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12. If it is an IAM, are there any potential derogations under Art.36? Have the
rules under Cassis de Dijon (rule of mutual recognition; rule of reason) and
subsequent case law been respected? Has the principle of proportionality
been respected?
13. Could the measure be a selling arrangement according to the Keck
formula and subsequent case law (e.g. Gourmet)? If so, the measure is
outside the scope of Art.34 - no derogation required. If not, back to 12.
[See also the chart in PPT for Lecture on FMG II]