ENT 530

PRINCIPLE OF ENTREPRENEURSHIP
SOCIAL MEDIA REPORT
SweekizPopcorn Manjung

NAME:
NAZ AZIATUL ASHEEMA BINTI MOHD
HASHIM

STUDENT ID:
2017452438

CLASS:
NBF 6B

PREPARED FOR:
MADAM AINULMAAWA BINTI HAMAT
ACKNOWLEDGEMENT

First and foremost, I would like to thank

Madam Ainulmaawa Hamat, my Principles of
Entrepreneurship (ENT530) lecturer for
teaching me this subject with patience and
guidance, I managed to understand this
subject. The completion of this assignment
especially could not have been possible
without my lecturer assistance. I would like to express my sincere
gratitude to Madam Ainulmaawa Binti Hamat for providing me
with valuable guidance, comments and suggestions throughout
the course of this subject. I also would like to thank both of my
parents that give me support throughout completing this
assignment.

Lastly, thank you to everyone who has helped me throughout the

process of this assignment. I apologize to all other unnamed who
has helped me in various ways in completing this assignment.

i
EXECUTIVE SUMMARY

On November 1st, 2020, my business called as SweekizPopcorn

Manjung was registered under my name, Naz Aziatul Asheema Binti
Mohd Hashim, in MDEC’s e-commerce for business. My business is
solely based at No.41, Lorong Emas 2/1, Taman Emas 2, 32000
Sitiawan Perak. The missions to my business are to gain profit by
selling SweekizPopcorn Manjung products around Sitiawan,Perak, to
fulfil the customers’ wants and needs, and their satisfaction towards
the products and to avoid any wastage in selling the product by
being effective and efficient in managing SweekizPopcorn Manjung.
To become a business that sells Popcorn products that will fulfil the
needs and wants for SweekizPopcorn Manjung target market and will
be known among the e-business food industry in the next five years
from the date it establishes, is the vision that I saw when I created
this business.
As a start-up business, I needed a platform to market my products,
therefore, I created a Facebook page for my business. To create
awareness on my products, I used a lot of teasers about the business
and started selling my food afterwards. By posting soft selling and
hard selling, I was able to attract and encourage my target market in
buying my products. All the profit that were gained had covered all
the expenditure that I have made from the business.
Although there are many competitors selling the same products like
my business, I am sure for one, that my products are cheaper than
others and is suitable with the market price nowadays. By using high
quality and premium ingredient filled with nutrients, I am able to
promote my products better. This is why my food, my products from
SweekizPopcorn Manjung receives an amount of demand by my
target market, my customers.
ii
TABLE OF CONTENTS
TITLE PAGE PAGE

ACKNOWLEDGEMENT i
EXECUTIVE SUMMARY ii
TABLE OF CONTENT iii

1.0 INTRODUCTION OF BUSINESS

1.1 NAME AND ADDRESS OF THE BUSINESS 1
1.2 MISSION AND VISION 1
1.3 DESCRIPTION OF PRODUCTS 2
1.4 PRICE LIST 2
2.0 FACEBOOK
2.1 FACEBOOK PAGE 3
2.2 TEASER 4-10
2.3 COPYWRITING (SOFT SELL) 11-23
2.4 COPYWRITING (HARD SELL) 24-36

3.0 CONCLUSION 37

4.0 APPENDICES 3

iii
1.0 INTRODUCTION OF BUSINESS

1.1 NAME AND ADDRESS OF THE BUSINESS

Company Owner’s Name: Naz Aziatul Asheema Binti
Mohd Hashim
Name of the Company: SweekizPopcorn Manjung
Address: No.41, Lorong Emas 2, Taman Emas 2,
32000 Sitiawan Perak.

1.2 MISSION AND VISION

Mission
• To gain profit by selling SweekizPopcorn Manjung products
around Sitiawan,Perak.
• To fulfil the customers’ wants and needs, and their
satisfaction towards the products.
• To avoid wastage in selling the product by being effective and
efficient in managing SweekizPopcorn Manjung.

Vision
• To become a business that sells Muslim products that will fulfil
the needs and wants.
• SweekizPopcorn Manjung target in market will be known
among the e-business food industry in the next five years from
the date it establishes.

1
1.3 DESCRIPTION OF PRODUCTS
Through all the research for my business, there were a lot of
business that were selling the same products as
SweekizPopcorn Manjung. What differentiates my food and
theirs, are the ingredients and also the price. The ingredients
for all SweekizPopcorn Manjung products are guaranteed high
quality, premium filled with nutrients and vitamins. The price for
each product is seemingly lower than any of the business that
were selling the same product. In establishing SweekizPopcorn
Manjung, I believe that profit will be generated and gained
more later in the period of the business.

Below are listed and described in detail about the products

from SweekizPopcorn Manjung. The purpose of my business’s
products should be met the wants or demands of the target
market.

PRODUCT NAME
1.SweekizPopcorn Caramel
2.SweekizPopcorn Chocolate

1.4 PRICE LIST

NO PRODUCT QTY PRICE
1 SweekizPopcorn 350g RM18
Caramel 500g RM20
2 SweekizPopcorn 350g RM20
Chocolate 500g RM25

2
2.1 FACEBOOK PAGE

3
 2.2
TEASER
posting

4
TEASER NOVEMBER 2020

5
6
TEASER DECEMBER 2020

7
8
TEASER JANUARY 2021

9
10
 2.3
SOFTSELL
posting

11
SOFTSELL NOVEMBER 2020

12
13
14
15
SOFTSELL DECEMBER 2020

16
17
18
19
SOFTSELL JANUARY 2021

20
21
22
23
 2.4
HARDSELL
posting

24
HARDSELL NOVEMBER 2020

25
26
27
28
HARDSELL DECEMBER 2020

29
30
31
32
HARDSELL JANUARY 2021

33
34
35
36
3.0 CONCLUSION

In summary, Facebook gives many opportunities for my business

to grow and gain exposure. Facebook social networking tools help
to promote my business in powerful ways helping me to achieve
my goals for the business.

The findings published by business professional and marketers

support the fact that businesses can have a lot of benefits from
using social networks, which is why implementation of those has
become a part of business practice. This is why social media
marketing is no longer considered to be
on probation, but instead it has become
an important part of the business world.

Therefore, as a start-up business,

with the use of Facebook,
SweekizPopcorn Manjung will be able to
achieve its goals and targets in the
future.

37
4.0 APPENDIC ES

38