words, ‘‘the
creative city strategy introduced an urban entrepreneurial- reality is that city leaders [. . .] are embracing creativity
ism that instead of breaking down social and ethnical strategies not as alternatives to extant market-, consump-
boundaries reinforces exclusion and welcomes gentrifica- tion- and property-led development strategies, but as
tion. The paper thus calls for an overhaul and revision of low-cost, feel-good complements to them. Creativity plans
the creative city model in which equality and civic partici- do not disrupt these established approaches to urban
pation and not growth and centrality stand at its center, entrepreneurialism and consumption-oriented place pro-
including the enactment of creativity not as an urban motion, they extend them” (Peck, 2005: 761).
development strategy but as a human right. Contrary to the progressive claim of social and political
change for the betterment of all (Landry, 2008), the creative
Promises and reality of creative city making city model tends to be enacted with a narrow focus on the
display and promotion of rather than the foundational sus-
The creative city characterizes a form and process of tenance for arts and culture and technological innovation.
urbanization in which creativity stands at the forefront. For instance, Pratt (2010) identifies four types of creative
Here, creativity refers to a process ‘‘by which a symbolic city policies within the UK: innovation and network initia-
domain in the culture is changed. New songs, new ideas, tives, cultural flagship developments, single event mega
new machines are what creativity is about” (Csikszentmih- projects, and social and cultural community engagement
alyi, 1996: 8), thus, a creative city must consequently also practices. He finds that the majority of the policies favor
be a new city, a transformative shift from the existing instrumentalist approaches to the production of culture
and conventional ways of profit driven urban development. rather than their direct and intrinsic support. Moreover,
Hall (2000) attributes the transformational qualities of a the political interest in the transformational qualities of
creative city to the presence of people who feel as outsiders more inclusionary urban development is usually limited.
and are simultaneously included and excluded in the estab- One example for this shortcoming is the development of
lished urban society. This sentiment is echoed by Florida research and science parks, industrial clusters and incuba-
(2002) in his claim for tolerance as a main component of tors for new, innovative or creative industries. Although
a creative city. To actually induce change, however, these there is an argument to be made that local production net-
outsiders must be allowed to communicate their ideas for works serve and foster new ways of organizing production
a new reality and find appropriate support. Consequently, and labor and stimulate innovative thinking (cf. Scott,
creative cities are ‘‘almost invariably uncomfortable, unsta- 2000), these new clusters are simultaneously offspring
ble cities, cities kicking over the traces” (Hall, 2000: 646). and materializations of profit-driven economic develop-
More commonly though, the creative city is seen by ment policies and speculative growth by seeking capital
planners and policy-makers as a set of policy and planning from venture capitalists (cf. Indergaard, 2004). Another
mechanisms that once applied, result in a creative city. popular strategy of creative city development is the con-
According to Landry the creative city ‘‘describes a new struction of cultural amenities in forms of flagship muse-
method of strategic urban planning and examines how ums, concert halls, cultural mega events and spectacular
people can think, plan and act creatively in the city. It ex- city architecture. Again, these developments in and of
plores how we can make our cities more liveable and vital themselves are noble achievements if they serve the public
by harnessing people’s imagination and talent” (Landry, good and are universally accessible. Often, however, they
2008: xii). But what does this promising claim exactly are rather exclusionary places and events of supervised
mean and imply? Is the creative city an inauguration of conspicuous consumption such as Potsdamer Platz and
ethical, just and inclusionary urban development? the Sony Center in Berlin including the Berlinale film festi-
While Landry (2008) and Landry and Bianchini (1995) val hosted there that reinforce social boundaries instead of
provide a variety of practical examples and suggestions, overcoming them and are guided by profit-driven princi-
they are not ‘‘definite answers” but ‘‘idea banks” to inspire ples. Flagship developments like the Guggenheim Museum
answers to the question of: ‘‘What are the conditions my in Bilbao tend to be mere investments into a hard infra-
city can create for people and institutions to think, plan structure that, once inaugurated, lack the long-term fund-
and act with imagination and ride the wave of change so ing and sustenance of their cultural content (Evans, 2003;
D. Jakob / City, Culture and Society 1 (2010) 193–198 195

Grodach, 2010). Festivals and mega events used as tools to offer, its unique creativity. Creativity is Berlin’s future”
create urban attractions – a scheme that Häußermann and (ibid.). Yet, simultaneously, he slashed the cultural budget
Siebel call ‘‘festivalization of urban politics” – even erode, from 511 million in 2001 to 351 million Euros in 2007
according to the authors, the collective basis of democratic (Deutsche Welle, 2007) while turning to the federal gov-
politics via their combination of elite corporatism and pop- ernment for help with arts funding (e.g. Hauptstadtkultur-
ulism (Häußermann & Siebel, 1993). When urban develop- fond) and the retaining of the cultural infrastructure (e.g.
ment policy is substituted by a creative city planning of the renovation of the museum island and the state opera).
mega events and projects, ongoing urban problems of Moreover, large parts of Berlin’s creative activities are
inequality are politically marginalized further and deprive founded on the conditions of Zwischennutzung – the tem-
just social and economical measures for housing, educa- porary, in-between use of abandoned space for little to no
tion, welfare etc. of government resources. rent. As Florida finds, these ‘‘visual and audio cues such
As more and more city governments take on this ap- as outdoor dining, active outdoor recreation, a thriving mu-
proach and rebuild and revitalize their towns with similar sic scene, active nightlife, and bustling street scene [are]
consumption-led approaches, architecture and festivals to important attractants” (Florida, 2005: 99) for the ‘‘tal-
advance place-based experiences, their efforts lead not only ented”. Yet, in Berlin, these grassroots and low-cost crea-
to a homogenization of the urban landscape but also tive activities are usually welcomed only as long as there
‘‘‘banalise’ our urban experiences” (Bianchini, 2004) and is no more profitable use in sight. The Berlin administration
undermine the very nature of the creative city they aim has often been ineffective in the struggle of creative organi-
to build. Instead of advancing towards a creative city of cre- zations to maintain their spaces or make room for new
ativity and livability for all, the current urban development high-end office, retail and condominium buildings as, for
schemes of a growth-driven production, promotion and example, the ongoing and most prominent conflict over
consumption of culture have counter-productive effects the Kunsthaus Tacheles shows (Kulish, 2010). Overall, the
that move further away from the ideal. Berlin government’s interest in creativity is strongly cen-
tered on marketing and promotion initiatives instead of
Constructing a creative Berlin creative production and advocated for in the name of an
innovative support strategy, a ‘‘milestone for the creative
Berlin is well known for its creativity, especially as an scene of the city” and a path to global creative city status
internationally renowned arts city. Past and recent innova- (Wowereit in: Presse- und Informationsamt des Landes
tions in film, music, visual and performing arts have made Berlin, 2007).
the city a global center of arts and culture. The city is home However, Zwischennutzung is still available in Berlin
to a cultural labor force of approximately 160,500 people neighborhoods that exhibit higher than average numbers of
who are employed by more than 22,900 predominantly low-wage and unemployed workers, lower education levels
small and medium sized companies generating over 17.5 and more unkempt properties and thus few available re-
billion Euros in revenue in 2006 (over 21% GDP)1. More sources. Here, arts and culture present a welcomed alterna-
than 10% of all Berlin employees work in the different sectors tive to the more costly investments in jobs, education and
of the cultural industries (Senatsverwaltung für Wirtschaft housing and the more difficult task of social and political
Arbeit und Frauen in Berlin, 2009). And as the popular phrase change. Eyeing the economic and social turnaround of now
by Berlin Mayor Wowereit ‘‘Berlin: arm, aber sexy” (poor, gentrified (via arts and culture among other factors (Häußer-
but sexy) indicates, the city thrives on a relatively low cost mann, Holm, & Zunzer, 2002)) yet previously abandoned
of living, combined with a lively nightlife and artistic scene peers like Mitte and Prenzlauer Berg in Berlin, many local pol-
that continues to attract young people to visit and locate iticians and stakeholders cannot resist but follow this path.
there. Their cultural production and consumption changes Berlin policy makers introduced ‘‘art walks” as a form of
urban life and environments in Berlin much in the way Hall showcasing local creativity and thus reimagining and revi-
(2000) describes the transformation outsiders can bring talizing neighborhoods in 2001. Overall, art walks are walk-
about towards constructing a creative city from the reuse ing tours that show visitors around a neighborhood from
of abandoned buildings to electronic dance parties in the one artistic event to another in an effort to experience
prestigious state opera. the creative ‘‘feel” of the area. Often referred to by their
Yet, the Berlin administration and its policies are ambiv- date (Second Wednesdays, First Thursdays or Third Fridays
alent towards such transformations. One the one hand, Ber- etc.), they are not isolated occurrence but rather a trend of
lin Mayor Wowereit – who declared cultural affairs as a contemporary arts- and culture-led urbanization. Neigh-
‘‘Chefsache” (matter for the boss) and announced himself borhood organizations in cities as diverse as Atlanta, Bir-
as the new ‘‘Cultural Senator” moving the Department of mingham, Jacksonville, Los Angeles, Seattle, Zurich are
Cultural Affairs to the Mayor’s office in 2006 (Spiegel On- pursuing very similar efforts. In fact, residents of and visi-
line, 2006) – is the strongest advocate and promoter of tors to the North Carolina Research Triangle (Raleigh-Dur-
moving Berlin ‘‘into the international focus as a creative ham-Chapel Hill) are able to experience them every
metropolis” (Presse- und Informationsamt des Landes Ber- weekend: First Fridays in Raleigh, Second Fridays in Chapel
lin, 2007). According to him, it is ‘‘the best that Berlin has to Hill/Carrboro, Third Fridays in Durham and Last Fridays in
nearby Hillsborough. Their goal is to provide a more en-
1
For details on the specific definition of cultural industries used in this report as hanced experience of arts and culture via the collective
well as the composition and calculation of these numbers see: Senatsverwaltung für experience of several of such venues. But whether or not
Wirtschaft Arbeit und Frauen in Berlin (2009) Kulturwirtschaft in Berlin. Entwickl-
ungen und Potenziale. Senatsverwaltung für Wirtschaft Arbeit und Frauen in Berlin,
such events actually contribute to the development of a
Berlin. creative city is unproven.
196 D. Jakob / City, Culture and Society 1 (2010) 193–198

The first art walk in Berlin, ‘‘Zentrale Moabit,” in the Ber- measures its organizers adopted to develop the network
lin neighborhood of Moabit and organized by the local and art walk respectively. Their activities highlight the urge
neighborhood management organization, featured the dis- and trend to organize art walks as tools for the develop-
play of artwork in windows and storefronts in combination ment of a creative city.
with guided walking tours. Its goal was the revitalization of Kolonie Wedding’s name originates from the location of
abandoned retail spaces. The project was financed with the QM on Kolonie Strasse. However, ‘‘Kolonie” (colony)
public money but ended once those two years of funding also connotes the colonizing aspect of the project. Accord-
expired. However, it induced a development scheme of ing to the director of the QM, ‘‘Kolonie Wedding is in prin-
entertaining art consumption for the re-imagination and ciple the heart of colonizing Wedding with culture. The
redevelopment of socially and economically disadvantaged thought behind it was truly the settlement of Wedding”
areas that has since been applied in nearly all Berlin neigh- (08/06). Hence, the name already points to the imperial as-
borhood revitalization plans. pects of the project. It developed along a multi-stage pro-
Yet, similar to metropolitan policies, this kind of promo- cess: First, the QM approached the major local real estate
tion and support of arts and culture actually has little to do holder DEGEWO, which agreed to provide its empty stores
with a genuine interest in artistic creativity and opportuni- at operating cost to Kolonie Wedding. Then, the QM di-
ties of creative expression for the local population but rectly urged artists to relocate to the area via the incentive
rather a revitalization of underused properties. This dy- of cheap space or as the director of the QM explained: ‘‘At
namic was made clear by the manager of a former neigh- the beginning, the idea of Kolonie Wedding was about ar-
borhood management organization in Berlin that tists coming here. Well, that’s nice. But where do you get
embraced arts-led revitalization: the artists from? Thus one went to the art schools and said:
‘Hello, we have space. What do you think?’” (08/06). Once
Heaven knows we had no disposition for creativity. That sixteen people had agreed to take up that offer, QM started
was for sure not the thought behind it. [. . .] We don’t do to formalize the network. It provided the name, designed a
that because we like artists so much. We don’t do art and logo, printed advertising and press material and inaugu-
cultural support but we want to enliven those stores. rated the first walking tours. Here, the organization’s
Because in those stores, that is totally clear, no one will employees went as far as calling every member in advance
buy sugar and flour anymore (02/07). to make sure that they all attended the monthly organiza-
tional meetings and prepared and offered new exhibitions
Kolonie Wedding is a similar such initiative where and events for each month’s tour. The regularity as well
neighborhood-based organizations promote artistic crea- as distinctiveness of each event, according to the director
tive activities to revitalize and re-imagine their locale by of the QM, is essential to building a regular audience. Kolo-
organizing monthly ‘‘art walks.” nie Wedding participants are not, themselves, allowed to
exhibit for the same reason. Notably they are also prohib-
Kolonie Wedding ited from selling any artwork. This restriction is due to
the agreement between the QM and DEGEWO that no com-
Kolonie Wedding was founded in 2001 by the Quartiers- mercial enterprise should take advantage of the near-zero
management (QM) Soldiner Kiez, a neighborhood manage- rents. It also motivated the focus on artists in the revitaliza-
ment organization in Berlin-Wedding appointed by the city tion strategy instead of commercial galleries or other cul-
government to serve an area with ‘‘special development tural enterprises.
needs” (Gebiete mit besonderem Entwicklungsbedarf) and On the last Friday evening and Sunday morning of every
modeled after Zentrale Moabit. It was established as a month, Kolonie Wedding organizes a widely advertised
place-based network of project rooms that organizes ‘Tour de Galerie’, where visitors are shown around the
monthly arts event walking tours and through that redevel- now 32 different spaces. The activities include visual arts
ops and re-imagines the neighborhood from a state of ne- exhibitions, new media and film, dance and theater perfor-
glect and abandonment to an area of creativity, mances, music, poetry reading as well as occasional kara-
‘‘activities,” ‘‘life” and ‘‘ambience.” oke and sports competitions. And although the tours are
The observation and analysis of Kolonie Wedding was promoted as gallery walkabouts, QM, DEGEWO and Kolonie
part of a larger study that investigated emerging place- Wedding artists alike are eager to point out the differences:
based creative industries networks in Berlin and New York
City and included 200 qualitative interviews with members I just said ‘gallery,’ although we try to avoid the word
of the creative industries as well as local policy makers, like the devil does the holy water. A gallery is a commer-
neighborhood organizations, real estate owners and devel- cial enterprise therefore we don’t have any galleries
opers and a 3-year participatory observation (2005–2007) here. We have ‘alternative projects’ and ‘exhibition
of four neighborhoods in Berlin and New York City (Fried- spaces.’ [. . .] And we also always strongly emphasize
richshain and Wedding in Berlin, Long Island City and the that the artists here practice intense self-exploitation.
South Bronx in New York City). All four case studies were Because, to organize an exhibition every month, if you
selected due to the recent development of numerous want to do that well, is very time consuming. That often
place-based creative industries networks in the respective means the artists don’t have enough time to develop
neighborhoods including six different art walk initiatives their own work (director QM, 08/06).
(for further details about the overall study, its findings
and methodology see Jakob (2009)). Kolonie Wedding is se- Hence, a major difference between Kolonie Wedding and
lected here as a showing example due to the extensive other art walks in cities like Toronto, Chicago, Portland or
D. Jakob / City, Culture and Society 1 (2010) 193–198 197

Santa Fe (cf. Bain, 2006) is not only the direct attraction of the basis of ‘‘mixture” (09/07). Apart from being extre-
artists to the respective neighborhood but also its nature of mely ethnically and socially discriminatory, this process
neither supporting the sustainability of such ‘‘gallery” underlines that the ultimate goal of DEGEWO is to criti-
spaces via the sale of art work nor the production of art cally enhance the value of its housing stock and acquire
due to the time-consuming constraints of exhibition orga- control over its market by catering to the demand of a
nizing. Both reveal that the essential goal of the initiative culture-curios middle class and limiting supply to other
is not the development of local arts and culture but mere social groups.
arts-led neighborhood revitalization. Moreover, there is little to no interaction between
DEGEWO regards Kolonie Wedding as a ‘‘win–win” situ- Kolonie Wedding artists and the local population apart
ation: The incurred operation costs of the former empty from few exceptions. As the artists see their participa-
stores are taken over by the artists, while their presence tion in the art walks as a step towards metropolitan rec-
influences the perception of the neighborhood and creates ognition and fame, direct involvement in local affairs is
amenities. Further, the artists’ presence casts the real estate rare. Nor are local residents particularly invited to par-
holder with the positive image of being a supporter of the ticipate in such events. According to the interviewed
Berlin art scene (DEGEWO, 02/07). In reality though, DEGE- Kolonie Wedding artists, the large population of local
WO is far from being supportive, but rather is very calculat- immigrant residents, often Turkish, has no perception
ing in its efforts. There is a short notice period to empty the of and appreciation for art. Immigrants tend not to visit
stores, no collective contract and no actual bill of utility the exhibition spaces and if so, then they are often
costs, hence persistent rumors about overcharging (Kolonie young people trying to vandalize. As Kolonie Wedding
Wedding members, 2006–07). DEGEWO’s rhetoric is artists usually do not live in the area but only come
deceptive. On the one hand, DEGEWO representatives talk there to organize their exhibitions, they are isolated
about the social responsibility of the major Berlin housing from the everyday life of the neighborhood. They have
association. On the other hand, the two interviewed DEGE- created a separate and elite socio-spatial enclave for
WO representatives pointed out that their interest in Kolo- themselves that is detached from the actual neighbor-
nie Wedding is driven neither by social nor creative hood in which they are located. Thus, instead of break-
motivations, but to initiate a change of image for the neigh- ing ethnic or social boundaries, Kolonie Wedding
borhood to increase real estate values. Their ultimate goal actually reinforce exclusion.
is for Kolonie Wedding activities to ‘‘emanate into the None of these discriminatory and exclusionary methods
neighborhood and emanate to the outside of the neighbor- are compatible with the creative city model nor is there
hood,” to portray a ‘‘spirit of optimism” and to attract anything new or transformative about them. Instead, they
wealthier residents, restaurants, and retail (09/07). are further expressions of an urban entrepreneurialism that
For the participating artists, the motivation to partici- puts property and growth-driven development at its cen-
pate in Kolonie Wedding and its strict exhibition policies ter. They are developments that value public perception
is twofold. Artists are attracted both to the network due and illusionary images of creativity over inclusion and
to its low rents and to its ability to gather a much larger equality. They are not alternatives but extensions of the
audience as a group then any individual artists would be current system of growth via the consumption of culture
able to. Although members have little in common beyond and place. Kolonie Wedding stands as an example that re-
their location, their collective goal is to establish the neigh- veals how creative city planning is being used to further
borhood as a ‘‘major arts location in Berlin” (Kolonie Wed- profits and status.
ding chairman, 07/07). This goal was iterated by the
director of the QM: ‘‘Kolonie Wedding has a name by The creative neighborhood – but for all?
now in the art scene. [. . .] Although, it is not that one says
‘Wow, Kolonie Wedding similar to SoHo. You really have to The creative city is, if true to the definition of creativity
have been there.’ But at least one knows about it and has (cf. Csikszentmihalyi, 1996), a new city. As a policy and
heard of it” (08/06). planning model, it advocates for a progressive change that
However, Kolonie Wedding is regarded as a ‘‘model of enables all city residents to be creative (Landry, 2008). It
success” not for its artistic achievements but because it cre- promotes equality, livability and personal advancement
ates positive attention, lures visitors, publicizes creativity via harnessing people’s imagination and talent. However,
and liveliness and generates hope for gentrification. ‘‘There the example of Kolonie Wedding shows that the inaugura-
is so much vacancy here. That is always the issue. In Mitte tion of art walks as a strategy to develop a creative neigh-
it worked incredibly. Mitte is completely gentrified but borhood can miss that goal. Change is proclaimed via the
here? A little bit gentrification would be nice” (ibid.). Thus, introduction of new hope and optimism, new arts activities
asked about gentrification and whether it is the final goal of and media and visitor interests. Yet the majority of the lo-
Kolonie Wedding, the QM manager answered: ‘‘Yes, of cal population is frequently excluded from these develop-
course” (ibid.). ments. And although none of the participating artists is
DEGEWO has found its own way of dealing with what allowed to operate commercially, the final goal of the Kolo-
the interviewees called, an ‘‘unbalanced population.” DE- nie Wedding initiative is the development of a profitable
GEWO’s press speaker said that the real estate holder will local property market.
not displace residents, but it will also not allow the mov- Hall (2000) describes creative cities as locales where
ing in of people with low income or of foreign descent outsiders – be they young, foreign, excluded or all of the
into its holdings. Interested renters have to go through above – induce change via the communication of new ideas
an application processes and are specifically selected on and a support thereof. Therefore, the attraction of artists to
198 D. Jakob / City, Culture and Society 1 (2010) 193–198

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the positive contributions artists can make to economic Harvey, D. (1989). From managerialism to entrepreneurialism: The transformation
and urban development as well as provided alternative in urban governance in late capitalism. Geografiska annaler, 71, 3–17.
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Republik: Modernisierung in Berlin-Prenzlauer Berg. Opladen: Leske + Budrich.
mented in a sustainable and just way. For instance, Häußermann, H., & Siebel, W. (1993). Die Politik der Festivalisierung und die
among the four policy categories identified by Pratt Festivalisierung der Politik. Große Ereignisse in der Stadtpolitik. In H.
Häussermann & W. Siebel (Eds.), Festivalisierung der Stadtpolitik:
(2010) – clusters, flagships, mega events and community Stadtentwicklung durch große Projekte Leviathan Sonderheft 13 (pp. 7–31).
engagement – creative city policies need to advance their Opladen: Westdeutscher Verlag.
community programs to overcome their dominance of Indergaard, M. (2004). Silicon alley: The rise and fall of a new media district. New
York: Routledge.
profit-driven development. Basic ideas could include: to Jakob, D. (2009). Beyond creative production networks. In The development of intra-
advance arts education, to move more artists into metropolitan creative industries clusters in Berlin and New York City. Berlin:
schools, to invite local students and excluded residents Rhombos.
Kulish, N. (2010). Dressing artists’ hub in something button-down. In New York
to show their artistic work at art walks, to organize pub- Times. New York: New York Times.
lic creative workshops that transfer knowledge and en- Landry, C. (2008). In The creative city: A toolkit for urban innovators. London:
Comedia; Earthscan, New Stroud.
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community as well as learn new skills, to build a local Markusen, A., & Gadwa, A. (2010). Arts and culture in urban or regional planning: A
creative community from the bottom–up instead of review and research agenda. Journal of Planning Education and Research, 29,
379–391.
top–down approaches2. These activities would represent Markusen, A., & Schrock, G. (2006). The artistic dividend: Urban artistic
a more inclusive and progressive approach to urban devel- specialization and economic development implications. Urban Studies, 43,
opment. As Catungal et al. conclude: ‘‘The failure of crea- 1661–1686.
Peck, J. (2005). Struggling with the creative class. International Journal of Urban and
tive city initiatives to forge truly open and creative Regional Research, 29, 740–770.
spaces raises questions about how mutually supportive Pratt, A. C. (2008). Creative cities? Urban Design, 106.
Pratt, A. C. (2010). Creative cities: Tensions within and between social, cultural and
relationships between art, culture and local communities economic development: A critical reading of the UK experience. City, Culture and
might be forged” (Catungal et al., 2009: 1111). Thus, more Society, 1, 13–20.
research is needed that further analyzes the effects of cre- Presse- und Informationsamt des Landes Berlin (2007). Wowereit präsentierte den
‘‘Berlin Day” in New York. Berlin: Pressemitteilung, Presse- und Informationsamt
ative city development strategies on a variety of spatial des Landes.
scales and for all affected parties that not only extends Scott, A. J. (2000). In The cultural economy of cities: Essays on the geography of image-
our understanding of the creative city but also provides producing industries. London: SAGE, Thousand Oaks.
Senatsverwaltung für Wirtschaft Arbeit und Frauen in Berlin (2009).
evidence of how its promises are being met. No true crea- Kulturwirtschaft in Berlin. Entwicklungen und Potenziale. Berlin:
tive city will be possible until the enactment of creativity Senatsverwaltung für Wirtschaft Arbeit und Frauen in Berlin.
Spiegel online (2006). Massive Kritik an Wowereits Kultur-Coup. Spiegel online.
is no longer solely seen as profitable urban development
but as a right and opportunity for everyone.

References

Bain, A. L. (2006). Resisting the creation of forgotten places: artistic production in


Toronto neighbourhoods. Canadian Geographer/Le Géographe canadien, 50,
417–431.

2
For further ideas and practices see e.g.: Center for an Urban Future (2002) The
Creative Engine: How Arts and Culture is Fueling Economic Growth in New York City
Neighborhoods. Center for an Urban Future, New York, Center for an Urban Future
(2010) Time to be creative. Center for an Urban Future, New York.

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