Job title: Director of Marketing

Status: Full-time, in-person

Location: New York

About us:
We are the premiere skincare destination for professional-grade results, with our first-to-market
custom, 30-minute facial experience. After launching in New York City in 2019, Glowbar has
grown to five locations in NY and CT, with national expansion on the horizon. We help people
feel confident in their skin with our efficient, effective facials, which are available for drop-ins as
well as through our popular membership program. Don't just take it from us –– the press thinks
so too (here, here, here + more).

About the Role:

We are looking for a passionate, creative marketer to come on as our first marketing hire. This is
a pivotal time in our business, as we prepare to scale from five studios to one hundred. We have
grown organically to date and want to continue to maintain the strength of our organic and word
of mouth channels. You’ll have the opportunity to set the strategy across all channels and
markets, and work with our executive team to build the right marketing organization.

Our ideal candidate has experienced working at consumer brands with a brick-and-mortar
presence. You’re inspired by our mission of "helping people feel confident in their own skin" and
get excited about expanding our marketing efforts from purely word of mouth and guerilla
marketing to digital advertising, email marketing, partnerships, and much more. You are a
strategic, big-picture thinker who also knows how to execute.

KEY RESPONSIBILITIES
• Build out the Glowbar marketing strategy across locations and channels
• Manage the marketing calendar, working with partners to concept, produce, and track
impactful assets
• Own Glowbar social and community, including managing our Community Coordinator
and external agencies
• Build a thoughtful CRM strategy to drive engagement with Glowbar clients, monthly
members, and potential clients
• Manage digital ads consultant, with a focus on making sure Glowbar has an excellent
presence on Google
• Set the New Studio Opening (NSO) launch protocol to support successful new studio
and market launches
 • Create brand-building, engaging marketing moments throughout the studio experience,
including signage displays, branded studio moments, and window signage
• Ideate and execute brilliant partnerships to drive Glowbar presence in the skincare
industry
• Develop and execute our go-to-market plan for our first retail line

REQUIREMENTS

• 5-7 years of experience in marketing at a consumer tech or digitally native business

• Ability to pull and analyze marketing metrics; proficiency in Google Analytics and other
dashboards
• Fluent in email marketing platforms like Klaviyo and other day-to-day marketing tools
• Highly organized and able to prioritize quickly across needs and channels
• Creative and ROI focused; you love testing and learning to figure out what moves the
needle
• Obsessed with amazing customer-centric brands and what gives them staying power
• Excellent communicator, and know that the details matter
• Ability to toggle between strategic thinking and nitty-gritty execution
• Flexible and willing to stray from your core job responsibilities when necessary
• Energized by brick-and-mortar businesses and hospitality

BENEFITS

Competitive pay, equity package, bonus and benefits available.

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