And also explain the difference between advertising and sales promotion with

examples.??

Advertising is the process of expressing the qualities and advantages of your products and services in
comparison to the products and services offered by your competitors. In most cases, businesses will use
advertising to express the unique selling proposition that distinguishes their products and services from
those of their competitors.

Lexus, for example, promotes its luxury vehicles as the result of a "relentless pursuit of perfection,"
whereas BMW counters this message by marketing its vehicles as "The Ultimate Driving Machine."
Advertising's primary goal is to increase sales and create branding opportunities that will pay off in the
future.

Short-term sales of products and services are the focus of sales promotions. Many businesses push
these promotions during times when consumer demand is likely to be higher than usual. For example,
because customers are more likely to make impulse purchases during the holiday season, businesses
should hold sales promotions during this time. Sales promotions can include limited-time free trials,
discount coupons, and buy-one-get-one-free deals.

Advertising is a long-term marketing and sales strategy, whereas sales promotions are only available for
a limited time. Advertising attempts to persuade prospective customers that your company is worthy of
their attention by appealing to their wants and needs. Sales promotions are solely concerned with
moving products and services and are designed to appeal to a prospect's financial consideration.

Advertising can involve a number of indirect methods to create the desired effect in a target audience,
whereas sales promotions are not subtle or meant to be hidden in any way. For example, a skateboard
company that's involved in advertising might talk about the rotational capabilities of the board's wheels,
and the different types of jumps that skater can attempt.