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ARTICLES
Tamara Nelson
Bozeman, Montana
Mark D. Nelson
Montana State University
Abstract
In response to a growing perception that America’s youth
lack the necessary values to grow and develop into adult-
hood in a socially healthy manner, character education
has emerged as a rapidly growing proactive approach that
serves to develop good character among young people.
The authors examine several of the virtues thought to
underlie good character from Character Counts!, a popu-
lar character education program, and emphasize the cul-
tural complexities involved when promoting character
education in a pluralistic society.
Caring
Caring is broadly defined in the Character Counts! literature as con-
cern for others and charity. Concern for others includes being compas-
sionate, empathetic, kind, loving, and considerate; being thankful and
expressing gratitude for what people do for you; forgiving others for
their shortcomings; and not being mean, cruel, or insensitive. Charity
requires being altruistic, giving money, time, support and comfort with-
out strings attached for the sake of making someone else’s life better,
not for praise or gratitude; and helping people in need (Character
Counts!, 1997). Let us consider the way in which this definition of car-
ing presupposes a particular moral vision or cultural interpretation
about the self and the good life.
What should be cared about? Caring if not a universal value is surely
close to being universal. One would be hard pressed to find cultures in
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which some form of caring is not advocated. Indeed, the German her-
meneutic philosopher Heidegger (1962) sees caring as central to the
human condition. From his perspective, our lives are “structures of
care.” If Heidegger is correct, then the crucial issue is not whether or
not we care, but what in fact we care about.
The definition of caring in Character Counts! emphasizes caring
about others with little mention of at least two other forms of caring:
care for the self and care for the environment. Caring is defined solely
in reference to others; there is no mention of caring about the self or
nature. In influential ethical traditions both Western and non-Western,
care of the self and its flourishing has been viewed as central to ethics
(e.g., Aristotle’s eudaimonism, Confucius’s self-cultivation, Ayn
Rand’s (1964) “virtue of selfishness” and more recently Foucault’s
(1989) “care of the self”). Other ethical positions such as deep ecology
(Naess, 1990; Skolimowski, 1981), Taoism (Munro, 1985), and most of
Native American spirituality (Peat, 1994) consider our relationship to
the environment, our ability to care about nature, as being a primary
ethical responsibility. If Character Counts! is to make the claim that it
is promoting universal virtues, then it would seem at a minimum it
would need to be teaching an understanding of caring that in some
fashion includes all these different interpretations of what we should
care about.
Why Care? The motivation for caring is intricately bound up with
our sense of ourself or our sense of identity. As Taylor keenly
observes, “Selfhood and the good, or in another way selfhood and
morality, turn out to be inextricably intertwined themes” (1989, p. 3).
Character Counts! seem to presuppose a particular notion of caring
that is rooted in the Western cultural tradition, specifically more mod-
ern versions of this tradition such as the philosophy of Immanuel Kant.
In the Kantian view of ethics, which has been highly influential in
shaping Western psychological theories of moral development (Camp-
bell & Christopher, 1996a, 1996b; Campbell, Christopher & Bickhard,
2002), morality is always an other-regarding proposition; concern for
the self is regarded as a practical but not a moral issue. This sharp
distinction between others and the self, which is not found in many
ethical traditions appears to be directly related to the Western dualistic
and individualistic presuppositions that form what Taylor (1985) terms
the modern identity. Western culture emphasizes an atomistic view of
the self as an individual apart from others. The individual tends to be
cut adrift from a meaningful cosmos that traditionally subordinated the
individual’s life to some larger telos or vision of the good life, good
society, and good person (Berger, 1979; MacIntyre, 1984; Richardson,
Fowers, & Guignon, 1999). This metaphysical dualism that separates
the self from both others and the world is reinforced by an ethical
dualism that splits facts and values. The end result tends to be a view of
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the identity of these students often does not stop at the boundary of
their skin, but extends to include others within it. Sharp distinctions
about what is self-interest and what is moral concern for others may
not exist, or at least in the same configuration that it does for white,
middle class American students. A consequence may be that in collec-
tivistic societies the neglected areas of expressing care may not concern
others as much as themselves (Smith, Christopher, & Turk-Smith,
2000).
Not surprisingly, caring for Americans is a risky proposition. We are
required to find a delicate balance between caring too much and caring
too little. On the one hand, we believe as with programs like Character
Counts! that we need to teach students to care to offset our innate
selfishness or indifference to others. On the other hand, caring too
much is also problematic. We fear in our culture the possibility of los-
ing oneself while caring for others. Our contemporary notion of
codependency, widely bandied about in mental health circles, may use-
fully point to valid clinical phenomena but also exemplifies this ten-
dency and assumes that the self should be autonomous and self-
contained (Christopher, 1996; Greenberg, 1994). American culture
demands that we be autonomous, competitive, and compassionate all
at the same time. It is questionable whether other cultural groups find
this balance to be so problematic or difficult to maintain. Thus, teach-
ing caring as a solely other-regarding capacity may not address the
indigenous needs of these other groups. In addition, American stu-
dents may not need only to consider caring for others but to rethink
the overly sharp distinction between self and others or self and nature
that we often assume to be the case.
How do we care? Culture also seems to impact the interpretation of
what it means to care (once the object of care has been delimited). For
instance, it may be a universal value that the elderly or dying are cared
for in all societies. But across societies there are emic ways of doing so
based on different interpretations of what this type of caring entails.
For example, van der Post (as cited in Kahn, 1991) tells of the Bush-
men who leave their elderly to die. While this initially may seem uncar-
ing, if not cruel, to those of us reared in Western culture, the nomadic
Bushmen must keep moving for survival. The elderly are left behind
when they can no longer keep up the pace and thus jeopardize the
whole tribe. Before leaving the elderly person, the tribe conducts cere-
monies and dances of honor and respect, a temporary shelter, and
enough food for a few days.
The typical response in the United States would be to hospitalize the
person, to put the patient on all possible life support systems or, at a
minimum, painkillers which often render the patient’s last days semi-
conscious (and may result in tremendous financial hardship for the sur-
viving family members). The Bushmen’s style seems to indicate an
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acceptance of the cycles of life and death as part of the human experi-
ence. This example illustrates how much cultural variation can exist in
the form that caring takes even when facing a universal dimension of
human existence and obligation, namely death and honoring and car-
ing for the dying. By analyzing the nature and expression of caring it
becomes evident that interpretation is always at play. It is the interpre-
tation of what caring means that makes Jack Kevorkian’s deeds appear
as murder to some Americans and mercy killing to others. Interpreta-
tion is required and inevitable in different cultural contexts and shapes
our understanding of who or what we care about, how we should care,
why we should care, and when and where we should care.
Responsibility
This virtue is defined as knowing and doing one’s duty, acknowledg-
ing and meeting legal and moral obligations; being accountable,
accepting responsibility for the consequences of one’s choices which
involves thinking about the consequences on oneself and others before
acting; and setting a good example. Responsibility also means pursuing
excellence, working hard, and making all one does worthy of pride;
exhibiting self-control by taking charge of one’s own life, setting realis-
tic goals, keeping a positive outlook, and being prudent and self-disci-
plined with one’s health, emotions, time and money; being rational,
acting out of reason, not anger, revenge or fear as well as being self-
reliant, managing one’s life so as not to be dependent on others. (Char-
acter Counts! 1997).
Why be responsible? Cultural differences influence the motivation to
be responsible. Research on achievement motivation, which could be
thought of as a form of responsibility, notes significant cross-cultural
variation. For instance, both Chinese and American students may
strive for entrance into a prestigious university; but the American stu-
dent is more likely to be motivated by a desire to increase their per-
sonal status while the Chinese student is more likely to be concerned
about enhancing family social status, satisfying a sense of indebtedness
to parents (Matsumoto, 1996; Spence, 1985). Similarly, self-reliance, a
stereotypically American value, is even more highly embraced by
Taiwanese students than American students; however, for Taiwanese
students being self-reliant is important both as a prerequisite to being
able to help others and to avoid being a drain on others (Christopher,
1992).
The Character Counts! definition of responsibility carries the conno-
tation of “standing on one’s own two feet.” Phrases such as “self-con-
trol, taking charge, self-reliant, managing one’s life, working hard,
pursuing excellence, and self-disciplined” call forth Weber’s (1958)
analysis of the Protestant work ethic and Bellah, et al.’s (1985) analysis
of the manager prototype in American culture. The American myth of
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Respect
Character Counts! defines respect as following the Golden Rule, dis-
playing tolerance and acceptance, being nonviolent, and extending
courtesy. Persons of good character are asked to treat others as they
themselves want to be treated; to respect the dignity, privacy, and free-
dom of everyone; to value and honor all people, no matter what they
can do for or to you; to respect others’ property; to respect the auton-
omy of others, but tell them what they should know to make good
choices about their own lives. In further clarifying tolerance and
acceptance, the guidelines say that one should judge others on their
character, abilities, and conduct without regard to race, religion, gen-
der, where they live, how they dress or the amount of money they
have; be tolerant, respectful and accepting of those who are different
from you; listen to others and try to understand their points of view
(Character Counts!, 1997).
Who or what is respected? This definition of respect reverberates
with the tones of modern liberal individualism which has its roots in
the 17th century European Enlightenment. Prior to that time, in the
Western world, the individual essentially belonged to the King and the
Church (Ullmann, 1966). Respect did not accrue simply from being an
individual; respect was accorded by one’s conduct and role in the social
and cosmological order (Berger, 1979). With the social, political, and
religious upheavals of the 18th century, the individual was granted a
new degree of status and prestige buttressed by the belief that all indi-
viduals had dignity and should be respected (Lukes, 1973). More
recently, the discourses of multiculturalism and what is sometimes
more or less disparagingly called “political correctness” treat respect as
a type of natural right (Fowers & Richardson, 1996).
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Conflict of Virtues
An additional challenge for character educators is the fact that con-
flicts may occur among the virtues. According to Kaplan (1995):
there is no consensus on the nature of character to guide
us, and even if there were a catalog of common values,
how would we figure out which ones are relevant in a
given situation, and how would such a list help us with
conflicts among those values? (p. 361)
The problem for character educators is that in an ethnically diverse
classroom, all students might conceivably agree that each virtue is
essential. However, the universal presence of a virtue should not be
confused with its necessary predominance in the hierarchy of values
within a specific culture. While there are a “diversity of goods” within
and across societies (Taylor, 1985; cf., Den Uyl, 1991), there is no rea-
son to assume that these goods are everywhere ranked the same.
Respect, for instance, has clearly become less valued in the West in
comparison to autonomy and freedom. Smith, Turk-Smith, and Chris-
topher (1998) found that some student groups such as the Turkish and
the Belaun in Micronesia regarded respect as the most essential char-
acteristic of the good person, while American students ranked respect
the 35th most important. In today’s culturally diverse classrooms there
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Conclusion
In our analysis of Character Counts! we suggested five main points.
First, the meaning of specific virtues is always dependent upon inter-
pretation. Second, the interpretation of the meaning of specific virtues
or values depends upon particular background contexts of understand-
ings, contexts with moral visions that presuppose particular notions of
the self and of the good life. Third, individualism, the folk psychology
and ideology of American society, is the background context that
shapes a great many of our interpretations of specific virtues. Fourth,
while some of these virtues may approach being universal there is a
difference between the presence of a virtue in a culture and its relative
importance and ranking. Fifth, much of the struggle in moral conflicts
is not about the absence of virtues or how to apply a virtue to a specific
situation. Rather, it concerns conflicts between virtues that occur when
different virtues inevitably compete for preeminence and call forth a
different ethical stance from us.
Much of psychological theory, research, and practice relies upon
explicit or implicit notions of psychological well-being (Christopher,
1996, 1999). Theories of well-being, developmental theories, as well as
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do care about our lives and we structure them around our understand-
ing of the good life. This common condition of caring can provide a
meeting ground for any dialogue about what it means to care at a par-
ticular time, in a particular context. Hermeneutic dialogue offers char-
acter educators and psychologists a way of taking their own convictions
and those of their students or clients seriously while remaining deeply
open to learning from the diversity of cultural and moral viewpoints
that are increasingly present in today’s multicultural society.
Implications
In this article we have considered the problem character educators
face in trying to promote certain values in a pluralistic society and have
suggested that this problem exists at the heart of much psychological
practice (Christopher, 1996, 2001; Doherty, 1994). A number of writers
have argued that many of the questions, conflicts, and choices faced by
therapy clients are partly or essentially moral issues (e.g., Cushman,
1990; Doherty, 1994; London, 1986; Lowe, 1969; Richardson et al,
1999). Psychologists and counselors now function as “secular priests”
or “new moral authorities” (Lowe, 1969) who not only influence cli-
ents’ behavior but also their moral outlook. Becoming aware of this
inescapable moral dimension to psychological practice is a crucial first
step. The second step is being willing to accept the moral responsibility
entailed in our roles as practioners. Doherty (1994) suggests we should
recognize that we are “moral consultants” (Doherty, 1994, p. 17).
However, our willingness to accept this moral responsibility needs to
be tempered by the humility that comes from realizing that our own
understanding is always finite, shaped by our own cultural and histori-
cal context. Consciousness of our embeddedness in “horizons” of
understanding leads to the need for a third step: developing a critical
stance towards ourselves and our own deepest values and assumptions.
Such a critical stance can be engendered by engaging in hermeneutic
dialogue and being open to the existence of other horizons of under-
standing, other moral visions.
Gadamer (1975) devised the phrase effective historical consciousness
to capture a dynamic process whereby both the past shapes and guides
the outlook and understandings that we have in the present and that
the present helps to shape how the past makes sense. As we have seen,
our current understanding of virtues such as caring and respect rely on
interpretations that have a history. Effective history reminds us that
our normal ways of making sense of the world, of understanding for
instance what it means to care and when caring is called for, is based
upon particular interpretations that are historically rooted in Western
culture. Other societies or ethnic groups will understand virtues differ-
ently based on the history of interpretation found within their own cul-
ture. Effective historical consciousness is a mode of awareness that
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MacIntyre’s (1984) dictum that “the good life for [humans] is the life
spent in seeking for the good life for [humans]” (p. 219).
No doubt some psychologists and character educators already grasp
these problems and in their own way make use of this kind of dialogue
and search for moral wisdom. However, in making these issues explicit
we hope to enrich activities that promote the good life, whether they
be character education or psychology, by shedding additional light on
their enormous challenges and refining our understanding to meet
them.
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