Professional Documents
Culture Documents
1. The Traffic
2. The Website
3. The Profit
Get part 1 and 2 right, and part 3 will take care of itself.
Using this system, the goal is that each website that you launch will get to an earning rate of
$900/month…that’s PER website.
You can scale this inevitably… in other words, to hit $9,000/month, just launch 10 websites. To
hit $27,000/month, launch 30 websites.
After you’ve taken a look at how each of the three parts snap together, check out the Critical
Path diagram.
The Critical Path diagram shows you how you can get your first site up and running, and ready
to make sales, in just 20 days.
We used to be able to rely on Google (and other search engines) for all our traffic needs…but
those days are gone!
Using this system, you’ll still get top rankings in Google and lots of traffic from search engines,
but you won’t need to rely on it.
The objective is to get to 100 visitors per day, that’s a VERY easy target to hit, especially
when you focus on driving “pockets” of targeted traffic to your sites as I’m about to
recommend.
To make it really simple, aim to send just 2 visitors to your website each day from 50 different
traffic sources. That’ll give you all the traffic you need (and it’s likely that each traffic source
will give you MUCH more than 2 visitors/day!).
Use the 30-odd sources listed in the graphic above as a starting point. Knock off two traffic
sources per day for 25 days, and you’ll be at 100 visitors/day.
Converting visitors into buyers is how you make money, and there are lots of little things
you can do to ensure this happens.
Layer two, the outer layer, is where you’ll have your “supporting pages”. Layer one, the inner
layer, is where your most important “conversion pages” will be.
On most websites we build, we have a minimum of 8-10 layer two pages, and 2-3 layer one
pages.
Step 2 is about setting up your website using the structure mentioned above, and leveraging
as many of the design, social proof, and click-through elements as possible.
As you can see above, a small passive income of just $30/day, can quickly turn into a
$9,000/month income, which is more than $100,000/year.
To finish off this cheat-sheet, below you’ll find the 8-step Critical Path I use when setting up
these sites.
As you can see, by following this system, you can have a website up and running online, ready
to start making money, in about 20 days.
Thanks for reading, and I wish you all the best in setting up your hands-off
authority system income!
Aidan Booth