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Food Frstivals

The document discusses a study that examined the relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food festivals. The study identified relationships between personality traits like food neophobia and food involvement, satisfaction, and loyalty. A survey of over 300 visitors to a kimchi festival in South Korea found that food neophobia harmed satisfaction and loyalty while food involvement and satisfaction positively impacted loyalty.

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44 views1 page

Food Frstivals

The document discusses a study that examined the relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food festivals. The study identified relationships between personality traits like food neophobia and food involvement, satisfaction, and loyalty. A survey of over 300 visitors to a kimchi festival in South Korea found that food neophobia harmed satisfaction and loyalty while food involvement and satisfaction positively impacted loyalty.

Uploaded by

arisu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The relationships between food-related personality traits, satisfaction, and loyalty

among visitors attending food events and festivals. This study applies the concept of

food-related personality traits to hospitality and tourism and identifies relationships

between personality, satisfaction, and loyalty. An on-site survey was carried out with 335

visitors attending the Gwangju Kimchi (local food) Festival in South Korea between the

15th and 19th of October, 2008. The relationships between 4 latent constructs (food

neophobia, food involvement satisfaction, and loyalty) and 16 indicators were measured

using structural equation modeling. The findings showed that food neophobia harmed

satisfaction and loyalty, food involvement had a positive relationship with loyalty, and

satisfaction and loyalty showed a significant positive relationship.

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