NSSF® | FIREARM RETAILER SURVEY

FIREARM &
AMMUNITION
SALES
NSSF® Online Survey Fielded
January 2022 to Firearm and
Ammunition Retailers Regarding
Business in 2021

THERE WERE MORE THAN

5.4 MILLION
First-Time Gun Buyers
in 2021

In your opinion, what percent of Please provide your best estimate as to what percentage
your 2021 firearm customers were of your first-time gun buyers have purchased an
first-time gun buyers? additional firearm since their initial purchase?

29.6 % 22.8 %
FIRST n=410 n=377 RETURNING
TIMERS CUSTOMERS

First-Time Gun Buyers What would you estimate as the AVERAGE

Average Percentage by Age Group n=321 number of firearms-per-person purchased
by your 2021 first-time buyer customers?
27.0%
22.2% 21.7% n=357

1.6
13.8%
8.1%
Firearms Per Person
30 & 31-40 41-50 51-60 61+
Under

What percentage of your 2021 If you offer professional firearm training,

first-time gun buyers would you estimate what percentage of your 2021
inquired about professional firearm training? first-time gun buyers signed up for training?
n=348 n=159

46.8% 43.1 %

In your opinion, what percent of all the your 2021 first-time gun buyers were female?

33.2
n=389
%
Female

Did you see an increase or decrease Retailers Noticed No Change

in any specific demographic of your
2021 first-time gun buyers?
59.9 in Customer Demographics,
2021 vs. 2020.
n=319

In terms of ALL of your customers that To the best of your knowledge,

purchased firearms and/or ammunition in 2021, what was the overall
indicate if you saw an increase or decrease demographic makeup of your customers
or no change compared to your 2020 customers that purchased firearms and/or ammunition?
for each of the following demographics.
Percentage of Retailers Reporting Increase in Demographics
Male Female
White 60.5 % White 57.0 %
14.0 %
Black 44.8 % Black 7.9 % 4.1 %
or African American or African American

Hispanic/Latino 36.9 % Hispanic 6.5 % 2.1 %

Asian/American 27.1 % Asian 2.5 % 0.8 %

American Indian American Indian
or Alaska Native 18.4 % or Alaska Native 1.4 % 0.7 %
Native Hawaiian Native Hawaiian 0.7 % 0.5 %
or other Pacific Islander
13.5 % or other Pacific Islander
n=352 n=325