Hush Puppies PESTLE Analysis

PESTLE Analysis of Hush Puppies analyses the brand on its business tactics. Hush
Puppies PESTLE Analysis examines the various external factors like political,
economic, social, technological (PEST) which impacts its business along with legal &
environmental factors. The PESTLE Analysis highlights the different extrinsic
scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as Hush

Puppies, as it helps to understand market dynamics & improve its business
continuously. PESTLE analysis is also referred to as PESTEL analysis.

Let us start the Hush Puppies PESTLE Analysis:

Political Factors:
The political factors in the Hush Puppies PESTLE Analysis can be explained as
follows:

Hush Puppies has been an established American footwear brand since 1958. It has
widespread business in international markets. Depending upon the different political
factors in different operating countries, the brand has to build its business model. For
e.g. In India, the Government is highly keen to promote the footwear and leather
industry. The Indian Government is taking initiatives to increase the export in this
industry. It has also announced an INR 26,000 million incentive package for the
firms. A lot of youths are also being trained for jobs in this industry. Even the
government imposing a ban an on-animal slaughter has severely impacted leather
availability. Hush Puppies need to focus on all aspects of a product accordingly to
increase its market share and competitive advantage. Apart from this, taxes, policies
and duties for trading and manufacturing impacts the footwear industry. Hush
Puppies needs to strategies its processes and other functions accordingly to avoid
any red tape or revenue loss.
Image: company website

Economic Factors:
Below are the economic factors in the PESTLE Analysis of Hush Puppies:

A number of economic factors such as inflation, recession, education and income

influence the customer buying pattern in the footwear and apparel industry.

Demographics of age, gender, location, culture, employment etc. affects the lifestyle
choice and purchasing decision. The growth in disposable income after COVID-19
shutdown has further increased consumer spending and sales for Hush Puppies.
Even the high competition from other international brands like Aldo, Clarks and
unorganized players in this industry affects the demand and pricing strategies. The
macro economic factors such as foreign exchange rate and import-export duties etc.
has a major role to play in the performance and profitability of this brand.

Social Factors:
Following are the social factors impacting Hush Puppies PESTLE Analysis:
Society plays an important role in influencing the choices buyers make during their
buying journey. Demographic factors such as class status, traditions, income level,
employment standard, age, gender impacts decisions on which footwear to buy and
wear. Old people usually prefer soft soles in their footwear to make it comfortable for
them while walking. Youngsters look for more classy and sturdy designs. Women
and men have their own taste and preferences in the footwears. Hush Puppies have
an opportunity lying here to do the appropriate STP for increasing the customer
appeal and competitive advantage. The brand needs to strategize taking into
account all social factors and increase its market share.

Technological Factors:
The technological factors in the PESTLE Analysis of Hush Puppies are mentioned
below:

With the advent of technological advancements in the footwear industry, footwear

manufacturing has become much more efficient and reliable. Hush Puppies invests
strongly in research and development of innovative footwear for different consumer
needs. As tech savvy consumers today look for accessibility, online discounts,
convenience and wide range of choice, it becomes important for brands to take
digital mode seriously. This brand has a good online marketing presence including
sales and distribution on various E-commerce platforms as well. There is a need to
compete with other brands and expand its market presence online for bigger market
share.

It is important for this brand to make use of AI, IOT and Big data to strategize and
increase sales in different markets.

Legal Factors:
Following are the legal factors in the Hush Puppies PESTLE Analysis:

The legal frameworks and systems are not good enough sometimes to protect the IP
rights of an organization in a country or market. A number of legal factors which
include laws on employment, copyright, fraud, consumer, discrimination etc. can
impact Hush Puppies business. This footwear brand is supposed to take care of all
legal factors while operating business activities in a country. Like in India sometimes
different states have different antitrust laws in the retail industry. Even the patents
play an important role to prevent intense cloning and imitation which can affect Hush
Puppies business in the footwear industry. A lot of substitutes and fake copied
designs with cheap quality and price can affect the sales and branding. This is a
threat for this brand in the market. The brand needs to take care of all legal aspects
and related lawsuits for any legal battles. This brand can work on safeguarding its
legal matters and growing its business at a profitable margin in different target
markets.

Environmental Factors:
In the Hush Puppies PESTLE Analysis, the environmental elements affecting its
business are as below:

There are a number of environmental factors which Hush Puppies should evaluate to
operate in any market. Some of these are related to recycling, environmental laws,
climate change, air and water pollution. Countries are focusing on cutting carbon
emissions and providing incentives for reducing wastage as well. The footwear
industry has severe environmental impact with the chemicals, toxins and fossil fuels
used to manufacture footwears.

There is a need for this brand to make a sustainable business model which can help
the economy, environment and society at large. A number of recycling and other
waste management techniques should be employed for getting competitive
advantage in the industry landscape. This can help in building brand equity and
customer loyalty which leads to higher performance and profitability.