I.

Summary

In the case at hand, Mr. Abad has been confronted with a slew of business
challenges as the rivalry heats up. Others have stated that the most successful
start-up companies are those who move the fastest and reach the finish line first.
Mr. Abad, on the other hand, is not one of them. As previously stated, despite the
fact that Mr. Abad's firm started with only five shoe stores, it was unable to
promise a significant growth in sales and instead delivered him a gradual increase
throughout the first five years of operation. In 1995, three more shoe stores
opened, making it difficult for Mr. Abad to keep up with the demand competition.

Now that his bulk stock suppliers are starting to drop off a cliff, He'd have to look
for additional manufacturers to cater to his "Shoes for Everyone" line, which
would imply he'd have to look for more factories. Suppliers have grown less
accommodating and efficient in terms of delivery schedules, making it difficult for
him to meet client demand.

II. Reaction
In most cases, the most competitive industries have one element in common:
negotiating competitive pricing Businesses frequently lower their prices in an
attempt to disrupt competition. The problem is that competing on pricing is a
losing proposition. A low price does not always imply a long-term competitive
advantage. And you'll have to choose between winning on pricing and having a
sustainable revenue stream at some point, and it's never going to be perfect.

When it comes to fighting for a large market, it is true that nothing is given away
for free. easy. It can be tough to narrow down a certain target, determine their
wants, and address them. Regardless of who their competition is, they are likely
to specialize in a smaller section of the market. That suggests there are other
segments for which they are underserved — and this is an opportunity.
III. Recommendations

For Mr. Abad’s case,

Instead, he should concentrate on focusing in on a specific market niche so that

he can better suit their needs. With that, he may most likely use it as an
opportunity to win the segment. He now has the ability to engage with a market
that is responsive and ready to acquire what he has to offer by developing a
stronger connection between his products and his customers.

He might restrict his focus by examining who he should be targeting. He'll be able
to pare down his inventory lists and avoid making excessive purchases that will
lead to inventory obsolescence later. He can also concentrate on meeting demand
impacted by the present trend. By determining what to keep in his inventory, he
will be able to manage with any change in the trend, no matter how extreme.

Mr. Abad has remained and continues to stay in the market producing and
distributing their different kind of shoes. However, Mr. Abad should consider the
competitive pressure arising knowing that there are a lot of stores emerging in
the area. So, Mr. Abad should continuously find efficient strategies to keep the
business operations. The following recommendations are suggested based on a
competitive marketing management situation. Mr. Abad should increase its
business market shares through issue of new products, competitive pricing
strategies, and advertisement and promotions activities. Mr. Abad should really
consider the focus of its market depending on its products

IIII. Conclusion

It's impossible to please everyone all of the time. In a corporate industry,

competition is fierce.  beyond the unavoidable but abandoning up on a problem
like this is also not an option. Entrepreneurs must give their customers a reason
to buy their product, and brand image is frequently a good way to do it. We can
react to new trends, create new ways to out-compete, and remain ahead of the
game when we know what's going on with our competitors. That's how we
maintain a long-term competitive advantage that propels our company to go
forward.
Furthermore, we must ponder something that can help our business to carry on
and deal with the problems that may occur, that will build up our foundation
extensively to be abundant so it will flourish, and always be the resourceful one
because it will not leave you empty – handed, in this case of Mr. Abad

I. SUBTOPIC
 Mr. Abad has been confronted with a slew of business challenges as the
rivalry heats up.
 it was unable to promise a significant growth in sales and instead delivered
him a gradual increase throughout the first five years of operation.
 Suppliers have grown less accommodating and efficient in terms of delivery
schedules, making it difficult for him to meet client demand.
 stock suppliers are starting to drop off a cliff, He'd have to look for additional
manufacturers to cater to his "Shoes for Everyone" line, which would imply
he'd have to look for more factories.