A

Project Report

On

“THE STUDY OF CUSTOMER PREFERENCE FOR CHOOSING A

MAGAZINE OF OUTLOOK”
At

“OUTLOOK
GROUP”

Submitted To
SAVITRIBAI PHULE PUNE UNIVERSITY
In the partial fulfillment of degree of MBA
By
Mr. Rohit Rajendra Ingle

Under the Guidance of

Prof. (Dr.) O. P. Haldar

Dr. D. Y. Patil School of Management,

Charholi (BK), Lohegaon

Pune-412105
Batch 2020-2022

Page 1
 A
Project Report

On

“THE STUDY OF CUSTOMER PREFERENCE FOR CHOOSING A

MAGAZINE OF OUTLOOK”
At

“OUTLOOK
GROUP”
Submitted To

SAVITRIBAI PHULE PUNE UNIVERSITY

In the partial fulfillment of degree of MBA

By

Mr. Rohit Rajendra Ingle

Under the Guidance of

Prof. (Dr.) O. P. Haldar

Dr. D. Y. Patil School of Management,

Charholi (BK), Lohegaon

Pune-412105
Batch 2020-2022

Page 2
 D Y PATIL GROUP
Dr D Y Patil Educational Enterprises Charitable Trust’s
Dr D Y Patil School of Management
(Approved by AICTE, Govt. of Maharashtra & Affiliated to Savitribai Phule Pune University, Pune)

Dr D Y Patil Knowledge City, Charholi (Bk.), Via Lohegaon, Pune – 412105

CERTIFICATE FROM INSTITUTE

This is to certify that Mr. Rohit Rajendra Ingle is a bonafide student of Dr D Y Patil School of
Management, Charholi (Bk), Lohegaon, Pune- 412105, for Master in Business Administration
course affiliated to Savitribai Phule Pune University, Pune for the Batch 2020- 2022.
He has undertaken and completed the project report as prescribed by the Savitribai Phule Pune
University, Pune for the partial fulfillment of MBA degree on the topic “THE STUDY OF
CUSTOMER PREFERENCE FOR CHOOSING A MAGAZINE OF OUTLOOK”
Undertaken at Company OUTLOOK Group Under the guidance of Prof. (Dr.) O. P. Haldar as
his internal guide.

Prof. (Dr.) E. B. Khedkar

Internal Project Guide Director,
DYPSOM DYPSOM
___________________________________________________________________
Internal Examiner External Examiner

Sign: Sign:
Name: Name:

Page 3
CERTIFICATE FROM COMPANY

Page 4
 DECLARATION

I am Mr. Rohit Rajendra Ingle, hereby declare that this project entitled “THE STUDY OF
CUSTOMER PREFERENCE FOR CHOOSING A MAGAZINE OF OUTLOOK” is genuine
research work undertaken by me under the guidance of Prof. (Dr.) O. P. HALDAR, faculty of
MBA Department.
The report is being submitted in partial fulfillment of the requirement of MBA from
SAVITRIBAI PHULE PUNE UNIVERSITY.
I further declare that this Project report is the result of my original work and is free of any textual
plagiarism.

Place : Pune Signature

Date : Rohit Rajendra Ingle

Page 5
 ACKNOWLEDGEMENT

I take this responsibility to express my profound and sincere gratitude to SAVITRIBAI PHULE
PUNE UNIVERSITY and DR. D. Y. PATIL SCHOOL OF MANAGEMENT for providing
me with the opportunity to explore the corridors of the corporate world and gather invaluable
knowledge and practical experience via the Summer Internship Program.
It gives me immense pleasure to express my gratitude to all those individuals who were associated
with this project work. I have great pleasure to present this concise report on “THE STUDY OF
CUSTOMER PREFERENCE FOR CHOOSING A MAGAZINE OF OUTLOOK” undertaken
by me for THREE months as a part of a fulfillment of MBA. I would also like to thank the CEO,
Mr. Indranil Roy for her kind cooperation and giving me all necessary knowledge and support. I
would also like to thank all the employees of OUTLOOK Group for their valuable suggestions
and constant encouragement.
I would like to express my sincere gratitude to Prof. (Dr.) O. P. Haldar (Internal Project Guide)
& (HOD) of Dr. D. Y. Patil School of Management, Pune who supported & guided me how to
carry on with the project.
It gives me immense pleasure to express my gratitude to Prof. (Dr.) E. B. Khedkar, Director of
Dr. D. Y. Patil School of Management, Lohegaon, Pune for giving me opportunity to do this
project work.
At the last, I would like to thanks to all my batchmates who always encouraged and supported me to
complete this study successfully.

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 EXECUTIVE SUMMARY

The Outlook Group is one of the best publishing houses in India. Outlook is a well- known brand
which is appreciated all over the world. Outlook is owned by Mr. Rajan Raheja and is being
published in Delhi since 1995 by the Outlook Group with Mr. Vinod Mehta as the editor in chief.
Currently Mr. Rajesh Ramachandran is the editor in Chief. Outlook has its branches in New Delhi,
Kolkata, Bangalore, Mumbai, Chennai and Hyderabad, with New Delhi being the head office of the
Outlook Group. It is one of the top magazine publishing company in India blessed with talented
editorial team. The magazine is known for its unbiased content and portfolio. Outlook English
(weekly) which is the flagship magazine of Outlook Group secured 7th most read English magazine
in India (Indian Readership Survey 2017).

The magazine division of Outlook consists of OUTLOOK ENGLISH, OUTLOOK MONEY,

OUTLOOK TRAVELLER, OUTLOOK HINDI, OUTLOOK BUSINESS and OUTLOOK
TRAVELLER.

Internship is very essential for every MBA student as it gives a glimpse of corporate culture to a
student. In this internship at Outlook Publishing (India) Pvt. Ltd. we learnt the practical application
of the marketing approaches. The title of this internship was “THE STUDY OF CUSTOMER
PREFERENCE FOR CHOOSING A MAGAZINE OF OUTLOOK”. The interns were responsible
for bringing business for the company in form of subscription sales. The company has provided all
the basic digital infrastructure to its intern so that they could work on that. Interns generate sales for
the company through cold calling, field visits and email marketing. The only thing which makes
this internship unique from others is its internship structure which allows an intern to think and
execute the task in the way he/she wants.
The interns at Outlook Group feel as they’re the integral part of the organization. The interns are
also rewarded with 10% commission on every sale they convert. The interns are exposed not only
to just sales, but also marketing.

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 TABLE OF CONTENTS

Sr. No. Chapter Title Page No.

1. Introduction 9-11

2. Literature Review 12-13

3. About the Company & Significance of the Study 14-20

4. Research Methodology 21-24

5. Data Analysis & Interpretation 25-32

6. Observations & Findings 33-34

7. Suggestions 35-36

8. Conclusion 37-38

Appendices 39-41

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 Chapter - 1

INTRODUCTION

Page 9
 INTRODUCTION

Project is an opportunity where one can apply his knowledge and learn the organizational activities.
Project is the blueprint of our work experience and talks about our performance as well as the
performance of the company in the market.
One such project on which I worked on is “THE STUDY OF CUSTOMER PREFERENCE FOR
CHOOSING A MAGAZINE OF OUTLOOK” which is the result of my 5-6 weeks efforts.
In India the Print media is more than an exceptionally old and settled industry. The print business
involves daily paper and magazine publishing. Book publishing is more smaller yet critical as far as
income. Despite the fact that it is a full grown industry, new magazines are continuously dispatched
consistently. India has been one of the quickest developing world economies since the previous
three years. Solid utilization and rising income levels have helped the development of print media.
New titles that concentrate on niche topics continue to launch in the market. The sources of revenue
for a magazine are membership, single duplicate deals and commercials. Give or take 73% of
income originates from promoting and 27% from circulation.
India has 49,000 distributions, yet yearly income is simply $1.1 billion. The majority of them need
in innovation, showcasing, and money to develop which has brought about few distributions
commanding the business with the Times of India Group being the business sector pioneer.
Circulation is critical for a magazine since it must be readily available and advertised to customers.
Big publications have a strong distribution network.

• Retail: Magazines are accessible in retail outlets for sale. The retailer gets a commission
on the sale.

• Membership: Publisher signs up subscribers directly or through partners and delivers the
issues in mail.

• Selective Distribution: Special sponsored copies are distributed in planes.

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10
Rajan Raheja Group

Page
11
 Chapter – 2

LITERATURE
REVIEW

Page
12
Review of Literature

Before starting any research it is very necessary to read articles and other research papers that have
been written on the subject in the past. These literatures help us in developing a strong base for our
study and provide us with information that can be used during the research. It also helps in
developing the objectives of our study.
Preference is a person’s feeling of pleasure or disappointment coming from comparing a product’s
performance in relation to his or her expectations. Many companies aim for high satisfaction
because consumers who are only satisfied try to switch when a better offers comes to them. The
preferences of consumers are the result of a long term relationship between the brand and the
consumer as the recent learns on how to associate the brand with an image and see it as having a
high quality. The knowledge of preferences is important with respect to different exercises done at
a hierarchical level, necessary for the survival.

Studying the Consumer Preferences

The theory of rational choice consists of attitude components which in turn represents the basis of
forming a preference. This theory gives us a model which helps in understanding the way consumer
preferences are formed and giving us, in a right way, with the essential method for examining and
predicting the evolution of consumer preferences.

After analyzing the way consumer preferences are formed, with respect to the theory of rational
choice, we can say that, in order to understand the consumer preference, it is important to
determine their wants and demands regarding the performance involved in the purchase, the
emotional results and also the subjective measures the consumers use to identify the tendency for a
product or service as against the others.

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13
 Chapter – 3

ABOUT THE
COMPANY &
SIGNIFICANCE
OF THE STUDY

Page
14
 ABOUT THE COMPANY

Outlook Publishing India Pvt. Ltd.

The OUTLOOK Group is one of the biggest magazine publishing groups in India. It is a well-
known brand and appreciated all over the world.
Mr. Rajan Raheja is the Owner of the OUTLOOK GROUP.
IT was established in October 1995.Its branches are established in New Delhi, Kolkata, Bangalore,
Gurgaon, Chennai and Hyderabad. The head office of the outlook group is situated in New Delhi.
Mr. Vinod Mehta was the editor-in chief when the first issue of the magazine was published.
In October 1995, group company Hathaway Investments private Limited entered the print media.
Outlook a weekly News magazine galvanized a sluggish market reeling under the impact of
satellite TV. Outlook quickly placed itself as a need for readers who value it in depth.
Today Outlook is the preferred magazine of about 2 million readers in India, and sells more than 12
million copies over the year. There are 5 magazines of outlook group. One of those magazines
OUTLOOK is in Hindi and other five are available in English.

VISION OF THE COMPANY

Leadership through empowering individual thought.

MISSION OF THE COMPANY

To be the largest and the most profitable Magazine Publisher in India.

The Magazines under the Outlook group :

1. Outlook Weekly English
2. Outlook traveller
3. Outlook money
4. Outlook business
5. Outlook hindi

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15
OUTLOOK WEEKLY : It is an independent weekly general interest English news magazine
published in India. It features contents from politics, sports, cinema, and stories of broad interests.

OUTLOOK TRAVELLER : It includes all the details like address of the tourism spot in hills,
wildlife, adventure, beach, resorts, heritage, and weekend. This magazine is preferred he people
who love to travel to new destinations. It is a monthly magazine. Its cover price is 100 rupees per
copy.

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16
OUTLOOK MONEY : It covers bank sector, banking, insurance general, insurance decoder,
mutual funds. How to invest money in the market & mistakes when investing? How to invest?
Basically it’s a personal financing magazine and preferred by youngsters. It is also a fortnightly
Magazine. Its cover price is Rs. 30/- per copy.

OUTLOOK BUSINESS : It covers all about the company and industry, provident fund,
advertising, enterprise, technology, etc. This magazine is one of the most selling magazines in
India. Most business class people prefer to get this magazine. This magazine is published
fortnightly i.e. 1 issue in every 15 days. Its cover price is 40 rupees per copy.

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17
 OUTLOOK HINDI : It is for the Hindi reading audience. Hindi reader
keeping their interests, realities & aspirations in mind, it is not a
translation of outlook English. As per the management decisions, it is
sold at the stalls or book-stores. Subscribing this magazine online is also
possible. It is a weekly news magazine and its cover price is Rs. 35 per copy.

Awards & Achievements

1. Department of Tourism, Government of India Award, National Tourism Award 2001-

2002 awarded to OUTLOOK Traveller for Excellence in Publication.
2. OUTLOOK Traveller " 100 Holidays in the Hills" won the 2004, PATA Gold Award

3. In 2002-2003 the Government of India recognized "OUTLOOK Traveller Getaways"

as the “Best Travel Publication".
4. Weekend breaks from Delhi was in the BESTSELLERS top three, non-fiction
category for 14 consecutive weeks in North India

5. Weekend breaks from Mumbai was in the BESTSELLERS list top three for 8
consecutive weeks in West India.

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18
OUTLOOK & Its Competitors

OUTLOOK GROUP COMPETITORS

OUTLOOK(ENGLISH) INDIA TODAY

OUTLOOK MONEY MONEY TODAY

OUTLOOK TRAVELLER TRAVEL TODAY

OUTLOOK BUSINESS BUSINESS TODAY,

BUSINESS ECONOMY

STP of the OUTLOOK Group

SEGMENTATION:
Outlook focuses on segmenting middle class and upper middle class within and outside INDIA.

TARGETING:
It targets Corporates, Institutes, Hotel industries, Students and Individuals.

POSITIONING:
It positions itself as news magazine that gives more than just news. It covers majority of the
segments of the markets to fulfill every requirement of the individual.

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SIGNIFICANCE OF THE STUDY

OBJECTIVES :

• To study the customer preferences in choosing OUTLOOK.

• To study the factors that is affecting the choice of customers in choosing a magazine
segment.

• To understand the value of each magazine segment.

• To know whether the customers are satisfied with the existing range of service pattern.

• To examine the relationship between monthly income and price sensitive attitude.

• To examine the association between promotional strategy of celebrity endorsement and

Experience of customers towards Outlook magazines.

SCOPE OF THE STUDY

The research is applicable in the area of customer decision making process for purchasing of
magazines at Outlook group. The scope of research also helps in understanding the preferences of
the customers. It would help Outlook in designing their marketing promotion sales.

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20
 Chapter – 4

RESEARCH
METHODOLOGY

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21
 RESEARCH METHODOLOGY
Research is an academic activity and as such the term should be used in a technical sense.
Research comprises of defining and redefining a problem, formulating hypothesis or suggested
solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions
and at last carefully testing the conclusions to determine whether they fir formulating hypothesis.

Area of Study & Type of Project

OUTLOOK Group.

Product Training and Knowledge:

This means over view of all the magazines of outlook India group in detail. To know how one
magazine distinguishes from the other, in terms of features, target customers, readership, and
circulation. Since, outlook is a print media; we get to know the add-on thing how a print media
works, how costing plays an effective role in sales and marketing.
The Indian market is very huge, thus, catering the needs of diverse customers. Thus in the second
phase identification of new segment is must. Segments like real estate, retails, clubs, hotels etc
were identified.
The survey is carried out to know the current market trends in each segment and to analyze
competitor’s products in that particular segment.
Assisting the sales and promotion team in promoting sales by converting present customers in
database who are to be contacted to customers who finally close the deal on a positive note.
Consequently, sales are generated as per the targets.

Tele-Calling

In Tele-Calling processes we make call to the customer and ask them to subscribe online. In this
process calling is made to those target customer to subscribe the magazine and to those whose
subscription is going to expire or already expired. It is done by using the database provided by the
customer.

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Sample Design

The methodology to be used would be a Descriptive Research Design.

There are two methods of selecting samples from the population:

• Non Profitability Sampling

• Profitability Sampling

In this research, I have used the first method i.e. the Non Probability Sampling, because of the time
constraints and also to gather as much information as possible.

Sample Size
The sample size was restricted to only 105, which comprised of mainly peoples from different
regions of Maharshtra.

Sample Unit
The respondents who were asked to fill out questionnaires are the sampling units. These comprise
of people from different occupations in India.

Sampling Technique
Initially, a rough draft was prepared keeping in mind the objective of the research. A study was
done in order to know the accuracy of the Questionnaire. The final Questionnaire arrived only after
certain important changes were done. Thus my sampling came out to be convenient which is a type
of Non probability sampling.

Limitations

• Due to the limitation of the time, the research could not be made more detailed.

• The sample size is not representing the whole population due to limited time period.

• While collection of the data many consumers were unwilling to fill the questionnaire.

• The findings are based on the answers given by the target audinces; hence 100% accuracy
cannot be assured.
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 • Sample size is too small which is not enough. Because of the COVID protocol, larger size
could have generated more accurate results.

• Lack of experience in research area.

• The scope and depth of discussions in your paper is compromised in many levels
compared to the works of experienced scholars.

Data Collection

Primary Data
For collecting the primary data the survey was done through questionnaire, which was personally
given to different people and was filled through interacting with different age groups, sex, and
occupation.

Secondary Data

For theoretical overview, secondary data was collected from different websites and research papers.
The source of data collection for the observation is primary data which is collected from the
questionnaire. Primary data are originated by a researcher for the specific purpose of addressing the
problem at hand.

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 Chapter – 5

DATA ANALYSIS &

INTERPRETATION

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25
 DATA ANALYSIS AND INTERPRETATION

Analysis Of Data

Analysis is a process of inspecting, cleansing, transforming and modelling data with the goal of
discovering useful information, informing conclusions and supporting decision- making. Data
analysis has multiple facets and approaches, encompassing diverse techniques under a variety of
names, and is used in different business, science, and social science domains. In today's business
world, data analysis plays a role in making decisions more scientific and helping businesses operate
more effectively.

Interpretation of data

Interpretation is the process of reviewing data through some predefined processes which will help
assign some meaning to the data and arrive at a relevant conclusion. It involves taking the result of
data analysis, making inferences on the relations studied, and using them to conclude.

Awareness about outlook magazine.

AWARENESS ABOUT
OUTLOOK MAGAZINE
Not
aware

Just know
by name
Aw
are

Aw Just know Not

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26
Interpretation

We can interpret that 60% of the sample are aware about the outlook magazine. 30% of the sample
know the name of magazine only but don’t have any specific or detail knowledge. And rest 10% of
the sample are not aware about the Outlook Magazine.

Gender

Interpretation

The pie represents the percentage of male & female subscribers.

The male subscribers are 51% whereas the female account to 49%.

Occupation

Interpretation
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27
The pie represents the percentage of students is 50% whereas the proffesional accounts to 27% and
self Emloyed account to 23%.

From where you get to know about Outlook magazine

FROM WHERE YOU GET TO

KNOW

Oth
ers Online
Advertisment

Existing
Customer
Friends and
Relatives 50%

Online Existing Friends and Oth

Interpretation

We can interpret that 50 % of the sample get to know about the magazine from their friends and
relatives. 23% of the population got to know about the magazine from the online advertising. 17%
of the sample got to know about the magazine from the existing customer of Outlook magazine.
Remaining 10 % got to know about magazine from other sources such as book shop or newspaper
vendor.

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Which of the following do you prefer?

Interpretation

The pie shows the print edition is more popular among the magazine subscribers as compared

to digital edition.

Print edition accounts to 76% whereas digital edition accounts to only 24%.

Outlook Magazines carry relevant information!

Interpretation

This pie shows the maximum people agree to the fact that magazines of Outlook carry relevant
information while some people are still uncertain about the fact.
71% people believe that outlook magazines do carry relevant information while 18% are uncertain.
A small percentage of people agree as well as disagree to the above statement.

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Do you feel Outlook's gifts & magazines are meaningful?

Interpretation

The pie chart shows that 76% customers believe that Outlook has got gifts and magazines which
are meaningful while 24% disagree to the same.

What are the difficulties you face while receiving the magazine?

Interpretation
The pie shows that the majority of customers are unhappy with the delivery (51%) whereas some believe
that customer service (26%) is also not good. A small percentage has problems regarding the old content/
news (15%) in the magazines. 8% customers faces other difficulties.

Price [Please rank the following criteria according to your preference at the time of choosing
the magazine]

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When choosing a magazine, majority of the subscribers (44%) believe that price should be the
second preference, whereas 43% believe that price should be given the third preference. A small %
of people think that price as an important factor should be given the 1st and 4th preference for
choosing a magazine.

Brand [Please rank the following criteria according to your preference]

There is a cut throat competition when it comes to the factor of brand. 39% subscribers say that
brand should be the first preference whereas 37% say that it should be given the second
preference while choosing a magazine. 20% believe that brand is not that important so it can be
preferred in the third position.

Content [Please rank the following criteria according to your preference]

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The factor of Content is given by a majority of the subscribers, as compared to the price and brand.
72% believe that content is the most important part of a magazine so it should be preferred first.

Cover Design [Please rank the following criteria according to your preference]

Hereby it is concluded that the maximum subscribers/people think that Content should be given
the first preference, followed by the brand, and then the cover design and lastly the price while
choosing a magazine.

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 Chapter – 6

OBSERVATIONS
&
FINDINGS

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33
 FINDINGS OF THE STUDY

• Three factors were found which influenced the consumer buying behaviour towards
outlook magazines. – convenience, branding, delivery service.
• It was found that the readers are satisfied with the print quality of outlook magazines, easy
availability and prices.
• In this company, majority of the employees are youths and few are middle age people.
• It was analyzed that majority of the readers of Outlook was satisfied with the contents of
information of this magazine and that they found this information as really useful,
investing and sufficient enough to quench their thirst for knowledge.
• Transparency is found between communication of employees and the management.
• Greet the customers with exciting gifts during special occasions and sell the subscription
renewal at discount.
• Outlook has good brand image in the market.
• Group has a tie –up with reputed courier services like Blue – Dart etc
• During research session I got to know the needs and preferences of readers.
• Group has its tie-ups with big brands like – Liberty, Tupperware, Adidas and
simultaneously promotes their products with the magazine subscription.
• The study shows that the customers are not satisfied with the delivery service of
outlook magazine.

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 Chapter – 7

SUGGESTIONS

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35
 SUGGESTIONS

• According to the analysis of the survey, I would like to recommend to the Group to
make more people aware of the ―Outlook magazine so that at least all the people
have a consideration of this magazine whenever they are to buy or subscribe the
magazine.

• More promotional programs as advertisements through various Medias. I would

suggest the Company to deliver actual news with 100% accuracy and to make the
columns of business and cinema more attractive and appealing.

• It should provide good service and properly deliver the copies to the customers and
also cater to the needs of the readers.

• Rajan Raheja Group should come out with new promotional schemes especially
through subscriptions so as to keep existing readers loyal as well as attract new
customers.

• They should improve their distribution network so that they can distribute the
magazines on time.

• Increase focus on online referral marketing – a strategy for customer or subscriber

motivation. The existing customer can be motivated to refer to their friends, relatives
etc to subscribe for the magazines by means of exciting and attractive gifts as
incentives.

• Outlook needs to formulate and implement customer retention and loyalty programs
to retain the customers.

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 Chapter – 8

CONCLUSION

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37
 CONCLUSION

The outlook group is a good name in the magazine industry and one of the top four in the print
industry of India. Its average readership in the country is increasing but it needs to be careful of
its competitors. Its biggest competitor in the market is India Today. The main problem with
outlook's promotion strategy is that it relies too much on sales force for increasing circulation of
its magazines. Outlook should devise a marketing plan to do this, except for the promotional
discounts. These discounts are really paying them off with some good increase in sales. The
newsstands and sales executives remain to be the most prevalent source of sales because of the
only reason that they don't advertise much or it is negligible.
Have a clearly defined customer service policy. And honour the promises.

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 APPENDICES

a. Questionnaire

The study of consumer preference in choosing a particular magazine of the Outlook Group

NAME :

AGE :

DENDER:

OCCUPATION

o Student

o Self Employed

o Professional

Do you read magazines?

o Yes

o No

Which is your favourite magazine?

o Outlook

o Outlook business

o Outlook traveller

o Outlook money

o India today

o Business today
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 o Travel today

o Money today
Outlook Magazines carry relevant information!

o Strongly Disagree

o Disagree

o Uncertain

o Agree

o Strongly Agree

Which payment offer do you prefer for subscribing magazines?

o Cash

o Online Payment

o Cheque

Do you feel Outlook's gifts & magazines are meaningful?

o Yes

o No

What are the difficulties you face while receiving the magazine?

o Delivery time

o Customer service

o Old content/News

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40
Bibliography

R. Blackwell, P. W. Miniard, James F. Engel ; “Consumer behavior” ; Thompson Southern-

Western ; 10 ; 2006
Philip Kotler and Kevin L. Keller ; “Marketing Management” ; London: Pearson Education
; 14 ; 2011
Gillian Hogg and Mark Gabbott ; “Consumers and services” ; Chichester: John Wiley &
Sons. ; 1998

References

www.outlookindia.com
www.outlooktraveller.com
www.outlookbusiness.com
www.outlookmoney.com
https://www.academia.edu/2322257/Consumer_Magazine_Subscription_The_Roles_of_Custome
r_Satisfaction_and_Content_Quality
http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_1/geo_2013_vol1_art_015.pdf
www.marketingteacher.com

www.marketing91.com

www.iresearchservices.com

www.researchgate.com

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