Identifying Ways to engage in

more Ethical and Honest

business activities in Restaurants.
Contents
1. Introduction.............................................................................................................................................3
1.1. Contextual Introduction....................................................................................................................3
1.2. Rationale for the Research...............................................................................................................5
1.3. Problem Statement and Research Questions...................................................................................5
1.4. The Scope of the Study.....................................................................................................................6
1.5. Research Method.............................................................................................................................6
1.6. Managerial Relevance......................................................................................................................7
1.7. Structure and Division of Chapters in Research Report....................................................................7
References...............................................................................................................................................8
1. Introduction
1.1. Contextual Introduction
For any modern business where the operations and decisions are
completely based on the speed and rush to meet the customer and
compete with a lot of competitors, it is very easy not to pay attention to
Honesty and Ethics. Many new start-ups and new businesses are so
obsessed with their ambitions to grow big, they completely ignore the
consideration of these traits (Hotlon, 2021). Honesty in a business means
to engage in truthful activities and keeping the stakeholders updated either
with bad or good news (Arcement, 2015). In an organization, Employees
perceive their managers as honest leaders, who keeps everyone in the
organization ahead, whereas, a customer perceives the business
representative being honest about the claims they are making concerning
their product or a service; as honestly is the most critical factor to build
trust. Organizations show their sentiments and characters to the
stakeholders by following certain rules and code of conduct. Companies
can be more competitive by practicing the ethical practices. Restaurant
business is growing at an exponential rate: engages in numerous activities
for achieving success ‘quickly’, due to which most restaurants don’t focus
on Ethics & Honesty (Berman, 2019). As there is very limited research
done for the ways of engaging in more honest and ethical business
practices in restaurants. This research will identify the ways for restaurant
businesses to practice honestly and ethically, taking an example of KFC, a
globally renowned fast food restaurant chain. Having this in knowledge that
KFC has been alleged multiple times for having an unethical business
practice for employees as well as for customers, this research will focus on
figuring out what possible ways could work out for KFC and businesses
alike (Uddin, 2020).
1.2. Rationale for the Research
Earning quick profit is not difficult for any business and does not
necessarily require to build trust with employees and customers. On the
contrary, if any business wants to earn money while being sustainable,
then ethical and honest practices can really make the difference
(Thompson, 2018). This research describes the importance of practicing
honestly and ethically in restaurants, considering the example of KFC. The
aim for this research is finding honest and ethical practices for restaurant
businesses that provides optimum satisfaction for the client.

Objectives:

 Identifying the ways to engage in ethical and honest practices in

restaurant business.
 Discovering benefits of acknowledging the ethical and honest ways to
operate in restaurant business.
 Exploring the opportunities for restaurant business in following ethical
and honest practices.
 Identifying risk in engaging in non-ethical business practices.
 Finding out the challenges in adopting the honest and ethical
practices in a restaurant.

1.3. Problem Statement and Research Questions

The global restaurant industry is valued over $2619.27 Billion, estimated by
the end of 2021 (The business company research, 2021). Such a huge
industry is unexplored in the field of importance of engaging in ethical and
honest practices to create the restaurant business more profitable and
sustainable. Still a lot of restaurant brands such as KFC engages in
unethical practices which diminishes the name of the brand.

Research questions:

 What are the dishonest and unethical business practices in

restaurants?
 What are the challenges and benefits for engaging in unethical and
ethical practices, respectively?
 What are the ways to engage in ethical and honest practices for
restaurant?

1.4. The Scope of the Study

The scope of this study is not limited to any particular region and can be
used for a wider range of fast food restaurant. The main goal is to identify
the ethical and honest practices for restaurant businesses, and finding out
how the ethical practice in restaurant can result in better competency than
a business involved in an unethical practice.

1.5. Research Method

Secondary research methods are used for analyzing the qualitative data.
The secondary data analysis will cover reviewing all the code of conduct
guide for employees, customer reviews from different places like, on the
web, and restaurant policies of operations. These data can help in
understanding the way employees work and for further analyzing the
ethical culture of the restaurant. Secondary data will be studied to get
better insights for the research.
1.6. Managerial Relevance
All levels of an organization are an audience to this research as the finding
and conclusion will provide a good insight about what the restaurant
businesses were doing wrong with the honesty and ethics. So, the
management and employees can learn the explored ways in engaging in
ethical and honest practices, which in turn will result in development of the
business.

1.7. Structure and Division of Chapters in Research Report

This research will be structured as follows; the context of this research
paper is explained under the introduction section will be the first topic. The
second stage in this research paper is the literature review which will
explain all the relevant studies in the field of ethical and honest practices in
restaurant businesses till the present, followed by the secondary research
methodology on the qualitative data. After the analysis, findings will be
discussed as a separate chapter. At last, the research will give some
recommendations to the restaurants to engage in ethical and honest
business practices.
References
The business company research, 2021. Restaurants And Mobile Food
Services Global Market Report 2021 - By Type (Full-Service Restaurants,
Limited-Service Restaurants, Cafeterias, Grill Buffets, And Buffets, Mobile
Food Services), By Ownership (Chain Market, Standalone Market), By
Pricing (High-End, Economy), COVID-19 Impact And Recovery (online
available at https://www.thebusinessresearchcompany.com/report-
preview1.aspx?Rid=restaurants%20and%20mobile%20food%20services
%20global%20market%20report%202020%2030%20covid
%2019%20impact%20and%20recovery) (last accessed on October 2021)

Thompson, D. 2018. Code of Ethics in Restaurants (online available at

https://careertrend.com/list-6678067-code-ethics-restaurants.html) (last
accessed on October 2021)

Berman, c. 2019. An Example of an Ethical Situation in a Restaurant

(online available at https://yourbusiness.azcentral.com/example-ethical-
situation-restaurant-25075.html) (last accessed on October 2021)

Arcement, B. 2015. Why honesty and ethics are the two most powerful
leadership traits (online available at
https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/09/
honesty-and-ethics-most-powerful-traits.html) (last accessed on October
2021)

Uddin, S.M., 2020. Operational strategies and management of KFC: An

enquiry. EPRA International Journal of Research and Development (IJRD),
5(4), pp.172-179.
Hotlon, L. 2021 (online available at https://myva360.com/blog/the-ugly-
truth-about-unethical-business-practices) (last accessed on October 2021)