C.F.

S
CONFIDENTIAL

[C.F.S. Information Consulting Co. Ltd]

For great service

Business Plan
Prepared [date]

Contact Information
Jane Smith
jane@yourcompany.com
111-222-3333
www.yourcompany.com
1234 Main St.
Anywhere, OR 12345, USA
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Table of Contents
Executive Summary.....................................................................................................................1

Opportunity..........................................................................................................................1

Expectations..........................................................................................................................1

Opportunity..................................................................................................................................3

Problem & Solution............................................................................................................3

Target Market.......................................................................................................................3

Competition..........................................................................................................................3

Execution.......................................................................................................................................4

Marketing & Sales...............................................................................................................4

Operations.............................................................................................................................4

Milestones & Metrics..........................................................................................................5

Company........................................................................................................................................6

Overview...............................................................................................................................6

Team.......................................................................................................................................6

Financial Plan...............................................................................................................................7

Forecast..................................................................................................................................7

Financing...............................................................................................................................9

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
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Executive Summary
Opportunity
Problem Summary

We are a service-oriented company, which can provide overseas students with the houses they
need after going abroad, as well as the local policies

Solution Summary

We can help international students solve the difficulties they encounter in life after going abroad.

Market

Our main market is in the northwest of China. Our target customers are overseas students or
migrant workers

Competition

The main competitors are some intermediaries, such as New Oriental or king Gillette. Because these
companies have a strong reputation and have been established for a long time.

Why Us?

Our company has a bright future because our leaders and employees have rich experience abroad
and have companies both at home and abroad, which is our greatest advantage

Expectations
Forecast

Our first goal is to develop undergraduate students first, and start to develop clients from the
local international high school.

Financing Needed

At present, we don't consider the financing plan. Our money comes from the three founders.

Opportunity
Problem & Solution
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Problem Worth Solving INSTRUCTIONS: We realize that abroad students have

hard time adapting to the new environment. They don’t know the system of
this country and tend to feel lost once they get there. They will face many
difficulties such as house searching, travel issues or local policies.

Our Solution

The biggest advantage is that our company is located in North America and our employees can
help the student get used to the new environment in person. Our CEOs are very rich. High
efficiency.

Target Market
Market Size & Segments

We mainly deal with reserved students and migrant workers from northwest China. According to
our survey, students in the northwest are far less knowledgeable about studying abroad than
those in the north or the south. Therefore, we will provide information to students in this area
(northwest) for this purpose.

Secondly, migrant workers, like reserved students, are in a stage of lack of information. We can
quickly provide them with information about the regions and countries they want to visit. Based
on our founder, our service scope reaches Canada, the United States (North America) Greater
China and Oceania within the scope of work and study.

It's a big market, far from being saturated, and we can also work with schools at home and
abroad to provide them with information. In the early days of the company, each region will
have a principal and four to eight staff members to handle these issues.

Competition
Current Alternatives

The problem is, we also have a lot of competitors, but fortunately, the market in Northwest
China is not very crowded at present, the main competitors of study abroad information are
only New Oriental and Orcutt Education. As some old institutions, we will face a big
dilemma or people can contact some online study or work agencies, our question is how to
replace them? But for some of the main migrant work companies, we have a great advantage.

Our Advantages

First of all, our advantage comes from the speed of information and the latest policies for foreign
workers. We are in a foreign country, so information can be quickly conveyed. Even for policies
that are not clear at home, we can quickly learn and convey them. The advantage of studying
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abroad information is that we are in the university, we know all the information, we are also
familiar with most of the cities, we can provide all the information and school policies that they
(students) need with high efficiency.

Opportunity
Problem & Solution
We realize that abroad students have hard time adapting to the new environment. They don’t know the
system of this country and tend to feel lost once they get there. They will face many difficulties such as
house searching, travel issues or local policies.

Our Solution

We believe that we are the solution because our company is located in North America and our
employees can help the student get used to the new environment in person with high efficiency.

Target Market
Market Size & Segments

We mainly deal with reserved students and migrant workers from northwest China. According to
our survey, students in the northwest are far less knowledgeable about studying abroad than
those in the north or the south. Therefore, we will provide information to students in this area
(northwest) for this purpose.

Secondly, migrant workers, like reserved students, are in a stage of lack of information. We can
quickly provide them with information about the regions and countries they want to visit. Based
on our founder, our service scope reaches Canada, the United States (North America) Greater
China and Oceania within the scope of work and study.

It's a big market, far from being saturated, and we can also work with schools at home and
abroad to provide them with information. In the early days of the company, each region will
have a principal and four to eight staff members to handle these issues.

Competition
Current Alternatives

The problem is, we also have a lot of competitors, but fortunately, the market in Northwest
China is not very crowded at present, the main competitors of study abroad information are
only New Oriental and Orcutt Education. Our biggest dilemma is that people most likely will
choose other more popular online study or work agencies instead of us, our question is how
do we replace them? Compared to some of the main migrant work companies, we have a
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great advantage.

Our Advantages

First of all, our advantage comes from the speed of information and the latest policies for foreign
workers. We are in a foreign country, so information can be quickly conveyed. Even for policies
that are not clear at home, we can quickly learn and convey them. The advantage of studying
abroad information is that we are in the university, we know all the information, we are also
familiar with most of the cities, we can provide all the information and school policies that they
(students) need in the fastest speed.

Execution
Marketing & Sales
Marketing Plan=

We are going to advertise our company on the internet, or through the social media such as
WeChat, Instagram, Snapchat, Facebook, QQ, etc. according to our research, we find that a
large number of brands advertise through social media, including some big companies and
brands. So, we believe this is a very successful approach.

Sales Plan

Our sales plan is mainly related to websites, social software, advertising, small programs, etc.
through these methods to attract customers to complete the sales plan. At the same time, we also
support telephone consultation. These are just the initial sales plans. If we can do more in the
future, we will set up consulting centers in some schools and regions.

Operations
Locations & Facilities

Our company is located in New York, because we are familiar with it and close to Canada. The
domestic company is located in Lanzhou, because there is little competitive pressure here.

Technology

In our business plan we will set up many different accounts of social software, such as WeChat,
Tik-Tok, Facebook, Instagram, Snapchat, YouTube and so on. At the same time, we will have
special departments responsible for these business, advertising, publicity, interaction and so on.
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We can also sponsor video bloggers to promote us, so that we can increase our visibility, and
more people will see and know about our company.

Equipment & Tools

We plan to buy a lot of computers and servers, which is very important to us. We will also
build our own website (paid site) in the future. Computers are also important, because
we're a network company, and that's the basic equipment, and so are servers.

We also need tables and chairs, sofas and some service facilities for reception work.
Because in our plan, we're not just going to have online service, we're going to have offline
service as well.

Milestones & Metrics

Milestones

We have different milestones, with 100 customers and 1000 10000 customers. There
are also milestones in turnover, with a cumulative profit of 10K, 50K, 100K and 1
million. As for the higher, we haven't thought about it, because we haven't opened up
yet, and these are just empty talk. Although we don't think so much, it doesn't mean
we don't have the ambition to be big and strong, after all, no one doesn't want to be
more successful.

Key Metrics

We plan to set up a company evaluation table to evaluate the best employees of each month
according to the number of orders and personal business quota of each person, we will pay
them bonus, we will also deduct 10% of the salary from the last ranking employee of each
month. Of course, because of some special circumstances, such as employees may have some
special conditions, we will have a special person to be responsible for the monthly evaluation,
and report the situation and no performance to the management at the beginning of each
month (the person in charge will change every month)

Company
Overview
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Our company is a limited liability company. At present, we have three shareholders, namely
33% (Carlos Tseng), 33% (Sarah mu) and 34% (Francine Hou). Among them, Francine is in
charge of human resources department, Carlos is in charge of finance department and Sarah is in
charge of marketing department
Team
Management Team

List the members of the management team, including yourself. Describe each person’s skills and
experience and what they will be doing for the company. It’s OK if you don’t have everyone for
a complete management team yet. In that case, make sure to identify gaps in your team that you
intend to fill over time.

Advisors

First of all, I have an uncle who has done similar business in Canada before. He is an agent for
studying abroad, so he knows more about this. Secondly, my partners and I will study abroad and
have a better understanding of foreign information, such as school, accommodation and so on.
So that's our advantage.

Financial Plan
Forecast
Key Assumptions

According to our company research, there is a great space in Northwest China, and we have a lot
of operation space. The profit is very considerable. According to our calculation, there is at least
35% to 55% growth space in the future because of the rapid development of Northwest China in
recent years.

In the future, the main cost of the company will be on the salary of personnel. With the
development and expansion of the company, there will be at least 500 + employees in the future,
so the salary and all kinds of bonuses will account for the majority. Then there are rent, water
and electricity, and Internet charges. Because we are an information consulting company, we will
spend a lot on the Internet in the future.

Financing
Use of Funds

Our loans and investments will be mainly used for promotion, cooperation with universities,
service, equipment upgrading, and cooperation with the government. As we mentioned before,
we have to work outside, so it is very important to cooperate with the government and some
companies.
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Sources of Funds

According to our current plan, most of the initial funds come from our three founders, some
from family support, and some from bank loans. As our company is in its infancy, we cannot
get a lot of loans, and the current economic environment is not very good, so we can only get
loans by mortgaging our own goods

We don't have a financing plan at the moment, because we don't reach the scale and stage of
financing, we just want to think about how to finance and share allocation in the future. We
will be able to produce more specific financing plans when we reach this stage.