For each level of Maslow's Hierarchy of Needs find out - (4 Campaigns for each Level so a

total of 20 Campaigns.)
1 Radio Campaign
1 Video Campaign
1 Social Media Campaign
1 Newspaper Campaign
Give your reasons in detail.

Physiological:
a. Video campaign: Vaseline petroleum jelly is one of the products which is
owned by all. It is cheapest and most efficient for the local population. It is
used for everyday use of moisturizer and healing.
https://www.youtube.com/watch?v=CZhPx2ol6XM
b. Radio Campaign: Amazingly done campaign by tide targets kids of lower
class who are born in a moholla/society of a small town or village. The
accent and the way the kid speaks is evident enough that the target here is
lower-middle class. https://www.youtube.com/watch?v=cXc0fBOMOkw
c. Social media Campaign: Fortune Oil #gharkakhana was an amazing
campaign which promoted homemade food with Fortune oil.
https://twitter.com/GlobalAdvtOOH/status/934364859067547649?ref_src=
twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E934364859067
547649%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2F
www.cyberhelpindia.com%2Fblogs%2F10-best-social-media-ad-campaign
s-in-india
d. Newspaper Campaign: Parle can come in basic necessity as it is the most
affordable and most renowned biscuit since forever. People literally
survive on this when they cannot have a proper meal. Hence, it can be
considered into Physiological needs because of its wide range and fewer
prices than other products of biscuits.
Safety: The best example for this is polio drops radio, video, print media and
social media ad campaigns. These drops are mandatory for kids between the ages
of 1 to 5 and as there is no cure for it, many campaigns with the biggest celebrity,
Amitabh Bachchan were created to spread awareness in India.
a. Video Campaign: https://www.youtube.com/watch?v=xHf6joKdCHk
b. Radio Campaign:
https://drive.google.com/file/d/1yLgM4QBuxgZKfKLXmbWPCRMVAQ7
DcbC2/view?usp=sharing
c. Print/Newspaper Media:

d. Social media Campaign: For safety, Rip pads came up with creative ad
campaigns on instagram to promote their pads which are useful for women
who have heavy flow. Proper Pads for women are definitely something
important as without it, it can cause many issues, diseases and problems in
their system. Hence, this campaign #mybloodysecret is really important
which promotes women’s hygiene and safety.
https://www.instagram.com/p/CUAeidzqjSi/?utm_source=ig_web_copy_li
nk
Love and Belonging
a. Video Campaigns: This campaign of Johnson shows a love bond between
a mother and her child. It promotes how her mother wants the baby to have
smooth and good skin with Johnson. It shows how amazing the love
between mother and the baby can be.
https://www.youtube.com/watch?v=GNVeKJj8roU
b. Radio Campaigns: This is a campaign Domestic violence.
https://www.youtube.com/watch?v=xV8ogNCV40U
c. Print media campaigns: This campaign of coca-cola shows the love that
comes from sharing your coke. It shows the feeling of belongingness and
togetherness with such a simplistic picture.

d. Social Media Campaign: Same example of coke can be taken here. Share
a coke trend became trending on social media platforms because of the
new feature of names of people on bottles of coca-cola.
https://www.instagram.com/explore/tags/sharethecoke/?hl=en People have
posted pictures of them with friends and sharing a coke in the hashtag
#sharethecoke on instagram.
Esteem Needs:
a. Video Campaigns:
b. Social Media Campaign: Dove in 2016, set out a campaign
#mybeautymysay which signifies how important self love, self respect and
freedom from obligations and opinions of the society is.
https://www.youtube.com/watch?v=MaaK6l99CUI
c. Print Media Campaigns: This campaign from Amante targets self love
and respect of an individual. They spread awareness about how women are
yet to discover their real sizes. “Respect the space you really deserve”
shows how you don’t have to fit yourself with the bulk of people.
 d. Radio Campaign: A satisfying advertisement by 5-star which implies
satisfaction of having a 5 star. It satisfies the need of self confidence.
https://www.youtube.com/watch?v=7go0wf0PYRw

Self Actualization Needs:

a. Video Campaigns: A beautiful campaign by “Always” signifying what
and how a statement like “Like a girl” can affect us. It is about changing
perspectives of what it is to be a girl and how society should react to such
insignificant comments by society. It drives us to be a person who doesn’t
bother about irrational comments and do it “our way”. It is about rewriting
the “rules” people set in the mind and coming out as stronger, rational and
spectacular self. https://www.youtube.com/watch?v=XjJQBjWYDTs
b. Print Media Campaign: Campaign by Levis portrays the feeling of self
actualization by targeting the potential of customers. It provides a message
of not giving up which comprises the desire of humans to be what they
want to be.
c. Social Media Campaign: Explicitly creative ad by Friskies in which a
bigger cat guides the new small cat and shows it around the home. It is an
adorable advertisement which is a social media campaign with different
series. It carries self actualization in it because the cat is modest enough to
show around the house, help the smaller kitten fit in and warn her of
difficulties. The cat actually realizes her role of being a bigger and
understanding figure and helps the small kitten out.
https://www.youtube.com/watch?v=G4Sn91t1V4g
d. Radio campaign: Ad campaign by IKEA targets the need of having a
good sleep and looking fresh.
https://www.youtube.com/watch?v=xD0e33sv5WU