Appendix B

B1-Personas

Name: Joe Carling

Age: 21
Occupation: Student

Education: Studying for a bachelor’s degree in law

ABOUT JOE
Joe was born in Switzerland, but he moved in the UK 3 years ago to pursue further education and start university. His father was a
lawyer, this leading to Joe developing a passion for law. The first two years of university were easy for Joe, but his final year started to
become a hard challenge. The information is sometimes overwhelming for him and on exam days, a quick recapitulation of the main
ideas helps Joe considerably before the actual exam begins. Joe usually travels to university by bus and metro and all his classes or
exams start in the morning (e.g. 8 or 9 AM).
WHAT FRUSTRATES JOE
Joe starts looking over the theory or he starts recapitulating for his exams in the morning on the way to university. He gets very
frustrated when the bus he usually takes is crowded and he has no room to open the notebook and read since all the people keep on
pushing him, getting him distracted.
WHAT MOTIVATES JOE
Joe is motivated by his passion for law and by the satisfaction he gets after he receives a good grade.
Name: Frank Miller
Age: 38
Occupation: Financial Analyst
Education: Master’s degree in finance

ABOUT FRANK
Frank was born in UK and has been leaving there since birth. After finishing his finance degree, he landed a good paying job, and he
was very interested in what he was doing. As time went by, he kept on getting promoted since he put a lot of effort into his job. His job
and personal life are very separate, he even has separate work and personal devices which are used for different tasks so he can feel
more organized. Despite this, Frank would like to share some things on both types of devices, of course. Furthermore, Frank is a book
lover but he hardly finds any time to read during the week, especially after coming back from a hard day of work.
WHAT FRUSTRATES FRANK
Frank gets very frustrated when he wants to do some reading in his free time after finishing his workday, but he feels too tired to be
able to focus on a book or a screen. Therefore, the weekends are the only time when he can focus on reading a book, but on those
days, he would rather do some outdoor activities.
WHAT MOTIVATES FRANK
Frank is motivated by his high pay from the job and from the free time he has in the weekend.
Name: Emily Silver
Age: 9
 Occupation: Pupil
Education: Primary School

ABOUT Emily
Emily is a single child, but she was born in a safe and loving family. At birth, Emily had some complications which resulted in her being
diagnosed with several disorders. She is a very motivated pupil, but she has literacy difficulties, learning disabilities and she suffers
from dyslexia. Her parents are very supportive and took her to multiple doctors so far, but they were never able to find any meds or
solutions good enough for Emily’s problems. Despite her tough conditions, Emily continues to do her best in school and in her personal
life and she always tries to keep a smile on her face.
WHAT FRUSTRATES EMILY
Emily gets very frustrated when she gives her best in school, but she doesn’t manage to understand some things or keep up with the
pace of other students because of her problems.
WHAT MOTIVATES EMILY
Emily is motivated by her loving parents and by the desire of making them proud with her results in school.

Name: Chin-Sun
Age: 24
Occupation: Student
Education: Bachelor’s degree in Public Relations (PR)
ABOUT CHIN-SUN
Chin-Sun is originally from Korea, but she moved in the UK to do an exchange year for her Public Relations degree. She used to study
English in school too and during the last year of university Chin-Sun also participated in multiple online and in-person English courses,
but she would still like to continue improving her English skills while she is away from home. Sometimes during classes there are some
parts or words that Chin-Sun doesn’t manage to understand because there are words that she doesn’t know or understand due to the
lack of practice.
WHAT FRUSTRATES CHIN-SUN
Chin-Sun gets very frustrated when she loses the flow of the lectures after she misunderstands a few words or after she misses a few
ideas of what the professor is saying.
WHAT MOTIVATES CHIN-SUN
Chin-Sun is the motivated by the idea of working in the employee or media relations sector, with people from different countries or
cultures, while mastering her English very well.
Name: Julie Sanders
Age: 73
Occupation: Retired
Last Job(s): Public librarian, English teacher, Academic researcher
Education: PHD in literature
 ABOUT JULIE
Julie was born in the UK and since she was little, her dream was to become a writer. In order to obtain that, she pursued a literature
degree. Her dream started to fade away easily, but she was still passionate with literature and everything that has to do with it, so she
finished a master’s degree and obtained a PDH, both in literature. During her life she worked as a librarian, English teacher and
academic researcher but she is retired for almost 20 years. Julie still has a love for literature, books and poetry but as time went by, her
vision started to become worse and worse, making it very hard for her to read any text.
WHAT FRUSTRATES JULIE
Julie gets frustrated when she notices she struggles a lot to read from her favorite poetry books or novels.
WHAT MOTIVATES JULIE
Julie is motivated by the feeling she gets whenever she enters the realms of literature, which feels like a pure escape from the real
world.
Frank Joe Emily Chin-sun Julie
Multi-tasker Stressed student Child with medical conditions Foreign Student Old lady not good with technology

Main goal Main goal Main goal Main goal

Main goal
Joe wants to find a way Emily really wants to Chin-sun wants to Julie is really
Frank wants to find to look over his notes keep up with her improve her English and passionate about
a way to enjoy before going in to take classmates in school. to take maximum reading and she is
books and relax exams. advantage of her time looking for a way to
Her parents are looking
during the week. in the UK. keep on enjoying her
He is looking for a way for a way that helps
He is looking for an She is looking for a

B2-Scenarios

Scenario for Frank Miller

Task: Enjoy the contents of a book but have his weekends free for outdoor activities

Frank wakes up, gets ready for work and leaves. His workday starts at 9 AM, and as soon as he gets to work, he greets his team
and they start working on the project they are currently assigned to. Frank and his team are expected to come up with the best
possible since they are one of the strongest teams which have been excelling continuously at their domain for the past few years.
After a few hours have passed, Frank already feels tired enough so he takes a small food break. During his breaks, he often thinks
about how much reading a good book after all of this stress would help him significantly and could possibly improve the quality of his
work.
Suddenly, he remembers that he has “Speechax” so he opens up the internet and downloads a book in PDF format. He opens up
the app, logs into his account on the work phone, he presses on “new project”, then on “import” and imports the PDF book into the
app to save it for later.
After he finishes his work, Frank gets into his car and connects his car speakers via Bluetooth on his phone. Frank goes into
“Speechax”, logs into his account on his personal phone, opens up the project that he created earlier. He presses “play” and he enjoys
the first few chapters of the book while he is driving home slowly and calmly. Frank can add as many books and create as many
projects as he likes since there is no limit on the number of projects that he can create, as long as his smartphone has enough free
storage space.

Scenario for Joe Carling

 Task: Review his notes before exam while riding the bus or the metro

Joe had a full day today at university and tomorrow he has an exam in the morning. He had a little bit of time to look over his
notes before going to sleep but he still feels like that is not enough. Staying up late isn’t an option because getting enough sleep is
crucial for Joe.
He wakes up in the morning and he chooses the most important parts of his notes. After that, he opens up “Speechax” and
selects “new project” and names it “Exam notes for today (Monday)”. After this he presses on the “scan page” button and his phone
allows him to take a picture. He takes a picture of the first page, selects the “Add to project” button and he repeats these steps until all
of the pages needed are scanned. The process took Joe about 5 to 10 minutes.
Joe brushes his teeth, gets dressed and leaves his house. Joe gets on the first bus and since it’s a busy day, like every Monday,
the bus is very crowded. Joe picks up his phone, starts up “Speechax”, selects the “Exam notes for today (Monday)” project and
presses play to start listening to his scanned notes. Joe suddenly hears the definition of something getting explained so he opens up
the app again and presses the “highlight last idea” button to save the last seconds that he heard.
Joe arrives at university and looks one more time on the highlighted notes quicky before he goes into the exam room. His notes
are freshly written onto his brain so he manages the exam very well. He also got a question right where it asked him to write the same
definition that he highlighted while he was on his way. Lucky Joe ;)

Scenario for Emily Silver

Task: Keep up with her classmates and the things taught at school
 Emily gets up in the morning and her mom helps her get ready and after she packs her lunch, she drops her off at school. The
first class starts and the kids are required to work on a text, select some words from it, and write down the synonyms of them. After 10
minutes go by, the kids start raising their hands one by one showing that they’re done while Emily still struggles and barely went
through half of the text. Even when the class talks about the answers, Emily loses focus from time to time and misses some
information. The teacher knows about her problems so after the class, she hands Emily a paper with the notes for her to revise at
home.
After school, Emily’s mom picks her up and they go home where they talk about Emily’s day in school. Her mom found out the
“Speechax” app and decides to try and show Emily how it works. The mom creates a new project and calls it “Emily 13.03.2020
(Monday)” so the girl knows exactly all the details. Then, she scans the page that the teacher gave to Emily and lets Emily press play.
The girl looks interested when she hears the notes but she says that the voice goes a little bit too fast. Emily’s mom lets her
select the play speed and Emily sets it to x0.7 and presses play again. This way, Emily seems to be satisfied and she can focus more
easily on the notes. After the recording finished, Emily is happy that she understood better what was taught in class today and she
might continue to use the app in the future too in order to catch up with school.

Scenario for Chin-Sun

Task: Improve her English skills and visit the UK while doing her best at university
 It’s the third week of Chin-Sun in the UK and also her third week going to university this year. It’s the last day of the week, Friday,
and it was full of lectures for Chin-Sun. In one of the classes, she didn’t understand a few words and ideas because of the strong accent
that her lecturer had. After University, Chin-Sun got home at 8 PM and she was very tired so she couldn’t study more today so she
decided to listen to some music and go to sleep. She really wanted to travel, visit and explore her city this weekend but the fact that
she needs to catch up with the class stays on her mind.
She wakes up quite early and after she showers and has breakfast, she searches on the internet for the literature that was
recommended by her lecturer and downloads it in PDF format. She then opens up “Speechax”, creates a new project for the lecture
that she lost track of on Friday and decides to add the scanned PDF to the project. She then looks over the text and highlights the
words or phrases that she is not familiar with and plays them a view time to hear their pronunciation. After that, she uses the
dictionary function to translate them to Japanese and see what they mean exactly.
Chin-Sun creates then a new project with the same document as before, but she translates it all to Japanese, she is all set. Now,
the girl gets ready and leaves to enjoy her Saturday and explore the city. Meanwhile, in her headphones she is playing the literature,
first in Japanese and then in English. This day has been productive and fun too, she managed to catch up with the Friday lecture and
also stick to her plan of visiting new parts of the city.

Scenario for Julie Sanders

Task: Enjoy her favorite literature without putting strain on her eyes

Julie woke up, very early as usual, so she could take her daily morning pills. After that she ate breakfast and after a little bit of
time passed by, she received a phone call from her daughter, informing her that she will come for a quick visit today. Her daughter
arrived after a few hours and they spent some time together just talking about life and things in general.
 Of course, at one point Julie started talking again about how much she would love to read a book sometimes but because of her
vision she can barely enjoy a few pages before it becomes more of a burden. Her daughter asks what book she would like to read so
Julie goes and pulled it out of the bookshelf. After that, the woman told her mother about “Speechax” and proceeded to explain how it
worked, scanning the first few pages of the book as an example. They used Julie’s smartphone which has the minimum 4Mp camera
required to use the scan function.
Julie found the app easy to use and she was impressed but she said that the voice that was reading out the text was quite
annoying. Julie saw a button that said “register your own voice” so she pressed it and saw that her app made her say out a few words
and assign a name to the registered voice, so she named it “Me” and set it as the default voice. She was thrilled to see that the voice
reading out the book now sounded almost exactly like her.
To make life even easier for her, the woman showed her mother how she can search for almost any book on the internet and
download it on her phone as a PDF document. Julie was very grateful for finding out about this app and felt very relieved that she
solved her problem.