Delivering Value to Marketers: Timex vs.

Rolex ​1

Delivering Value to Marketers: Timex vs. Rolex

Caleb Saylors

Department of Business Administration, Averett University

BSA310: Principles of Marketing

Mr. Benjamin Potter

January 22, 2021

Delivering Value to Marketers: Timex vs. Rolex ​2

Abstract

Most people who are buying a watch have one major factor in common. These people are

looking for it to properly tell time. Another minor factor that both the Rolex and the Timex

watch have in common is the fact that they both are worn on the wrist and have the time

readily-available whenever needed. Determining which watch customers choose to buy depends

on other factors such as money or financial standings, durability and reliability, as well as social

normalization or fitting into societal standards. Creating value is the central part of marketing in

general. Both the Timex watch and the Rolex watch deliver value to target marketers in different

ways even with the wide price variation.

Keywords: money, financial standings, durability, reliability, societal standards

Delivering Value to Marketers: Timex vs. Rolex ​3

Delivering Value to Marketers: Timex vs. Rolex

The main conclusion for this paper is that each product has its own factors that appeal to

marketers no matter the ranging price tags because of the value that each factor of the product

delivers to marketers, as well as the marketers consumers. The main reasons for this conclusion

are:

● Money or financial standings

● Durability and reliability

● Societal standards

Timex Watch Marketer Appeal

Since 1854, Timex watches have had an impact on marketers and consumers all across

the United States (Watch Researcher, 2020). The Timex watch that costs $45 delivers value to

the target markets because it appeals to customers due to its price. The price of the Timex watch

draws the attention and interest of multiple societal and financial groups of customers because it

is not too out of the price range for all of the groups of people. For example, people who make

$20,000 or more annually and depending on other expenses and dependents in the household,

consumers will likely be attracted to the $45 price tag that the watch brings which delivers value

to target marketers for that major factor alone. Financially in today’s society, consumers are

looking to save money while having quality and effectiveness in the products that are purchased

which is something that the Timex watch accomplishes very adequately. For the factor of

inexpensiveness when it comes to the Timex watches, target marketers can not deny the value

that the watch delivers.

Along with the affordable price, the Timex watch is appealing to marketers when it

comes to durability and reliability. Timex watches are known to be inexpensive and worth $45
Delivering Value to Marketers: Timex vs. Rolex ​4

due to how long the watch lasts most people. Timex watches have been built with some of the

most durable materials, such as long lasting batteries, which help add or create value to the target

marketers and obtain interest to customers. Due to Timex watch’s durability and quality,

consumers that work in harsh environments, such as construction workers, and others who

involve themselves in working out, such as swimmers and hikers, are heavily drawn to the

Timex watch. In this day and age, working out and staying active is a major part of most

consumers everyday life, so having a watch that can last through any type of vigorous workout

or activity will create value to target marketers due to its consumer interest that will be brought.

Also, with the price being affordable, consumers will be more likely to buy it because if

somehow the Timex watch does break, the consumer will be more apt to buy another one due to

the price which helps deliver value to target marketers.

Rolex Watch Marketer Appeal

Rolex watches bring along some different factors that appeal value to marketers even

with the big price of $10,000. Rolex watches are known for being hand-crafted with incredibly

detailed gems and metals that make these watches so unique. Along with the incredible detail

that these watches bring, they also are built with the latest and most advanced technology out

among the watch industry. Rolex watches are known to be more of a collectors item than an

everyday wear and tear watch, especially with the price that comes along with it.

Even though the watch is very prestigious, marketers notice the value in these Rolex

watches because of the societal standards of today’s world. For instance, most people that wear

these Rolex watches are considered to be “high class” and “wealthy” due to the steep price tag

that most average people can not afford to spend on a watch. Rolex watch consumers are

wanting a watch that can give them more than just the time and the date which is why they will
Delivering Value to Marketers: Timex vs. Rolex ​5

shell out $10,000 dollars for these particular watches. Rolex intrigues consumers who like to

show off their money to society to try to fit in or seem above the average man, as well as, receive

the most up to date technological advancements within the watch industry. Marketers see the

delivery value of these Rolex watches based on the societal standards that comes with the watch,

as well as, the functionality and features of the watch which causes consumers to overlook the

exorbitant price tag of $10,000.

Conclusion

Determining which watch customers choose to buy depends on factors such as money or

financial standings, durability and reliability, as well as social normalization or fitting into

societal standards. Creating value is the central part of marketing in general, each product has its

own factors that appeal to marketers no matter the ranging price tags because of the value that

each factor of the product delivers to marketers, as well as the marketers consumers. Rolex

intrigues consumers who like to show off their money to society to try to fit in or seem above the

average man, meanwhile Timex watches come along with an affordable price, it is appealing to

marketers when it comes to durability and reliability, and consumers such as those who involve

themselves in working out, like swimmers and hikers. In conclusion each of these two products

have their own factors that appeal to marketers no matter the ranging price tags because of the

value that each factor of the product delivers to the consumers.

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References

Grewal, D., & Levy, M. (2007). Chapter 1: Overview of Marketing. In ​Marketing​ (pp. 2-22).

Dubuque: McGraw-Hill Education.

Watch Researcher. (2020, December 16). Are Timex Watches Good? Timex Watch Review.

Retrieved January 22, 2021, from https://watchresearcher.com/are-timex-watches-good/