RESTAURANT HOT’S

PIZZAHHH !!!!!

ENGLISH FOR BUSINESS

(BUSINESS PLAN)

NAMES OF THE OWNERS IS :-

i. NUR ALIAA ADILA BINTI AHMAD ZAINI

ii. BATRISYIA BINTI AMIR
iii. NURUL AZHANI BINTI FAISHAL
iv. AIDA YUSRINA BINTI RAMLI

DATE :

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CONTENTS
NUM. SUBJECT PAGE

Executive summary :
(1.1) Type of ownership
1.0 3-6
(1.2) Organisational structure
Business description :
(2.1) Basic information (mailing address, phone number,
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2.0 website, email)
(2.2) Mission statement
Product of service description :
(3.1) Description of product/service
3.0 8-9
(3.2) Uniqueness of product/service
Market analysis :
(4.1) Target market/customer
4.0 10
(4.2) Promotion strategy

Financial plan :
(5.1) Start-up costs
5.0 11-12
(5.2) Pricing

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1.0. Executive summary:

1.1.Type of ownership

Business organization is the single-most important choice you’ll make regarding your
company. What form your business adopts will affect a multitude of factors, many of
which will decide your company’s future. Aligning your goals to your business
organization type is an important step, so understanding the pros and cons of each
type is crucial.

Your company’s form will affect:

 How you are taxed

 Your legal liability
 Costs of formation
 Operational costs

There are 4 main types of business organization: sole proprietorship, partnership,

corporation, and Limited Liability Company, or LLC. Below, we give an explanation of
each of these and how they are used in the scope of 5 .

Sole Proprietorship

The simplest and most common form of business ownership, sole proprietorship is a
business owned and run by someone for their own benefit. The business’ existence
is entirely dependent on the owner’s decisions, so when the owner dies, so does the
business.

Advantages of sole proprietorship:

 All profits are subject to the owner.

 There is very little regulation for proprietorships.
 Owners have total flexibility when running the business.
 Very few requirements for starting—often only a business license.

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Disadvantages:

 Owner is 100% liable for business debts.

 Equity is limited to the owner’s personal resources.
 Ownership of proprietorship is difficult to transfer.
 No distinction between personal and business income.

Partnership

These come in two types: general and limited. In general partnerships, both
owners invest their money, property, labor, etc. to the business and are both 100%
liable for business debts. In other words, even if you invest a little into a general
partnership, you are still potentially responsible for all its debt. General partnerships
do not require a formal agreement—partnerships can be verbal or even implied
between the two business owners.

Limited partnerships require a formal agreement between the partners. They

must also file a certificate of partnership with the state. Limited partnerships allow
partners to limit their own liability for business debts according to their portion of
ownership or investment.

Advantages of partnerships:

 Shared resources provides more capital for the business.

 Each partner shares the total profits of the company.
 Similar flexibility and simple design of a proprietorship.
 Inexpensive to establish a business partnership, formal or informal.

Disadvantages:

 Each partner is 100% responsible for debts and losses.

 Selling the business is difficult—requires finding new partner.
 Partnership ends when any partner decides to end it.

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Corporation

Corporations are, for tax purposes, separate entities and are considered a
legal person. This means, among other things, that the profits generated by a
corporation are taxed as the “personal income” of the company. Then, any income
distributed to the shareholders as dividends or profits are taxed again as the
personal income of the owners.

Advantages of a corporation:

 Limits liability of the owner to debts or losses.

 Profits and losses belong to the corporation.
 Can be transferred to new owners fairly easily.
 Personal assets cannot be seized to pay for business debts.

Disadvantages:

 Corporate operations are costly.

 Establishing a corporation is costly
 Start a corporate business requires complex paperwork.
 With some exceptions, corporate income is taxed twice.

Limited Liability Company (LLC)

Similar to a limited partnership, an LLC provides owners with limited liability

while providing some of the income advantages of a partnership. Essentially, the
advantages of partnerships and corporations are combined in an LLC, mitigating
some of the disadvantages of each.

Advantages of an LLC:

 Limits liability to the company owners for debts or losses.

 The profits of the LLC are shared by the owners without double-taxation.

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Disadvantages:

 Ownership is limited by certain state laws.

 Agreements must be comprehensive and complex.
 Beginning an LLC has high costs due to legal and filing fees.

1.2.Organisational structure

DIRECTOR

MANAGER

SUPERVISOR

CHEF/KITCHEN
DELIVERY MAN CASHIER WAITER/WAITRESS
HELPER

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2.0.Business description :

2.1. Basic Information

The customers, employees, suppliers, and the community have some feedback,
problem with our service and want more details about our company can visit our
service communication centre website. Your voice will serve and meaning to us, and
your response will improve our service. Another Information all-new product we
create. A promotion will keep update on social media

Mailing Address: Hot's Pizza, 333, 73353, Kuala Lumpur, Malaysia .

Phone No: 0172457606

Website: www.Hot'sPizzaGuys.com.

Email: Hot'sPizzaGuys@gmail.com

2.2 Mission Statement

Hot's pizza company mission is to present consumers with healthy decorations

that attract the en

ergizes with various topping sauce makers. Another mission of selling food products
is to create love, happiness and memories to share and celebrate with someone
special.

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3. 0. Product or Service Description

3.1 Description of product/service

Hot pizza will offer to everyone, provide a portion of various food and Asia and
international manufacturer combination. We using pizza as the main theme in our
company. Many types of pizza like sizes, ingredients, service and special day
celebration creation:

There have suggested many different pizzas from other countries:

 Margherita pizza
 Roman pizza
 Ligurian pizza
 California-style pizza
 Italy pizza

There have created many categories topping Sauce full of nutritious with mystery
ingredients:

 element sweet
 element savory
 element healthy
 element classic
 element trending

Every product service has a purpose. For example, healthy food products are baked
from a variety like a traditional oven make the pizza is crust outside, and soft inside,
but not all ranges have the same features and benefits.

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3.2. Uniqueness of Product/ Service :

The uniqueness of product Pizza companies will probably be more successful create
healthy decorations that attract aromas. Deco techniques are arranged on plates
with various sauces, shapes, sizes, and colours. This pizza sells delicacy with deep
art, not only pizza.

 Hot's Pizza Company certified Halal Local by JAKIM and product guaranteed
until the end process by Hazard Analysis Critical Control Point (HACCP).
 Excellent vendor relationships that will facilitate the manufacture of quality
food products and fast order delivery service.
 There is no risk of cross-contamination for individuals with celiac disease or
gluten allergies.
 The gluten-free and various toppings are the themes in our product suitable
around age.
 Pizza with fresh designs and quality ingredients at reasonable prices.

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4.0. Market Analysis
4.1 Target Market/Customer
Hot’s Pizza will be focusing on distinct groups of teenagers and most of people
regardless in any ages that purchase Pizza by various flavour :

 Teenagers around 13-19 : Youth drives the market so this is the important
group to attract to the website. Price also will be so affordable for teenagers
that still studying. We expect this group will further develop our business
around local market as we can see that teenagers during this generation
getting expose by many various mass media and networks. The young blood
in them also will make them more in love with our products.

 People Regardless in any ages: This group will be the strongest and core
group as there are many people of all ages. This core group will make our
company better known among the local community. By that, we will make
sure our products and we will make our products meet the expectations of the
people. Organic ingredients is the main ingredients to be put in our Pizza so
that this Pizza will be healthy Pizza type as long as it’s not harm any people
health.

4.2 Promotion Strategy

Hot's Pizza company marketing strategy is a simple one. We will future in many
local famous magazine such as RASA,AZIEKITCHEN and others . By that we will
introduce more about our product and people also will go to our website to know
more about this company. We also will try to invite some famous local Chef to collab
with our product in the magazine

Our company will launch a $200,000 ad campaign targeted at our core customer
groups. The focus of the ads will be to "save the earth by using organic ingredients" .
Hot's Pizza attractive logo will be heavily displayed in these ads.

‘For the first two months, Hot’s Pizza will offer 10% off for all purchases under $50
and 15% off all purchases over $70 . We will offer the same discount strategy three
more times during the year when new flavours is introduced.

Last but not least, we also will try to promote more about our company in media
massa and network such as Instagram,Facebook,Twitter and others . Most of people
using social media most of their time so we expect we can reach to people by that.
We will make our own social media so people can know more about our company
and Pizza products by that.
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5.0. Financial Plan

5.1. Start- up – costs

Investments RM 1,000,000
Short-term loan RM 541,200
RM 1,541,200

Start- up expenses to fund* RM 72,750

Start-up assets to fund** RM 316,200

*Details Start-up Expenses to Fund

Legal Documentation RM 1,100
Burner RM 5,000
Promotion RM 250
Website RM 100
Insurance RM 5,000
Start-up salary RM 50,100
Rent RM 8,000
Others RM 3,200
___________
RM 72,750
**Details Start-up Assets to Fund

Ingredients RM 100,000
Physical and Operational Assets RM 216,200
(Including equiqment, appliances) _____________
RM 316,200

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5.2.Pricing

Our pricing strategy is to eliminate physical mark-store pricing to ensure consumers

can enjoy pizza food at lower prices when buying online or face-to-face. Next,Our
pricing strategy is to make promotions every month to further streamline the
business with a coupon.

One of the most important, restaurant menu pricing strategies, is food price before
decide the price of any dish on our restaurant. The amount we charge will include
the cost of raw materials, cost of labor, costs of restaurant décor, regular
maintenance costs and other such expenses. Ideally, the menu price must be the
sum of your food cost, overhead cost, labor cost and projected profit for that item.

Many restaurants make the mistake of either charging too much or too less for food.
While charging too much would drive the customers away, charging too little will
diminish the margin of profits. Meanwhile, Our restaurant sets the price of pizza with
the same serving size as the price of the restaurant menu

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