Appendix 9B

Test Markets
 

Multiple Choice Questions

 

1. A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict
sales or profitability of a product. 
 

A. pretest-posttest control group

B. test market
C.  simulation
D. replication
E.  research and development test
 
2. Burger King is examining the sales potential for a new burger, the Western Angus Ranch burger, by offering
the product for sale at 10 randomly selected Burger King locations. Burger King is using a(n) _____ to test
the potential for this product. 
 

A. static group comparison

B. standard test market
C.  electronic test market
D. controlled test market
E.  simulated test market
 

App9B-1
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
 Appendix 9B Test Markets Answer Key

Multiple Choice Questions

 

1. A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict
sales or profitability of a product. 
 

A.  pretest-posttest control group

B.  test market
C.  simulation
D.  replication
E.  research and development test
 
Level: Easy
 
2. Burger King is examining the sales potential for a new burger, the Western Angus Ranch burger, by
offering the product for sale at 10 randomly selected Burger King locations. Burger King is using a(n)
_____ to test the potential for this product. 
 

A.  static group comparison

B.  standard test market
C.  electronic test market
D.  controlled test market
E.  simulated test market
 
Level: Moderate
 

App9B-2
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.