Introduction.

Business Intelligence (BI) is a set of ideas, methodologies, processes, architectures, and

technologies that change raw data into significant and useful data for business purpose.
Business Intelligence can handle large amounts of data to help identify and evolve new
opportunities for the business. Making use of these new opportunities and applying a
productive scheme on it can provide a comparable market benefit and long-term
stability

In response to an ever increasing amount of data to analyze and growing pressure to

provide better and fast responses to customers, many organizations have turned to
business intelligence (BI) applications as a means to improve organizational decision
making. Coined by the Gartner Group in 1990s, the term BI came to embrace a variety
of information technology (IT)-based tools and approaches for helping organizations to
make better use of the increasingly vast amounts of data accumulated from both
internal and external sources. Hence, BI can be defined as a system comprised of both
technical and organizational elements that presents historical information to its users for
analysis and enables effective decision making and management support, for the overall
purpose of increasing organizational performance. Organizations today collect
enormous amounts of data from several sources, and using BI to collect, organize and
analyze this data can add great value to a business. BI can also provide executives with
right time data and allow them to make informed decisions that gives them edge over
their competitors.

Despite all the interest and investments, not all BI initiatives live up to management’s
expectations. We submit that failures occur when organizations make BI adoption
decisions without a clear understanding of the critical BI capabilities that define the
success of BI applications. BI capabilities are critical functionalities that help an
organization improve its performance and adapt to environmental change This range
from data reliability to the flexibility of the BI in decision making support. As
organizations take advantage of these capabilities, their BI use increases, as does the
value derived from BI applications .In this study, we examine the relationship between
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various BI capabilities and user satisfaction with BI to provide a snapshot of the role of
BI capabilities in BI success.

Content Analysis

Q1. BUSINESS INTELLIGENCE: 

Business intelligence is defined as “mission critical” by many senior executives today.

The emphasis and interest in BI, as we will often refer to it, has placed it in the
forefront of the list of major corporate objectives. This adjective is quite valid because
the value of unlocking critical information held in corporate and external data sources
can be a significant game changer. At the enterprise level, BI is often just a stated goal
with little actual practice other than perhaps setting a standard for a suite of tools.
Having an enterprise goal and set of standards does not end with creating an approved
vendor list—it is just the beginning. BI at the enterprise level suggests that there is a
common vision and set of goals in the deployment and use of BI on a broad scale
within the entire organization. In my opinion, business intelligence is the application of
end-user query, reporting, dashboards, and other non-programming technologies to
provide information that is not available to the business using traditional programming
methods and services. BI requires a clear direction at the enterprise level with the
realistic expectation of the skills required to deliver BI output that is mission critical. It
also requires a support

The term Business Intelligence (BI) alludes to advances, applications, and hones
collection, integration, examination, and introduction of business data. The reason for
Commerce Insights is to bolster superior trade choice making. Trade Insights
frameworks are data-driven Decision Support Systems (DSS). Business Intelligence is
now and then utilized traded with briefing books, reports and inquiry instruments, and
official data frameworks.
Business Intelligence frameworks give authentic, current, and prescient sees of
commercial operations, most frequently utilizing information that has been assembled

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into an information stockroom or an information shop and sometimes working from
operational information.

Data analytics:

Data analytics (DA) is that the strategy of analyzing information sets to conclude the
data they contain, continuously with the assistance of particular frameworks and
computer program bundle. Information Analytics strategies are generally utilized in IT
Companies to improve the associations to make more-information organization
choices and by researchers and analysts to test or diverse logical models, standards,
and information.

BUSINESS INTELLIGENCE DATA ANALYTICS

Business Intelligence alludes to the

data required to upgrade commerce Data Analytics alludes to altering the crude
decision-making activities. information into a significant arrange.

The prime reason of business

intelligence is to supply back in choice
making and offer assistance the The prime reason for data analytics is to
organizations to develop their demonstrate, cleanse, foresee and change
business. the information as per the trade needs.

Business Intelligence can be executed Data analytics can be executed utilizing

utilizing different BI devices accessible different data storage devices accessible
within the advertisement. BI is within the advertisement. Information
executed as it were on Verifiable analytics can moreover be actualized
information put away in information utilizing BI devices but it depends on the

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BUSINESS INTELLIGENCE DATA ANALYTICS

approach or methodology outlined by an

distribution centers or data marts. organization.

BI component can be repaired as it

were through verifiable information Data Analytics can be repaired through the
given and the conclusion client proposed show to change over the
requirements. information into an important organize.

Data analytics has been around since19th

The term Business Intelligence has century, but it has developed its
come into presence in 1865. conspicuousness in 1960’s.

Business Intelligence, on the other

hand, is actualized in a circumstance
where an organization doesn’t have Data Analytics is executed in a
any changes to its current trade circumstance where an organization is
demonstrate and its prime reason is to moderately unused and needs critical
meet organizational goals changes to its commerce model.

Business Intelligence (BI) Tools

incorporate Klipfolio, InsightSquared
Deals Analytics, ThoughtSpot, TIBCO
Spotfire, Alteryx Stage, Domo, Cyfe,
Sisense, Looker, and Microsoft Control
BI.
Data analytics tools are Tableau Public,
SAS, Apache Spark., and Excel. Rapid
Miner, KNIME, QlikView.

Key skills for business intelligence are Key skills for a data analysis A tall level of
Data collection and Management, Data scientific ability, Programming languages,
Stockroom concepts, Understanding of such as SQL, Oracle, and Python, The

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 BUSINESS INTELLIGENCE DATA ANALYTICS

diverse data sources and exchange

applications, Domain and business capacity to analyze, demonstrate and
information. translate data, Problem-solving skills.

Q2. EXPLAIN ANY FIVE (5) POPULAR BUSINESS INTELLIGENCE (BL) TOOLS
USED BY BUSINESS ANALYSTS.

1. SAP Business Objects is a business intelligence software, which offers comprehensive

reporting, analysis and interactive data visualisation. The platform focuses heavily on
categories such as Customer Experience (CX) and CRM, digital supply chain, ERP and
more. What is nice about this platform is the self-service, role-based dashboards its
offers enabling users to build their own dashboards and applications. SAP is a robust
software intended for all roles (IT, end uses and management) and offers tons of
functionalities in one platform. The complexity of the product, however, does drive up
the price so be preparing for that.

2. Datapine is an all-in-one business intelligence platform that facilitates the complex

process of data analytics even for non-technical users. Thanks to a comprehensive self-
service analytics approach, datapine’s solution enables data analysts and business users
alike to easily integrate different data sources, perform advanced data analysis, build
interactive business dashboards and generate actionable business insights.

3. Micro Strategy is an enterprise business intelligence tool that offers powerful (and
high speed) dash boarding and data analytics, cloud solutions and hyperactive
intelligence. With this solution, users can identify trends, recognize new opportunities,
and improve productivity and more. Users can also connect to one or various sources,
whether the incoming data is from a spreadsheet, cloud-based or enterprise data
software. It can be accessed from your desktop or via mobile. Setup, however can

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involve multiple parties and some rather extensive knowledge of the application in order
to get started.

4. While SAS’ most popular offering is its advanced predictive analytics; it also
provides a great business intelligence platform. This well-seasoned self-service tool,
which was founded back in the 1970s, allows users to leverage data and metrics to
make informed decisions about their business. Using their set of APIs, users are
provided with lots of customization options, and SAS ensures high-level data integration
and advanced analytics & reporting. They also have a great text analytics feature to
give you more contextual insights into your data.

5. A Product of Qlik, QlikSense is a complete data analytics platform and business

intelligence tool. You can use QlikSense from any device at any time. The user interface
of QlikSense is optimized for touchscreen, which makes it a very popular BI tool. It
offers a one-of-a-kind associative analytics engine, sophisticated AI and high
performance cloud platform, making it all the more attractive. An interesting feature
within this platform is its Search & Conversational Analytics, which enables a faster and
easier way to ask questions and discover new insights by way of natural language.

3. PROVIDE A CLEAR TAKE ON THE DIFFERENCE BETWEEN DATA WARE

HOUSING AND DATA MINING.

A Data Warehouse is an environment where essential data from multiple sources is

stored under a single schema. It is then used for reporting and analysis. Data
Warehouse is a relational database that is designed for query and analysis rather than
for transaction processing. It usually contains historical data derived from transaction
data. While a Data Warehouse is built to support management functions.

Data Mining is used to extract useful information and patterns from data. The data
mining can be carried with any traditional database, but since a data warehouse
contains quality data, it is good to have data mining over the data warehouse system.

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Data Mining supports knowledge discovery by finding hidden patterns and associations,
constructing analytical models, performing classification and prediction.

Let us understand the Difference between Data Warehousing and Data Mining in
detailed

Key Features

1. Data Warehouse:

The key features of a Data Warehouse are discussed below:

1. Subject Oriented: A data warehouse is subject-oriented as it provides

knowledge around a subject rather than the organization’s ongoing operations.
These subjects can be a product, customers, suppliers, sales, revenue, etc. A
data warehouse focuses on modeling and analysis of data for decision-making.
2. Integrated: A data warehouse is constructed by combining data from
heterogeneous sources such as relational databases, flat files, etc.
3. Time-Variant: The data present in the data warehouse provides information
with respect to a particular time.
4. Non-volatile: Non-volatile means, data once entered into the warehouse should
not change.

Benefits of Data Warehouse

1. Consistent and quality data

2. Cost reduction
3. More timely data access
4. Improved performance and productivity

Data Mining:

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The key features of Data mining are discussed below:

1. Automatic discovery of patterns

2. Prediction of likely outcomes
3. Creation of actionable information
4. Focus on large data sets and databases

Benefits of data mining:

1. Direct Marketing: The ability to predict who is most likely to be interested in

what products
2. Trend analysis: Understanding trends in the marketplace is a strategic advantage
because it helps reduce costs and timeliness to market.
3. Fraud detection: Data mining techniques can help discover which insurance
claims, cellular phone calls or credit card purchases are likely to be fraudulent.
4. Forecasting in financial markets: Data mining techniques are extensively used to
help model financial markets.

Q4. WITH SUPPORTED EXAMPLES, EXPLAIN THE ETL PROCESS IN DATA

WAREHOUSING

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Extraction: 
The first step of the ETL process is extraction. In this step, data from various source
systems is extracted which can be in various formats like relational databases, No
SQL, XML, and flat files into the staging area. It is important to extract the data from
various source systems and store it into the staging area first and not directly into the
data warehouse because the extracted data is in various formats and can be
corrupted. Hence loading it directly into the data warehouse may damage it and
rollback will be much more difficult. Therefore, this is one

Transformation: 
The second step of the ETL process is transformation. In this step, a set of rules or
functions are applied on the extracted data to convert it into a single standard format.
It may involve following processes/tasks: 

 Filtering – loading only certain attributes into the data warehouse.

 Cleaning – filling up the NULL values with some default values, mapping U.S.A,
United States, and America into USA, etc.
 Joining – joining multiple attributes into one.
 Splitting – splitting a single attribute into multiple attributes.

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 Sorting – sorting tuples on the basis of some attribute (generally key-attribute)
Of the most important steps of ETL process

Loading: 
The third and final step of the ETL process is loading. In this step, the transformed
data is finally loaded into the data warehouse. Sometimes the data is updated by
loading into the data warehouse very frequently and sometimes it is done after
longer but regular intervals. The rate and period of loading solely depends on the
requirements and varies from system to system.
Note

ETL process can also use the pipelining concept i.e. as soon as some data is
extracted, it can transformed and during that period, some new data can be
extracted. In addition, while the transformed data is being loaded into the data
warehouse, the already extracted data can be transformed. The block diagram of the
pipelining of ETL process is shown below: 

Summary & Conclusion

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Powerful transaction-oriented information systems are now commonplace in every
major industry, effectively leveling the playing field for corporations around the world.
To remain competitive, however, now requires analytically oriented systems that can
revolutionize a company’s ability to rediscover and utilize information they already own.
The business intelligence (BI) has evolved over the past decade to rely increasingly on
real time data. The BI systems auto-initiate actions to systems based on rules and
context to support several business processes. These analytical systems derive insight
from the wealth of data available, delivering information that’s conclusive, fact based,
and actionable. Enterprises today demand quick results. It is becoming essential
nowadays that not only is the business analysis done, but also actions in response to
analysis of results can be performed and instantaneously changes parameters of
business processes. The paper explored the concepts of BI, its components, benefits of
BI, technology requirements, designing and implementing business intelligence, and
various BI techniques.

Recommendation

To be useful, BI must seek to increase the accuracy, timeliness, and amount of data.

These requirements mean finding more ways to capture information that is not already
being recorded, checking the information for errors, and structuring the information in a
way that makes broad analysis possible.

In practice, however, companies have data that is unstructured or in diverse formats

that do not make for easy collection and analysis. Software firms should provide
business intelligence solutions to optimize the information gleaned from data. These are
enterprise-level software applications designed to unify a company’s data and analytics.

Although software solutions continue to evolve and are becoming increasingly

sophisticated, data scientists still need to manage the trade-offs between speed and the
depth of reporting.

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Some of the insights emerging from big data have companies scrambling to capture
everything,

Data analysts can usually filter out sources to find a selection of data points that can
represent the health of a process or business area as a whole. This can reduce the need
to capture and reformat everything for analysis, saving analytical time and increasing
the reporting speed.

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