BUSINESS INTELLIGENCE

-FUGABAN, MERGIELYN -SALAMANCA, KIMBERLY

-LUNATO, RHAMCHEL SEBASTIAN -TEJERO, MA. TRICIA
-PASCUAL, LOVELY -UNIPA, MAYNARD
What is business intelligence?

 Business intelligence (BI) is software that ingests

business data and presents it in user-friendly
views such as reports, dashboards, charts and
graphs. BI tools enable business users to access
different types of data — historical and current,
third-party and in-house, as well as semi-
structured data and unstructured data like social
media. Users can analyze this information to gain
insights into how the business is performing.
How does business intelligence work?
BI platforms traditionally rely on data warehouses for their
baseline information. A data warehouse aggregates data
from multiple data sources into one central system to
support business analytics and reporting. Business
intelligence software queries the warehouse and presents
the results to the user in the form of reports, charts and
maps.
Data warehouses can include an online analytical processing
(OLAP) engine to support multidimensional queries. For
example: What are sales for our eastern region versus our
western region this year, compared to last year?
History of business intelligence
 The term business intelligence was first used in 1865 by
author Richard Millar Devens, when he cited a banker who
collected intelligence on the market ahead of his
competitors. In 1958, an IBM computer scientist named
Hans Peter Luhn explored the potential of using
technology to gather business intelligence. His research
helped establish methods for creating some of IBM’s early
analytics platforms.
 In the 1960s and 70s, the first data management systems
and decision support systems (DSS) were developed to
store and organize growing volumes of data.
 By the 1990s, business intelligence grew increasingly
popular, but the technology was still complex. It usually
required IT support — which often led to backlogs and
delayed reports. Even without IT, business intelligence
analysts and users needed extensive training to be able to
successfully query and analyze their data.

 More recent development has focused on self-service BI

applications, allowing non-expert users to benefit from
their own reporting and analysis. Modern cloud-based
platforms have also extended the reach of BI across
geographies. Many solutions now handle big data and
include real-time processing, enabling decision-making
processes based on up-to-date information.
Why business intelligence is important
Business intelligence gives organizations the ability to ask
questions in plain language and get answers they can
understand. Instead of using best guesses, they can base
decisions on what their business data is telling them —
whether it relates to production, supply chain, customers or
market trends.
Why are sales dropping in this region? Where do we have
excess inventory? What are customers saying on social
media? BI helps answer these critical questions.
Business intelligence helps organizations become
data-driven enterprises, improve performance and
gain competitive advantage. They can:
 Improve ROI by understanding the business and intelligently allocating
resources to meet strategic objectives.
 Unravel customer behavior, preferences and trends, and use the insights to
better target prospects or tailor products to changing market needs.
 Monitor business operations and fix or make improvements on an ongoing
basis, fueled by data insights.
 Improve supply chain management by monitoring activity up and down the
line and communicating results with partners and suppliers.
Business intelligence best practices
Organizations benefit when they can fully assess operations and processes,
understand their customers, gauge the market, and drive improvement. They
need the right tools to aggregate business information from anywhere, analyze
it, discover patterns and find solutions.
The best BI software supports this decision-making process by:
 Connecting to a wide variety of different data systems and data sets including
databases and spreadsheets.
 Providing deep analysis, helping users uncover hidden relationships and
patterns in their data.
 Presenting answers in informative and compelling data visualizations like
reports, maps, charts and graphs.
 Enabling side-by-side comparisons of data under different scenarios.
 Providing drill-down, drill-up and drill-through features, enabling users to
investigate different levels of data.
 DATA WAREHOUSING
TRENDS

JANICE BANGUILAN
HAZEL JOYCE BERMEJO
ROSE JANE MIRANDA
JESICCA TOLENTINO
REINA ROSE GASCON
CRISLY-MAE ANN AQUINO
RAZELYN MACABANGUN
 WHY STUDY TRENDS?

• When you gather the informational requirements

for your data warehouse.
• When you get into the design phase.
• When you implement your data warehouse.
 Data Warehousing is Becoming Mainstream

In the early stages, four significant factors drove

many companies to move into data warehousing:
1. Fierce competition
2. Government deregulation
3. Need to revamp internal processes
4. Imperative for customized marketing
Significant Trends
Real-time Data Warehousing
Traditional data warehousing is passive, providing
historical trends, whereas real-time data warehousing is
dynamic, providing the most up-to-date view of the business
in real time. A real-time data warehousing gets refreshed
continuously, with almost zero latency.
Multiple Data Types

Traditionally, companies included structured data, mostly

numeric, in their data warehouses.
From this point of view, decision support systems were
divided into two camps:
– Data warehousing dealt with structured data
– Knowledge management involved unstructured data.
Multiple Data Types
Types of Unstructured Data
• Adding Unstructured Data
- Some vendors are addressing the inclusion of
unstructured data, especially text and images, by treating
such multimedia data as just another data type. These are
defined as part of the relational data and stored as binary
large objects (BLOBs) up to 2 GB in size. User-defined
functions (UDFs) are used to define these as user defined
types (UDTs).
Multiple Data Types

Searching Unstructured Data.

Without the ability to search unstructured data,
integration of such data is of little value. Vendors are now
providing new search engines to find the information the user
needs from unstructured data. Query by image content is an
example of a search mechanism for images.
Data Visualization
Visualization of data in the result sets boosts the
process of analysis for the user, especially when the user
is looking for trends over time. Data visualization helps
the user to interpret query results quickly and easily.
Data Visualization
Major Visualization Trends. In the last few years, three major
trends have shaped the direction of data visualization
software.
More Chart Types. Most data visualizations are in the form of
some standard chart type. The numerical results are
converted into a pie chart, a scatter plot, or another chart
type.
Interactive Visualization. Visualizations are no longer static.
Dynamic chart types are themselves user interfaces. Your
users can review a result chart, manipulate it, and then see
newer views online.
Data Visualization

Visualization of Complex and Large Result Sets. You users can

view a simple series of numeric result points as a
rudimentary pie or bar chart. But newer visualization software
can visualize thousands of result points and complex data
structures.
Visualization Types. Visualization software now supports a
large array of chart types. The current needs of users vary
enormously. The business users demand pie and bar charts.
The technical and scientific users need scatter plots and
constellation graphs.
Data Visualization
Advanced Visualization Techniques. The most remarkable advance in
visualization techniques is the transition from static charts to dynamic
interactive presentations.
Chart Manipulation. A user can rotate a chart or dynamically change
the chart type to get a clearer view of the results.
Drill Down. The visualization first presents the results at the summary
level. The user can then drill down the visualization to display further
visualizations at subsequent levels of detail.
Advanced Interaction. These techniques provide a minimally invasive
user interface. The user simply double clicks a part of the visualization
and then drags and drops representations of data entities.
Parallel Processing

How do you speed up query processing, data loading, and

index creation?
A very effective way to do this is to use parallel
processing. Both hardware configurations and software
techniques go hand in hand to accomplish parallel
processing.
Parallel Processing
A task is divided into smaller units and these smaller
units are executed concurrently.

Parallel Processing Hardware Options. In a parallel

processing environment, you will find these characteristics:
multiple CPUs, memory modules, one or more server nodes,
and high-speed communication links between interconnected
nodes.
Parallel Processing Software Implementation. You may
choose the appropriateparallel processing hardware
configuration for your data warehouse.
Parallel Processing

Parallel processing software must be capable of performing

the following steps:
✓Analyzing a large task to identify independent units that
can be executed in parallel
✓Identifying which of the smaller units must be executed
one after the other
✓Executing the independent units in parallel and the
dependent units in the proper sequence
✓Collecting and consolidating the results returned by the
smaller units
Parallel Processing
Database vendors usually provide two options for parallel
processing:

The parallel server option allows each hardware node to

have its own separate database instance, and enables all
database instances to access a common set of underlying
database files.
The parallel query option supports key operations such
as query processing, data loading, and index creation to be
parallelized.
Parallel Processing

In summary, advantages when you adopt parallel processing

in your data warehouse:
– Performance improvement for query processing, data loading,
and index creation
– Scalability, allowing the addition of CPUs and memory modules
without any changes to the existing application
– Fault tolerance so that the database would be available even
when some of the parallel processors fail
– Single logical view of the database even though the data may
reside on the disks of multiple nodes
Query Tools
In a data warehouse, if there is one set of functional
tools that are most significant, it is the set of query tools. The
success of your data warehouse depends on your query tools.
The following functions for which vendors have greatly
enhanced their query tools:
➢Flexible presentation—Easy to use and able to present results
online and on reports in many different formats.
➢Aggregate awareness—Able to recognize the existence of
summary or aggregate tables and automatically route queries to
the summary tables
➢Crossing subject areas—Able to cross over from one subject data
mart to another automatically.
Query Tools

• Multiple heterogeneous sources—Capable of accessing

heterogeneous data sources on different platforms.
• Integration—Integrate query tools for online queries, batch
reports, and data extraction for analysis.
• Overcoming SQL limitations—Provide SQL extensions to
handle requests that cannot usually be done through
standard SQL.
Browser Tools

Some recent trends in enhancements to browser tools:

– Tools are extensible to allow definition of any type of data.
– Inclusion of open APIs (application program interfaces).
– Provision of several types of browsing functions.
– Allowing users to browse the catalog (data dictionary or
metadata).
– Applying Web browsing and search techniques to browse through
the information catalogs.
Data Fusion

Data fusion is a technology dealing with the merging of

data from disparate sources. It has a wider scope and
includes real-time merging of data from instruments and
monitoring systems.
Agent Technology

A software agent is a program that is capable of

performing a predefined programmable task on behalf of
the user. For example, on the Internet, software agents can
be used to sort and filter out e-mail according to rules
defined by the user. Within the data warehouse, software
agents are beginning to be used to alert the users of
predefined business conditions. They are also beginning to
be used extensively in conjunction with data mining and
predictive modeling techniques.
THANK YOU!
 DEFINITION
BUSINESS INTELLIGENCE SOFTWARE OR BI
SOFTWARE IS A SUITE OF TOOLS DESIGNED TO
SOURCE, SORT, CONSOLIDATE, ANALYZE AND
PRESENT COMPLEX DATA INTO DIGESTIBLE
REPORTS FOR INSIGHTS.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 FUNCTION
• IDENTIFY SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS)
• MEASURE KPIS
• DEPLOY RESOURCES COST-EFFECTIVELY
• SEE RELATIONSHIPS BETWEEN DATASETS FOR MORE INFORMED-
DECISIONS
• PLOT BUSINESS HEALTH ACROSS OVERALL GOALS
• GENERATE INSIGHTS FOR QUICK DECISIONS
BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT
 FUNCTION
Compare, match different outcomes via A/B or multivariate
testing
Forecast outcomes through predictive modeling
Surface insights off patterns or relationships
Present cause-effect scenarios

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 BENEFITS
• GAIN INSIGHT FOR GROWTH.
• ADDRESS URGENT ISSUES.
• GROUND DATA IS IMMEDIATE.
• GET THE BIG PICTURE.
• “SEE” THE FUTURE.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 ADVANTAGES
ACCURACY OF REPORTING TOOLS.
CLARITY OF OUTPUTS.
EASE OF USE.
DATA ENVIRONMENT.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 DISADVANTAGES
• INACCURATE DATA LEADS TO WRONG FORECASTING .
• UNUSED OR UNDER-UTILIZED COMPLEX AND
EXPENSIVE BI TOOLS.
• STEEP LEARNING CURVE.
• DIFFICULTY IN ROLLOUT AMONG LARGE ENTERPRISE.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 TYPES
•DATA MANAGEMENT
A DATA MANAGEMENT BI SOFTWARE USES A
STANDARDIZED APPROACH FOR INDEXING AND
ARCHIVING. THIS TOOL ENSURES YOU GET CLEAN,
ACCURATE RAW DATA TO PROCESS AND THAT YOU
ARE CONDUCTING AN APPLE-TO-APPLE COMPARISON.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 TYPES
•DATA DISCOVERY
DATA DISCOVERY BI SOLUTIONS FEATURE AN ONLINE
ANALYTICAL PROCESSING, WHICH IS OFTEN
CONSIDERED AS ITS OWN CLASSIFICATION.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 TYPES
• REPORTING PLATFORM
THESE SOLUTIONS OFFER VISUALIZATIONS THAT SIMPLIFY
COMPLEX DATA, DASHBOARDS THAT HIGHLIGHT KPIS, REPORT
WRITERS FOR CUSTOMIZE OUTPUTS AND SCORECARDS THAT
DISPLAY OVERALL BUSINESS HEALTH WITH A MEASURABLE
NUMERICAL VALUE.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 1. SAP BUSINESS INTELLIGENCE
SAP Business Intelligence
• Advance analytic solutions: real-time BI predictive analytics, machines learning, and planning
analysis.
• Offers reporting & analysis, data visualization & analytic apps, office integration and mobile
analytics.
• Intended for all roles

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 2. MICROSTRATEGY
MicroStrategy
• Offers powerful dashboarding & data analytics
• Monitor trends, recognize new opportunities, improve productivity and more.
• Connect to various sources. E.g. incoming data from XLS, cloud-based or enterprise data
software.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 3. SISENSE

Sisence
• BI software lets you bring in data form Adwords, Google Analytics and Saleforce
• User-friendly, anyone can manage large and complex datasets.
• Analyze & Visualize data without your IT department getting involved.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 4. SAS BUSINESS INTELLIGENCE

SAS Business Intelligence

• Self-service tool that enables users to leverage data and metrics
• Using their set of AIPs, users have plenty of customization options
• SAS ensures high-level data integration and advanced analytic & reporting.

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 5. YELLOWFIN BI
Yellowfin BI
• End-to-end analytics platform
• Combines visualization, machine learning and collaboration.
• Intuitive filtering (e.g. checkboxes and radio buttons)
• Easy-to-use dashboard > to be opened anywhere

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 6. DUNDAS BI

Dundas BI
• Flexible, browser-based BI software
• Great visualizations in charts, tables and graphs that are customizable
• User can build their own reports and drill down to KPIs for anlysis

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 7. TIBCO SPOTFIRE

Tibco Spotfire
• Offers executive dashboards, data visualization, analytics and KPI push to mobile devices
• Use to collaborate with your digital team & define own KPIs
• Integrate with CRMs, ERPs and Excel & Acces

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 8. HEVO DATA

Hevo Data
• Catered heavily towards data integration
• Connect to data sources such as databases, blogs, websites, cloud-based apps and more
• Comprehensive reports and analytic available

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 9. MICROSOFT POWER BI
Microsoft Power BI
• Great for data visualization
• Identify trends un real-time
• Has brands connectors that allow users to boast campaign
• Reports and real-time dashboards

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 10. LOOKER

Looker
• Data discover app
• Integrates with any SQL database or warehouse
• Easy to use, handy visualizations, powerful Collab features and reliable support

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 11. CLEAR ANALYTICS

Clear Analytics
• Intuitive Excel-based software
• Great for employees with even the most basic Excel skills
• Create, automate, analyze and visualize your company’s data

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 12. TABLEAU

Tableau
• Easily analyze, visualized and share data without an IT department.
• Supports Excel, Oracle, MS SQL, Google Analytic and Salesforce
• Well designed dashboards that are easy to use

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 13. ORACLE BI

Oracle BI
• Enterprise portfolio of technology and applications for BI
• Users have access to pretty much all BI capabilities e.g. dashboard, proactive intelligence, alerts,
adhoc and more
• Great for companies with large data volumes as it is very robust

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 14. DOMO

Domo
• Cloud-based BI platform
• Integrates multiple data sources: spreadsheet, databases and social media
• Micro and macro level visibility and analysis

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

 15. QLIKVIEW
Qlikview
• Offers unique data discovery and global search
• Complete control over data
• Offers a secure working environment
• Gives you the tools you need to build your workspace and process data your way
• Consistent reporting

BUSINESS INTELLIGENCE SOFTWARE DATA WAREHOUSING MANAGEMENT

MASTER DATA
MANAGEMENT
“
Master Data Management (MDM) is the
technology, tools and processes that
ensure master data is coordinated
across the enterprise. MDM provides a
unified master data service that
provides accurate, consistent and
complete master data across the
enterprise and to business partners

2
MDM is a continuous process that enables
organizations to make decisions based on a
single version of current information.
MDM objective is to protect and uphold master
data
MDM ensures two (2) things
1. Posses the most up to date and correct
information
2. Use as superior source for duplicate versions
across the company various systems and
applications.

3
MASTER DATA
Master Data also referred to as a
golden record in the world of data.
It is a subject data belonging to a
broader domain in the
organization, which acts as a
single source of truth for all the
systems dealing with that data.
Categories and Components of Master Data
The most common categories of master data, along
with their components, are:

▸ Parties: Both individuals and organizations, plus

the whole spectrum of roles nested therein:
scouts, buyers, vendors, customers, suppliers, and
employees.
▸ Products: commodities traded among the parties.
▸ Financial structures: assets, accounts,
documents, etc.
▸ Locational concepts: sales territories, branches,
office locations.

5
Why MDM is
Important
The need for MDM arises
when companies begin to
understand the losses
resulting from poor quality
and also from the high
degree of data redundancy
in their databases.

6
Benefits of Master Data Management (MDM)
▸ Operational Efficiencies: Improvements in the day-to-day operations of an organization,
reducing of unnecessary costs, and streamlining of business processes.
▸ Reduced Time to Market: Application systems are positioned in a more effective manner
to speed the process of conceiving new products and making them available for sale.
▸ Enhanced Business Intelligence: Increased insight into organizational data, superior
visibility into operations assisted in accelerated and more accurate decision-making.
▸ Ensuring Compliance: Acting in accordance with industry mandates and government
regulations such as Sarbanes-Oxley (SOX) helps avoid substantial regulatory fines.
▸ Increased Revenue: A more complete and accurate representation of the customer allows
for sales and marking efforts to be more effective.

7
Benefits of Master Data Management (MDM)
▸ Improved System Integration: Information silos within application systems are reduced
resulting in reduced integration costs, greater team collaboration, and improved
business productivity.
▸ Greater Data Quality: Organizational data has a higher degree of integrity as it becomes
more complete, valid, consist, timely, and accurate.
▸ Data Governance: Systems of record are identified and deployed that create a
consistent, enterprise view of an organization’s data.
▸ Reduced Dependency on Information Technology (IT) Department: Business users are
able to utilize a greater amount of functionality within existing application systems with
less support from IT.

8
 THANKS!
LESTER PE BENITO
RENEALYN SIRIBAN
GRENALYN IDULAN
CLAIRE ANN COLUMNA
SHELLA MAE PALANGGOY
ANABELLE SIPIN
ARLENE ROMERO
9
Introduction to
STRUCTURED QUERY LANGUAGE (SQL)

GROUP 10

Mark Anthony Gammag

Shehermay Paclay
Princess Laika Ramirez
John Mark Sanchez
Crishell Sola
Jaybee Tejano
Structured query language
Example: You're a teacher wanting to know the
names of your students whose average grades are
higher than 85.
Table: bsais_4D
Name Average Grade
Sarah 93
Ben 90
Niko 92
Natan 84
Lily 81
SELECT name FROM bsais_4D
WHERE grade > 85

Name Average Grade

Sarah 93
Ben 90
Nico 92
Natan 84
Lily 81
INSERT INTO bsais_4D (name, average grade)
VALUES ('Joe', 91);

Name Average Grade

Sarah 93
Ben 90
Niko 92
Natan 84
Lily 81
Joe 91
 UPDATE bsais_4D
SET name = ('Joe', average grade= 92);

Name Average Grade

Sarah 93
Ben 90
Niko 92
Natan 84
Lily 81
Joe 92
DELETE FROM bsais_4D
WHERE name= 'Joe'
Name Average Grade
Sarah 93
Ben 90
Niko 92
Natan 84
Lily 81
Types of SQL
1. Data Definition Language (DDL) Statements

- It lets you to perform these tasks:

📁 Create, alter, and drop schema objects
📁Grant and revoke privileges and roles
📁Analyze information on a table, index, or cluster
📁Establish auditing options
📁Add comments to the data dictionary
2. Data Manipulation Language (DML) Statements

- access and manipulate data in existing schema objects. These

statements do not implicitly commit the current transaction.
The data manipulation language statements are:

📁 CALL 📁LOCK TABLE

📁 DELETE 📁MERGE
📁 EXPLAIN PLAN 📁SELECT
📁 INSERT 📁UPDATE
3. Transaction Control Statements
Transaction control statements manage changes made by
DML statements.The transaction control statements are:
📁 COMMIT
📁 ROLLBACK
📁 SAVEPOINT
📁 SET TRANSACTION

All transaction control statements, except certain forms of

the COMMIT and ROLLBACK commands, are supported in
SQL.
4.Session Control Statements
- it dynamically manages the properties of a
user session. These statements do not
implicitly commit the current transaction.

📁ALTER SESSION
📁SET ROLE
5. System Control Statement
The single system control statement, ALTER SYSTEM,
dynamically manages the properties of an Oracle
Database instance.
Thank youuuu for listening! ❤️