MOCK MMS II SEM 3 Batch 2020-22

Internal Exam - Consumer Behaviour

CONSUMER BEHAVIOUR
Date: 17 JAN 2022 Day: Monday Batch 2020-22 Duration: 60 mins

Marks 50 Each question carries 1 mark

Enter Student Name :- *

Rutuja Mali

Email Address of the student *

rutujamali99@gmail.com

Enter Student 7 digit Roll Number (2020xxx)

Enter Student Specialization *

Marketing

Attempt all 50 Questions

Which factors is registered as social factors that influence consumer behaviour. *

Roles and status

Reference groups

Family

Occupation

Consumers often choose and use brands that have a brand personality
consistent with how they see themselves, also known as the *

Actual self concept

Ideal self concept

Others self concept

Prohibitive self concept

Portrays the whole person interacting with his or her environment *

Attitude

Personality

Lifestyle

Self concept
Refers to how an individual perceives a particular message *

Consumer behaviour

Consumer interesr

Consumer interpretation

Consumer attitude

Marketers who target consumers on the basis of their .................... believe that
they can influence purchase behaviour by appealing to peoples inner selves *

Core values

Sophistication

Money constraint

Social class

Which type of product would be better advertised using a elaborate website

with lots of information rather than a simple newspaper a with minimal text? *

High involvement

Impulse purchase

Routine purchase

Emergency
All those factors particular to a time and place that do not follow from
knowledge of the stable attributes of the consumer and the stimulus and that
have an effect on current behaviour are known as *

Motivators

Situational influence

Consumption triggers

Consumption influencers

The most effective source that consumers obtain information from is …..
because it legitimizes or evaluates products for the buyer *

Commercial

Public

Personal

Experimental

Which of the following statements about social class is true? *

Middle class is the largest class

5% of the population is upper class

Who depends heavily on relatives for economic and emotional support

Middle class is the group most likely to demand instant gratification

Experimental sources of information for consumers refer to *

Advertising, marketing, selling and profit making

Buying after a demonstration

Handling, examining and trying the product while shopping

Buying the product directly from a manufacturer

A purchase involves many decisions, which include product type, brand, model
…… among other fators . *

Credit facility available

Dealer selection and the method of payment

Group purchase discount schemes

Availability of money

Marketers can create brand equity *

By selling them in prestigious outlets

By overpricing the product

Preparing comparative information about competitive brands

By making the products available in all locations

Consumer behaviour helps marketers create an effective marketing strategy
because *

marketers see what competitors are able to do to attract potential consumers

marketers are able to bring a product to market faster than any potential competitors

marketers can understand how consumers make decisions and better anticipate their
needs

marketers are able to determine the highest price they can charge for their product

Group marketing and………… determine the initial level of product knowledge as

well as change in it *

Consumer feedback

Information available

Situational influences

Consumer perception

Which types of risk s influence consumer decision making approaches? *

Financial risk, social risk, performance risk, physical risk, time risk

Financial risk, social risk, performance risk

Social risk , performance risk, physical risk

Social risk, performance risk, physical risk, time risk

What determines the buyer satisfaction or dissatisfaction. *

brand personality

Recognition

Perceived performance

Consumer market

........ is a key to building lasting relationship with consumers *

Personality

Alternative evaluations

Customer satisfaction

Customer delight

Companies should set up systems that................ customer to complain *

Encourage

Do not allow

reduce chances of

give incentive to
One implication of the.......... view for marketers is that care must be taken not to
raise repurchase expectations to such a level that the product cannot possibly
meet them *

Purchase decision

Repurchase decision

Post purchase evaluation

Regular decision

Almost all major purchases result in------- or discomfort caused by post

purchaser conflict. *

Opinion leaders

Cognitive dissonance

Complex buying behaviour

Purchase decision

Relative advantage, compatibility, complexity, divisibility and communicability are

characteristics *

Alternative evaluation

Reducing buying behaviour

influence of product on rate of adoption

Habitual buying behaviour

Family is one of the ….. factors that influence consumer behaviour. *

Culture

Social

Personal

Psychological

The buying decision process consist of stages *

Opinion leaders are sometimes referred to as *

Influential

Upper class

Middle class

Buzz marketers
Understanding consumer buying behaviour is not easy. The answers are often
locked deep within the consumers head. *

How much money is the consumer willing to spend?

How much does the consumer need the product being offered for sale?

How much does a discount or a coupon affect the purchase rate?

How do consumers respond to various marketing efforts the company might use?

Which of the following statements about marketing communication planning is

untrue? *

The messages being communicated are consistent with an organizations corporate

and marketing activity

Promotion activity supports and adds synergy to the over all business and marketing
strategy

Consumers should hear one voice and not a range of disparate message and
marketing

One communication channel is chosen for all messages

Compared with low contact services , customers of high contact services are
more likely to judge service quality on the basis of *

Intangible outcomes

Process used in carrying out the service

Price of the service

Tangible outcomes
Marketers play their respective advertisement simultaneously across many
channels at same time, so that the consumer is forcefully exposed to the
advertisement. This is referred as ----------- *

Subverting

Roadblock -ins

Jolting

Grazing

Understanding of consumer needs and the develops a marketing mix to satisfy

these needs *

The price influences

The marketing concept

The strategic plan

The product influences

A new product is a good, service, or idea that is perceived by some potential

customers as new. Our interest is in how consumers learn about products for the
first time and make the decision to buy them. This is called the . *

new product recognition

adoption process

variety-seeking buying behaviour

information search
Any individual who purchases goods and services from the market for his/her
end-use iscalled a.................. *

customer

all these

purchaser

consumer

. ------------ is nothing but willingness of consumers to purchase products and

services as pertheir taste, need and of course pocket. *

consumer interest

consumer attitude

consumer perception

consumer behaviour

. ------------- is a branch which deals with the various stages a consumer goes
through beforepurchasing products or services for his end use. *

consumer attitude

consumer interest

consumer perception

consumer behaviour
-------------- refers to how an individual perceives a particular message *

consumer interest

consumer interpretation

consumer attitude

consumer behaviour

“----------- is the action and decisions process oF people who purchase goods
and services for personal consumption.” *

consumer interpretation

consumer interest

consumer behaviour

consumer attitude

________________ emphasize(s) that profitable marketing begins with the

discovery and understanding of consumer needs and then develops a marketing
mix to satisfy these needs. *

the price influences

the strategic plan

the product influences

the marketing concept

________________ is one of the most basic influences on an individual’s needs,
wants, andbehaviour. *

product

. brand

culture

price

. In terms of consumer behaviour; culture, social class, and reference group

influences havebeen related to purchase and _______________. *

situational influences

physiological influences

. economic situations

consumption decisions

. Many sub-cultural barriers are decreasing because of mass communication,

mass transit, and a ___________________. *

strong awareness of brands in the market

decline in the influence of religious values

decline in communal influences

strong awareness of pricing policies in the market

. ___________ develop on the basis of wealth, skills and power. *

competitors

economical classes

purchasing communities

. social classes

_____________ (is) are transmitted through three basic organizations: the family,
religiousorganizations, and educational institutions; and in today’s society,
educational institutions are playing an increasingly greater role in this regard. *

consumer feedback

marketing information systems

market share estimates

cultural values

In large nations, the population is bound to lose a lot of its homogeneity, and
thus_________________ arise. *

A. multilingual needs

D. product adaptation requirements

B. cultures

C. subcultures
. _______________ are based on such things as geographic areas, religions,
nationalities,ethnic groups, and age. *

subcultures

multilingual needs

cultures

product adaptation requirements

. Marketing managers should adapt the marketing mix to ___________________

andconstantly monitor value changes and differences in both domestic and
global markets. *

marketing concepts

cultural values

sales strategies

brand images

_____________ has become increasingly important for developing a marketing

strategy in recent years. *

the concept and the brand

change in consumers’ attitudes

age groups, such as the teen market, baby boomers, and the mature market

inflation of the dollar

. Two of the most important psychological factors that impact consumer
decision-makingprocess are product _____________ and product involvement *

marketing

strategy

price

knowledge

Which of the following is the most valuable piece of information for determining
the socialclass of your best friend's parents? *

their combined annual income

their ethnic backgrounds

their occupations

the number of years schooling that they had

. Changes in consumer values have been recognized by many business firms that
haveexpanded their emphasis on ____________ products. *

timesaving, convenience-oriented

health related

. latest technology

communication
 . Many sub cultural barriers are decreasing because of mass communication,
mass transit, and________________. *

the rising unemployment situation

an influence of political power

the use of new technology

a decline in the influence of religious values

Different social classes tend to have different attitudinal configurations and

_______ thatinfluence the behaviour of individual members. *

values

personalities

finances

decision makers

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