KIA’S Success Story in India

Submitted by: Aditya Sethia and Nikita Mishra

Submitted on: 16/01/2022

With the Kia Seltos, Kia Motors entered an exceedingly competitive and brutally harsh
Indian market in July 2019. Many iconic automakers, such as Renault, Fiat, Mitsubishi, and
General Motors (Chevrolet), have abandoned India due to a lack of success with the general
public. These car companies have been operating for a long time. They were still unable to
decipher the Indian code. That is the precise reason why India is one of the most challenging
markets to break into in the world.

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When Kia, a South Korean automaker, debuted its first SUV, the Kia Seltos, in India in August
2019, it faced several challenges. The two- and four-wheeler industry was experiencing its
worst-ever sales downturn. Furthermore, India is primarily a small automobile market,
which excludes a significant segment of the market. "KIA's successful foray into India has
allowed the company to expand its market share.

The features, style, and size of a car, in general, fascinates the Indian market. Kia's
automobiles, including the Seltos, Carnival, and Sonet, all include a variety of distinctive
characteristics, including several category firsts. All of the contemporary linked technology
features are included, such as Apple Car Play, Wireless Charging, Sunroofs, and Voice
Command. Kia's safety features are multiple airbags, ESC, Hill Ascent Assist, Heads-Up
Display, and a 360-degree view parking camera. Kia has managed to attract a large number
of clients while catering to all of the needs of Indian buyers, making it one of the most
successful companies to enter the Indian market.

So, what makes Kia Motors such a powerful brand in India, and what are the reasons for its
success? Let's talk about it all here.

A LONG LIST OF FEATURES: Kia automobiles, starting with the initial model, are the most
feature-packed in the segment. Every model on the market comes with a variety of
characteristics. Following in the footsteps of its sister brand, Hyundai Kia, Kia automobiles
have a lot to offer. The list of features is virtually infinite, including a heads-up display,
quality sound speakers, a 360-degree camera, and ventilated seats, all at a reasonable price.

ASTONISHING ACCEPTANCE: Kia Motors India is a new automaker in India that has quickly
gained popularity for all of its models. The Seltos debuted in 2019, followed by the luxury
MPV Carnival in 2020, and finally the Sonet, a pretty but sharper-looking small SUV. And not
a single one of their goods has ever failed. In such a short amount of time, Kia Motors just
reached a milestone of 3,00,000 units sold. Seltos and Sonet are Kia's most popular
automobiles in 2021, with wait times of nearly six months, indicating that the brand is on
fire.

KIA FOR ALL: We wouldn't be incorrect if we said that Kia has a car for everyone. Everyone
has a budget ranging from Rs 8 lakh to Rs 20 lakh. Kia also offers a wide range of engines
and transmissions, including gasoline, turbocharged gasoline, and diesel engines. Kia offers
IMT, CVT, DCT, AT, & MT gearbox options, making it incredibly convenient for each buyer to
choose in a variety of ways.

POWERFUL CARS: Kia cars are known not just for their features but also for their
performance. Nobody can deny that the GT line segment is extremely capable. Sonet GT
Line has a 1.5-liter turbo petrol engine that produces 118 horsepower and 172 Nm of
torque. The 1.4 litre turbo petrol engine in Kia's larger model Seltos produces 138 bhp and
242 nm torque.

MODERN LOOK: This is the most genuine cause behind Kia Motors India's success. Kia has
never released automobiles that are uninteresting to look at; this brand is constantly a step
ahead in terms of design, and Kia cars are unquestionably the most beautiful. The car's sleek
and angular lines takes its attractiveness to the next level. Other aesthetic features, such as
full LED lighting, offer Kia cars a comprehensive sporty aspect, particularly popular among
the younger population.

While we bid adieu, could you name the only continent that does not have a Kia production
facility? Write your answers in the comment box.

Thank you for watching the video. Stay tuned to our channel FORSEdu for
more such informative videos.

Answer- Australia

Description Box Matter

South Korean carmaker Kia’s Indian business has turned profitable in its third year of
operations, a feat not even achieved by most incumbents with a higher market share proving
that carmakers can make profits in India if they get their strategy right. Kia’s success comes at
a time when global automotive giants like Ford and GM have exited the Indian market. So, let
us take a deep dive into the success story of Kia in India.

Hashtags: #Automobile, #CleanEnergy, #cars, #SouthKorea, #Ford, #GM, #Hyundai ,#Maruti

Suzuki, #Seltos, #Sonet, #Carnival, #Production, #KiaIndia, #Renault, #competition, #fourwheeler

Credits: -
Video:-
Content- Aditya Sethia and Nikita Mishra
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F⚙️RSE brings you a new video on the series Automotive Industry of India: Successes,
Failures and the way ahead⚒️🚗 🚐
South Korean carmaker Kia’s Indian business has turned profitable in its third year of
operations, a feat not even achieved by most incumbents with a higher market share
proving that carmakers can make profits in India if they get their strategy right. Kia’s success
comes at a time when global automotive giants like Ford and GM have exited the Indian
market. So, let us take a deep dive into the success story of Kia in India.👨🏻‍💻⚡✨👩🏻‍💻
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