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0 Introduction:

Marginal Costing as a
Management
Accounting Tool
THIS ARTICLE IS A REPRINT OF CHAPTER 0 IN THE 11TH EDITION OF THE GERMAN
TEXTBOOK, FLEXIBLE PLANKOSTENRECHNUNG UND DECKUNGSBEITRAGSRECHNUNG,
AND IS USED WITH THE PUBLISHER’S PERMISSION. HERE IS THE PUBLISHING

INFORMATION: KILGER/PAMPEL/VIKAS, FLEXIBLE PLANKOSTENRECHNUNG UND

DECKUNGSBEITRAGSRECHNUNG, COPYRIGHT BY BETRIEBSWIRTSCHAFTLICHER VERLAG


DR. TH. GABLER GMBH, WIESBADEN, 2002, WWW.GABLER.DE.

THE CHAPTER WAS TRANSLATED BY STEPHEN OFFENBACKER, TRANSLATOR AT SAP IN

WALLDORF, GERMANY. THE TRANSLATION IS USED WITH THE PERMISSION OF SAP.

0.1 MARGINAL COSTING AS A COSTING last 50 years. During this time, however, the demands
SYS T E M placed on costing systems by cost management require-
This book,1 on the current state of standard costing, ments have changed radically. For this reason, we first
focuses on the methodology of Marginal Costing. Mar- need to look at how Marginal Costing is currently inte-
ginal Costing1B is a type of flexible standard costing grated into management accounting.
that separates fixed costs from proportional costs in rela-
tion to the output quantity of the objects.2 In particular, 0 . 2 T H E T R A N S F O R M AT I O N OF

Marginal Costing is a comprehensive and sophisticated M A N AG E M E N T AC CO U N T I N G


method of planning and monitoring costs based on Cost management concepts in management theory can
resource drivers. Selecting the resource drivers and sep- be divided into two groups: management concepts that sup-
arating the costs into fixed and proportional compo- port profitability objectives and meta-management concepts
nents ensures that cost fluctuations caused by changes based on universal objectives; in both cases the task of
in operating levels, as defined by marginal analysis, are coordination takes on central importance.4 In the first
accurately predicted as changes in authorized costs2B group, the focus is on results and on specific aspects of
and incorporated into variance analysis. the management system.5 Here management account-
This form of internal management accounting has ing comprises result- and value-oriented planning and
become widely accepted in business practice3 over the monitoring as a meta-management function, as well as

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coordinating the information supply system. This 0.3 MARGINAL COSTING AS A

approach focuses on more than just short-term prof- M A N AG E M E N T AC CO U N T I N G TO O L


itability, for it includes corporate value or shareholder 1. Marginal Costing10 is clearly the core aspect of tradi-
value as long-term management accounting objectives. tional management accounting.3 Some of the classical
Through meta-management concepts6—the second applications of management accounting, however, have
group—management accounting supports company begun to lose their significance. The question thus aris-
management in planning and monitoring company es: What is the current role of Marginal Costing in mod-
activities but without replacing the coordination respon- ern management accounting?
sibilities of company management. Management 2. Businesses today frequently voice their disapproval
accounting supports this coordination function both by of the traditional cost accounting approaches. At the
establishing suitable coordination structures and beginning of the 1990s, these criticisms were taken up
processes in the planning and control system (system- by researchers involved with the applications of cost
centric coordination) and by furthering the diffusion of accounting concepts.11 The main thrust of the dissatis-
information (system-integration coordination).7 faction with conventional cost accounting methods is
Management accounting in practice has undergone that they are too highly developed and too complex,
great changes in the recent past. Management accoun- and furthermore are no longer needed in their current
tants increasingly see themselves in a proactive role, form since other tools are now available.12 Calls for
participating in the strategic decision-making process at increased use of cost management tools, investment
an early stage. In contrast, routine operational manage- analyses, and value-based tool concepts are frequently
ment accounting activities are losing their significance. associated with criticism of the functionality of current
Furthermore, management accounting tasks are no cost accounting approaches as management tools.13
longer perceived as the exclusive domain of central cor- This line of criticism sees little relevance in traditional
porate departments. Instead, management accounting is cost accounting tasks such as monitoring the economic
increasingly being incorporated into decentralized busi- production process or assigning the costs of internal
ness processes.8 activities. At their current level of detail, such tasks are
In many companies, production costing has lost its neither necessary14 nor does their perceived pseudo
dominant position as the main application of cost accuracy further the goals of management.
accounting tools. This is partly because of the increas- The viewpoint of the present author is that cost
ing levels of computer-controlled automation in modern accounting has by no means lost its right to exist, for it
production facilities, which mean fewer variances and is an easily overlooked fact that the data structure
consequently a loss of relevance for measuring costs required by the new tools is already present in tradi-
based on plan-authorized-actual comparisons. Another tional cost accounting.
factor is the increasing significance of outsourcing 3. To assess the present-day value of Marginal Cost-
resulting from integration in more holistic value net- ing, the changes occurring in the business world must
works, which is lowering the relative significance of be analyzed more closely. We need first to look at how
individual companies’ production processes for cost the purposes of cost accounting15 are shifting before we
control.9 The inflexibility of highly sophisticated cost can determine its significance.
accounting structures tends to hamper the ability of the First, cost planning takes precedence over cost con-
production organization and production control to adjust trol. The effort involved in planning and monitoring
to these/such new situations. While the classical appli- costs is increasingly being seen as excessive. The
cation of management accounting in manufacturing is charge levied against traditional cost accounting—that
losing its relevance, the services sector in general and its complex cost allocations merely generate a kind of
the indirect areas of conventional manufacturing com- pseudo precision—lends further credence to this assess-
panies still harbor significant potential for expansion. ment. An alternative increasingly being called for is to
control costs through direct activity/process information

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(quantities, times, quality) for cost management at local, They should be implemented both in indirect areas and
decentralized levels instead of relying on delayed and at the corporate level. In addition, cost accounting must
distorted cost data. In particular, empirical U.S. research be integrated into performance measurement.
on appropriate variables for performance measurement, Competitive dynamics are giving rise to an increasing
in the context of continuous improvement and modern differentiation of market-based profitability control-
managerial concepts, is based on this view.16 The need ling.21 This applies to the management of the prof-
for exact cost planning for profitability management is itability of products and product lines, as well as
thus touched on ex ante. distribution channels and increasingly customers, cus-
Second, cost accounting must be employed as a tool tomer groups, and markets. The information required
for cost control at an early stage. The relative signifi- for this purpose can only be supplied by multilevel and
cance of traditional cost accounting as a management multidimensional marketing segment accounting based
accounting tool will decline as it is applied mainly to on contribution margin accounting.
fields where costs cannot be heavily influenced. More Long-term cost planning based on the idea of life-
significant than influencing the current costs of produc- cycle costing is gaining in prominence compared with
tion with cost center controlling and authorized-actual short-term standard costing. Product decisions are
comparisons of the cost of goods manufactured is timely increasingly based on more than just the cost of goods
and market-based authorized cost management. The manufactured and sales costs and now tend to include
greatest scope for influencing costs is at the early prod- pre-production costs (such as development costs) and
uct development phase and when setting up the pro- phasing-out costs (such as disposal costs). Product deci-
duction processes. At the same time, this is the stage sions are viewed strategically. Whether or not a product
where cost information is most urgently needed since is successful is determined by the amortization of its
the time and quantity standards as defined by Bills of overall cost. Furthermore, the cost and revenue trend
Materials (BOMs) and production routings are still lack- forecasts should be more dynamic to support the life-
ing. This requires different methods of cost planning cycle pricing policy. This shift in cost and revenue plan-
than those normally provided by Marginal Costing. ning is moving cost and revenue accounting in the
Third, the behavioral effect of cost information is direction of investment-related calculations.
starting to be recognized. There is a strong current of As management accounting is increasingly applied to
accounting research in the U.S. that takes human psy- the growing share of the costs of indirect areas, the tool
chological factors into consideration.17 This is resulting requirements increase.22 After J. G. Miller’s and T. E.
in an extension of cost theory beyond its pure microeco- Vollmann’s discovery of the “hidden factory” as an area
nomic basis.18 Results of theoretical and empirical whose costs are neglected by conventional production
research based, for example, on the principal-agent the- costing in the U.S.,23 it was only a small step to the
ory indicate that knowledge of the “relevant” costs does identification of the lost relevance of conventional cost
not always lead to the optimization of overall enterprise accounting by H. T. Johnson and R. S. Kaplan24 and
profitability. Hence, the perspective that formed the their call to develop accounting systems separated into
basis for the absorption costing issue19 has changed. “process control, product costing, and financial report-
Theories according to which cost allocations can contain ing,” which eventually led to activity-based costing.25
information and increase the efficiency of the use of Improving the cost transparency of indirect activity
available capacity, or where future allocations can influ- areas through Marginal Costing requires a thorough
ence ex-ante decisions, require empirical research.20 understanding of the output processes. Analysis fre-
4. The shift in the purposes of cost accounting is quently shows that even many support activities have a
being accompanied by a shift in the main applications wide range of repetitive processes for which planning
of standard costing. Costing solutions for market- and cost allocation using drivers is worthwhile, provid-
oriented profitability management and life-cycle-based ing the cost-volume is large enough. For this purpose,
planning and monitoring should be developed further. the different operations in the cost centers must be

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identified, for which resource consumption is then mance measurement reflects the general criticism of
planned and tracked. The number of these operations management accounting voiced by Johnson and Kaplan
is used as the driver.26 This process of costing opera- in Relevance Lost.37 It was recognized that short-term
tions using proportional costs competes with the accounting information is insufficient to evaluate and
attempt to achieve better cost transparency in indirect control company activities effectively. In particular, it
areas with process costing27 tools to also improve the was acknowledged that the use of standard costs does
planning and control of costs that were previously bud- not adequately take performance improvements into
geted only as a lump sum. consideration.38 Moreover, the conventional allocation
Industrial production and marketing are increasingly approach based on the operating rate encourages high
being handled by groups of affiliated companies. To utilization of capacity at any cost,39 underestimates the
plan and monitor the costs of these activities calls for problem of increasing numbers of variants,40 uses the
the establishment of independent group cost account- wrong overhead allocation base, and fails to appreciate
ing.28 This necessity results mainly from the require- interdepartmental interrelationships.41,42
ments of inventory valuation, the costing basis of While top management benefits most from financial
transfer prices, and to further the consistency of corpo- success indicators that it examines in monthly or longer
rate cost accounting. Group cost accounting leads to the intervals and that can consist of multidimensional
definition of independent group cost categories.29 Mar- aggregate figures, lower management must necessarily
ginal Costing and its tools have been developed for be concerned mainly with nonfinancial, operational, and
individual companies and are the suitable platform for very short-term data at the day or shift level.43 In con-
this expansion. crete terms, measures in the categories of time, quanti-
Performance measures are gaining increasing promi- ty, and quality—such as equipment downtime, lead
nence in decentralized management accounting. Stan- time, response time, degree of utilization (ratio of actual
dard U.S. management books devote a great deal of output quantity to planned output quantity), sales
space to performance measurement in the broad sense orders, and error rate—are becoming increasingly signif-
of the word.30 The concept is broad for the reason that icant for controlling business processes.44
performance measurement is accompanied by the pro- In the strategic dimension, the Balanced Scorecard
vision of decision-support information, the management developed by Kaplan and Norton—which links finan-
of business units, and the use of incentive systems. cial and nonfinancial indicators from different strategi-
Using modeling and empirical research, the exponents cally relevant perspectives including cause-effect
of this area are developing the idea that monetary fac- chains—is the main proposal under consideration for
tors are not the only possible components of perfor- performance measurement.45 The Balanced Scorecard
mance measurement.31 links strategic contingencies to financial measures,
Since the 1980s there has been a growing conscious- incorporates success factors of the future, and explicitly
ness of the significance of continuously improving the includes monetary and nonmonetary parameters.46 The
performance capabilities of the company, resulting in Balanced Scorecard therefore provides a framework for
the increased importance of nonmonetary indicators.32 systematic mapping and control of the critical success
The recent literature on performance measurement has factors for an enterprise. A Balanced Scorecard is a sys-
focused on problems in the following areas: tem that defines objectives, measures, targets, and ini-
◆ The usability of performance information for tiatives for each of the four perspectives47 of financial,
managers,33 customer, internal business process, and learning and growth.
◆ The assessment of teamwork,34 Further analyses and experience in measuring perfor-
◆ The motivational effects35 of performance mance can enable identification and assessment of
measurement, cause-effect relationships within the four perspectives
◆ The strategic dimension.36 (such as the effect of delivery time on customer satis-
The tenor of the recent investigations into perfor- faction) and between the perspectives (such as the

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effect of customer satisfaction on profitability). The agement requirements, in particular, dictates the calcu-
knowledge so gained may eventually lead to a reformu- lation of these margins.50
lation of strategy. Also along these lines are proposals in the literature
In the context of comprehensive performance mea- for integrating alternative cost assignments to include
surement, even short-term costs and financial results overhead costs as contribution amounts for pricing pur-
can serve as control instruments for strategic enterprise poses on the basis of contribution margin accounting.51
management, such as a lower authorized cost of goods Although controversial,52 the combination of contribu-
manufactured as a benchmark. Concrete planned costs tion analysis and the allocation methods of Process
and planned results must be rigorously derived from Costing/ABC have begun to be practiced53 in profitabil-
higher-level target factors so that specific requirements ity and sales accounting.
can be derived in turn when they are broken down into
smaller organizational units for the time and quantity 0 . 5 R E L AT I O N S H I P B E T W E E N M A R G I N A L
standards. COSTING AND PROCESS COSTING/ABC
1. Process Costing/ABC has often been contrasted with
0 . 4 R E L AT I O N S H I P OF MARGINAL COSTING standard costing and contribution margin accounting.3
TO R I E B E L’ S D I R E C T C O S T I N G AND The verdict depends on whether Process Costing/ABC
CO N T R I B U T I O N M A R G I N AC CO U N T I N G is viewed from the angle of absorption costing or vari-
1. The dispute that raged in the 1960s and 1970s able costing.54 For this reason, an objective appraisal of
between the proponents of Marginal Costing on the Process Costing/ABC must take into account the objec-
one hand and Riebel’s Direct Costing and Contribution tive it aims to fulfill.55 Below, Process Costing/ABC is
Margin Accounting on the other has since been settled. analyzed with respect to its objectives and procedure,
The objection raised against the direct cost approach— the use of cost drivers, the cost categories, and the
that it is infeasible in practice because the required data meaningfulness of its results.
structures would be too complex—has been solved by 2. Process Costing/ABC is characterized by specific
modern database technologies. The proponents of objectives and a special procedure. Its origins in the
direct costing and contribution margin accounting are United States as activity-based costing were prompted
no longer so adamant about avoiding all costing by the declining proportion of costs driven by volume,
approaches that go beyond simply assigning relative which motivated companies to search for other cost
direct costs to reference objects.48 In addition to the drivers.56 The German adoption is likewise explained
dominance of production-based Marginal Costing, mul- by the increase in fixed costs.57 The objectives of
tilevel and multidimensional contribution margin Process Costing/ABC can be divided into the areas of
accounting approaches have, in fact, become accepted costing and cost management. Process Costing/ABC is
in practice, particularly for profitability and sales not more capable of transforming fixed overhead into
accounting.3 In these approaches, however, cost assign- variable direct costs than any other method. On the
ments to a wide variety of profitability segments are contrary, allocating these costs leads to full absorption
supplemented by assignment methods such as driver- costing and all its attendant dangers. The assignment
based costing or Process Costing/ABC, methods which, of costs to cost drivers for cost management purposes
in principle, are unrelated to direct costing and contri- appears less problematic and is geared more to the view
bution margin accounting. Thus accounting methods of long-term influence. A distinction must be made
are merging. here between the contributions of process analysis
2. In addition to the profitability of products, of (which precedes implementation of Process
increasing significance is the differentiation of customer Costing/ABC) and operational Process Costing/ABC
profit margins resulting from different revenues and based on optimized process structures.
costs due to differing distribution channels and service Process Costing/ABC is useful mainly in the analysis
requirements.49 The satisfaction of key account man- phase by indicating starting points for process optimiza-

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tion, which makes it an organizational tool.58 This tive. As a result, increased demand for Marginal Costing
enables enhanced resource allocation. in service areas and support activities61 with high fixed
Operational Process Costing/ABC affects cost policies costs would usually be accompanied by an unavoidable
due to the following factors: undermining of the marginal principle as a cost assign-
◆ Increased opportunities for control in areas previous- ment method—unless one has no interest in explaining
ly managed on the basis of aggregate costs, the low proportions of costs that depend on the level of
◆ Representation of cost drivers with effects on output in these areas. In practice, the price often paid
multiple cost centers,59 for this theoretical restriction is a broad, pragmatic inter-
◆ Determination of the costs of nonvalue-adding pretation of the variability/proportionality of costs and a
processes, liberal application of the scope of the resource drivers in
◆ Transparency of long-term cost-influencing indirect activity areas. This usually forces further devel-
relationships, opment of resource-driver-based assignments.
◆ Creation of cost pressures and the establishment of More or less as an alternative, adherents of Process
supply-demand relationships for internal support Costing/ABC argue for acceptance of a different inter-
activities (process costing only), pretation of cost assignment that will be discussed in
◆ Costing support for management of target costing. more detail below. This implies that the Process
Cost information is needed in the early phases of Costing/ABC methodology in accounting in general has
product development when neither the facilities nor a supplementary function to cost management and
the capacity of the cost centers is known. Under such should not necessarily be incorporated into the results
conditions, information on the cost effects of product of financial accounting. On the other hand, the method-
attributes that have not been finalized, and consequent- ology of Process Costing/ABC influences modern stan-
ly the requirements for activity output, can only be dard costing in that the results of process analysis lead
gained through process standards which are valued. to an even greater focus on activities in cost account-
Process Costing/ABC consists of the following ing.62 Process analysis thus also identifies processes and
steps:59B cost drivers that enable improvements in planning, allo-
◆ Analysis of the range of activities performed by the cation, and cost control for variable costs that were not
company’s departments, previously captured by the cost accounting system. In
◆ Identification of cost drivers, addition, the activity relationships revealed by process
◆ Structuring of main processes and subprocesses, analysis corroborate the explanation of variances and
◆ Entry (and planning) of process quantities, particularly their association with multiple cost centers.
◆ Definition of process rates/prices, In this sense, then, the relationship between Marginal
◆ Costing the cost objects based on process utilization. Costing and Process Costing/ABC as cost allocation
3. Marginal Costing is based on the use of resource models is not only one of competition but also comple-
drivers for cost planning, cost control and analysis, and mentary.
cost assignment.60 To meet this requirement, only one Compared with extending the application of cost
resource driver per cost center is usually insufficient. assignment to support activities using resource drivers
Instead, a stronger differentiation of the cost centers as in Marginal Costing, which is achieved mainly by
and/or multiple resource pools is frequently necessary. moving away from the use of purely time-based
This ensures that the main goal of Marginal Costing— allocation bases,63 a closer look at the use of Process
monitoring efficiency with an emphasis on proportional Costing/ABC tools reveals additional methodological
resource consumption—can be optimally achieved by differences. These differences include a different defin-
the cost centers. Within a consistent Marginal Costing ition of output measures in the form of process/activity
system, however, the scope of these drivers may be cost drivers that are not necessarily volume-based and
inhibitive. Especially for support activities, the use of different cost categories compared to Marginal Costing.
indirect (value-based) drivers is often the only alterna- The concept of ABC cost drivers can be understood

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as “a measure or measures of the cause of costs, or more operations, planning and control processes, preliminary
precisely of the usage of resources, as well as a measure activities, service activities to maintain internal capabili-
or measures of output.”64 The cost drivers therefore ties, and administrative activities.72
have a specified relationship to resource usage (in The attempt to measure the extent to which process-
hours, for example) and to the activity quantity. This es create customer benefits, and are thus value adding,
definition makes a valuable point by calling into ques- frequently provides particularly valuable information for
tion the approach of treating the cause of costs as the cost management by identifying the costs of nonvalue-
sole cost allocation principle. The cost drivers are only adding processes.73 This, however, should not distract
partially dependent on the volume, which means that from the fact that this requires one to first define what
other cost determinants could be identified and valuat- “value-added” entails and then analyze the value-add
ed as well. ABC literature groups cost drivers into dif- of each individual process on that basis.
ferent categories. For example: 4. The second basic aspect of Process Costing is
◆ Volume-dependent and volume-independent cost defining the cost categories. These cost categories are
drivers (R. Cooper),65 based on the process dependency of cost center costs,
◆ Process factors that depend on volume, complexity, typically using the following classification:74
and efficiency (G. Foster),66 ◆ Output-volume-related process cost,
◆ Process-dependent, complexity-dependent, and ◆ Output-volume-neutral process cost,
order-specific cost drivers (A. Renner).67 ◆ Costs unrelated to the process.
In Process Costing/ABC, the processes are essentially The division of costs in ABC can also be recognized
an additional level between cost center accounting and in this classification, although cost theory must neces-
job order cost accounting in Marginal Costing. The sarily alter this division in the decision systems. By
German version of Process Costing/ABC as defined by defining a category of costs unrelated to the process,
P. Horváth and R. Mayer takes the additional step of the proponents of process costing take into account the
grouping together the subprocesses from the cost cen- fact that a cost center can incur costs that have no rela-
ters into main processes. An important innovation of tionship to any processes (such as the costs of backup
process costing is thus its systematization and structur- facilities). The output-volume-neutral process costs are
ing of the activity network. incurred for resources that are required to execute
In the United States, grouping subprocesses into processes but that do not vary with the number of exe-
main processes is not a particularly important concern cuted processes (such as the cost of office space).
because U.S. companies do not have such a differentiat- Process costing attempts to allocate as much of the
ed cost center structure. The identification of cost dri- resources consumed as possible to output-volume-
vers is not bound to the rigors of sophisticated related process costs. To achieve this, subprocesses are
driver-based accounting (such as Marginal Costing), and defined in the cost centers that at least explain the ori-
process/activity cost drivers remain problematic because gin of the costs through the resources consumed. For
the cost drivers of the main processes are not the same example, a typical analysis will indicate the extent to
as the measures of the subprocesses (e.g., different allo- which a process consumes personnel resources. On this
cation levels, such as the number of purchase orders for basis, personnel costs are assigned to the processes and
the main process Order Material).68 The selection of apportioned.
appropriate cost drivers therefore requires considerable The process cost rate is usually calculated by divid-
creativity and must be done with great care.69 The pen- ing the output-volume-related and the output-volume-
etration of different activity areas can be clarified by a neutral process costs by the process driver quantity.
systematic approach that differentiates the various It should be noted that the output-volume-related
processes.70 W. Männel’s comprehensive classification71 costs, however, are neither direct costs nor variable/
of processes based on their proximity to production dif- proportional costs in the traditional decision-oriented
ferentiates between production-related activities, setup accounting sense but are based on a different cost

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assignment principle. introduces a new cost assignment principle, which we
It should also be noted that process costing theory call the principle of resource usage.81 R.S. Kaplan and
does not envisage a full allocation of costs to individual R. Cooper speak of a “model of resource usage, not
products but, rather, an assignment of costs in accor- spending”82 even in the case of activity-based costing.
dance with the following different allocation levels:74B During the debate of absorption costing versus variable
◆ Individual product units, costing, the literature early on designated the method
◆ Orders, of assigning costs based on capacity83 as the “principle
◆ Particular product types, of proportional consumption”84 and controversially dis-
◆ Entire departments.75 cussed this approach long before the advent of Process
5. In any event, even P. Horváth and R. Mayer Costing/ABC.85
believe that product costing should receive only the In Process Costing/ABC the cost of capacity (cost
costs of those processes “that are directly related to center) is allocated to the completed or planned
material procurement, material logistics, or order plan- processes. The justification and interpretation of cost
ning and fulfillment.”76 assignment based on capacity thus proves to be valu-
The meaningfulness of Process Costing/ABC unit able for process costing. Allocation of fixed costs based
product cost information is, however, frowned upon. on the proportional utilization of capacity, as incorporat-
From the perspective of decision-based cost theory, the ed in the proposals for process costing, can only be built
overstatement of the variability of cost and the alloca- on a cost-effect relationship.86 The cause-effect princi-
tion of costs within Process Costing/ABC is criticized on ple as commonly understood is thus neither justified for
a number of levels:77 Process Costing/ABC, as understood here, nor required
◆ Within the cost centers, personnel costs are distrib- for its main purposes in cost management. It is surpris-
uted to the subprocesses based on the proportion of ing that there is little or no discussion of this point other
time required (i.e., FTEs). than in the quoted exceptions—even though as far back
◆ Other costs are frequently assessed based on these as 1961 Schneider came to the conclusion that “there
personnel costs. can be no unified cost allocation principle. The only
◆ In process costing the output-volume-neutral process generally applicable concept is that the accounting pur-
costs are distributed proportionally to the output- pose determines the allocation principle and conse-
volume-related processes costs (which corresponds quently the contents of accounting.”87
to a traditional costing method of overhead cost 6. It would seem to be the logical next step to use
burdening/spreading). the activity-based cost assignments of the defined
◆ Process costs are allocated to the process units by processes for capacity planning as well. In the tradition-
establishing process consumption ratios. al approach, capacity requirements are determined from
◆ The process quantities are assigned to the product the required process quantities and the defined
units based on ratios. resource usage.88 The knowledge gained is chiefly
Altogether, then, the information content of unit- directed at the possibilities for identifying overcapacity:
based process/activity costs must be regarded critical- Capacity management, “with its renewed focus on idle
ly,78 and the purposes undergirding this costing capacity as the key to eliminating waste in organiza-
methodology must be kept in mind.79 The proponents tions, will have a significant impact on the design and
of process costing regard it as valid over the long term use of an activity-based management (ABM) system.”89
by speaking of “strategic costing” as reflecting the long- At a basic calculation level, the equation “cost of
term influencing ability by capturing the relationship activity supplied = cost of activity used + cost of unused
between products and resource usage. The example of activity”90 is proposed. This requires a decision on the
personnel cost assignment illustrates this point quite allocation principle—that is, the question regarding the
clearly.80 This type of cost assignment can only be logi- capacity-based denominator to be used in process cost-
cally implemented if one accepts new cost categories or ing. It must be decided which capacity volume to use as

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a basis for determining the potential process volume for 0.6 PREREQUISITES FOR EFFECTIVE AND

apportioning the capacity costs to the individual EFFICIENT USE OF MARGINAL COSTING
processes. Kaplan proposes using the planned or sched- 1. An empirical study in Germany found that Marginal
uled capacity (the actual capacity provided).91 Follow- Costing is used by 49% of small companies, 65% of
ing E. Gutenberg’s distinction between idle-capacity mid-sized companies, and 61% of large companies and
cost and used-capacity cost, this enables an extension of that 42% of all companies use marginal costs in short-
process costing variance analysis to include idle-capacity term operational accounting.99 These results show that
analysis.92 Brühl calls for a distinction to be made here Marginal Costing is being used at a higher rate than
between fixed and variable process costs and that, with that measured by earlier studies,100 although the study
the latter, a further differentiation by resources of dif- also indicates that more than half of all companies sur-
ferent volume-adjustment capability be undertaken in veyed are costing with full costs at the same time and
order to provide a clear breakdown of the capacity uti- are thus deploying Marginal Costing as a parallel cost-
lization variances.93 In contrast, the U.S. approach starts ing system.101 Marginal Costing has thus retained its
from costs that do not vary directly with the operating dominant position in German-speaking countries, being
level and attempts to analyze the cost pool in a way that employed chiefly in its conventional application area of
provides useful information on the cost drivers.94 Both production, and continues to have great significance as
this approach and Brühl’s, however, assume that only a basic core methodology for planning and control of
one process per cost pool or cost center95 is possible. costs generally. Indirect activity areas continue to be
The correct application of this methodology depends pervaded by the Marginal Costing approach, but this is
on the interpretation of idle-capacity costs. If process usually accompanied by convergence with the princi-
costing is primarily seen as a tool for measuring the ples of process costing. This widespread usage of Mar-
usage of resources,96 then the interpretation is much ginal Costing seems to support the conclusion that it
less challenging!97 As early as 1965, W. Lücke proposed still effectively supports companies’ goals in practice.
using idle-capacity costs as a measure for capacity har- The question arises, however, as to how a flexible stan-
monization and optimizing idle-capacity costs in the dard costing system should be designed to ensure maxi-
case of bottlenecks to establish product mix.98 mum efficiency.
But the meaningfulness of reported idle-capacity 2. Internationally, and particularly in the United
costs is viewed here no less critically. With an appropri- States, standard costing was never very highly developed.
ate design of resource-driver-based allocation, the idle Consequently, modern cost management—and especially
capacity can be quantified directly in time and quantity. ABC—has moved toward a new cost accounting
This also appears to be easier for management to inter- approach as a replacement for standard costing. In the
pret. If, however, one wants to measure the costs of the United States, activity-based costing has often been able
different cost center outputs (the effect of current to make the costs of support activities transparent for the
resources on profitability revealed by this approach is an first time, including support activities in production.
argument in its favor), then it would be better to report 3. In contrast, German-speaking countries had by
unused capacity explicitly rather than simply allocating the 1960s already implemented a cost accounting
it to process/activity output. approach that ensured significantly more transparency
In conclusion, we have seen that process costing and for planning and control of costs in the different depart-
Marginal Costing are fully complementary approaches to ments. The Marginal Costing approach developed by
cost management. The use of cost allocation methodolo- H.G. Plaut and W. Kilger is based not only on a particu-
gies that go beyond those of Marginal Costing requires, lar methodology but, as a cost-accounting reporting sys-
however, a new interpretation of the reported costs. This tem, includes a variety of conceptual provisions. The
requirement becomes even more significant the more theoretical-methodological rationale for these provisions
closely the Marginal Costing elements of an integrated continues to hold its validity. Yet practice has not always
cost accounting solution adhere to the theoretical basis. followed theory in every detail. The current tendency is

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toward a simplification of cost accounting as illustrated gences can further be avoided through a uniform
in the following points. monthly accrual of sales deductions and sales costs in
internal and external accounting.
0.61 THE CONCEPT OF B E N E F I T- B A S E D Consequently, the magnitude of a reconciliation is
C O S T S 101B determined by the degree to which the specific costing
The concept of benefit-based costs has found wide- purposes of cost accounting require divergences from the
spread acceptance, and not only in Marginal Costing.3 financial accounting systems. Even the proponents of
It must be kept in mind, however, that this concept is tighter integration see limits in reducing divergence.106
only needed for highly specialized cost accounting Better opportunities are envisioned in the increasing
purposes.102 This is the basis of decisions under certain internationalization of external accounting.107 If one fol-
assumptions, such as for company sustainability in the lows the majority of recommendations, particularly in
context of the target system or for the purposes of inter- textbooks, a considerable degree of divergence is implied
company comparisons when factors such as different just by the established definition of the benefit-based
financing structures must be eliminated. While the rea- cost concept.108 Also, in this current discussion, the
soning behind such imputed costs for depreciation, necessity of a separate cost accounting system is justified,
interest, or risks is often doubtful with regard to the for example, by the need to provide for opportunity costs
investment assumptions and their actual decision rele- appropriate to the costing purpose at hand.109
vancy, more critical are the disadvantages of this It is recommended, however, that at least in individ-
approach for profitability management. On the one ual cases an investigation be made into whether the
hand, management of profitability based on internal advantages of pursuing specific purposes in the cost
and external results is not consistent due to differing accounting system outweigh the negative consequences
expense and cost information; on the other, the expect- of the divergences with respect to transparency and
ed tax effects of decisions are frequently inaccurate additional effort in accounting. Of course, for the defini-
because the internal result is less profitable than the tion of such a cost category for one-time special costing
financial accounting result due to the additional imput- purposes, costing-specific determinations are only limit-
ed costs.103 Therefore, a higher level of accounting uni- ed by cost-benefit considerations.
formity is called for—especially with regard to imputed
depreciation and imputed interest—when an integrated 0.62 MARGINAL COST PRINCIPLES AND

accounting system is required.104 THE TIME SCALE OF COST PLANNING


As a starting point for eliminating divergence, the fol- In analyzing actual practice in the field, one notices that
lowing design recommendations of W. Männel should marginal costs or proportional costs are normally
be considered:105 If one wants to avoid excessively high defined very broadly. For example, despite all reasons
imputed depreciation in cost accounting, one must do to the contrary, personnel costs are frequently defined
without the use of replacement values. To avoid inter- as proportional costs. Consistent with the reporting sys-
preting profits as costs, interest costs are calculated tem of Marginal Costing, this practice can be justified
using only the interest on outside capital. To the by the time scale used in cost planning and particularly
authors, a more purposeful approach would be to cost differentiation. It is a well-known fact that the
exclude interest costs from the operating result com- longer the chosen time scale, the more avoidable costs
pletely and leave that aspect to the calculation of finan- become.
cial income. This also ensures better compatibility with Since the increasing level of automation in modern
the tools of value-based management. Similarly, report- production systems and better computer support for
ing purely imputed costs as components of the imputed administrative processes are reducing the significance of
profit should be dispensed with. As far as possible, all short-term authorized-actual variances, the focus is mov-
cost elements should be taken over from monthly ing more and more toward assessing efficiency based on
expense accounting within financial accounting. Diver- how resources are adjusted in the medium term. For

M A N A G E M E N T A C C O U N T I N G Q U A R T E R LY 16 WINTER 2004, VOL. 5, NO. 2


example, production management’s primary objective is 0.64 CO ST C E N T E R AC CO U N T I N G
no longer to determine that a lower operating level does The opportunities for simplifying cost accounting stem
not automatically reduce the authorized costs by an from the changes in organizational structures prompted
amount equal to the fixed personnel costs, but instead is by efforts in recent years to implement lean manufac-
interested in how management is able to implement all turing.112 The consequent increases in outsourcing (par-
options for adjusting personnel costs through overtime ticularly in the support activities) that enable greater
reductions, vacation, or internal transfers. focus on core competencies diminish the proportion of
secondary costs in companies’ overall pool of cost ele-
0.63 TRANSFER PRICES AND B E H AV I O R ments. This, in turn, reduces the complexity across all
O R I E N TAT I O N levels of cost accounting.
The conventional approach to assigning the costs of A simplification of cost center accounting can be real-
internal activities in decision-based accounting, for ized in a number of ways. A greater reliance on out-
example by using complex equations, has received sourcing results in a direct reduction in the number of
heavy criticism both from practitioners in industry and cost centers. If company organization is based on inte-
from theorists.110 This topic is concerned with method- grated value chains, a differentiation of cost centers for
ological mastery on the one hand and with the ability to cost assignment purposes is not needed because even
influence behavior on the other. the costs of large cost centers can be assigned on a
The problem of the methodological deployment of product basis. The number of different workplaces can
cost accounting has generally been solved through the be reduced by procuring identical facilities and equip-
use of modern off-the-shelf software. The spread of ment, which reduces complexity and thus homogenizes
computer-supported administration systems enables the capacity structures.
provision of the required data, which, in turn, enables
automation of the processes by integrating the output 0.65 T HE R ESOURCE D RIVER M ETHODOLOGY
data and related cost information in the cost accounting The methodology around resource drivers pioneered by
software. In addition, the growing tendency towards a Kilger still attracts interest today, and its basic design
lower complexity of internal activities through outsourc- concept remains the state of the art.113 Due to the
ing and the integration of support activities reduces strong interest in improved application of cost account-
demands on the assignment of support costs.111 The ing in support activities, the application of direct
integration of support activities such as maintenance resource drivers has received more attention in recent
tasks, performed by production teams, often means years. In this regard, one of the influences of process
there is no separate assignment of such activities. This costing has been a movement toward using the number
applies to both period-based and cumulative cost of defined processes rather than measuring drivers in
assignments, as well as to settlement/liquidation of indi- quantities and times only. But ongoing improvements
vidual activities for internal orders/jobs. in automatic data capture through better data process-
As described above under the purposes of cost ing support for all business processes mean that more
accounting, the ideas behind a behavioral cost account- and more activities are becoming economically measur-
ing approach are particularly relevant for determining able for which it was previously infeasible to plan and
transfer prices. Institutional-economic considerations control costs with direct drivers.
transcend the conventional Marginal Costing principles
of transfer prices. Whether practical recommendations 0.66 VA R I A N C E S IN COST CENTER
can be derived from these theoretical elements remains CONTROLLING
to be seen, however. But at least research in this area is The decreasing significance of proportional costs and
starting to summon up more understanding for the fact variances due to higher levels of automation and
that transfer prices higher than the proportional costs improved planning is enabling more and more compa-
are common in practice. nies to dispense with comprehensive variance analy-

M A N A G E M E N T A C C O U N T I N G Q U A R T E R LY 17 WINTER 2004, VOL. 5, NO. 2


sis.114 In place of often untimely and excessively aggre- cial modification to reflect a significant cost difference.
gated cost variance information, daily or even shift- In particular, separate costing of variants that have low
based information on performance variances in the cost significance should be avoided.118
categories of time, quantity, and quality are becoming
more widespread. A full rollup of the cost variances of 0 . 6 8 E L A B O R AT I O N OF CONTRIBUTION
service cost centers to primary cost centers is being sup- M A R G I N AC CO U N T I N G
planted by cost management based on the variances in Profitability analysis can be simplified if the cost model
the service cost centers alone. In such cases, it is suffi- is designed such that assignable fixed costs can be
cient to allocate activity costs standardized during the recorded directly on profitability segments. This
fiscal year to control activity consumption in the receiv- increases the transparency of profitability reporting.
ing cost centers.115 Moreover, companies with tightly integrated and highly
This leads to the idea of reducing the frequency and streamlined internal value chains can plan profitability
level of detailed variance analysis. Integrated produc- more reliably because there are fewer interdependen-
tion facilities, in particular, can be controlled by track- cies, which ensures that management at all levels focus-
ing and allocating costs at summarized levels because it es on particular profitability objects.
is possible to trace variances back to individual ele- For existing production and product portfolio compo-
ments by means of technical analyses, and, in any case, nents, standard cost estimates are frequently sufficient
an hourly rate for the system as a whole is sufficient for for profitability management during the fiscal year—
costing purposes. The cost variances detected by cost that is, products in repetitive manufacturing and mass
controlling are then transferred directly to the operating production are costed only once a year to determine
result. order profitability or valuate inventory changes.119
Here, too, it is clear that the better the preliminary cost
0.67 VA R I A N C E S IN A U T H O R I Z E D - A C T UA L estimate and the costing preparation and planning,120
C O M PA R I S O N S FOR THE COST OF GOODS the lower the actual cost variances against the target
M A N U FA C T U R E D costs calculated at standard cost. These variances flow
As Riebel’s Direct Costing and Contribution Margin directly into the operating result. The standard cost
Accounting began to merge with Marginal Costing, estimates and contribution margin cost estimates should
sales accounting became more sophisticated in be retained as long as possible for this purpose.121
practice.116 The greater transparency of relationships Concentrating the sophistication of profitability
among resources, processes, and products achieved by analysis on dimensions that are relevant to profitability
means of value chains simplifies costing almost auto- management leads to a simplification of the profitability
matically. An additional factor is that the growth in out- management system.122 Not all possible characteristics
sourcing increases the percentage of direct product of profitability segments must be managed and ana-
costs that pose no difficulties in assigning. A reduced lyzed, but only those that are significant for effective
number of variants lowers the percentage of costs that profitability management, such as product, market/cus-
are not directly product related because process costs tomer, distribution channel, or sales region. It must not
less closely represent overhead for individual product be forgotten, however, that modern software conve-
variants. Reducing product complexity through the use niently supports the linkage of sales data to cost and
of modular designs and nonvariable parts also leads to a revenue information for individual orders and that data-
structural simplification of costing functions. bases can easily manage the corresponding volume of
Costing effort declines significantly when similar data. IT support for simulations and for generating
costing objects can be grouped together.117 Instead of detailed plans by means of data manipulation increases
costing a large number of variants, it is often sufficient the feasibility of increased sophistication of multidi-
to cost only one reference product and then either mensional and multilevel market segment calculations,
apply the costing result to all variants or allow for a spe- but it is easy to overlook the costs associated with such

M A N A G E M E N T A C C O U N T I N G Q U A R T E R LY 18 WINTER 2004, VOL. 5, NO. 2


information for the users of these systems. Further- can influence the company’s level of performance and
more, there is a temptation to experiment intensively in serve to control the company’s output of goods and ser-
order to cast one’s own position in a more favorable vices. In principle, management accounting also sup-
light. For this reason, standardized reports lead to more ports cost management as a subtask of management.
transparency even in interactive information systems. Conversely, cost management changes the starting situ-
This remains the case even when modern MIS con- ation of management accounting by influencing costs
cepts are used to support the analysis and with the gen- from the early stages of planning onward, introducing
eration of reports or when automated data mining new cost accounting tools, and enhancing the general
routines are employed to support profitability analysis. awareness of costs in the company. The new tools of
On the other hand, evaluation of the information is cost management are frequently highly pragmatic in
also becoming more specialized. In industry and retail concept, comprising relatively unrestricted but proven
as well as services, the changing nature of consumer methodologies. The cost information they generate
and purchaser behavior is heightening the importance serves the purposes of strategic planning in different
of partner relationships, meaning that focusing on the phases (particularly analysis, determination of alterna-
profitability of individual products can result in subopti- tives, implementation of strategies, and strategic con-
mal decisions on product mix.123 Since affiliation mod- trol)128 and must therefore fulfill other requirements
eling (such as with cross-elasticities) has not been than those of short-term accounting for operational
accepted in practice, new approaches are needed that planning and control.
focus directly on mix optimization.124 3. The principal tools of cost management are the
following:
0 . 6 9 I N T E G R AT I N G M A R G I N A L C O S T I N G ◆ Target costing,
I N TO M A N AG E M E N T AC CO U N T I N G ◆ Concurrent costing,
1. To improve competitiveness and enable sustainable ◆ Life-cycle costing,
attainment of company goals, management accounting ◆ Process Costing/ABC,
must be involved in product development early on so ◆ Benchmark costing,
that it can shape product costs during the design ◆ Resource-driver-based assignments.
process, as called for in the extensive cost management Each of these techniques has a vast literature behind
literature.125 Realizing sustainability through life-cycle- it that cannot be discussed here.129 In the following, we
based product costing, eliminating nonvalue-adding will look at how the concepts of strategic cost manage-
processes, reducing the process volume, and avoiding ment can be integrated into cost accounting for plan-
over-dimensioned resources requires new cost manage- ning and control purposes. While integration would
ment tools. Cost management can be understood as a have organizational and efficiency advantages, it would
systematic approach to influencing the cost levels, cost also entail the risk of suboptimal appropriateness for
structure, cost behavior, and cost transparency of a sys- strategic analysis.130
tem of relationships among products, processes, and Target costing is a customer-centric method of opti-
resources.126 Of particular importance in cost manage- mizing costs, functionality, and quality while the product
ment is cost information on cross-functional aspects is being designed. If one follows the proposals in the
such as innovation, logistics, and quality. These process literature, one is soon faced with complex procedures
areas need to be defined, identified, and differentiated for determining the exact customer requirements.131
from each other,127 making it necessary to plan and Particularly problematic is the weighting of the multidi-
track costs across cost center boundaries. The structures mensional product requirements that are needed as a
of Process Costing/ABC are valuable in this regard. basis for setting target costs based on the ability to pay.
Individual activity/process amounts can, however, also For this reason, this tool is only practical on a case-by-
be costed using the methodology of Marginal Costing. case basis when the cost-volume can be influenced
2. Cost management and management accounting accordingly, or in highly pragmatic simplification. Even

M A N A G E M E N T A C C O U N T I N G Q U A R T E R LY 19 WINTER 2004, VOL. 5, NO. 2


the automotive industry often costs out a new model measures for cost assignments in cost accounting. In
using only the standard price class for that segment, principle, this should benefit cost accounting by pro-
deriving from it the maximum allowable production cost moting adherence to the causality principle and
as a lump sum and then roughly distributing the target improve transparency in support areas. But as part of
costs among the components based on the cost structure financial accounting, Process Costing/ABC should be
of the previous model. applied from an optimized and representationally sim-
If cost accounting is to better support cost control plified process structure. Moreover, complex process
efforts in the early stages of product development, cost analyses should only serve an existing organizational
estimates are needed that do not use the costing basis design. Detailed costing of these processes serves main-
of Marginal Costing such as BOMs and routings ly to estimate cost reduction potential as a goal of reor-
(concurrent costing)132 and that include estimation ganization, and to do this must represent resource
methods that attempt to capture cost relationships consumption as absorption costing. Another important
through the establishment of neural networks with test component of process cost management is the continu-
data due to lack of previous analytical exposure.133 Fur- ous improvement of processes. And this is only partially
thermore, since all costs can be influenced to a greater attained by cost management of the processes as
or lesser extent during the early stages of product described above—it is mainly achieved by direct moni-
design, the long-term marginal costs coincide with the toring of critical process parameters. To enable dynamic
full costs. Initial indications as to how costs might be changes to the analysis and the determination of corre-
distributed can nevertheless be established at this sponding target parameters, both the half-life concept
point—for example, based on the planned machine and experience curves have been proposed, the latter of
usage. For this reason, it is worth preparing the basic which supports estimation of cost trends in future peri-
data at an early stage when the first rough estimates are ods.135 To the extent that process costs are used in
compiled so that as the product design is finalized these product cost estimates, a significant increase in mean-
estimates can be used later in cost estimates for flexible ingfulness, compared with assessment and overhead
standing costing. allocation, can usually be achieved by utilizing a few
Life-cycle costing is a central source of information for standardized processes and standard process cost rates
product cost management, helping to determine the in cost accounting.
efficiency of the general decision about the product and Benchmark costing, a particularly flexible procedure,
the integrated profit planning process that includes all is only worthwhile in specific cases where the levels of
pre- and post-production costs. It also serves as a control total cost correspond. The point is to be able to com-
instrument, providing project cost accounting informa- pare the costs of an object—whether a product or a
tion throughout the entire production and marketing business process—with the costs of a similar object,
cycle. The focus is not on repeatedly calculating the which exhibits more efficiency. The chief advantage of
historical costs of the product but, rather, optimizing the this type of comparison is that it helps allay reservations
remaining marketing and follow-up phases. Periodic about the fairness of cost targets. And since the data is
contribution margins are then used mainly for sales usually based on noncompetitors that are not fully com-
management and production planning. Decisions about parable, the precision of cost information is less impor-
the life cycle itself, however, should in principle be tant than identifying opportunities for increased
based on investment accounting, meaning that life- competitiveness through better business processes in
cycle cost accounting must also merge into life-cycle the company’s own industry.
calculations based on investment accounting.134 Comprehensive resource-driver-based assignment
The central focus of much scrutinizing in cost man- helps improve the exploitation of resource potential and
agement results from Process Costing/ABC discussed enhance capacity utilization.136 This type of resource-
above. Here it should suffice to note that this method- driver-based assignments initially provides information
ology entails a fundamental enhancement of the output about resource capabilities in order to support the opti-

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mum design of capacity. An important component is a costs and revenues as future discounted changes in pay-
key figure analysis, which measures effective capacity ment flows. While it may seem advisable to avoid mis-
utilization.137 Key figure analysis captures important understandings in practice by means of terminology that
planning data that also describes the avoidability of distinguishes calculations based on investment theory
resource costs. According to M. Layer, forecasting from conventional cost and revenue accounting, the
fixed costs—which is gaining in significance in cost requirements of benefit-based management accounting
planning—should be based on a dynamic investment have nevertheless recently prompted a resurgence of the
function, differentiate between avoidable and unavoid- idea of integrating investment accounting and cost
able costs, and be incorporated in a corresponding accounting. Investment accounting and cost accounting
authorized Marginal Costing system.138 Resource- are more closely related than is typically assumed. Since
driver-based assignments also indicate the possibilities investment budgets are not available, the incoming and
of capacity utilization for direct control purposes. At the outgoing payment flows must be determined by means
same time, it improves the variance analysis functions of forecasts. Cost and revenue accounting and profitabil-
in cost center accounting.139 ity analysis provide a good starting point for this pur-
pose, as they are based on concrete time and quantity
0 . 6 10 M A R G I N A L C O S T I N G AS A standards. This is particularly the case when payment-
F O U N DAT I O N FOR VA L U E - B A S E D related/cash-flow performance data is available. This
M A N AG E M E N T AC CO U N T I N G basic connection can be exploited more easily the better
1. A new challenge for management accounting is the cost accounting and investment accounting are integrat-
movement in many companies towards emphasizing ed, as is more and more frequently demanded.144
shareholder value140—whether the purpose is to better 3. The task of value-based management accounting
account for the interests of investors or to protect com- is to analyze the strategies selected by the enterprise to
pany interests in the face of the increasing significance determine how these help create competitive advan-
of capital markets and their players in the evaluation of tages and consequently increase the value of the enter-
the performance of the company and whether it should prise. What is evaluated is the capability of the
continue to exist as an independent entity. Focusing on enterprise to develop, produce, use, and market its
the concepts of shareholder value further entrenches products—in the present and in the future. The valua-
the need for management accounting by means of the tion of the enterprise must therefore express its future
traditional external and internal periodic accounting potential value,145 represented by the methods of enter-
approach. The implementation of value-based manage- prise valuation, based on its earning power. The litera-
ment141 nevertheless requires integration into all of ture discusses different methods of defining such
accounting. On the one hand, data from internal suitable potential measures (e.g., earnings or various
accounting is needed in order to provide data for value- types of cash flow methods).146 For the integration of
based calculations, as is the case with investment internal profitability analysis and value-based profitabil-
accounting tools. On the other hand, the categories and ity management, we will only examine one particularly
drivers of value-enhancing strategies must be broken suitable discounted-cash-flow method.
down to the operational level and operationalized for Rappaport’s Shareholder Value Analysis (SVA)147 ele-
continuous monitoring. The parameters of Marginal vates the discounted free cash flow as the central per-
Costing and contribution margin accounting continue to formance criterion. Value creation starts with five value
be suitable for this purpose. generators: sales growth rate, operating income margin,
2. Küpper early on developed a proposal to base cost income tax rate, investments in net working capital and
accounting on investment theory142 and to replace the fixed assets, and the cost of capital.148 Only with this
categories of costs and revenues with discounted pay- breakdown does the DCF method become manageable
ments. Internal accounting information is by nature less and does it merge strategic and financial manage-
restricted.143 Consequently, it is admissible to interpret ment.149 The elements evaluated are strategic business

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units, synergy effects, product mix decisions, the perfor- – Investments to fixed assets (less disinvestments)
mance of managers, and acquisitions.150 Shareholder – Increase (less reduction) of working capital
value in Rappaport’s sense is the value of the enterprise – Tax payments
less the fair market value of outside capital; the value of = Free cash flow
the enterprise is the sum of the present value of the
operating cash flow during the forecast period plus the A significant factor for obtaining value-oriented cal-
residual value and fair market value of its stock culations from profitability analysis154B is the diver-
exchange securities.151 The free cash flow (FCF) as gence or convergence between the values of the
the relevant part of the operational cash flow can be external and internal accounting systems. This is
defined as “that part of the incoming payment surplus because the increasing distance of the operating income
[...] resulting from the operational activities which is statement from the categories of expense and revenue
available for distribution to investors or for reinvest- (which more closely represent cash flows) makes the
ment after deducting the investments in fixed assets reconciliation more complicated or less able to provide
and net working capital and payment-related income meaningful information. This supports the argument for
taxes of the planning period.”152 The free cash flow is a greater convergence between external and internal
therefore the difference between the operational accounting. The latter is by no means a contradiction of
incoming and outgoing payments before interest on the principles of cost accounting to plan the costs and
outside capital and after taxes and net investment to revenues of future periods on the basis of the forecast
fixed assets and working capital. Both the cash flows time and quantity standards. The accuracy should be
and the residual value are to be discounted to the pres- acceptable compared with other methods utilized for
ent value for the planning time frame. investment accounting purposes. In an immediate esti-
4. Although the future benefit of the free cash flow mation of payment flows, the detailed questions of
may be convincing to a potential investor for value financing (such as the exact day on which a large
determination, it is difficult to calculate. In order to invoice will be paid) are those we are least able to pre-
reach a reasonably reliable valuation, it is essential to dict, while factors such as energy consumption can be
back up the forecast of the payment flows with appro- foreseen with relative accuracy provided the production
priate instruments. Suitably sophisticated financial bud- and sales forecasts hold true. The period results deter-
gets that may be available are more of an exception mined by cost accounting can then be converted to cash
here. As a rule, therefore, the required cash-flow infor- flows and discounted using the DCF method.
mation must be derived specifically for individual situa-
tions. The detailed determination of cash flows requires 0.7 MARGINAL COSTING AS THE NUCLEUS
improved capture of the activity dependencies in quan- OF M A N AG E M E N T AC CO U N T I N G
tities, times, and qualities.153 Estimation of the cash In conclusion, cost accounting on the basis of Marginal
flow forces the planning of concrete resources, capaci- Costing supplemented by process-centric methods of
ties, processes, and products in the same way as is cost accounting and embedded in a sophisticated con-
required in Marginal Costing. tribution margin accounting system forms the core ele-
The literature proposes deriving the required free ment of management accounting. Only by linking the
cash flow from the internal operating result.154 For this categories of decision-based standard costing with time
purpose, the operating result is determined as follows: and quantity standards can company performance be
Operating result planned and controlled. Moreover, the information basis
+ Depreciation stated in operating result that this creates builds the foundation for operational
+ Cost of capital stated in operating result investment accounting and benefit-based calculations.
+ (if applicable) other imputed costs in operating result Marginal Costing remains indispensable, and the
+ Increase (less write-off) of longer-term reserves reporting system for flexible standard costing and con-
= Gross cash flow tribution margin accounting developed by Kilger is still

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Cost Accounting?], 1998.
up-to-date. Consequently, we can conclude this intro-
12 J. Weber, Entfeinerung der Kostenrechnung [Simplification of
duction with the same words as in the last edition edit- Cost Accounting], 1992, pp. 176–179; W. Männel, Schlanke
ed by W. Kilger: “This book describes the development Konzepte und Methoden [Lean Concepts and Methods], 1995,
pp. 194–195.
of cost accounting starting with the various designs of 13 J. Weber, Change Management für die Kostenrechnung [Change
actual costing and normal costing and finally leading to Management for Cost Accounting], 1990, pp. 122–124; J.
Weber, Entfeinerung der Kostenrechnung [Simplification of Cost
Marginal Costing and Contribution Margin Accounting.
Accounting], 1992, pp. 179–182; J. Weber, Selektives Rech-
The costing theory on which this procedure is based nungswesen [Selective Accounting], 1996, p. 928 f.; H-U. Küp-
will then be presented. The remaining parts of the per, Marktwertorientierung [Market Value Orientation], 1998,
pp. 533–536.
book are a theoretically grounded and practice-oriented 14 W. Männel, Schlanke Konzepte und Methoden [Lean Concepts
presentation of flexible standard costing as developed and Methods], 1995, p. 192.
15 While the German literature usually first discusses the range
into Marginal Costing and Contribution Margin
of cost accounting purposes and then selects the most appro-
Accounting.”155 ■ priate cost accounting system for all purposes, in the U.S.
literature the description of cost accounting is strongly influ-
enced by the different purposes. This is particularly the case
F O OT N OT E S in C. T. Horngren, G. L. Sundem, W. O. Stratton, Introduc-
1 Translator note: Wolfgang Kilger, Jochen Pampel, and Kurt tion to Management Accounting, 1999.
Vikas, Flexible Plankostenrechnung und Deckungsbeitragsrechnung, 16 See, for example, K. Cross, R. Lynch, Accounting for Competi-
11th edition, Wiesbaden: Gabler, 2002. tive Performance, 1989, pp. 20–28; I. Lessner, Performance
2 For an introduction to the development and state of the art Measurement, 1989, pp. 22–28; R. S. Kaplan, Limitations of Cost
of Marginal Costing, see K. Vikas, Grenzplankostenrechnung Accounting, 1990, pp. 15–38. On this estimation, cf. N. Klinge-
[Marginal Costing], 2002. biel, Leistungsrechnung/Performance Measurement, 1996, p. 79.
2B Translator note: The term “authorized” (as in authorized 17 For an overview, see J. G. Birnberg, Current Trends in Behav-
costs or authorized profit) is used to translate the German ioral Accounting Research, 1993, pp. 5–25.
term “soll-.” “Sollkosten” in GPK reflects target or allowed 18 See D. Pfaff, Fix- und Gemeinkostenallokationen im Lichte der
costs that are calculated for all departments (direct and indi- ökonomischen Theorie [Allocation of Fixed Costs and Overhead
rect) based on actual output levels for comparison with actual in the Light of Economic Theory], 1994, pp. 185 ff.
costs incurred. In U.S. vernacular, a flex-budget; “sol- 19 The phenomenon that practice goes against the recommen-
lkosten,” however, is calculated using GPK’s sophisticated dations of theory and always makes decisions on the basis of
cost modeling technique. full costs as well is described by H. Wiese as the
3 Translator note: in German-speaking Europe. “theory/practice paradox of cost accounting,” which can be
4 The coordination function of cost management is particularly explained with decision theory analysis; see S. Wiese,
emphasized in H.U. Küpper, Controlling [Management Theorie-Praxis-Paradox der Kostenrechnung [The Theory/
Accounting], 2001, pp. 13–29. Practice Paradox of Cost Accounting], 1994, p. 525.
5 For details, cf. D. Hahn, Controlling in Deutschland [Manage- 20 See J. P. Krahnen, Kostenschlüsselung und Investitionsentschei-
ment Accounting in Germany], 1997, pp. 16 ff. dung [Cost Assignments and Investment Decisions], 1994,
6 Cf. J. Weber, Einführung in das Controlling [Introduction to p. 190 f.
Management Accounting], 1995, p. 49. 21 W. Männel, Anpassung der Kostenrechnung [Adaptation of Cost
7 For more on this distinction, see P. Horváth, Controlling Accounting], 1992, p. 115 f.
[Management Accounting], 1996, pp. 117 ff. 22 J. Weber, Selektives Rechnungswesen [Selective Accounting],
8 See also A. Klein, K. Vikas, Überblick über das prozessorientierte 1996, p. 929.
Controlling [Overview of Process-Oriented Management 23 See J. G. Miller, T. E. Vollmann, The Hidden Factory, 1985,
Accounting], 1999, p. 83 f. pp. 143–146.
9 J. Weber, Change Management für die Kostenrechnung [Change 24 Cf. H. T. Johnson, R. S. Kaplan, Relevance Lost, 1987,
Management for Cost Accounting], 1990, p. 121 f. pp. 125–151.
10 Translator note: The terms Marginal Costing, Standard Costing, 25 Cf. H. T. Johnson, R. S. Kaplan, Relevance Lost, 1987, p. 250.
Flexible Standard Costing, and/or Contribution Margin Account- 26 For information on the method described here of costing
ing are used to refer to GPK/Grenzplankostenrechnung, an operations in indirect areas and in the service sector, see
advanced form of Standard Costing predicated on extensive K. Vikas, Dienstleistungskalkulation [Service Costing], 2001,
use of resource drivers in direct and indirect cost areas. p. 193 ff.
11 J. Weber, Change Management für die Kostenrechnung [Change 27 Translator note: Process Costing is used to distinguish German
Management for Cost Accounting], 1990, J. Weber, Ent- Prozesskosternrechnung—an approach similar to ABC—from
feinerung der Kostenrechnung [Simplification of Cost Account- ABC as practiced in the USA, which will be designated as
ing], 1992; J. Weber, Kostenrechnung im System der ABC. The term Process Costing/ABC will be used when
Unternehmensführung [Cost Accounting in the System of both methods are implied.
Enterprise Management], 1993; J. Weber, Selektives Rech- 28 For more on the requirements of group cost accounting, see
nungswesen [Selective Accounting], 1996; W. Männel, Schlanke H. Müller, Operative Unternehmenssteuerung global agierender
Konzepte und Methoden [Lean Concepts and Methods], 1995; Unternehmen und Konzerne [Operative Management of Global
and D. Pfaff, J. Weber, Zweck der Kostenrechnung? [Purpose of Companies and Groups], 1999, pp. 384-421394; K. Küting,

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M. Dusemond, Konzernkostenrechnung [Group Costing], 1994, mance Measures, 1995-1996, p. 54.
pp. 245–251. 44 See M. Günther, J. R. Pampel, Implementierung eines Konzepts
29 See H. Müller, Anforderungen an das interne Rechungswesen für zur Kapazitätsrechnung [Implementing a Concept of Capacity
die operative Unternehmenssteuerung global agierender Accounting], 2000, pp. 300-306.
Unternehmen und Konzerne [Requirements on Internal 45 See, for example, J. Hoffecker, C. Goldenberg, Using the Bal-
Accounting for the Operative Management of Global anced Scorecard to Develop Companywide Performance Measures,
Companies and Groups], 1999, pp. 394-396; K. Küting, 1994, pp. 5–17.
M. Dusemond, Konzernkostenrechnung [Group Costing], 1994, 46 Cf. R. S. Kaplan, D. P. Norton, The Balanced Scorecard, 1996,
pp. 245–251. p. 8.
30 Cf. N. Klingebiel, Leistungsrechnung/Performance Measurement, 47 Cf. R. S. Kaplan, D. P. Norton, The Balanced Scorecard, 1996,
1996, p. 77. p. 43 ff.
31 Thus “modern” performance measurement cannot simply 48 See W. Männel, Entwicklungsperspektiven der Kostenrechnung
be equated with performance measurement based on the [Development Perspectives of Cost Accounting], 1999, p. 96.
output of goods and services, as suggested by N. Klingebiel, 49 Cf. Foster, G., Gupta, M., Sjoblom, L., Customer Profitability
Leistungsrechnung/Performance Measurement, 1996, for example Analysis, 1996, p. 5 f.
(especially p. 81), even though it appears there as a result of 50 On the requirements, see Haag, J, Kundendeckungsbeitragsrech-
a sequence of development steps. See ibidem, p. 79. In the nungen [Customer Contribution Margin Accounting], 1992,
practical literature, the use of nonfinancial measures is still p. 25 ff.
regarded as an innovation; J. Fisher, Use of Nonfinancial Per- 51 See R. Fischer, M. Rogalski, Preispolitik auf Grundlage eines
formance Measures, 1994, p. 31. On the theoretical basis of entscheidungsorientierten Kosten- und Erlöscontrolling [Price Poli-
Performance Measurements, see also R. Gleich, Das System cy on the Basis of Decision-Oriented Management Account-
des Performance Measurement [The System of Performance ing], 1993a, pp. 240–249.
Measurement], 2001, pp. 21-43, and, for an overview, see R. 52 Cf. K. Kornagel, Preispolitik auf Grundlage eines entscheidung-
Gleich, Performance Measurement als Controllinginstrument [Per- sorientierten Kosten- und Erlöscontrolling [Price Policy on the
formance Measurement as a Management Accounting Tool], Basis of Decision-Based Management Accounting], 1993,
2001, pp. 47–49. pp. 917–920; R. Fischer, M. Rogalski, Preispolitik auf Grund-
32 See, for example, K. Cross, R. Lynch, Accounting for Competi- lage eines entscheidungsorientierten Kosten- und Erlöscontrolling
tive Performance, 1989, pp. 20–28, or J. Lessner, Performance [Price Policy on the Basis of Decision-Based Management
Measurement, pp. 22–28. On this assessment, cf. also N. Accounting], 1993b.
Klingebiel, Leistungsrechnung/Performance Measurement, 1996, 53 For a good example of a practical application, see A. Jerger,
p. 79. Marktorientierte Ergebnisrechnung [Market-Based Profitability
33 See W. J. Bruns, Jr., S. M. McKinnon, Performance Evaluation Analysis], 1995, pp. 107–114. For a more comprehensive
and Managers Description of Tasks and Activities, 1992, treatment, see E. Herzog, K. Zehetner, Prozessorientiertes
pp. 17–36. Controlling des Vertriebs [Process-Oriented Management
34 See C. Meyer, How the Right Measures Help Teams Excel, 1994, Accounting in Sales and Distribution], 1999, pp. 288–293.
pp. 95–103. 54 For an example, see K.P. Franz, Die Prozesskostenrechnung
35 See K. J. Murphy, Performance Measurement and Appraisal, [Process Costing], 1990, p. 134 and K.P. Franz, Die
1992, pp. 37–62. Prozesskostenrechnung im Vergleich mit der Grenzplankosten- und
36 See, for example, A. J. Nanni, Jr., J. R. Dixon, T. E. Voll- Deckungsbeitragsrechnung [Process Costing vs. Marginal Cost-
mann, Strategic Control and Performance Measurement, 1990, ing and Contribution Margin Accounting], 1990, p. 195–209.
issue 2, pp. 33-42. See also H.C. Pfohl, W. Stölzle, Anwendungsbedingungen, Ver-
37 H. T. Johnson, R. S. Kaplan, Relevance Lost, 1987. fahren und Beurteilung der Prozesskostenrechnung in industriellen
38 Johnson emphasizes this point as well: “Traditional cost Unternehmen [Application Requirements, Methods, and
accounting systems impede performance because traditional Assessment of Process Costing in Industrial Enterprises],
cost accounting data do not track sources of competitiveness 1991, p. 1298 f.; H. Müller, Prozesskostenrechnung [Process
such as quality, flexibility, dependability, and service in the Costing], 1992, p. 70 f.; O. Fröhling, Thesen zur Prozesskosten-
global economy.”; T. H. Johnson, Performance Measurement for rechnung [Theses on Process Costing], 1992, p. 723 ff.; U.
Competitive Excellence, 1990, p. 63. Götze, J. C. Meyerhoff, Die Prozesskostenrechnung [Process
39 R. S. Kaplan, Limitations of Cost Accounting, 1990, p. 18 f. Costing], 1993, p. 84 ff.; and P. Horváth, M. Kieninger, R.
40 R. S. Kaplan, Limitations of Cost Accounting, 1990, p. 20 f. Mayer, C. Schimank, Prozesskostenrechnung — oder wie die
41 R. S. Kaplan, Limitations of Cost Accounting, 1990, p. 21 f. Praxis die Theorie überholt [Process Costing — Or How Prac-
D. G. Dhavale’s criticism is similar: “Financial performance tice Is Overtaking Theory]. Kritik und Gegenkritik [Criticism
measures inappropriate at operations level. Many perfor- and Counter Criticism], 1993, pp. 617–623.
mance measurement systems use financial measurements 55 This also corresponds more to the fact that Process Costing/
that are too abstract because they are too hard to relate to ABC in the United States stems from a new (additional) ori-
activities taking place on the shop floor. Financial measure- entation of cost accounting; on this origin see R. S. Kaplan,
ments often fail to provide information that is useful for One Cost System Isn’t Enough, 1988, pp. 61–66. A similarly
decision making”; D. G. Dhavale, Problems with Existing sophisticated assessment regarding the suitability of Process
Manufacturing Performance Measures, 1995-1996, p. 50. For a Costing for planning in the context of different time horizons
similar list of deficiencies as those by Kaplan mentioned and general conditions is arrived at by U. Schiller, S. Lengs-
above, see ibidem, pp. 50–52. feld, Planung mit Prozesskostenrechnung [Planning with Process
42 Translator note: referring to U.S. standard costing. Costing], 1998, p. 525.
43 D. G. Dhavale, Problems with Existing Manufacturing Perfor- 56 See the argument for Activity-Based Costing by P. F. Druck-

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er, The Information Executives Truly Need, 1995, passim, and sen von Gemeinkostenprozessen zur Herleitung eines branchenspezi-
the contribution of ABC Management Accounting by R. S. fischen Prozess(kosten-)modells [Empirical Analyses of Over-
Kaplan, Das neue Rollenverständnis für den Controller [The head Cost Processes to Derive an Industry-Specific Process
New Role of the Management Accountant], 1995, pp. 60–70. Costing Model], 1999, pp. 76–89; C. Homburg, K. Zirnmer,
57 See K. Backhaus, S. Funke, Auf dem Weg zur fixkostenintensiven Optimale Auswahl von Kostentreibern in der Prozesskostenrechnung
Unternehmung [On the Way to the Fixed-Cost-Intensive [Optimum Selection of Cost Drivers in Process Costing],
Enterprise], 1996, pp. 109–124; S. Funke, Eignung der Vol- 1999, pp. 1042–1055.
lkostenrechnung für die Zwecke der Kosten- und Leistungsrechnung 70 Horváth/Mayer differentiate among advance processes
bei hohen Fixkostenanteilen [The Suitability of Absorption (administrative planning activities in the product develop-
Costing for Cost Accounting with High Fixed Costs], 1994, ment phase), service activities (activities that are always
p. 324. This view even holds when empirical research in required for any product, part, supplier, or customer), and
recent years shows that no serious increase in fixed costs has fulfillment processes (all logistical and administrative activi-
taken place; for an example of such research, see M. Schu- ties needed to procure materials and parts, produce parts,
mann, M. Beinhauer, Empirische Analysen zur Kostenentwick- assemblies and products, and process sales orders); see P.
lung des administrativen Bereichs [Empirical Analysis of Cost Horváth, R. Mayer, Prozesskostenrechnung [Process Costing],
Trends in Administration], 1994, pp. 297–305. 1993, p. 18.
58 For a comprehensive treatment, see A. Ripperger, A Zwirner, 71 Translator note: in Process Costing.
Prozessoptimierung. Ein Weg zur Steigerung der Wettbewerbs- 72 Cf. W. Männel, Entwicklungslinien der Kostenrechnung [Devel-
fähigkeit [Process Optimization: A Method of Enhancing opment Directions in Cost Accounting], 1999, p. 134 f.
Competitiveness], 1995, pp. 72–80, and S. Niemand, M. 73 For examples of such approaches, see W. W. Hubbell, Com-
Fröhlich, Prozesskostenrechnung als Instrument zur Organisation- bining Economic Value Added and Activity-Based Management,
sgestaltung [Process Costing as an Organizational Tool], 1994, 1996, pp. 18–29; M. R. Ostrenga, F. R. Probst, Process Value
pp. 267–276. Analysis, 1992, pp. 4–13.
59 Translator note: a cross-functional view. 74 This approach, originally introduced into Process Costing by
59B Translator note: In this list consider “process” and “activity” P. Horváth and R. Mayer in Germany, to break down
to be synonymous. processes (measures) into output-volume-neutral and output-
60 On the use of resource drivers in different costing systems, volume-related process costs (P. Horváth, R. Mayer,
see J. R. Pampel, Bezugsgrößen [Resource Drivers], 2002. Prozesskostenrechnung [Process Costing], 1989, p. 216 f.) was
61 Vikas calls this procedure “Vorgangskalkulation” (transaction soon applied to the costs themselves in the discussion,
costing); see K. Vikas, Controlling im Dienstleistungsbereich mit resulting in practice being used in different ways.
Grenzplankostenrechnung [Management Accounting in the Ser- 74B This approach in German Process Costing differs from the
vice Sector with Marginal Costing], 1988, pp. 147 ff. typical approach in ABC, particularly earlier applications of
62 Adherents consequently emphasize that Marginal Costing is ABC.
process conforming because of the assignment of costs 75 On this classification of the allocation levels, understood as a
through performance-based drivers. This is particularly clear hierarchy of the allocatability of processes to products, see R.
in H. Müller, Prozesskonforme Plankostenrechnung [Process- Cooper, R. S. Kaplan, L. S. Maisel, E. Morissey, R. M.
Conforming Standard Costing/GPK], 1995. Adherents of Oehrn, Implementing Activity-Based Cost Management, 1992, p. 20.
Marginal Costing who are active in consulting practice in the 76 Cf. P. Horváth, R. Mayer, Prozesskostenrechnung [Process Cost-
Plaut Group, in particular, therefore see Marginal Costing ing], 1993, p. 24.
interpreted and implemented in this sense as a tool of “mod- 77 Cf. H. Glaser, Prozesskostenrechnung als Kontroll- und Entschei-
ern cost management”; see also the collection of different dungsinstrument [Process Costing as a Control and Decision
contributions of the Plaut Group in W. Männel, H. Müller, Tool], 1991, p. 238, and H. Glaser, Zur Bedeutung der
Modernes Kostenmanagement [Modern Cost Management], Prozesskostenrechnung [On the Significance of Process Cost-
1995, pp. 91–162. ing], 1991, p. 301. H. Glaser also developed general consider-
63 See R. Cooper, Activity-Based Costing, 1992, p. 361. ations for capturing cost distortions in process-oriented
64 P. Horváth, R. Mayer, Prozesskostenrechnung [Process Costing], costing; cf. H. Glaser, Prozesskostenrechnung und Kahkulations-
1993, p. 18. genauigkeit [Process Costing and Costing Accuracy], 1996,
65 Cf. R. Cooper, Activity-Based Costing, 1992, p. 361. pp. 28–34.
66 Cf. G. Foster, M. Gupta, Activity Accounting: An Electronics 78 Cf. W. Männel, Bedeutung der Prozesskostenrechnung [Signifi-
Industry Implementation, 1990, p. 246. cance of Process Costing], 1993, p. 3.
67 Cf. A. Renner, Kostenorientierte Produktionssteuerung [Cost- 79 Ultimately, a cost estimate is just a heuristic approach. See
Oriented Production Control], 1991, p. 107. R. Gümpel, Kalkulationsverfahren und Beschaftigung [Costing
68 M. Reckenfelderbäumer, Entwicklungsstand und Perspektiven Methods and Operating Level], 1981, p. 865.
der Prozesskostenrechnung [Development Status and Perspec- 80 The assertion that “Process Costing is capable of charging
tives of Process Costing], 1994, p. 63. the cost objects with the running costs of capital caused by
69 See A. G. Coenenberg, T. M. Fischer, Prozesskostenrechnung them” (C. Schneeweiss, J. Steinbach, Zur Beurteilung der
[Process Costing], 1991, p. 26. Models are already being Prozesskostenrechnung als Planungsinstrument [On Assessing
developed in the literature that are designed to help opti- Process Costing as a Planning Tool], 1996, p. 471) either
mize the selection of cost drivers; cf. Y. M. Babad, B. V. Bal- ignores the problems of attributing causality or reinterprets
achandran, Cost Driver Optimization in Activity-Based Costing, the causality principle, which is regarded here as inadvisable.
1993, pp. 583–575; R. Mayer, L. Kaufmann, Prozesskostenrech- 81 Kloock/Dierkes differentiate systematically between the
nung [Process Costing], 2000, pp. 298–301. On empirical “used capacity principle,” which allows the allocation of
research, see also A. Brokemper, R. Gleich, Empirische Analy- fixed output-volume-related costs to processes, from the

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causality principle, which restricts allocation to variable out- capacity category had been considered earlier in M. R.
put-volume-related costs; cf. J. Kloock, S. Dierkes, Kostenkon- Ostrenga, Identifying Your Excess Capacity Costs, 1988, p. 40.
trolle mit der Prozesskostenrechnung [Cost Control with Process The identification of the costs of “used and unused capaci-
Costing], 1996, p. 108. ty” is treated in U.S. textbooks; cf. C. T. Horngren, G. Fos-
82 R.S. Kaplan, R. Cooper, Cost & Effect, 1998, p. 125. ter, S. M. Datar, Cost Accounting, 1994, pp. 544–546.
83 On this classification, see D. Börner, Kostenverteilung [Cost 92 Other methods of utilization control are proposed as well.
Distribution], 1993, p. 1287. See, for example, R. Brühl, Prozesskostenrechnung als Grund-
84 D. Schneider, Kostentheorie und verursachungsgemäße Kostenrech- lage der Kostenkontrolle [Process Costing as a Basis for Cost
nung [Cost Theory and Causality-Based Cost Allocation], Control], 1995, p. 77 f.
1961, p. 694. K.P. Franz refers to allocation based on used 93 Other methods of utilization control are proposed as well.
capacity and not just on causality; cf. K.P. Franz, Kostenverur- See, for example, ibidem p. 77. For a similar method with a
sachung und Kostenzurechnung [Cost Causality and Cost Alloca- formulaic representation of cost element specific “capacity
tion], 1993, p. 1287. cost price variances,” see J. Kloock, S. Dierkes, Kostenkon-
85 The causality principle of traditional absorption costing was trolle mit der Prozesskostenrechnung [Cost Control with Process
initially criticized, and a search was initiated for more exact Costing], 1996, pp. 108–112. Kloock/Dierkes correctly ana-
principles in support of decision-oriented cost accounting lyze only partial process costs based on cost centers, while
(see, for example, K. Rummel, Einheitliche Kostenrechnung Brühl is vague on this point.
[Unified Cost Accounting], 1949, passim and esp. pp. 15–59 94 One sees again and again that Activity-Based Costing starts
and 192–216.; R. Ehrt, Die Zurechenbarkeit von Kosten auf Leis- out as a model and that the practical design (particularly the
tungen [The Attribution of Costs to Output], 1967, esp. sophistication) follows from the requirements of the individ-
pp. 5–7.; P. Riebel, Die Fragwürdigkeit des Verursachung- ual case; for clarification, refer again to R. S. Kaplan, Das neue
sprinzips [The Doubtfulness of the Causality Principle], Rollenverständnis für die Controller [The New Role of the
1969/1990, pp. 67–75). Soon, however, efforts were made to Management Accountant], 1995, p. 66.
work out a theoretical basis and develop more advanced cost 95 On the latter, cf. R. Brühl, Prozesskostenrechnung als Grundlage
assignment (such as for production overhead), which led to der Kostenkontrolle [Process Costing as a Basis for Cost Con-
the formulation of the above allocation principles (see, for trol], 1995, p. 78.
example, D. Schneider, Kostentheorie und verursachungsgemäße 96 Translator note: as opposed to resource usage.
Kostenrechnung [Cost Theory and Causality-Based Cost 97 In contrast, the tendency in German Process Costing to allo-
Accounting], 1961, esp. pp. 683–699; H. Koch, 1965, esp. cate costs based on the actual process volume and thus to
pp. 181–194). cost oneself out of the market (in the classic absorption cost-
86 That which caused P. Riebel to reject this allocation ing approach) is problematic.
approach based on the finality principle (cf. P. Riebel, Die 98 Cf. W. Lücke, Probleme der quantitativen Kapazität in der
Fragwürdigkeit des Verursachungsprinzips [Doubtfulness of the industriellen Erzeugung [Problems of Quantitative Capacity in
Causality Principle], 1969/1990, p. 74 f.) is raised by H. Koch Industrial Production], 1965, p. 368 f.
to the principle of the determination of output-correspond- 99 Cf. M. Währisch, Kostenrechnungspraxis in der deutschen Industrie
ing total cost share numbers (the “output correspondence [Cost Accounting Practice in German Industry], 1998, p. 91 f.
principle”); see H. Koch, Das Prinzip der traditionellen Stück- 100 For an overview, see M. Währisch, Kostenrechnungspraxis in
kostenrechnung [The Principle of Traditional Unit Costing], der deutschen Industrie [Cost Accounting Practice in German
1965, p. 331 ff. Industry], 1998, p. 20.
87 Italics in the original, D. Schneider, Kostentheorie und verur- 101 Cf. M. Währisch, Kostenrechnungspraxis in der deutschen Industrie
sachungsgemäße Kostenrechnung [Cost Theory and Causality- [Cost Accounting Practice in German Industry], 1998, p. 92 f.
Based Cost Allocation], 1961, p. 693. 101B Benefit-based refers to practices in German cost accounting
88 Using a process-costing company model, Schneeweiß/Stein- to impute certain costs—cost depreciation (replacement
bach systematically investigate Process Costing as an approx- value divided by the assest’s economic life) and interest on
imating planning accounting approach for the capacity as working capital and fixed assets—to reflect, for example,
well, based on different variability assumptions; cf. C. target returns/earnings in individual margins.
Schneeweiss, J. Steinbach, Zur Beurteilung der Prozesskosten- 102 Beyond this, C. Schneeweiß shows that the benefit-based
rechnung als Planungsinstrument [Assessing Process Costing as and decision-based cost concepts are in a complementary
a Planning Tool], 1996, p. 462 ff. On corresponding methods relationship, whereby the former is on a formal level regard-
that have been at least partially realized in practice, see R. ing the decisions to be made; cf. C. Schneeweiß, Kostenbe-
Hardt, Zielsteuerung und Kapazitätsplanung mit Hilfe der griffe aus entscheidungstheoretischer Sicht [Cost Concepts from
Prozesskostenrechnung [Target Control and Capacity Planning the Perspective of Decision Theory], 1993, pp. 1031–1039.
Using Process Costing], 1995, esp. p. 294. 103 For a comprehensive treatment, see W. Männel, H. Distler,
89 C. J. McNair, The Hidden Costs of Capacity, 1994, p. 24. Substanzerhaltung durch kalkulatorische Abschreibungen und
90 Cf. R. Cooper, R.S. Kaplan, Activity-Based Systems, 1992, p. 3. kalkulatorische Gewinnbestandteile [Asset Value Maintenance
Later R. S. Kaplan and R. Cooper named the equation Cost Through Costing-Based Depreciation and Costing-Based
of Resources Supplied = Cost of Resources Used + Cost of Profit Elements], 1997, pp. 43–54; F. Reiners, Bemessung
Unused Capacity as “fundamental equation”; R. S. Kaplan, kalkulatorischer Abschreibungen, Zinsen und Gewinne vor dem
R. Cooper, Cost & Effect, 1998, S. 117 f. Hintergrund des Unternehmenserhaltungszieles [Measuring
91 Cf. R. S. Kaplan, R. Cooper, Cost & Effect, 1998, p. 117 f., and Costing-Based Depreciation, Interest, and Profit Against the
R. S. Kaplan, Das neue Rollenverständnis für die Controller [The Background of the Goal of Sustaining the Company], 2000,
New Role of the Management Accountant], 1995, p. 66. The pp. 98–304. On the practical problems, see J. Pampel, M.
determination of “excess capacity costs” using the right Viertelhaus, Substanzerhaltung und kalkulatorische Abschreibun-

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gen in der Praxis [Asset Value Maintenance and Costing- [Cost Accounting in the System of Enterprise Management],
Based Depreciation in Practice], 1997, pp. 14–23. These con- 1993, p. 65.
cepts remain controversial, however, as demonstrated above 115 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech-
all by the continued use of costing-based cost components. nung [Lean Methods and Concepts of Cost Accounting],
Ultimately, the different viewpoints can be traced back to 1995, p. 194.
different emphases and interpretations of the purposes of 116 On this development, see E. Herzog, W. Jurasek, Vertriebscon-
cost accounting. For an overview of the spectrum of opinion, trolling im System der Grenzplankostenrechnung [Sales Account-
see R. Diedrich, Tageswert- und anschaffungswertorientierte ing in the System of Marginal Costing], 1993, pp. 288–293.
Preiskalkulation im Spiegel der Meinungen [Opinions on Cur- 117 Cf. J. Weber, Kostenrechnung im System der Unternehmensführung
rent-Value and Procurement-Value-Oriented Pricing], krp [Cost Accounting in the System of Enterprise Management],
1997, Sonderheft 1/97, pp. 63–65. 1993, p. 66.
104 On the implementation of integrated accounting systems in 118 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech-
smaller companies, see W. Männel, Entwicklungsperspektiven nung [Lean Methods and Concepts of Cost Accounting],
der Kostenrechnung [Development Perspectives of Cost 1995, p. 196 f.
Accounting], 1999, pp. 11–12. On foregoing a separate cost 119 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech-
accounting system in a large company such as Siemens AG, nung [Lean Methods and Concepts of Cost Accounting],
see H. Ziegler, Neuorientierung des internen Rechnungswesens 1995, p. 196.
[Reorientation of Internal Accounting], 1994, p. 177 ff. H.U. 120 See J. Weber, Kostenrechnung im System der
Küpper points out that in a more unified accounting system, Unternehmensführung [Cost Accounting in the System of
accounting becomes a critical link; cf. H.-U. Küpper, Bedeu- Enterprise Management], 1993, p. 64.
tung der Buchhaltung für Planungs- und Steuerungszwecke der 121 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech-
Untemehmung [Significance of Accounting in Enterprise Plan- nung [Lean Methods and Concepts of Cost Accounting],
ning and Control], 1999, p. 455. On the higher integration 1995, p. 197.
stemming from statutory requirements, particularly in Aus- 122 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech-
tria, see A. Egger, Gestaltung eines integrierten zukunftsbezogenen nung [Lean Methods and Concepts of Cost Accounting],
Rechnungswesen [Designing an Advanced Integrated Account- 1995.
ing System], 1999, p. 425. 123 Cf. P. Recht, S. Zeisel, Unterstützung von verbundorientierten
105 Cf. W. Männel, Harmonisierung des Rechnungswesens [Harmo- Sortimentsentscheidungen durch eine Sortimentserfolgsrechnung
nization of Accounting], 1999, pp. 17–26. [Support of Affiliation-Based Product Mix Decisions
106 See H.U. Küpper, Integration der Unternehmensrechnung [Inte- Through Product Mix Profitability Analysis], 1998, p. 463.
gration of Management Accounting], 1999, p. l0 f.; Dirrigl, 124 On this consideration, see P. Recht, S. Zeisel, Unterstützung
H., Wertorientierung und Konvergenz in der Unternehmensrechnung von verbundorientierten Sortimentsentscheidungen durch eine Sorti-
[Value Orientation and Convergence in Management mentserfolgsrechnung [Support of Affiliation-Based Product
Accounting], 1998, p. 544; and, more skeptically, K. Küting, Mix Decisions Through Product Mix Profitability Analysis],
P. Lorson, Harmonisierung des Rechnungswesens [Harmonization 1998, pp. 464–471.
of Accounting], 1999, p. 56 f. 125 For an overview, see A. Amaout, S. Niemand, S. v.
107 W. Männel, Harmonisierung des Rechnungswesens [Harmoniza- Wangenheim, Kostenmanagement [Cost Management], 1997,
tion of Accounting], 1999, p. 15; G. A. Klein, Konvergenz von pp. 161–200.
internationalem und externem Rechnungswesen [Convergence of 126 See M. Reiss, H. Corsten, Gestaltungsdomänen des Kostenman-
International and External Accounting], 1999, p. 67; E. Low, agements [Design Domains of Cost Management], 1992, p.
Konvergenz von externem und internem Rechnungswesen [Conver- 1480, K. Dellmann, K.P. Franz, Von der Kostenrechnung zum
gence of External and Internal Accounting], 1999, p. 92. Kostenmanagement [From Cost Accounting to Cost Manage-
108 H.U. Küpper, Integration der Unternehmensrechnung [Integra- ment], 1994, p. 17.
tion of Management Accounting], 1999, p. 5 f. 127 This problem has been investigated mainly by the following
109 D. Pfaff, Zur Notwendigkeit einer eigenständigen Kostenrechnung researchers: on innovation costs, see A. G. Coenenberg, T.
[On the Necessity of an Independent Cost Accounting Sys- Fischer, A. Raffel, Abweichungsanalyse bei Projekten im F&E-
tem], 1994, pp. 1070–1076. Bereich [Variance Analysis with Projects in R&D], 1992,
110 Schneider sees a failure caused by obsolete cost accounting; pp. 767–877; on logistics costs, see J. Weber, Logistik-
cf. D. Schneider, Versagen des Controlling durch eine überholte Kostenrechnung [Cost Accounting for Logistics], Berlin, 1987,
Kostenrechnung [The Failure of Management Accounting Due J. Weber, Logistik-Controlling [Management Accounting for
to Obsolete Cost Accounting], 1991, p. 765. Logistics], 1993, pp. 115–152; on quality costs in a new
111 Cf. W. Männel, Schlanke Methoden und Konzepte der Kostenrech- approach, see H. Wildemann., Kosten- und Leistungsbeurteilung
nung [Lean Methods and Concepts of Cost Accounting], von Qualitätssicherungssystemen [Assessing the Costs and Out-
1995, p. 195. put of Quantity Assurance Systems], 1992, pp. 762–768,
112 See J. Weber, Entfeinerung der Kostenrechnung? [Simplification A. Kandaouroff, Qualitätskosten [Quality Costs], 1994,
of Cost Accounting?], 1992, p. 176 ff.; J. Weber, Kostenrech- pp. 765–786, A.K. Tomys, Kostenorientiertes Qualitäts-
nung im System der Unternehmensführung [Cost Accounting in management. Qualitätscontrolling zur ständigen Verbesserung der
the System of Enterprise Management], 1993, p. 63 ff; W. Unternehmensprozesse [Cost-Oriented Quality Management:
Männel, Schlanke Methoden und Konzepte der Kostenrechnung Quality Management Accounting for Continuous Improve-
[Lean Methods and Concepts of Cost Accounting], 1995, ment of Company Processes], Munich 1995, pp. 31–59, A.
p. 194 ff. Sasse, Systematisierung der Qualitätskosten [Systematization of
113 See J. Pampel, Bezugsgrößen [Resource Drivers], 2002. Quality Costs], 2000, pp. 43–53.
114 Cf. J. Weber, Kostenrechnung im System der Unternehmensführung 128 In this regard, see P. Horváth, A. Brokemper, Strategieorien-

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tiertes Kostenmanagement [Strategy-Oriented Cost Manage- periodic changes in incoming and outgoing payments to
ment], ZfB, 1998, pp. 581–604. decision alternatives; ibidem p. 95 ff.
129 For an overview instead, see, for example, K. Dellmann, K.P. 144 See S. Dierkes, J. Kloock, Integration von Investitionsrechnung
Franz, Von der Kostenrechnung zum Kostenmanagement und kalkulatorischer Erfolgsrechnung [Integration of Preinvest-
[From Cost Accounting to Cost Management], 1994. ment Analysis and Costing-Based Profit and Loss State-
130 On this view, see R. Cooper, R. S. Kaplan, The promise—and ment], 1999, p. 119 ff.; H.U. Küpper, Integration der
peril—of integrated cost systems, 1998, p. 110. In German- Unternehmensrechnung [Integration of Management Account-
speaking countries, Process Costing was regarded early on as ing], 1999, p. 9 f.
more of an additional tool for short-term cost accounting to 145 Cf. W. Ballwieser, Eine neue Lehre der Unternehmensbewertung?
be employed in parallel; cf. P. Horváth, M. Kieninger, R. [A New Doctrine of Enterprise Valuation?], 1997, p. 186; V.
Mayer, C. Schimank, Prozesskostenrechnung— oder wie die H. Peemöller, Stand und Entwicklung der Unternehmensbewer-
Praxis die Theorie überholt [Process Costing—Or How Practice tung [The State and Development of Enterprise Valuation],
Is Overtaking Theory] and Kritik und Gegenkritik [Criticism 1993, p. 409 ff.
and Counter Criticism], 1993, p. 624 ff. The existing possi- 146 Cf., for example, J. Baetge, K. Niemeyer, J. Kümmel,
bilities for integration into standard costing are described by Darstellung der Discounted-Cashflow-Verfahren [The Discounted
R. Mayer, L. Kaufmann, Prozesskostenrechnung II [Process Cash Flow Methods], 2001, p. 267 ff.; W. Ballwieser,
Costing II], 2000, pp. 291–321. Verbindungen von Ertragswert- und Discounted-Cashflow-
131 On target costing, see, above all, W. Seidenschwarz, Target Verfahren [Connecting the Earning-Capacity Value and Dis-
Costing, 1993. counted Cash Flow Method], 2001, p. 363 ff.; J. Drukarczyk,
132 For an overview of such approaches, see K. Ehrlenspiel, U. Unternehmensbewertung [Enterprise Valuation], 1998, p. 176 ff.;
Lindemann, A. Kiewert, M. Steiner, Konstruktionsbegleitende L. Hölscher, Käuferbezogene Unternehmensbewertung [Buyer-
Kalkulation [Concurrent Costing], 1996, pp. 63–67; P. Based Enterprise Valuation], 1998, p. 81 ff.; U. Pape, Wertori-
Horváth, R. Gleich, K. Scholl, Kalkulationsmethoden für das entierte Unternehmensführung und Controlling [Value-Based
kostengünstige Kalkulieren [Cost-Effective Costing Methods], Enterprise Management and Management Accounting],
1996, pp. 53–62; W. Männel, Frühzeitige 1999, p. 57 ff.
Produktkostenkalkulationen [Product Costing at an Early 147 Cf. A. Rappaport, Shareholder Value, 1999.
Stage], 1996, pp. 1–10. 148 Cf. A. Rappaport, Shareholder Value, 1999, p. 39.
133 Cf. J. Becker, DV-Verfahren zur Unterstützung frühzeitiger 149 Cf. P. Goniez, Wertmanagement [Value Management], 1993,
Kostenschätzungen [DP Concepts for Supporting Cost Esti- p. 30.
mates at Early Stages], 1996, p. 84 f. 150 Cf. A. Rappaport, Shareholder Value, 1999, p. 91 ff.
134 On the consideration of the life cycle in value-based corpo- 151 Cf. A. Rappaport, Shareholder Value, 1999, p. 40.
rate governance, see also T. Siegert, M. Böhme, F. Pfingsten, 152 G. Sieben, Betriebswirtschaftliche Aspekte eines wertorientierten
A. Picot, Marktwertorientierte Unternehmensführung im Lebenszy- Versorgungssystems [Business Aspects of a Value-Oriented
klus [Market-Value-Based Enterprise Management in the Supply System], 1992, p. 348.
Life Cycle], 1997, pp. 471–488. 153 This basic idea is also argued by H. Koch, Zur Frage der Vere-
135 See T. M. Fischer, J. Schmitz, Messung von Prozessverbesserun- inheitlichung der Entscheidungsrechnungen [On the Question of
gen mit dem Half-Life-Konzept [Measuring Process Improve- Unifying Decision Calculations], 1999, p. 203. Koch even
ment with the Half-Life Concept], 1997, pp. 291–310. proposes using costing-based planned profit and loss state-
136 See J. R. Pampel, Konzepte und Instrumente für das ments in the form of variable planning periods as the basis
ressourcenorientierte Management [Concepts and Tools for for long-term decisions; see ibidem p. 195 ff.
Resource-Oriented Management], 1998, p. 228 ff. 154 Cf. N. Knorren, Wert-Orientiertes Controlling (WOC) [Value-
137 Cf. J. R. Pampel, Kapazitätsrechnung für das Ressourcenorien- Based Management Accounting], 1997, p. 207. On the
tierte Leistungscontrolling [Capacity Accounting for Resource- requirements for the transfer to cost accounting and the role
Oriented Output Management Accounting], 2001, pp. 44–46. remaining in this interaction for cost accounting, see also
138 Cf. M. Layer, Prognose, Planung und Kontrolle fixer Kosten Vodrazka, K., Earning-Capacity-Value-Oriented Enterprise Man-
[Forecasting, Planning, and Controlling Fixed Costs], 1992, agement and Cost Accounting, 1999, pp. 481–493.
pp. 69–76. 154B Translator note—profitability information in the cost
139 See M. Günther, J. R. Pampel, Implementierung eines Konzepts accounting system in GPK.
zur Kapazitalsrechnung [Implementing a Concept of Capacity 155 W. Kilger, Flexible Plankostenrechnung und Deckungsbeitragsrech-
Accounting], 1999, pp. 301–305. nung [Flexible Standard Costing and Contribution Margin
140 Cf. A. Rappaport, Shareholder Value, 1999; T. Copeland, T. Accounting], 8th edition, Wiesbaden 1981, p. 23.
Koller, J. Murin, Unternehmenswert [Goodwill], 1998.
141 Cf. U. Pape, Wertorientierte Unternehmensführung und Controlling
[Value-Based Enterprise Management and Management
Accounting], 1999; T. Günther, Unternehmenswertorientiertes Con-
trolling [Goodwill-Oriented Management Accounting], 1997.
142 On this approach, see H.U. Küpper, Investitionstheoretische
Fundierung der Kostenrechnung [The Investment Theory
Foundation of Cost Accounting], 1985, pp. 26–46.
143 J. Holzwarth, Differenzrechnungen als Verfahren einer strategischen
Kostenrechnung [Differential Accounting as a Method of
Strategic Cost Accounting], 1993, p. 100. For “strategic cost
accounting,” Holzwarth proposes the assignment of multi-

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