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Introduction to the PMA task

Your PMA task is to undertake an Operations Strategy analysis of a leading company from the
‘Pharmaceuticals & Healthcare’ industry from a Marketline ‘industry profile’ report (Pfizer Inc).

The PMA presentation template

 VMOST Analysis (Sondhi, 1999)


1. Vision Statement
2. Mission Statement
3. Objectives
4. Strategies
5. Tactics
 Five Performance Objectives (Slack & Lewis, 2019)
1. Cost
2. Quality
3. Speed
4. Dependability
5. Flexibility
 Four V’s Analysis (Slack & Lewis, 2019)
1. Volume
2. Variety
3. Variation
4. Visibility
 Capacity Management 
 Supply Chain Management 
 Process Technology 

The PMA Task

Using your PMA presentation as a template create a written assignment of 2200 words developed
around a similar range of models and frameworks from the module supplemented with your additional
reading.

In your discussion around the models and frameworks critically analyse and assess the various patterns
of strategic decisions and operations strategies adopted focussed on the performance objectives and
the operational activities of the organisation. Such actions should be set in a way that give(s) maximum
satisfaction to the customers or clients.

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