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INTRODUCTION
One of the most crucial issues facing our country nowadays is poverty. And
this issue can lead to the lack of supplies to our daily needs, and worst, the
inescapable death. Luckily the world provided us so many resources we can use to
live. The thing is, money, plays the most significant role in today’s market. In order to
activity conducted with an objective of earning profits for the benefit of those on
whose behalf the activity is conducted. Different businesses have different goals and
The desire for success – is another motivating factor that can influence decisions
their success in different ways. Most often it is evaluated by the financial aspect or the
approval of others.
entrepreneur. When an entrepreneur opens a business, a great deal of work goes into
making that business a success. An experienced business professional will tell you
that success in business is planned and does not happen by accident. Several factors
contribute to the success of a business, and understanding what they are and how they
work together can help your business succeed. (Root III, 1985)
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Business strategy has become an important tool in any business or any
have different business strategies to develop and improve their business. Also, these
business strategies have advantages and disadvantage that may affect their business.
The main objective of this study aims to explore the business strategies of
Research Questions
This research study aimed to answer the general question, “What are the
a. nature of business
b. length of business
c. type of business
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1. Businessmen/ Businesswomen. They gained knowledge that may able to
2. Future Researchers. This study helped the researchers in the same filled
with the literature to support their arguments and hence improved knowledge.
when they want to have a business in the future. The information they got
from the study can help them to manage their business someday.
Owners in Aurora, Isabela” was conducted at Aurora, Isabela from January 6, 2020 to
February 27, 2020 with twenty (20) respondents from Aurora, Isabela having a
business.
small business owners in Aurora, Isabela. This study conducted a survey. The
questions answered by the owner of the different successful small business at Aurora,
Isabela. The owners of the successful small business were the respondents in this
study.
Chapter II
Related Literature
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Johsons & Scholes (2018) stated that strategy is the direction and scope of an
organization over the long-term: which achieves advantage for the organization
In order for any business to remain in control of its growth and maintain its
structure, there needs to be business strategies in place. Good business strategies are
not influenced by the personal preferences of corporate management, and they are not
business strategy, you need to first understand its purpose. ( Root III, 2017)
defined simply as a firm's high-level plan for reaching specific business objectives.
Strategic plans succeed when they lead to business growth, a strong competitive
position, and strong financial performance. When the high-level strategy fails,
however, the firm must either change its approach or prepare to go out of business.
Business strategy is the firm's working plan for achieving its vision, prioritizing
business model. The choice of objectives is the heart of the strategy, but a complete
result, the strategy explains in practical terms how the firm differentiates itself from
Business strategies used for manufacturing, marketing and sales can help your
business experts at the Quick MBA website. Part of a good business strategy is to
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identify the strengths and weaknesses of the competition, and then develop ways to
get past the strengths and exploit the weaknesses. Whether it is streamlining
message to deliver the target audience, using good business strategy can help your
company stay ahead of the competition and gain the marketplace advantage.
organizational tool, helping companies set goals and objectives for long-term growth
and development. Business strategy exists in two primary types, which are generic or
businesses set goals several years out, then plan necessary actions, expenditures and
Small companies and large organizations alike use business plans for
managing finances and allocating resources. These plans typically cover periods
between three and five years. Business strategies serve as forecasting tools, letting
involve making future projections for growth and activity by considering past
which set forth basic business goals. General strategies set forth general plans for
those targets. These strategies involve a plan of action, such as ramping up production
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or introducing products. Competitive strategies help companies outperform rivals,
Entrepreneurial strategy is also affected by the fact that markets may not yet
exist. Unlike for established firms, entrepreneurial firms may not have well-accepted
markets and customers for their products and services. Venkataraman has argued that
markets for future goods and services, these goods and services manage to come into
strategy because it means that markets must get created where none existed
previously. Here, researchers have argued that market formation occurs when skilled
markets, and free up space for their markets. (Weber, Heinze and DeSoucey 2008)
(Sine and Lee 2009) They have also shown how pioneers use rhetoric strategically
participants that existing markets are inadequate and new ones are warranted. (Hiatt,
Organizations implement both generic and specific strategies to help gain this
competitive edge over rivals. However, business-level strategies pose both advantages
and disadvantages.
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In business-level strategy, the customer is the foundation. To successfully
implement any strategy, the business must understand the customer, including
Anticipating the needs of the customer and answering these needs can give a business
an advantage over the competition. Businesses can work toward satisfying customers
by creating strategies that have value to the organization and the customer. A
successful strategy helps give the business intimate knowledge about customers and
competitors. This knowledge can lead to greater revenue for the business.
organization to always remain vigilant regarding the needs of customers and the
should avoid developing tunnel vision once the business achieves a certain level of
success.
As Gibus and Kemp (2003) put it, strategy plays a crucial role in the
performance of a firm because it helps to define the direction along which a firm
intends to move and how the firm is going to get there. Thus, a firm's performance is
also dependent on its business strategy and how effectively the strategy is
The word strategy has several perspectives to it and therefore does not have a
plan or outline for making decisions and carrying out the activities of a firm, using
the long term. Mintzberg (1990) identifies five other perspectives within which
strategy has been defined. Reference is made to Chandler (1962) who defines strategy
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as a plan of action which are taken to realize the long-term organizational goals. In
another vein, strategy deals with the pólices and key management decisions which are
(Buzezell and Gale, 1997). In the words of Porter (1996), strategy is the process by
which an organization can create a unique and valuable position by undertaking a set
position supports Miller and Friesen (1983) who have stated that for a strategy to be
Related Studies
“Strategic Business Planning and Success in Small Firms”, this paper attempts to
identify the degree and the methods of strategic business planning in small
entrepreneurship and strategy journals within the last 25 years reveals that strategic
planning in small enterprises is still in its infancy, and the reports of its relationship
regarding success are not consistent. This literature review serves as a starting point
for the development of hypotheses. Using a sample of 248 small Austrian enterprises
from various industries, we test if the time horizon of strategic plans, the degree of
formalization, the use of strategic planning instruments and the frequency of control
positive, and highly significant, impact on firm performance. As a result, this paper
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According to the study of Shonesy and Gulbro entitled “Small Business
Success: A Review of Literature”, much has been written in the literature regarding
reasons for small business failure, leading to confusion about those studies, as it is
often difficult to define failure. There are fewer studies citing reasons for small firm
success. Factors citing reasons for failure may also appear as factors affecting success
according to Gaskill, VanAuken, and Manning (1993). Therefore, this review of the
literature will concentrate on reasons for small business success, which can in turn
also infer reasons for failure for those who are interested in that topic. Three
categories for success emerge in this review. They are strategic issues, demographics,
variables that will always consistently promote success, because of the differences
that exist within each individual small firm, including owner/manager differences.
A study by Beckman and Marks (1996) found that business experience was a
factor in the success of small firms. Another study by Costa, 1994, indicated that
for success include quality, customer focus, innovative marketing practices, flexibility
and employee empowerment (Zetlin, 1994). Filley and Pricer (1991) defined several
tools for small business success. These included good management techniques, such
as appropriate operating strategies, leadership and time management. Other tools were
employees, and ensuring only those employees with ability are hired.
terms of rate of return on sales, and age or longevity of the firm" (p. 42). Cuba,
Decenzo, and Anish (1983) and Khan and Rocha (1982) also found that sales, profit,
and longevity were important to success. Hofer and Sandberg (1987) noted that high
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quality services or production was the key to success for firms and was directly
management decisions.
some greater or lesser frequency by all firms, whether their long-term behaviour is
and organizational stimuli and that it will reflect choice from a limited repertoire of
Synthesis
This chapter presents the Review of Related Literature and Studies. The
researchers prefer the following sources for guidance and also because of their
significance to the current study that is conducting. These show different concept,
ideas, and knowledge of different professionals and writers about business strategy of
successful small business owners that will help in better understanding of the topic.
The related literature and studies have significant connection with the current
study for the reason that both are giving ideas and discuss the business strategies,
owners. Other studies find different business strategies in small business success and
different entrepreneurial strategy used. By reviewing the past studies and literature,
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the researcher found out that business strategy is really important in a business
success. This research is conducted despite of many past studies have been conducted
related to the current study. The researchers were satisfied that the current study will
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CHAPTER III
METHODOLOGY
Research Design
Aurora, Isabela” used a qualitative research design. This design used to determine
Isabela, the researcher conducted a survey on the owner of small business to gather
Purposive sampling was used in selecting twenty (20) respondents who have a
The survey used in the study was self-made questionnaire validated by the
research adviser. These questionnaires were distributed and administered among the
Data Analysis
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For the purpose of this study, frequency and percentage was used in analysing
the data.
CHAPTER IV
This chapter presents the data gathered for the realization of the following
specific problems set in Chapter I. This includes the gender of the respondents, nature
of the business, length of business, first business of the respondents, type of business,
Male 8 40%
Female 12 60%
Organization
Sole Proprietorship 17 85%
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Partnership 3 15%
(years)
1-3 0 0%
4-6 4 20%
7-9 3 15%
10-Above years 13 65%
Table 3 shows the length of their business, 65% says that their business is 10-
Table 4 shows whether their current business is their first business, 70% of
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Table 5 shows the type of their business, majority of them says that they are
Business Strategies
13%
8%
54%
25%
Table 6 shows their business strategies, customer service got the highest
percentage which is 54% and growth strategy of new products or features and finding
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Advantages of Business Strategies
20%
32%
12%
4%
8% 24%
percentage among all the result which is to improve chances of success and the new
opportunities with 4%. In this table we can see the different advantages of business
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Disadvantages of Business Strategies
13%
38% 13%
8%
29%
is 38% which is financial risk and lowest are 0% in a complex process. In this table
CHAPTER V
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SUMMARY, CONCLUSION AND RECOMMENDATION
A. Summary
the business strategies that make their business successful. The demographic
profile of the business owners, theirs business strategies, the advantages and
The data gathered showed that the respondents were eight (8) male and
twelve (12) female. The business profile of the respondents in terms of nature
above. And fourteen (14) says that it’s their first business. In table 6, it is
found that the respondents more often used customer service with 54%, next is
pricing strategy with 25% and lastly product differentiation with 8%. In table
success with 32%, next is competitive with 24% and lastly, it can make a
business strategy is financial risk with 38%, next is require skillful planning
B. Conclusion
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According to the answers of the respondents and the findings of this
retailing.
In light with the findings of the study, it can be concluded that the
business strategies that more often used by the business owners is customer
C. Recommendation
Bibliography
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RILEY(2016).An Introduction to Business Strategy. Retrieved on February 26, 2020
from https://www.tutor2u.net/business/reference/business-strategy-introduction
analysis.com/business-strategy.html
https://www.grin.com/document/294536
https://www.reference.com/business-finance/purpose-business-strategy-
7351ae4fca9c656c
PAHWA(2020)business strategy
Examples.https://www.feedough.com/business-strategy-definition-levels-examples/
from
https://www.researchgate.net/publication/235293844_Linking_Strategic_Practices_an
d_Organizational_Performance_to_Porter's_Generic_Strategies
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S. Kraus, R. Harms, & E.Schwarz (2006).The Importance of Strategic Planning in
https://www.researchgate.net/publication/46702004_Strategic_Business_Planning_an
d_Success_in_Small_Firms
%20Success%20-%20A%20Review%20of%20the%20Literature%20(Linda
%20Shonesy,%20et%20al,%201998).pdf
https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.4250050102
4th-Edition-Barringer.pdf
https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-
successful
Breakdown
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APPENDICES
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APPENDIX A
(LETER TO RESPONDENTS AND
QUESTIONNAIRE)
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Region 02 (Cagayan Valley)
Schools Division Office of Isabela
342077 - AURORA SENIOR HIGH SCHOOL
Ballesteros, Aurora, Isabela 3316
ashs.342077@gmail.com
The respondents,
Thank you very much for your help and cooperation. This contributes much to
the success of the study.
-The Researchers
B. Business Profile
○ Sole Proprietorship
○ Partnership
○ 1-3 years
○ 4-6years
○ 7-9 years
○ 10-above years
○ Yes
○ No
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4. What type business do you have?
○ Service
○ Manufacturing
○ Merchandising
○ Retail
Product Differentiation
Innovation Strategy
Pricing Strategy
Growth Strategy of New Products or Features
Finding New Markets for Products
Customer Service
Others (please specify):__________________
Strategy Risk
A Complex Process
Time Consuming
Difficult to Implement
Require Skillful Planning
Financial risk
Others (please specify):___________________
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APPENDIX B
(APPROVAL SHEET)
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30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
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APPENDIX
C
(CURRICULUM VITAE)
Curriculum Vitae
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Personal Background
Sex: Female
Educational Background
Years Attended:2008-2014
Curriculum Vitae
Personal Background
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Name: Dely Ann D. Jacinto
Sex: Female
Age: 18
Educational Background
Curriculum Vitae
Personal Background
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Name: Gwyneth C. Tamano
Sex: Female
Age: 18
Educational Background
Curriculum Vitae
Personal Background
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Name: Jennelyn D. Yanuaria
Sex: Female
Age: 18
Educational Background
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