MKT654- STARTEGIC BRAND MANGEMENT

ASSIGNMENT-3
SECTION-1

What is the meaning of social culture?

Values, behaviour, and habits adapted by the social environment define social
culture. If we apply it to a brand, we can see how the brand constructs a form of
value habit vision around their target customer.

Why is it important for brands?

Brands must develop their own distinct personality in order to maintain diversity.
This allows them to maintain a specific approach to things rather than a broad
perspective. The culture they create instils trust in the brand and promotes brand
loyalty. 

Explain by giving an example of a brand of your choice.

Nike social culture is to provide motivation and inspiration to every athlete on the
planet." This statement focuses on Nike's influence in the sports industry. It
emphasises this company's capacity to motivate and transform athletes into their
best selves. In fact, it suggests that sportsmen who want to be clutch should keep an
eye out for this.