AW21- MARKET

RESEARCH
 COLOUR ANALYSIS:
Children prefer brighter colors from an early age because their eyes are not fully developed yet. They perceive
these colors better than fainter shades. ... As children constantly strive to make sense of their environments,
objects that are stark and bright are more stimulating and interesting.
Blue increases productivity. Cool hues cause the body to produce calming chemicals that actually slow down a
person's heart rate, revealing the meaning behind the hospital term "cardiac blue."
• Red stimulates brain activity, often triggers hunger, and attracts attention. However, if overused, it can be very
distracting. Red is known to increase one's heart rate.
• Green is very relaxing and is associated with nature, creativity, and fertile thinking.
• Yellow is a difficult color for the eye to see. It heightens concentration, but it also can be very overpowering.
Children like it as infants, but they grow less fond of it as they get older.
• Purple is not readily found in nature, but children usually prefer it.
• Black, brown, and gray are seldom chosen as a child's favorite. Fear and defiance may be indicated in a child’s
emotional life if they use these colors in excess.
• Black and white as a color scheme lowers a child's IQ and dulls learning.
• Bold reds and oranges may increase a child's IQ as much as 12 points by attracting a child's attention to details.
• The ranking of color preference internationally is blue, followed by red, green, violet, orange, and yellow.
• Small children naturally prefer luminous colors like red, orange, yellow, and pink.
COLOUR CHOICES:
 FABRIC CHOICES:
• Cotton, linen, fleece and wool are those materials that have better breathability are characterized by
increased hypoallergenic properties and give the most pleasant sensations.

Fleece Acryl woolen Linen Cotton

• All knitted to increase elasticity

 LATEST TRENDS: (1-2 YRS)

2-PIECE OUTFITS
ROMPERS: GIRLS/BOYS
3-5 YRS

CO-ORD SETS: GIRLS/ BOYS

Dresses: girls
5-6 YRS

Patchwork garments: boys/girls

POLO TEES FOR BOYS
Wide – legged pants, maxi skirts – Girls
Baggy pants, track pants – Boys