ASSIGNMENT NO - 01

CASE STUDY ON HOUSING.COM

SUBMITTED BY: - YASHAVANTH KUMAR H

CLASS: - II MBA (MARKETING)

REG NO: 20OKCMD151

SUBJECT: - RETAILING MANAGEMENT AND SERVICE

SUBMITTED TO: - Pro. KAUSHIK SAMADDAR

SUBMISSION DATE: - 05-12-2021

1. How is Housing.com creating value for its customers?

Housing.com emphasized incremental differentiation in services. A lot of new services were

added, and online rental agreements and home loans were in the testing stage, activated only
for Bengaluru. The online rental agreement feature helped to create a customized rent
agreement online. Users provided inputs such as rent, property area, security deposit, facilities
available, etc and could also review clauses. The unique feature of the service was that the
stamp duty was paid by Housing.com, and, as a result, the user was not required to waste time
buying a stamp for registration purposes. Housing.com had successfully identified the gap in
which people would previously spend four hours on average at the registration office trying to
complete their rental agreement paperwork. That was 30,000 man-days of productivity wasted
annually, from a countrywide perspective. The Housing.com rental agreement allowed people
to do the same thing online in just five minutes

Housing.com helped users avail themselves of customized loans to finance their purchases
online. The website partnered with six of the top financial institutions — Citibank, L&T
Finance, Axis Bank, Dewan Housing Finance Limited, Punjab National Bank Housing
Finance, and Bajaj Finserv — and provided these services online

2. Which Segment should they concentrate on? How should it deal with the conflicting
interest among buyers & sellers?

I. Segment should they concentrate on:

1. Concentrate on Residential Real Estate, Industrial Real Estate, Commercial Real

Estate and Metrics should be Used in the Real Estate Sector.
2. Identify the target market
3. Encourage referrals and word-of-mouth
4. reate a website and use social media
5. budget for marketing expenses
6. Respond quickly
7. Dispel questions on the need for a real estate agent
8. Plan for success
II. conflicting interest among buyers & sellers?

1. Persuasive pitch
2. Quality control
3. Distance sale
4. Transparent fees
5. Online ads
6. Big advantage
7. Unlicensed brokers

3. What should be done to increase the listings on their website?

Giving some extra value added services to brokers or customers like discount on
subscription try to give more leads to the brokers. For new users try to give ‘List property
for free’ option. Then try to find out whether you are a broker, owner or builder.

Appointing more sales executive to approach the customers to get listing in tier sites and try to
convert them to subscribed customers. Giving Assured leads for business development.

4. What should be done to increase the traffic to their websites?

1. Upgrade your photography

2. Share Your Listings on Social Media
3. Promote on Real Estate Aggregator sites
4. Create a video tour of the property
5. Enhance the listing with additional information
6. Blog about your listings
7. Feature your listing on your home page
8. Be Smart, have a Mobile Responsive Site
9. Create a single property website
10. Use paid search advertising
11. Use email marketing and drip campaigns
5. Suggest Some solutions for Housing.com so that to differentiate their offerings from
others service providers?i

1. Pay attention to your website

2. Mobile Version
3. Video
4. Social Media (Facebook, Youtube and Instagram)
5. Fine tune SEO for Real Estate
6. Find the unique value proposition
7. Be concise