HOW TO

COMMUNICATE
WITH THE
GENZ
 1
CONVEY
TRANSPARENCY
YOU CAN'T FAKE YOUR WAY UP TO THE HEART OF A
GENERATION THAT KNOWS HOW TO FACT-CHECK
EVERYTHING YOU SAY.

BE TRUE
BE HONEST
BE CLEAR
 2
SOCIAL
PRESENCE
ZOOMERS ARE FALLING OUT OF LOVE WITH SOCIAL
MEDIA BUT THEY STILL HAVE A STRONG ONLINE
PRESENCE.

MAKE SURE TO BE PRESENT ON THE RIGHT

CHANNELS.

TIK TOK AND INSTAGRAM ARE FUNDAMENTAL.

3
HAVE A
COHERENT
PURPOSE
THESE USERS IN PARTICULAR WILL VALUE YOUR
ETHIC AND VALUES AS MUCH AS THE PRODUCT
ITSELF.

IF THESE PRINCIPLES DON'T ALIGN WITH THEIRS,

THEY'RE LESS LIKELY TO BUY YOUR PRODUCT.
 4
BE THE FIRST
TO BE LOYAL
ZOOMERS WANT YOU TO BE LOYAL AND SPEAK

DIRECTLY TO THEIR NEEDS BEFORE CONSIDERING

YOUR PRODUCT.

BE LOYAL TO THEM BEFORE EXPECTING THEM TO BE

LOYAL WITH YOU.
WAS THIS
USEFUL?

SAVE
SHARE
COMMENT
FOLLOW US