MARKETING STRATEGIES

Activities on regular basis

Vouchers

Loyalty card _ Be the first member (BTF)

NO campaigns (Only digital marketing) _ No Ad campaigns _ Only reach and Impressions

1.5 lakhs customer

13 years

6 yrs banshnkri (opened )

44lakhs (frst day, single day highest)

35-40 lakhs(gopalan)

RR nagar, utrahalli, till vijaya nagar foot falls (40k per yr)

Flats (loyal customers)

Pre covid avg 6 lkhs, post covid 1.5 lakhs

2 Season - autumn winter, spring summer

Total 105 stores

Kn13, kerala(6), tn4 25 stores

Admin mana, category manage, inventory mn, facility mn, commercial mn_cash related (rent,
electricity), logistics mn

Hierarchy__RE man, area mn,

Conversion___ only Calculated by promotional activities, (digital marketin)

Gopalan_per wk 1000 customer (35% conversion)

Banashnkri (Same)

9 lakhs rent

SALES PERSON

Partner brands (national, intern) __ Provide salary, incentives, rent

private label__ Brnd fctry

Households _ 9-10 apartments (15-20k houses) _in and around 5kms

Racking capacity_ 5*8 (40 pieces) 6-7 racks brand is having 150 sq ft

11 wks coverage should be there

(300*11) minimum stck (category persons ll take care) sales,

Levis 350 qnty

Banshkri 850 qnty (category manager inside the zone)

Breakeven _ 2-3 weeks they ll analyze

Most of the international brands in other brnds

28-29% margin plb

(FREE SHOPPING FESTIVAL)

2.5 LAKHS INVENTRY_60K INVENTRY

15K-20 QUNTY during free shopping fest

3days sale is equal to one day sale

Unbranded to branded (highest promo)

Kolkata lee road, Hyderabad,