PRODUCT REVIEW

1. How familiar are you with our product ?

a) Not familiar
b)Very familiar
c) Little familiar
2. Where did you first learn about product?
a) TV/magazine/radio/ newspaper
b) Internet
c) Friend/relative
3. Do you own our product ?
a) Yes
b)No, but I’ve heard of it
c) No, but I used it before
4. Where did you purchase product?
a) grocery store
b)medical store
c) online store
5. How often do you use our product?
a) Regularly
b)Often
c) No longer
d)Never used it
6. Did you purchased it to replace another brand soap?
a) Yes
b)Not sure
 c) No
7. Please rate the product on following criteria
POOR BELOW AVERAG ABOVE EXCELLENT
AVERAG E AVERAGE
E
EASE OF USE
EFFECTIVENESS
AVAILABILITY
VALUE
PRICE
QUALITY
LOOK & FEEL
DURABILITY
CUSTOMER
SERVICE

8. What do you like the most in the product (in few words) ?
9. In few words, what you do not like about our product?
10. How can we improve our product to better meet your
needs?
11. How likely is it that you would recommend this product
to a friend/ colleague/family?
12. Please rate your overall opinion about the quality of
product. (on scale of 1-10)
CONCLUSION : Out of five people, 4 people knew our
product. They knew about our product from television
advertisement. Three of them are currently using our
product. One used it earlier and opted for another brand
product. All of them brought our product from their nearby
grocery store. All of them replaced another brand to use
our product. Our product received above average review
on ease of use, effectiveness, availability, value, price,
quality, look, feel , durability and customer service. Two of
the customers liked that our product has great lather and
smell. Three like that we have great range of variety in our
soap and our offers. Some find our product a little
overpriced and ask us to low it by at least 5 rupees. Four of
them were ready to share our product with their relatives
and colleague. Overall average rating was 7.5.
WHY DEMAND ANALYSIS IS IMPORTANT ?
Companies use demand analysis techniques to determine if
they can successfully enter a market and generate expected
profits to advance their business operations. It also gives a
better understanding of the high-demand markets for the
company's offerings, giving them a fair idea on which
markets to invest in. When consumers want a product
(demand) they eventually exhaust the product or service on
the market (supply). Producers make more when
consumers want to buy more. If producers cannot or do not
make enough to meet demand, prices will be high because
the good or service is relatively scarce.
All business managers and consumers use supply and
demand analysis to make decisions. Business owners
analyze the factors that affect supply and demand curves to
determine what volume to produce and how to price their
products. Consumers make buying decisions, either
consciously or instinctively, based on their wants and needs
and perceived value received at particular price points.