BUSINESS

ETHICS
Unit 16 -
Ethical
Decision-
Making &
Prioritizing
Stakeholde
r
OBJECTIVES

• Identify the factors that affect stakeholder

prioritization
• Explain why priorities will vary based upon the
interest and power of the stakeholder
• Describe how to prioritize stakeholder claims,
particularly when they conflict
1 6 . 1 S TA K E H O L D E R
MANAGEMENT

define and prioritize stakeholders

1 significant to the firm

managing expectations
2
1 6 . 2 S TA K E H O L D E R
P R I O R I T I Z AT I O N
• Collecting expectations
• If not all stakeholders cannot be addressed
simultaneously => stakeholder prioritization
• List a key stakeholder group
• Identify what the company needs from the
stakeholders
• If the firm cannot survive without this stakeholder or
cannot replace => priority over other stakeholders
S TA K E H O L D E R
P R I O R I T I Z AT I O N 2
MANAGING
S TA K E H O L D E R E X P E C TAT I O N S
• Stakeholder management does not work if the firm’s
prioritizing decisions are based on flawed, inaccurate,
or incomplete information

MITRE Guide to Stakeholder Assessment &

Management:
Communication efforts

Present the research to decision makers

Inform stakeholder
NONPROFIT
O R G A N I Z AT I O N S ’
SPECIAL ISSUES

three major components to bringing

about change in customer or donor
expectations:
1. customer receptivity to a product or
service offered by the company,
2. acknowledgement of the gap
between customer receptivity and
corporate action to reduce it, and
3. a system to bring about and
maintain change in customer desires
to bring it in line with precisely
what the corporation can deliver.
ANTI CORRUPTION
16.3 CORRUPTION: DEFINITION, CAUSES
AND CONSEQUENCES IN BUSINESS
ENVIRONMENT

• Corruption—the abuse of public

office for private gain (World
bank)
• corruption - the abuse of
entrusted power for private gain
(Transparency International)
INTRODUCTION TO THE SOURCE OF
A N T I - C O R R U P T I O N L AW

International Conventions
National laws/regulations: Anti-Corruption
laws can vary considerably from jurisdiction
to jurisdiction and the grey area between
acceptable corporate behavior and corruption
can be very murky.
I N T E R N AT I O N A L C O N V E N T I O N

HTTP: / / FPT.EDU.VN
The United Nations Convention against Corruption
The only legally binding universal anti-corruption
instrument.
Unique tool for developing a comprehensive response
to a global problem.
Five main areas: preventive measures, criminalization 12

and law enforcement, international cooperation, asset

recovery, and technical assistance and information

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exchange.
Covers many different forms of corruption, such as
bribery, trading in influence, abuse of functions, and
various acts of corruption in the private sector
 N AT I O N A L L AW / R E G U L AT I O N S

HTTP: / / FPT.EDU.VN
Vietnam
Anti-Corruption Law (2018)(*)
Criminal Law (2015, 2017)
Implementing regulations (Decrees, Circulars…)
13

(*) Called “the Law”

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Be issued on November 20, 2018, taking effect on July 1, the 2019, “the Law”
prescribes the prevention and detection of corruption; handling of corruption and acts
of violation of the anti-corruption law.
“The Law” aims to handle persons committing acts of corruption as well as agencies,
organizations and individuals performing other acts violating “the Law”.
A C T O F C O R R U P T I O N I N V I E T N A M L AW

HTTP: / / FPT.EDU.VN
In the state sector: 12 acts of corruption (Article 2.1 of “the Law”)
In the private sector: (Article 2.2 of “the Law”)
embezzling assets
taking bribes,
giving bribes or brokering bribery for settlement of affairs of enterprises or 14
organizations for personal gain.

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C O R R U P T I O N - F E AT U R E S

Corrupting behaviors can be identified by

these features:
- This is the behavior of the public officer;
- This behavior is conducted for private
gain;
- The motivation of public officer in
conducting corruption is for personal
interest.
CORRUPTION - CAUSE

- The shortcomings and failure of a strict legal

framework
- Weak management of the government and
societal organization
- The hard-to-detect nature of corrupting behaviors
- Personal perspective: the inappropriate or
wrongful perception of officers about corruption
- The law on anticorruption and other enforcement
mechanism is not widely communicated to the
public
CORRUPTION- CONSEQUENCES

Bribery and corruptions create tremendous

consequences on various perspectives
namely:
- Politics
- Economy
- Society
Q&A