Group 3_ PMk-T122WSB-3 presenting

Netflix
Business analysis +
Key findings
Why customer buy Netflix
subscription plans?
TABLE OF CONTENTS
NETFLIX TARGETED
WHAT IS NETFLIX

01 02
CUSTOMER
The definition of Kinds of customer
Netflix and its that Netflix’s
subscription plan content focus on

REASON BEHIND

03 04
IMPROVEMENTS
THE SUCCESS
Why Netflix blown What improvements
up with many user Netflix can make in the
in 2020-2021 future to attract new user
 Targeted Competitors
TOC Definitions Reasons Improvements
Customers Analysis

WHAT IS NETFLIX
Netflix is the world's leading internet
TV network with over 100 million
members in over 190 countries
enjoying more than 125 million
hours of TV shows
and movies of all genres every day.
 Targeted Competitors
TOC Definitions Reasons Improvements
Customers Analysis

NETFLIX TARGETED CUSTOMER

DEMOGRAPHICS
-Young adults, teenagers and families with the low-middle income
-Watch film/tv series on phone or laptop/PC by themselves
-Netflix movies and TV shows appeal to different ethnic/racial
groups with a wide range of foreign and international films

PSYCHOGRAPHICS
- People who are too busy to go out to cinema
- People who regularly rent movies and love movies. Their demand
ranging from big budget Hollywood films, to lesser known
international films.
- People who want to get the most value for their money. Value
seekers seek fair prices and convenience, who want to watch
movies without incurring advertising
 COMPETITORS ANALYSIS
High personalization
High price

High content
Low content
quality and Limited High
quality and
variation Availability Availability
variation

Low price
Low personalization

Key finding: Netflix is the first choice and unique for its customers by providing a more personalized, convenient, original
content, high selection and yet affordable streaming service than all of competitors
 Targeted Competitors
TOC Definitions Reasons Improvements
Customers Analysis

Reason Behind The Success Royal Customer? YES

Initial Experience Re-Subscribe

- Amazing sound and image quality
- Amazing sound and image quality
- Many Inclusive films/tv series with
- Various genres of film/tv series
high content quality and popular
- Homepage design is intuitive and lively
- Reasonable price compared to going
to the cinema
Potential Customer? NOT REALLY
 Targeted Competitors
TOC Definitions Reasons Improvements
Customers Analysis

Improvements
Advertising Others
- Focus on WOM(Word of mouth) by sponsor - Increasing the quality of content on the platform to
influencers, youtubers streamers minimize drama related to poor content controlling ( E.g:
Cuties drama)
- Considering lower the price of subscription plans for
developing country
- Investing on potential film market (Korea, India, Vietnam)
 Targeted Competitors
TOC Definitions Reasons Improvements
Customers Analysis

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