SECTION A: FYP Title (Word limit: 50 words ) Number of words your FYP Title has : 18

Moving from physical retail business to ecommerce or having two in the same time in Malaysia, Kuala
Lumpur.

SECTION B: Introduction (Word limit: 1000 words ) Number of words your Introduction has : 886

Introduction

In Chapter 1 of this research is talk about the background of the study, the problem statement of
this research, purpose of the study, research questions, the significance of the study, scope of study,
limitation and the definitions of key terms. This chapters will be discussing on the case study of Moving
from physical retail business to ecommerce or having 2 in the same time in Malaysia, Kuala Lumpur.

Background study

Now a day, internet development is getting larger than ever and it will not stop getting better only
it will be improving and not fall back as well as many businesses will have to stay up to date to the
internet world so that only it able to stay afloat in the industry if not it will fall behind and loses to
others competitors. For new comers it will be easy for them to understand and able to know how to use
internet to do business by using internet easily but for old company that are still using retailing, sales
and others they will have to come out with some strategic, idea and others to get on the internet but in
the same time is using internet and also able to do face to face interaction retail and others. Ever Since
1993, the web commercial is start from being use has enticed associations to embrace electronic
business. Kuzt, 2016 Strategy creators demand web based business is now prompting the reshaping of
client and supplier relationships. Directors are informed that web based business will give a gigantic lift
to their organizations, that organizations not engaged with web based business will be given up in the
worldwide commercial centre. Pearson, 2003 Truth be told, some studies claim that the utilization of
online business is a precondition for an organizations accomplishment in the present business world.
Ever since, the internet has become a platform for the people to use as a transaction among consumer
and new businesses at the neighbourhood and worldwide business sectors on the planet with the
capacity to purchase item, sell items, do business, able to provide services whenever and from
anywhere and others. However, for many businesses is still using physical retail business because mainly
is about they do not know or understand that how is it will able to help them when doing business
through internet or how it is able to exploit it. They may not see how their organization competes what
esteem their item brings to the buyer, and how the WWW can encourage the company and others.
Ecommerce arose when organizations began to understand the part of internet as an incredible medium
for leading business particularly in the help area as it can improve in service provider, customer and
supplier relationship, Ecommerce is a is the progression of measure which is buying, advertising, deals
and client service that is essentially connected with a business relationship or exchange over the web
that is all about present cycle, speed, and globalization, improved efficiency, able to reach customer and
sharing information across establishment with this it able to do transaction across limits as a tradeoff for
product and service. Ecommerce evolved in different methods for relationship inside the business circle.
It very well may be in the type of business to business B2B, business to customer B2C, customer to
customer C2C and business in business BIB. Generally, B2B which is between company formed the of
the ecommerce activities. Norudin Mansor, 2010 Despite the fact that internet business infers data
between organizations, the innovation is similarly applicable among business and shoppers and in reality
between purchasers themselves as such, the critical part of web as the fundamental tool in internet
business is getting more relevant as it additionally acts as a distribution channel on top of including with
the undertaking of the customary delegates. One of the reason Ecommerce it is so successful is because
cell phone stay as the most widely recognized gadget used to get to Internet and become a significant
medium in friendly commitment in informal community stage. With so many people using smart phone
and internet, anyhow there will be people will use internet to buy product or use the internet to create
a new platform to conduct internet business.

The reason for this study is about how does the physical retail business move to ecommerce
specifically in Malaysia. The reason of change is it may be some of the company is face by some problem
and have no choice but to try move to ecommerce or some of the company is wanted to try new things,
try new step for company and others which led them wanted to move to internet platform. The
company will have to do some research on ecommerce platform and the competition on the platform
and to know why does the physical retail business is needed to change, how did they change and others.
For this report it will conduct a case study on a specific company and ask them question about the
journey how does they form a retail physical business to ecommerce.

This aim is to gain more knowledge and more understanding on how doing business through
internet and how does it able to convert it successfully. In the same time find what is the main problem
when doing physical retail business.

SECTION C: Problem Statement (Word limit: 1000 words ) Number of words your Problem Statement
has : 423

Problem statement

Now a day many company is getting closed or have to move to internet to do ecommerce that is
mostly is due to covod19 pandemic not just in Malaysia it event occur in others country it is mainly
because the lack of customer to generate income or not able to have profit, the company need to have
pay many bills to be able to sustain the business for instance the money to pay the employee, to pay the
bills, pay the suppliers and others. In a same time, many people have lost their job due to this pandemic.
So in the end many company have close, file in bankrupt, take loan and others. But there are company
did not close and have spot on that due to this pandemic many people will use the internet to purchase
item so that, there company attempted to being a physical business full move to internet commercial to
proceed their business and able to stay afloat also need to be able to fight with others competitors or
even have the potential that is able to take one step and move ahead the competitors. If not is the cases
above then the another cases will there are some company see potential on the ecommerce platform
for their business, so the company have decided to move the physical retail business to ecommerce
platform to continue operate the business. This topic mainly is to found out what are the way or
strategic needed to use during the change, the need or reason to change, what kind of problem
encounter or unfortunate event have happened when changing and how to overcome the problem,
what the advantage or disadvantage will bring to the company, how does it help the company and
others. Lastly is how good is the company is able to understand the result that they have anticipate and
do there able to adapt to it.

This a quite new topic because of recently pandemic have been become more popular so that this
does not have much of information or study in the internet or study that have been recorded. Thus,
there are many kind of question there are still had not be answer and still remain unknown on this topic
and also has not been widely investigated in scholarly exploration and assets is restricted to obsolete
information or certain old study or research. So this is the reason in is a frail exact and conceptual basis
to understand in this topic of moving form physical retail to ecommerce.

SECTION D: Project Aim (Word limit: 500 words ) Number of words your Project Aim has : 0

SECTION E: Project Objectives (Word limit: 500 words ) Number of words your Project Objectives has :
251

Purpose of study

The main purpose of this case study is to enhance the comprehension of the cycle of progress from a
traditional physical retail business to a to an ecommerce model in Malaysia. It centres around all
business that has effectively explored the progress to online business.

Research question

RQ 1 what were some of the problem encounter in physical retail business and how to solve the
problem

RQ 2 what are the changes of ecommerce bough to the business

RQ 3 What where the strategic is needed during the changes

RQ 4 How might they understand what results to anticipate from these chances

Significance of study

The significance of this case study is to determining what is the needed to prepare when moving to
an Ecommerce form a retail business such as the strategy, knowledge about ecommerce, the obstacle,
solution, how does it help and others in Malaysia. In the same time is discuss about after they
successfully convert how well will they be afloat when facing others competitors, how well is the
adoption, the results to anticipate and others.

Academic perspective

Form an academic perspective, the finding of this study is to receive and provide more in depth
information in this topic of Moving from physical retail business to ecommerce or having 2 in the same
time. This study will help researchers to discover extra information on the study topic which will permit
them to extend their insight that will be able to help them in future research

SECTION F: Literature Review (Optional) (Word limit: 1000 words ) Number of words your Literature
Review has : 942

Consumers Trust on adoption of ecommerce.

Thaw, 2017 said that Web based business has acquired impressive consideration in the previous
few years, leading to a few intriguing studies and modern application, because of the Internet has
established gigantic change in the business environment The Malaysian Government has taken a
monstrous action by dispatching the Multimedia Super Corridor MSC whereby one of its seven leader
applications incorporates the active promotion of the electronic business activities in the country. Be
that as it may, the acknowledgment level of the electronic business by the Malaysian consumers is still
regarded very low compared with different pieces of the world particularly the developed countries
such as European Union, United states of America, China and others.

By looking in the trust of the adoption of ecommerce it need to look more detail in to the study by
having factors that will able to help to find out result. The factors viewed as influencing consumers to
certainty to embrace internet business are gathered four fundamental classifications which is
consumers attitudes towards secure online transaction processing systems, privacy and security of the
customer, very own information, trust and unwavering quality of online sellers, and buyers apparent
danger in ecommerce transactions.

Thaw, 2017 have done a study by interview 85 people of this five factors and having different
results. Out of the 85 respondents which is in the age range of 40 to 50 years old, practically every one
of the respondents report that they often utilize the web while the excess 3.5 only occasionally utilize
the web. The respondents didnt have insight in online buys and they were gotten some information
about the chance of their eagerness to make online purchases in the future. Then about 49.4%are not
willing to buy soon and about 8.3 will make online buys in future. Besides, the respondents who are not
willing to buy online in the close future were gotten some information about the different reason. Which
is about The significant explanation 35.5 was referred to be the worry on security and protection of their
own information, the lack of interaction with online buying, about 27.1 and does able to interact with
the item in real time about 22.4. Every one of the respondents were additionally gotten some
information about their assessment on Visa security for online buys. Most of the respondents about
54.1 accept that the utilization of charge card for online buys isnt protected, while about 11.8 accept
fairly protected. About 8.2 of the respondents are detached on online MasterCard security and the
excess about 24.7 respondents dont know about this.

2.3 Opportunities and challenges for ECommerce

A researcher name Wang, 2014 have done a research in China about the It is of specific
significance to augment the advantages of the pilot zones and catch the Chinese market increased by
the worldwide web based business improvement driven by the Chinese government, as the Chinese
retail market addresses a huge piece of the abroad internet business market. One of the main objective
of that research is about recognize the crossline ecommerce opportunities and challenges inside pilot
territories which would be the hot spot in the business of ecommerce in China.

One of the many challenges of International eCommerce in the Pilot Areas that Wang, 2014 found
out is language, by looking in worldwide ecommerce providers experience customers from everywhere
form the world. Various dialects, culture, religions and customs have made global internet business
more perplexing. A survey made by the Payvision Company and distributed to many people that related
to ebusiness showed that 29.5 of the organizations intend to focus on adjoining markets or locales that
uses common language. Around 70.3 of the surveyed organizations accept that a common language is
an amazing internal driving force to extend worldwide internet business, second to adjoining nations
sharing a same border. About 67 of the surveyed organizations accept that accomplices that share a
language and outreach groups who share a comprehension of neighbourhood culture language could
build crossline web based business benefits. The greater part of the organizations accepts that the
errand of building up a shared characteristic of language to meet the multilingual requirements of
clients is very troublesome.

One of the many opportunities for International eCommerce in the Pilot Areas that Wang, 2014
have found which is Bonded Warehouses as the Foundation for Market Competitiveness. Bonded
warehouses and warehousing administrations will probably be the center point and establishment of
seriousness of every one of the bonded imports pilot urban areas. With a 1 million of goods for instance,
stockpiling in the trade zone in shanghai will save in any event 24 million in charges or taxes. At present,
organizations are investigating the format of the region hoping to exploit of bonded warehouse rental
services to help make new development focuses. The demand for bonded warehouses will keep on
filling in the pilot regions as they furnish retailers with moderate warehousing alternatives for abroad
brands with an online operational base. The bonded warehouses and other logistical resources may turn
a focal point for competition, which would give a space to global internet business players to contend
with local physical retail business.

Customer Value Proposition for ECommerce

A few of researcher name are Nurhizam Safie Mohd Satar, Omkar Dastane, Muhamad
Yusnorizam Maarif3, 2019 had done a case study on Customer Value Proposition for ECommerce, the
objective of this case study is that they have selected 11street.com.my as Ecommerce company under
study and leading competitor as Lazada.com.my. they collected qualitative data so that utilization the
information to compare and contrast value proposition of both companies under consideration and also
to create a new value proposition.

SECTION G: Deliverables (Word limit: 1000 words ) Number of words your Deliverables has : 978

Methodology

In this chapter 3 will be focus on the various methodology techniques which is the choice of a
qualitative approach, time horizon, research design, research approach and data collection will be
clarified.

Introduction

The accompanying area present a plan of the design methodology of a qualitative research. This
research design process will be clarified utilizing the Research Onion structure that comprises of
numerous layer of cycle that was recommended by Saunders et al 2016

This study is done by using the basis of philosophy of interpretivism follow by an inductive approach to
develop some research questions. By embracing this interpretivism and inductive approach through a
case study it able to have a strategy that was utilized in this examination approach as the
methodological decision of this exploration is qualitative study. Additionally, for this study a
crosssectional is chosen in order to required primary data by conducting interview online.

Research Philosophy

As opine form Jill Collis, 2009 said that a research philosophy is a framework that guides how
research should be conducted based on ideas about reality and the nature of knowledge. For this
research to collect the data will use interpretivism philosophy, according to Jill Collis, 2009 that
interpretivism philosophy is about the apparent insufficiency of positivism to address the issues of social
researchers. It is worried about the exploring with exploring the complexities of social phenomena
through accomplishing an empathic comprehension of how the examination subjects see the world
which depends on discoveries from a moderately little example size. It is important that the philosophy
of interpretive research lines up with the manner in which planners conduct research to acquire
experiences about the setting of the issue, learn and get conduct and investigate culture to accomplish
sympathy for the clients. Configuration research also expects to decipher discoveries to produce
hypotheses about the idea of the issue and potential arrangements.

Research Classification and Approach

In research approach are plans and the systems for research that range the means from wide
presumptions to detailed methods of data collection, analysis, and interpretation. The general choice
includes which approach should be utilized to study a topic. Educating this choice ought to be the
philosophical suppositions the researcher brings to the study with systems research plans and explicit
exploration techniques for data collection, analysis, and interpretation. Trochim, 2015 The choice of an
exploration approach is likewise founded on the idea of the examination issue or issue being tended to,
the specialists very own encounters, and the crowds for the investigation. For this study will uses
qualitative research method, hence the data analysis approach will be inductive. The data collection
process will use interview to collect primary data and the way toward gathering information,
predisposition information was an issue when deciphering every one of the outcomes. The purpose of
this study is to find out what are the reason that physical retail has to move to ecommerce in Kuala
Lumpur.

Research Strategy

A research strategy is a procedure of a plan of an action to that provides guidance to the

considerations and endeavours, empowering to the research methodology and on time to deliver
quality outcomes and with detailed data. Vaismoradi, 2019 This empowers one to remain on track,
decrease disappointment, improve quality and in particular, save time and resources. There are many
kind of research strategy that can be used to collect date such as conducting survey, conduct
experiment, doing a case study, having a questionnaire and also having meeting. To collect data for this
research it will be using interviewing a company to collect primary data. This can help them to gather
quantitative information on the given subject of the research.

Research choice

In this study that is sui choice to conduct this research is qualitative research method which is case
study. Qualitative research includes gathering and analysing nonnumerical information to get ideas,
conclusions, or encounters. It very well may be utilized to assemble inside and out experiences an issue
or create novel thoughts for research. In addition, qualitative research also is usually utilized in the
humanities and sociologies, in subjects like human studies, social science, schooling, wellbeing sciences,
history, and so on. Creswell, 2018 Qualitative research is utilized to see how individuals experience the
world. While there are numerous ways to deal with qualitative research it will in general be adap and
centre around holding rich significance when deciphering information.
Time Horizon

In research perspective time horizon is refers to what are the period of time where the studies
have taken place and time horizon can be separated on time measurement to Longitudinal and
Crosssectional. Rindfleisch, 2006 Longitudinal examinations are rehashed over and broaden period
which is planned in a manner to permit the perception of the investigation wonders fully intent on
following changes all through various timeframes. Then again, cross sectional examinations are
restricted to a particular time period which mean once the exploration is directed, and contemplates a
particular wonder in the predefined time period. In this research of Moving from physical retail business
to ecommerce or having 2 in the same time in Malaysia, Kuala Lumpur or Cheras it conduct through
using cross sectional and this research is happening it is because of particular event have occur so that it
needed to do this action so that it needed to be identify by present.

3.7 Data

Primary data is the sort of information that is gathered by researchers straightforwardly from
fundamental sources while secondary data is the information that has effectively been gathered through
essential sources and made promptly accessible for researcher to use for their own exploration. Kabir,
2016 The principle contrast between these 2 definitions is the way that essential information is gathered
from the fundamental wellspring of information, while optional information isnt. In this research, the
researcher will use primary data which is conduct online or face o face interview to collect the data.

SECTION H: Propose at least 5 to 7 names of supervisors (Word limit: 300 words ) Number of words this
section has : 22

DR JUGINDAR SINGH, PROF. DR. SUNITY SHRESTHA HADA, DR. NENNIE TRIANNA ROSLI, Mrs. DINIKA
AGRAWAL, Mrs. DINIKA AGRAWAL. or anyone also can