Professional Documents
Culture Documents
CHAPTER 1
INTRODUCTION TO TOURISM SECTOR
1.1. INTRODUCTION:
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other reasons. The family plans well for the comfortable stay of a guest.
More to this still the best crockery and bed sheets are kept in store room
just for the usage of the guests. Going through a broader picture, the
tourist visiting India find our country very enigmatic. They have a quest
to watch the villagers walk on the rope, eat the butter with rotis and
partake in the ritual dance after sunset. Foreigners love India as it is a
storehouse for art, culture, dance and drama. The ethnic culture is present
in clothing which attracts several shoppers who love to collect trinkets
and serious artifacts. Responsible tourism is conducted by way of giving
the tourist the right concept in tours. Their accommodation in government
lodges and private hotels is always a luxury. The importance to tourism is
essential as they carry the picture of our culture and hospitality. Our
courteous attitude reflects our inner self. On the economic context,
foreign currency in India can be gathered via tourism. Several tourist
spots do well throughout the year and in special seasons they perform
exceptionally well in tourism as the foreign and domestic tourists throng
the places for sightseeing or holiday trips. A trip for any visitor has to be
trouble free. With the betterment in information & technological
facilities, the stay of tourists has become more comfortable. Taxi cabs,
translation books and a dependable guide all make the trip interesting.
The hygiene conditions in the areas are improving as well as the
maintenance of hotels and8 tourist spots. Ministry of tourism is looking
for new ways to encourage tourism in India. It is very much essential for
a visitor to enjoy the stay and is enhanced by facilities like road transport,
guides and good hotels. Many hotels & restaurants have multi cuisines to
accommodate the choices of foreign and domestic visitors. Tour operators
have become more concerned about tourist plans. Complete details about
weather conditions, clothes required and facilities are given to the tourists
to help them prepare for a holiday.
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WHO IS TOURIST?
1.2.FORMS OF TOURISM
ECOTOURISM
Ecotourism is ecologically sustainable tourism with a primary focus
on unexperiencing natural areas that fosters environmental and
cultural understanding appreciation and conservation.
SOFT ADVENTURE TOURISM
Requires a moderate led of physical involvement by participants and
are less physically challenging than hard activities
HARD ADVENTURE TOURISM
Commonly involve a higher level of physical or rugged involvement
or a potentially greater personal challenge for participants and the risk
factor also increase
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4.SPECIAL INTEREST
WILDLIFE TOURISM
Observation
Photography
Interaction
Travel directed toward experiencing the arts, heritage and
special character of unique places. Includes arts, cultural and
physical activities
ADVANTAGES OF TOURISM
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DISADVANTAGES OF TOURISM
2. You need to take out few days out of your busy schedule to visit tourist
places. Hence tourism is often time-consuming.
3. Leisure trips are good for health, mind and body. However, hectic trips
may cause stress and effect health.
5. In order to attract more tourists and earn more profits sprawling resorts
are built cutting down thousands of casuarinas tress beside sea beaches.
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10. Due immense changes, pollution, and dirt, the landscape may lose its
scenic beauty.
SOLUTION
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3. Preserve: local culture and tradition: Tourism must not play have with
tradition and protected societies. New technique high teaches
communication may bring cultural setbacks, degradation to preserved
communities.
ECONOMICS OBJECTIVES
1. Habitual preservation.
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POLITICAL OBJECTIVES
Governments can have a influence on the patterns of travel not
only directly, through their policies but also indirectly through their
wider activities and the political climate that they promote.
Changes in the political climate that they promote changes in the
political system in Eastern Europe, South Africa and the far East
have led to greater freedom of movement for travellers. Investment
by governments in the infrastructure of countries such as the
United Arab Emirates has also led to an increase in visitor number
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Business:
Primary Activities
1. Conventions
2. Consultation
3. Inspections
Secondary Activities
1. Dining out
2. Recreation
3. Shopping
4. Sight seeing
5. VFR
Visiting Friends and Relatives:
Primary Activities
1. Socializing
2. Dining in
3. Home entertainment
Secondary Activities
1. Dining out
2. Physical Recreation
3. Shopping
4. Sight Seeing
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5. Urban entertainment
Other Personal Business
Primary Activities
1. Shopping
2. Religious visit
3. Medical appointment
Secondary Activities
1. Dining out
2. VFR
Pleasures
Primary Activities
1. Recreation
2. Sight seeing
3. Dining out
Secondary Activities
1. VFR
2. Conventions
3. Business
4. Shopping
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IMPACTS OF TOURISM
1. Positive Imapacts:
Foreign exchange earnings
Contribution to government earnings
Generation of employment
Balance of payment/ Trade account balance
Stimulation of infrastructure investment
Contribution to local economy
2. Negative Impacts:
Inflation
Opportunity cost
Dependency
Seasonality
Leakage
Enclave tourism
Seasonal character of job
Prostitution and the underground economy
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CHAPTER 2
TOURISM IN INDIA
2.1. INTRODUCTION
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The spice trade brought India in contact with the world more than
before. The silk route trade also opened up India’s immense
cultural heritage and natural beauty to the world outside. The
establishment of the Indian Railways by the British, modernization
of the ports, development of hill stations- all these added to the
growth of the Indian tourism industry in the 19th and early parts of
the 20th century. The growth of modern, organized tourism
however was slow. Systematic information, even if inadequate, has
been available only during the post – Independence era. It was only
after the 80s that tourism as an industry picked up speed.
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the “best country brand for value for money” in the Country Brand Index
(CBI) survey conducted by Future Brand, a leading global brand
consultancy in the year 2011. India also claimed the second place in
CBI’s „best country brand for history‟, as well as appears among the top
5 in the best country brand for authenticity of art and culture and the
fourth best new country for business. India made it to the list of „rising
stars‟ or the countries that are likely to become major tourist destinations
in the next five years, led by the United Arab Emirates, China and
Vietnam.
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ITTM was set up in January 1983 with registered office at New Delhi. It
offers different level academic courses in tourism and travel management
and related areas. It has embarked upon a series of alternative educational
courses for supervisory and grass root level workers of the industry.
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The table 3.3 below shows the peak season of foreign tourist
arrivals in India. It clearly indicates that India’s fairs and festivals attract
tourists from various corners of the world and the period from October to
March is the peak season of foreign tourists‟ arrivals in India.
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2.5. Objectives:
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1. Economical Benefits:
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2. Social Benefits:
3. Environmental benefits:
Tourism provides financial support for the conservation of
ecosystem and natural resource management, making the
destination more authentic and desirable to visitors. It also
adds more value to the local tourism business.
CHAPTER 3
TRAVEL SCHEMES OF BANKS
The best option hitherto for tour and travel is the tour loan scheme which
provides for travelling now and paying later in installments which falls
easy on the middle class people. On the one hand are the tour and travel
companies of the likes of 'Cox & Kings' and 'SOTC', which have tagged
up with the financial institutions to offer tour plan on easier terms and
conditions, on the hand, Banks, apart from their old personal loan scheme
have come forward offering special tour and travel loans in the segment.
There is no doubt in it that the easy installment schemes, no matter how
attractive they appear cannot compete with the cash payment option. For
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Thus along with SOTC, one tour to Europe of a duration for 10 days
would cost 49900 rupees per adult. The EMI would come down to 1742
rupees. You will have to deposit two installments in advance. 'Cox &
Kings' has a tie up with UTI Bank which provides travel loan for a period
of 12-36 months at 15 % rate of interest. It takes 7 days to complete the
processes here. Apart from the package investment, you will have to pay
10,000 rupees per adult as refundable deposit and the uniform processing
fees of 500 rupees. Avery old travel company has started a holiday
package recently going by the name of 'Gaurav Yatra' especially for the
Guajarati-Marwari customers. In this tour made completely vegetarian for
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Some government Banks too have joined the race on account of the
expanding market of the travel segment. As for example, Bank of India
has launched the 'star Holiday travel plan' under which, loans are paid for
touring, pilgrimages and travelling within and outside the country. The
loan comprises of three categories of amounts- 2, 5, and 10 lacks. The
loan of 2 lacks is without any security and its rate of interest is 13.25 %.
The loan of 5 lacks needs partial security and its rate of interest is 12.75
%. And the loan of 10 lacks needs full security as its collateral the rate of
interest of which is 11.75 %. Loan covers full package which includes the
air fare, boarding cost, travelling cost of all the viewable places of
importance. The duration of the loan is for 2 years which could be
extended for a period of a year in special cases. Salaried class employees,
professionals, businessmen, high strata people, farmers, pensioners AND
own Banks' employees could avail.
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Loan without security/ guarantee: This category Apart from the options
available as stated already above, there are other options too. There is the
provision of a personal loan the Banks extends to its account holders
which could be taken to be utilised in travelling. Some details of such
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loans are being given below: of loan is available for the individuals living
in metro cities between the ages of 21-60 years whose income is
minimum 1.2 lacks pa for a duration of 1 to 3 years subject of extension
in duration under special cases. There is no need to furnish any
guarantee/security against this. Its documentation and processing is
simpler. A good credit card record is also accepted. Its greatest
shortcoming is its effective interest rate which is too much on the higher
side. Its effective rate of interest remains 18-21 % compared to the rates
of 15 % of travel loans available elsewhere. Two EMIS are deducted at
the source itself in advance. Besides, Banks deduct 1-2 % of the total loan
amount in the name of processing fees.
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writing that the seller did not fulfil his or her contractual
obligations properly or on time
Bid Bond Guarantee
Bid bond guarantees are typically used in tenders to ensure that
the winning bidder undertakes the contract as per the terms of
their winning bid. In case a winning bidder does not perform the
tender requirements as stipulated, then the tender issuer can
invoke the bank guarantee and fully or partially forfeiture the
aount. Therefore, bid bonds are used to ensure the winning
bidder perform as per the tender after winning the tender.
Financial Guarantee
Financial guarantee is an undertaking from a bank to take
responsibility for another company’s financial obligations if that
company does not meet its responsibility. Financial guarantee
are mostly given between two related parties, i.e., a partner
company providing financial guarantee to a subsidiary company.
Advance Payment guarantee
An advance payment guarantee is used to protect the protect the
advance payment made by a buyer to a seller. In case the seller
fails to deliver goods or services as per the terms and conditions
of a trade transactions, then the buyer can invoke the advance
payment guarantee to recover full or partial advance payent
made to the seller. Advance payment guarantees are udes in
international trade transactions and domestic transaction
wherein large advances payment are made to a vendor.
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CHAPTER 4
INDIA A GLOBAL TOURISM – YES BANK
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YES BANK , India’s fourth largest private sector Bank, is the outcome of
the professional and entrepreneurial commitment, vision and strategy of
its Founder Rana Kapoor and his top management team, to establish a
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With increasing disposable incomes, modernized lifestyles and better life
quality, the leisure and recreation segment in tourism has emerged as the
biggest attraction for the domestic tourist in recent years. Tourism has bec
ome source of rejuvenation to the urban middle class city dwellers. With
more studies showing that children are better off with quality time spent i
n parent’s company, the strata is becoming more prone to short but multip
le holidays. The requirement is evolving around varied destinations along
with affordability and connectivity.
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The robust economic growth that the country has observed during the
past two decades can be attribute to the rise in number of outbound
travellers. To leverage outbound tourism south and South Eastern Asian
countries, like Singapore , Thailand, Malaysia, Nepal, and Sri Lanka are
offering travel packages at highly competitive price points, often under
cutting domestic packages like Goa, Kerala, Andaman and Nicobar and
Lakshadweep.
4.6. TAXATION
The tourism industry is overtly burdened with multiple, and sometimes
overlapping taxes. Apart
from Service Tax, product operations often entails taxes like entertainmen
t tax, GST , some of which
are an unnecessary burden, and become an entry barrier for potential entr
epreneurs. There is an
urgent need to relax tax barriers in the sector. Some specific recommendat
ions on this aspect are as under.
• Relook at the Service Tax structure on FOREX in Tourism
• Avoid duplication of service tax in intra-
sector service exchanges, e.g. tour operator to tour
operator, tour operator to transport operator etc.
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• CENVAT credit should have abatement option.
Safety & security play an important role to make India a global tourism po
wer house. While the
Chamber agrees that we have a long way to go to ensure safety for each a
nd every citizen and guest
of the country, it strongly believes that aggressive and innovative advertis
ing and campaigning, akin
the Incredible India campaign, should be carried out to mitigate the adver
se negative perception.
Some suggestions by the chamber to improve the safety ecosystem are as
under
• Plans of the Government of India to deploy exservicemen and re-
introduction of Tourist Police needs to be re-
examined. The states should be able to fund this with policy guidance
from the Centre.
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•
‘Safe and Honourable Tourism’ needs to be promoted through the commu
nities. We can
expect positive change if and only if the community is involved as an acti
ve stakeholder.
• More women tourist guides need to be trained.
4.8. Policy Enrichment, Emerging Avenues and Niches
The Government has identified tourism as one of the sunrise sectors for In
dia which can serve the
dual purpose of not only earning foreign exchange as well as disposable d
omestic income but also
boosting inclusive growth. Tourism has remained one of the mainstays of
Indian economy and acted
as an instrument of economic development and employment generation, p
articularly in remote and
backward areas. Rich history and cultural and geographical diversity mak
e India internationally appealing and diverse.
•
In the past few years, as visitor numbers have grown in both the domestic
and international segments, new niches in Tourism like Adventure Touris
m, Agritourism, MICE have emerged,
there is an urgent need to a comprehensive development and management
framework to
ensure last mile benefits are delivered and there is sustainability in growth
of these avenues.
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•
In the initial stages, it is imperative that these niches be classified through
short, medium and long term strategies so that appropriate focus on each
avenue is given a suitable time period. Market Research and Tourism stati
stics including Tourism satellite accounts may prove to be effective tools
for policy formation at National, Regional and Local levels. International
professional agencies may be deployed to collect more realistic data on v
arious tourism parameters.
It indicates that Asia has tremendous potential as a MICE supplier and In
dia may take a leaf out of its
South East Asian counterparts by creating adequate infrastructure to attra
ct more meetings and
exhibitions. Incidentally, Foreign exchange earnings through MICE touris
m are more than double as
compared to earning through FTA, estimated to be around Source (YBL).
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While both the Government and Industry acknowledge MICE as the next
big niche in Tourism, there
is still a lot of untapped potential. There are two major reasons for this, on
e, while we do have a few
world class convention centres on offer, there is a need to improve access
ibility and peripheral
infrastructure and offerings, especially with respect to ‘post conference ac
tivities’.
Secondly, a dedicated marketing and promotion strategies targeted especi
ally to MICE clientele.
• Agri-
Tourism: Although the Government has acknowledged the importance of
indigenous
tourism models as holistic solution to face development challenges, and v
arious schemes
have been launched by both the Ministry of Tourism and the state tourism
departments,
there is still a lack of consolidated structure to guide village or communit
y entrepreneurs and
more importantly, build up confidence to make a foray into a relatively un
charted territory.
The current policies are very basic and theoretical in nature, which alienat
es them from on ground
scenarios, making execution strategies difficult to implement. Now that th
ere are successful models
running in the country, it might prove to be beneficial to revisit the frame
works in their light and bridge the lacunae.
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It is important to note here that agritourism is not just limited to farms or
field, but encompasses the
entire cultural experience of the locale, as well as deriving offshoots like
adventure activities, unique products specific tourism like, Tea Tourism.
Agri tourism models are very popular in the United States, where a sizeab
le chunk of urban
population often conducts functions and festivities in farmhouses; in certa
in cases the incom from tourism often exceeds farm income.
CASE STUDY
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3. To avail the Travel loan in Kotak Mahindra Bank, you need to fit into
the below eligibility criteria.
Criteria Eligibility
Age of applicant 21 years-58 years
Years in city Minimum 1 year
Total work experience Minimum 2 years
Net monthly income Rs. 25,000
Residence telephone Required
Minimum educational
Graduate
qualification
Resident Indian employed at a Public Ltd co./
Profile
MNC/ large Pvt. Ltd co.
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CONCLUSION
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want to see all of Europe, and get to know a lot of South America and
Asia.During my retirement I hope to use all the wealth I obtained in my
life by helping out the less fortunate. I am always disappointed and down-
hearted after hearing of African mall-nutrition or weak relief efforts after
catastrophes like Hurricane Katrina. I think my most useful goal is to one
day start a program where those with needs get it from those with too
many goods that have been taken for granted.
-Customer retention
Since both the banks are competing equally with each other.But SBI bank
is little bit below the line in young customer handling when compared to
ICICI bank. The ICICI bank is little bit below the line in concentrating on
Loan & advances products & services then to SBI bank. But SBI should
be considering more reliable because of public sector bank & because of
its various schemes.
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BIBLIOGRAPHY
htpps:en.wikipedia.org/wiki/Tourism
tourism.gov.in/
ww.wttc.org/
www.travelportalsolution.com
www.hindustantimes.com
Comparison between SBI & ICICI Dr. Anurag. B. Singh,
Ms. Priyanka Tandon
www.rbi.com
www.statebankofindia.com
www.ICICIbank.com
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ANNEXURE
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