Assignment: No.

2: VLE
Name : Syeda Fouzia Zehra
Registration : 35908
Course         : Strategic Management
Day              :
Campus       : EDC Campus

Class Activity –Environmental Analysis & Strategy Development for a Hospital in COVID-19
Given the current situation of Corona Pandemic (COVID -19), developed countries like China, Italy,
Spain and USA has been able to create hospitals, bring in more medicals staff and has more testing kits,
ventilators, masks and medicines. As per Pakistani situation, we do not have enough hospitals, beds,
testing kits, masks, and ventilators. Doctors are avoiding this situation as they are getting affected to non-
availability of secured suiting and equipment needed at the hospitals.
You are the CEO of a well reputed hospital. For developing a strategy to reply to the situation you are
required to:
Q1. Prepare a PESTEL Analysis and a SWOT analysis for the hospital to assess the situation.

Ans) PESTEL analysis of hospital & healthcare center refers of the political, economic, social,
technology and legal system. There are different political factors that can hamper the operations of
hospital industry. Sometimes government controls the supply of goods and raw material.Coronavirus
disease (COVID-19) is an infectious disease caused by a new virus. It is important for all the hospitals in
to get the hospital licenses as they are responsible to authorize the operations of the hospital.
Unemployment, inflation, and interest rates are examples of economic issues that both directly and
indirectly influence the financial performance of healthcare organizations. These changing conditions can
have an impact on public spending policies and your purchasing power.The Chinese government together
with Alibaba Foundation sent a cargo plane to Pakistan carrying several tones of medical supplies,
including N95 and surgical masks, which was due to arrive in Karachi on March 25.
A PEST analysis for healthcare should also identify changes in demographics, values, and beliefs of your
various consumer groups. A hospital, for example, should be knowledgeable about the community it
serves to avoid violating widespread values or norms. Factors like these should also play into your
organization’s marketing strategy.Based on currently available information and clinical expertise, older
adults and people of any age who have serious underlying medical conditions might be at higher risk for
severe illness from COVID-19. Based on what we know now, those at higher risk for severe illness from
COVID-19 are people 65 year and older.
Strength:
 Qualified staff - Medical /Non Medical
 Good Infrastructure
 Departments of Neurology & Cardiology
 Technology Driven
 Team of facilities Doctors and Nurses
 Professional and Dedicated Staff
Weakness:
 Shortage of Staff in different departments
 Pharmacy Suppliers
 Shortage Medicines
 Lack of funding and resources to support patients
 Chronic shortage of Medicines
Opportunity:
 Hospital situated near Musaffah Industrial area
 Addition of Doctors in Departments
 Collaborate with different healthcare organizations to knowledge share
 Lack of making agreements to corporate companies
 Adopt new technical equipments
Threats:
 Economic or political insecurity
 Policy and legislation changes that result in budget deficits

Q2. Develop a Strategy in light of the above analysis.

Efficient doctors is precious assets of any hospital and country as well, being a hospital CEO my
responsibility is to secure our doctor and patient those are going to infected pandemic disease Covid 19.

As we know being a under developed country we have limited resources, we also understand the
problem of the government that they don’t have sufficient capacity to take good care of every citizen.

Being a CEO i decided to provide online consultancy by the doctor. First we train the doctor so that they
can understand about online software using skills, so that they can better operate this service in a
effective manner,

And the patient side we provide awareness by social media campaign, By the help of the social media
campaign we increase image and quality of our service which will be provided by our doctor. Pakistan
research says, if any one appear symptoms of the corona he should keep self-quarantine, by this he can
secure himself and family as well. But it depends on their age and health situation