Apple's

Macro Enviroment
GROUP 3

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Members
1. Vũ Lam Nhi

2. Nguyễn Thị Vân

3. Nguyễn Văn Bách

4. Nguyễn Ngọc Thảo

5. Nguyễn Hoàng Tuấn

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Content

1 2 3
Demographic Economic Natural

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 1
Demographic

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Demographic Environment

-Demography: the study of human

populations size, density, location, age,

gender, race, occupation, and other statistics.

-Demographic environment: involves

people, and people make up markets.

-Demographic trends: shifts in age, family

structure, geographic population, educational

characteristics, and population diversity.

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 Growth in U.S. West and S
outh and
decline in Midwest and No
rtheast.
a n t in
por t Move from rural to metrop
g is im state olitan
r ketin f life
l m a tyle o areas.
tio na lif e s
ra b y
Gene g pe o ple
e n tin
segm Change in where people w
f a g e. ork.
e ad o
inst
-Telecommuting

-Home office

Changes in
the Workfo
rce
-More educ
ated
-More whit
e collar

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 diverse
g more
ecomin
ts are b
Marke

ational
-Intern
Includes:

ational
-N -Ethnicity

-Gay and le
sbian

-Disabled

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Economic

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 Economic Environment

Economic environment consists of factors

that affect consumer purchasing power and
spending patterns.

Industrial economies are richer markets.

Subsistence economies consume most of their

own agriculture and industrial output.

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Value marketing

Offering financially cautious buyers

greater value the right combination of
quality and service at a fair price.

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 Stable economies of developed countries
Most of the economic external factors
(opportunity)
in Apple’s remote or macro
environment create opportunities.

This aspect of the PESTEL/PESTLE

analysis model indicates market and Rapid growth of developing countries
industry conditions that impact firms.
(opportunity)
In this external analysis case of Apple
Inc., the following economic external
factors are the most significant:
Increasing disposable incomes among
target customers (opportunity)

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 3
Natural

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Natural Environment
Trends

- Increased shortages of raw materials.

Natural environment:
Natural resources that are - Increased pollution.
needed as inputs by
marketers or that are affected - Increased government intervention.
by marketing activities.

- Increased environmentally sustainable strategies.

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1: Disposal of used or non-working electronic equipment

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2: Pollution problem in China

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3: Efforts to cut greenhouse effect increase China's production costs

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4: Global warming

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Thank for listening
GROUP 3

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